The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign


MINI Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding Campaign / Integrated Branding


Read this standing on one leg
Agency: Saatchi & Saatchi / Bangalore
Client: Terry Fox Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single


Starving
Agency: GSD&M / Austin
Client: Peace Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single


How to Know...
Agency: Ogilvy & Mather / Chicago
Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single


Picture Missing
Agency: Ogilvy & Mather / Chicago
Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single


Nine Elms Lane, Pear Tree Street, Beech Street
Agency: FBA / Manchester
Client: Trees for London Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign


Computer, Hockey, Net
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign


Opening Hours, We don't have it, Big Brother, Siberia, Pray
Agency: Leo Burnett / Prague
Client: Museum of Communism Prague Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign


Colleagues, Woman, Joseph
Agency: GeneratorBates / Auckland
Client: Amnesty International Category: Public Service/Political / Public Service/Political Television: Single


Baby Invasion, Box of Poison, Low Rider
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single


Logo
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single


Jump Through the Window
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single


Sip Not Guzzle
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single


Key
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single


Dusty Bookshelf, Packing Materials, Splayed Book
Agency: Bozell / New York
Client: Art Directors Club Category: Direct Mail / Direct Mail: Campaign


Heimlich, Piggy Bank, Soccer
Agency: Schupp Company / St. Louis
Client: Bonhomme Church Category: Direct Mail / Direct Mail: Campaign


Wedding Day, Restaurant, Hardboard
Agency: Grabarz & Partner Werbeagentur / Hamburg
Client: Volkswagen Category: Consumer Radio / Consumer Radio: Campaign


Beautiful Mind, Men In Black 2, Lord of the Rings
Agency: Cliff Freeman & Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign


Churchill, Armstrong, Luther
Agency: Saatchi & Saatchi / Cape Town
Client: Metropolitan Life Category: Consumer Radio / Consumer Radio: Campaign


The Secret Tournament
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's


2003 MasterCraft Mini-CD
Agency: Periscope / Minneapolis
Client: MasterCraft Boats Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's


No!
Agency: Chopping Block, The / New York
Client: They Might Be Giants Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's


Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single


Fingers
Agency: GSD&M / Austin
Client: 7-Eleven Category: Consumer Television / Consumer Television :20 and Under: Single


Lightbox
Agency: Wieden+Kennedy / Amsterdam
Client: Nike - Footlocker Category: Consumer Television / Consumer Television :20 and Under: Single


Cartoon
Agency: Saatchi & Saatchi / London
Client: NSPCC Category: Public Service/Political / Public Service/Political Radio: Campaign


Torture Device
Agency: Crispin Porter + Bogusky / Miami
Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign


Driver's Ed. Boy
Agency: Rick Johnson & Company / Albuquerque
Client: New Mexico State Highway & Transportation Department's Traffic Safety Bureau Category: Public Service/Political / Public Service/Political Radio: Campaign


Casa do Vaticano Magazine
Agency: DPZ / São Paulo
Client: Graficos Burti Category: Publication Design / Consumer Magazine Full Issue


The Show CD
Agency:
Client: Advertising Federation of Minnesota Category: Promotional Advertising / Promotional Advertising - CD-ROM


Suddenly Singles, Seeing Doubles, Bandit, Timmy
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign


Two Things at Once
Agency: Abbott Mead Vickers.BBDO / London
Client: COI/DTLR Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign


911
Agency: Arnold Worldwide / Toronto
Client: Canadian Psychiatric Research Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign


Say it Loud!
Agency: Say it Loud! / Orlando
Client: Say it Loud! Category: Brand and Corporate Identity Design / Logo/Trademark


Logo
Agency: Arnell Group / New York
Client: Gateway Category: Brand and Corporate Identity Design / Logo/Trademark


Excalibur Logo
Agency: Turner Duckworth / London
Client: Boa Housewares Category: Brand and Corporate Identity Design / Logo/Trademark


Richter, Racing, Laugh
Agency: Crispin Porter + Bogusky / Miami
Client: BELL Category: Trade / Trade Color Full Page or Spread: Campaign


