The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Two Things at Once Agency: Abbott Mead Vickers.BBDO / London Client: COI/DTLR Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
911 Agency: Arnold Worldwide / Toronto Client: Canadian Psychiatric Research Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Nine Elms Lane, Pear Tree Street, Beech Street Agency: FBA / Manchester Client: Trees for London Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Computer, Hockey, Net Agency: Taxi / Toronto Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Opening Hours, We don't have it, Big Brother, Siberia, Pray Agency: Leo Burnett / Prague Client: Museum of Communism Prague Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Bruised Mannequins Agency: Saatchi & Saatchi New Zealand / Wellington Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
David's Diary Agency: Batey / Singapore Client: Ministry of Home Affairs Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Brain Agency: DM9 DDB / São Paulo Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hockey Agency: Taxi / Toronto Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Dog Poo Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Colleagues, Woman, Joseph Agency: GeneratorBates / Auckland Client: Amnesty International Category: Public Service/Political / Public Service/Political Television: Single
Baby Invasion, Box of Poison, Low Rider Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
What would you do - PM, What would you do - RJR, What would you do - PM #2 Agency: Clarity Coverdale Fury / Minneapolis Client: Target Market Category: Public Service/Political / Public Service/Political Radio: Single
Downside, Flavor, Positive Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Read this standing on one leg Agency: Saatchi & Saatchi / Bangalore Client: Terry Fox Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Starving Agency: GSD&M / Austin Client: Peace Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cartoon Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Radio: Campaign
Torture Device Agency: Crispin Porter + Bogusky / Miami Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Driver's Ed. Boy Agency: Rick Johnson & Company / Albuquerque Client: New Mexico State Highway & Transportation Department's Traffic Safety Bureau Category: Public Service/Political / Public Service/Political Radio: Campaign
Downside Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Flavor Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Positive Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Telemarketer Agency: DDB / New York Client: Ad Council Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Arsenic, Ammonia, Cyanide Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Linda, Linda 2, Desmonda Agency: Arnold Worldwide / Boston Client: American Legacy Foundation (JUST ARNOLD!!) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Tetra Pack, Baby's Milk Bottle, Soft Drink Can Agency: Batey / Singapore Client: Singapore Red Cross Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Cannons, Treasures, Earth's Surface, Seawater Agency: Mullen / Wenham Client: Peabody Essex Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Letter From Winnie, Plastic Pouch, Milk Agency: Ogilvy & Mather / Johannesburg Client: Read Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
White Toilets, Bantu Beer, Jailvan Agency: TBWA/Gavin/Reddy / Johannesburg Client: Apartheid Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Talk to Each Other Agency: Banks Hoggins O'Shea FCB / London Client: Institute of Practitioners in Advertising Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Trading Cards Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Stick Agency: M&C Saatchi / Sydney Client: Sydney Dog's Home Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Advent Calendar Agency: Michael Conrad & Leo Burnett / Frankfurt Client: Amnesty International Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Bruised Ambassadors Agency: Saatchi & Saatchi New Zealand / Wellington Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Dog Soup Agency: Saatchi & Saatchi / Singapore Client: International Aid for Korean Animals & Korea Animal Protection Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Two Things at Once Agency: Abbott Mead Vickers.BBDO / London Client: DFT Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Arsenic Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cyanide Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Free Fact Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Urinal Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Old Ladies Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Arsenic Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cyanide Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Playstation Agency: FCB / Johannesburg Client: SA Scouts Association Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Breast Cancer Awareness Agency: M&C Saatchi / Sydney Client: Qantas Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Jacques Lowe Tribute Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Small Feeble Race Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Boot of Italy Agency: Saatchi & Saatchi / Johannesburg Client: Adopt-a-Minefield Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Computer Agency: Taxi / Toronto Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Chemotherapy, Dues, Improvisational Agency: Allen & Gerritsen / Watertown Client: Jazz Musicians' Emergency Fund Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

2003 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

COI/DTLR

Two Things at Once

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03001R

2003 Advertising Silver Pencil

Arnold Worldwide / Toronto

Canadian Psychiatric Research Foundation

911

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03002R

2003 Advertising Gold Pencil

FBA / Manchester

Trees for London

Nine Elms Lane, Pear Tree Street, Beech Street

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03061A

2003 Advertising Silver Pencil

Taxi / Toronto

Covenant House

Computer, Hockey, Net

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03062A

2003 Advertising Bronze Pencil

Leo Burnett / Prague

Museum of Communism Prague

Opening Hours, We don't have it, Big Brother, Siberia, Pray

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03063A

2003 Advertising Silver Pencil

Saatchi & Saatchi New Zealand / Wellington

Women's Refuge

Bruised Mannequins

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03066A

2003 Advertising Bronze Pencil

Batey / Singapore

Ministry of Home Affairs

David's Diary

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03067A

2003 Advertising Gold Pencil

DM9 DDB / São Paulo

MASP Museum of Art of São Paulo

Brain

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03058A

2003 Advertising Silver Pencil

Taxi / Toronto

Covenant House

Hockey

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03059A

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Dog Poo

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03060A

2003 Advertising Silver Pencil

GeneratorBates / Auckland

Amnesty International

Colleagues, Woman, Joseph

Public Service/Political / Public Service/Political Television: Single

03071A

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Baby Invasion, Box of Poison, Low Rider