Exit Sign, Frustration, Elevator
Agency: Fallon / New York
Client: Timberland Category: Trade / Trade Color Full Page or Spread: Campaign


Apple, Heineken, Benetton, The Economist
Agency: Cathedral The Creative Center / Madrid
Client: The Design House Category: Trade / Trade Color Full Page or Spread: Campaign


Piercing
Agency: Leo Burnett / Oslo
Client: Oslo Piercing Studio Category: Outdoor / Guerilla Advertising: Campaign


Communal Urinal, Stonestorm, Doormat, Ashtray
Agency: Jung von Matt / Hamburg
Client: IGFM - International Foundation of Human Rights Category: Outdoor / Guerilla Advertising: Campaign


Wrong Faith, Wrong Colour, Wrong Opinion
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International Category: Outdoor / Guerilla Advertising: Campaign


Fashion for Pregnant Women
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Veronique Delachaux Category: Brand and Corporate Identity / Corporate Identity


Apartheid Museum
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum Category: Brand and Corporate Identity / Corporate Identity


Sonke Corporate Identity
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Sonke Printing House Category: Brand and Corporate Identity / Corporate Identity


Corporate Identity
Agency: neighbor / Singapore
Client: neighbor Category: Brand and Corporate Identity / Corporate Identity


Business Cards
Agency: McCann-Erickson / Manchester
Client: Durex Condoms-SSL International Category: Brand and Corporate Identity / Corporate Identity


Post It Notes
Agency: Mother / London
Client: Mother Category: Brand and Corporate Identity / Corporate Identity


Award:
2003 Interactive Gold Pencil
Agency:
Fallon / Minneapolis
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Integrated Branding Campaign
Annual ID:
03046N

Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03006G

Award:
2003 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Bangalore
Client:
Terry Fox Foundation
Title:
Read this standing on one leg
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03064A

Award:
2003 Advertising Bronze Pencil
Agency:
GSD&M / Austin
Client:
Peace Council
Title:
Starving
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03065A

Award:
2003 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Ibid
Title:
How to Know...
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03012A

Award:
2003 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Ibid
Title:
Picture Missing
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03013A

Award:
2003 Advertising Gold Pencil
Agency:
FBA / Manchester
Client:
Trees for London
Title:
Nine Elms Lane, Pear Tree Street, Beech Street
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03061A

Award:
2003 Advertising Silver Pencil
Agency:
Taxi / Toronto
Client:
Covenant House
Title:
Computer, Hockey, Net
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03062A

Award:
2003 Advertising Bronze Pencil
Agency:
Leo Burnett / Prague
Client:
Museum of Communism Prague
Title:
Opening Hours, We don't have it, Big Brother, Siberia, Pray
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03063A

Award:
2003 Advertising Silver Pencil
Agency:
GeneratorBates / Auckland
Client:
Amnesty International
Title:
Colleagues, Woman, Joseph
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
03071A

Award:
2003 Advertising Bronze Pencil
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Baby Invasion, Box of Poison, Low Rider
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
03072A

Award:
2003 Advertising Gold Pencil
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Logo
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03001A

Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump Through the Window
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03002A

Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Sip Not Guzzle
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03003A

Award:
2003 Advertising Bronze Pencil
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Key
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03004A

Award:
2003 Design Silver Pencil
Agency:
Bozell / New York
Client:
Art Directors Club
Title:
Dusty Bookshelf, Packing Materials, Splayed Book
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
03042D

Award:
2003 Design Bronze Pencil
Agency:
Schupp Company / St. Louis
Client:
Bonhomme Church
Title:
Heimlich, Piggy Bank, Soccer
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
03043D

Award:
2003 Advertising Gold Pencil
Agency:
Grabarz & Partner Werbeagentur / Hamburg
Client:
Volkswagen
Title:
Wedding Day, Restaurant, Hardboard
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03008R

Award:
2003 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Hollywood Video
Title:
Beautiful Mind, Men In Black 2, Lord of the Rings
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03009R

Award:
2003 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / Cape Town
Client:
Metropolitan Life
Title:
Churchill, Armstrong, Luther
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03010R