Public Service/Political / Public Service/Political Television: Single

03072A

2003 Advertising Silver Pencil

Clarity Coverdale Fury / Minneapolis

Target Market

What would you do - PM, What would you do - RJR, What would you do - PM #2

Public Service/Political / Public Service/Political Radio: Single

03003R

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Downside, Flavor, Positive

Public Service/Political / Public Service/Political Radio: Single

03004R

2003 Advertising Silver Pencil

Saatchi & Saatchi / Bangalore

Terry Fox Foundation

Read this standing on one leg

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03064A

2003 Advertising Bronze Pencil

GSD&M / Austin

Peace Council

Starving

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03065A

2003 Advertising Gold Pencil

Saatchi & Saatchi / London

NSPCC

Cartoon

Public Service/Political / Public Service/Political Radio: Campaign

03068A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Florida Department of Health

Torture Device

Public Service/Political / Public Service/Political Radio: Campaign

03069A

2003 Advertising Bronze Pencil

Rick Johnson & Company / Albuquerque

New Mexico State Highway & Transportation Department's Traffic Safety Bureau

Driver's Ed. Boy

Public Service/Political / Public Service/Political Radio: Campaign

03070A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Downside

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03011R

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Flavor

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03012R

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Positive

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03013R

2003 Advertising Merit Award

DDB / New York

Ad Council

Telemarketer

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03014R

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Arsenic, Ammonia, Cyanide

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03341A

2003 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation (JUST ARNOLD!!)

Linda, Linda 2, Desmonda

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03342A

2003 Advertising Merit Award

Batey / Singapore

Singapore Red Cross Society

Tetra Pack, Baby's Milk Bottle, Soft Drink Can

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03343A

2003 Advertising Merit Award

Mullen / Wenham

Peabody Essex Museum

Cannons, Treasures, Earth's Surface, Seawater

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03344A

2003 Advertising Merit Award

Ogilvy & Mather / Johannesburg

Read

Letter From Winnie, Plastic Pouch, Milk

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03345A

2003 Advertising Merit Award

TBWA/Gavin/Reddy / Johannesburg

Apartheid Museum

White Toilets, Bantu Beer, Jailvan

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03346A

2003 Advertising Merit Award

Banks Hoggins O'Shea FCB / London

Institute of Practitioners in Advertising

Talk to Each Other

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03370A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts

Trading Cards

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03371A

2003 Advertising Merit Award

M&C Saatchi / Sydney

Sydney Dog's Home

Stick

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03372A

2003 Advertising Merit Award

Michael Conrad & Leo Burnett / Frankfurt

Amnesty International

Advent Calendar

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03373A

2003 Advertising Merit Award

Saatchi & Saatchi New Zealand / Wellington

Women's Refuge

Bruised Ambassadors

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03374A

2003 Advertising Merit Award

Saatchi & Saatchi / Singapore

International Aid for Korean Animals & Korea Animal Protection Society

Dog Soup

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03186A

2003 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

DFT

Two Things at Once

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03327A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Arsenic

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03328A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Cyanide

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03329A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Free Fact

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03330A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Urinal

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03331A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts

Old Ladies

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03332A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Arsenic

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03333A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Cyanide

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03334A

2003 Advertising Merit Award

FCB / Johannesburg

SA Scouts Association

Playstation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03335A

2003 Advertising Merit Award

M&C Saatchi / Sydney

Qantas

Breast Cancer Awareness

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03336A

2003 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Jacques Lowe Tribute

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03337A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

Changi Museum

Small Feeble Race

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03338A

2003 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Adopt-a-Minefield

Boot of Italy

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03339A

2003 Advertising Merit Award

Taxi / Toronto

Covenant House

Computer

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03340A

2003 Advertising Merit Award

Allen & Gerritsen / Watertown

Jazz Musicians' Emergency Fund

Chemotherapy, Dues, Improvisational

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

03358A

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