Award:
2003 Interactive Silver Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
The Secret Tournament
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
03025N

Award:
2003 Interactive Gold Pencil
Agency:
Periscope / Minneapolis
Client:
MasterCraft Boats
Title:
2003 MasterCraft Mini-CD
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
03028N

Award:
2003 Interactive Silver Pencil
Agency:
Chopping Block, The / New York
Client:
They Might Be Giants
Title:
No!
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
03029N

Award:
2003 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Travis
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03085A

Award:
2003 Advertising Silver Pencil
Agency:
GSD&M / Austin
Client:
7-Eleven
Title:
Fingers
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03086A

Award:
2003 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike - Footlocker
Title:
Lightbox
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03087A

Award:
2003 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
NSPCC
Title:
Cartoon
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03068A

Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Florida Department of Health
Title:
Torture Device
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03069A

Award:
2003 Advertising Bronze Pencil
Agency:
Rick Johnson & Company / Albuquerque
Client:
New Mexico State Highway & Transportation Department's Traffic Safety Bureau
Title:
Driver's Ed. Boy
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03070A

Award:
2003 Design Gold Pencil
Agency:
DPZ / São Paulo
Client:
Graficos Burti
Title:
Casa do Vaticano Magazine
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
03035D

Award:
2003 Interactive Silver Pencil
Agency:
Client:
Advertising Federation of Minnesota
Title:
The Show CD
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
03018N

Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
03027A

Award:
2003 Advertising Gold Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
COI/DTLR
Title:
Two Things at Once
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03001R

Award:
2003 Advertising Silver Pencil
Agency:
Arnold Worldwide / Toronto
Client:
Canadian Psychiatric Research Foundation
Title:
911
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03002R

Award:
2003 Design Gold Pencil
Agency:
Say it Loud! / Orlando
Client:
Say it Loud!
Title:
Say it Loud!
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03014D

Award:
2003 Design Silver Pencil
Agency:
Arnell Group / New York
Client:
Gateway
Title:
Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03015D

Award:
2003 Design Silver Pencil
Agency:
Turner Duckworth / London
Client:
Boa Housewares
Title:
Excalibur Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03016D

Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
BELL
Title:
Richter, Racing, Laugh
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03043A

Award:
2003 Advertising Silver Pencil
Agency:
Fallon / New York
Client:
Timberland
Title:
Exit Sign, Frustration, Elevator
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03044A

Award:
2003 Advertising Bronze Pencil
Agency:
Cathedral The Creative Center / Madrid
Client:
The Design House
Title:
Apple, Heineken, Benetton, The Economist
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03045A

Award:
2003 Advertising Gold Pencil
Agency:
Leo Burnett / Oslo
Client:
Oslo Piercing Studio
Title:
Piercing
Category:
Outdoor / Guerilla Advertising: Campaign
Annual ID:
03036A

Award:
2003 Advertising Silver Pencil
Agency:
Jung von Matt / Hamburg
Client:
IGFM - International Foundation of Human Rights
Title:
Communal Urinal, Stonestorm, Doormat, Ashtray
Category:
Outdoor / Guerilla Advertising: Campaign
Annual ID:
03037A

Award:
2003 Advertising Bronze Pencil
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Amnesty International
Title:
Wrong Faith, Wrong Colour, Wrong Opinion
Category:
Outdoor / Guerilla Advertising: Campaign
Annual ID:
03038A

Award:
2003 Design Gold Pencil
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Veronique Delachaux
Title:
Fashion for Pregnant Women
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03008D

Award:
2003 Design Gold Pencil
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Apartheid Museum
Title:
Apartheid Museum
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03009D

Award:
2003 Design Gold Pencil
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Sonke Printing House
Title:
Sonke Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03010D

Award:
2003 Design Silver Pencil
Agency:
neighbor / Singapore
Client:
neighbor
Title:
Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03011D

Award:
2003 Design Bronze Pencil
Agency:
McCann-Erickson / Manchester
Client:
Durex Condoms-SSL International
Title:
Business Cards
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03012D

Award:
2003 Design Bronze Pencil
Agency:
Mother / London
Client:
Mother
Title:
Post It Notes
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03013D
