The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

MINI Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding
BMW Films: The Hire Agency: Fallon / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign
Richter, Racing, Laugh Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Campaign
+HP Banner Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
WWF 1, WWF 2, WWF 3 Agency: Hakuhodo i-studio / Tokyo Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
AntiFreeze Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Oversized Trashcan, Oversized Newspaper, Oversized Telephone Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
One Moviola Agency: Spoon Creative / Singapore Client: Moviola Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
WEGA-Experience Simulator Agency: Hakuhodo i-studio / Tokyo Client: Sony Marketing (Japan) Category: Banners / Banner - Single
Scorcher Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Single
Ride Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Rusted Agency: Saatchi & Saatchi / Copenhagen Client: Scandinavian Motor Company Category: Outdoor / Outdoor: Single
The 2-in-1 brochure Agency: Scholz & Friends / Berlin Client: DaimlerChrysler AG, DCVD Category: Brand and Corporate Identity / Booklet/Brochure
Match, Boxing Glove, Bee Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Campaign
Harley-Davidson Lore :1903-1965 Agency: VSA Partners / Chicago Client: Harley-Davidson Category: Publication Design / Book Jacket Design
Pen Agency: Atmosphere BBDO / New York Client: General Electric Category: Beyond the Banner
Fashion for Pregnant Women Agency: Michael Conrad & Leo Burnett / Frankfurt Client: Veronique Delachaux Category: Brand and Corporate Identity / Corporate Identity
Apartheid Museum Agency: TBWA/Gavin/Reddy / Johannesburg Client: Apartheid Museum Category: Brand and Corporate Identity / Corporate Identity
Sonke Corporate Identity Agency: TBWA/Gavin/Reddy / Johannesburg Client: Sonke Printing House Category: Brand and Corporate Identity / Corporate Identity
Bubble Boy, Squares, Chain Reaction Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Double Vision Agency: Saatchi & Saatchi / Cape Town Client: Guinness UDV Category: Outdoor / Guerilla Advertising: Single
Taser Agency: Colby & Partners / Santa Monica Client: California Map & Travel Category: Consumer Television / Consumer Television Under $50,000 Budget
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Broken Thumb Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Sñnar Challenge Agency: Double You / Barcelona Client: Sñnar Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Colour Book Agency: Happy Forsman & Bodenfors / Göteborg Client: Munkedals Category: Direct Mail / Direct Mail: Single
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
2003 MasterCraft Mini-CD Agency: Periscope / Minneapolis Client: MasterCraft Boats Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Match Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Single
Piercing Agency: Leo Burnett / Oslo Client: Oslo Piercing Studio Category: Outdoor / Guerilla Advertising: Campaign
The Third Place Agency: Hi-ReS! / London Client: Sony Computer Entertainment Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Lab Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Business Talk Agency: Richards Group, The / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
Eastpak Backpacks Agency: Double You / Barcelona Client: Eastpak Spain Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Fractal Lookbook Agency: Duffy / Minneapolis Client: Fractal, LLC Category: Publication Design / Trade Magazine Full Issue
Nike Goddess Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
Nine Elms Lane, Pear Tree Street, Beech Street Agency: FBA / Manchester Client: Trees for London Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Brain Agency: DM9 DDB / São Paulo Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Joy to the World Agency: Euro RSCG / Hong Kong Client: Euro RSCG Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Detail Stickers Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Nike Presto Agency: R/GA / New York Client: Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
The Secret Tournament Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Integrated Branding Campaign
PeñaBrand Web Site Agency: Butler, Shine & Stern/PeñaBrand / Sausalito Client: Butler, Shine & Stern/PeñaBrand Category: Self-Promotion / Self-Promotion - Web Sites
Say it Loud! Agency: Say it Loud! / Orlando Client: Say it Loud! Category: Brand and Corporate Identity Design / Logo/Trademark
Iron, Nose Hair, Dumpster Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Shelfball/Travis Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Bubble Boy Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Cartoon Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Radio: Campaign
Staple Slalom Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

MINI Integrated

Integrated Branding Campaign / Integrated Branding

03006G

2003 Interactive Gold Pencil

Fallon / Minneapolis

BMW of North America

BMW Films: The Hire

Integrated Branding Campaign

03046N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

BELL

Richter, Racing, Laugh

Trade / Trade Color Full Page or Spread: Campaign

03043A

2003 Interactive Gold Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

+HP Banner Campaign

Banners / Banner - Campaign

03005N

2003 Interactive Gold Pencil

Hakuhodo i-studio / Tokyo

World Wide Fund for Nature Japan

WWF 1, WWF 2, WWF 3

Banners / Banner - Campaign

03006N

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Squares

Consumer Television / Consumer Television :30/:25 Single

03078A

2003 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports Net

AntiFreeze

Consumer Television / Consumer Television :30/:25 Single

03079A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Trashcan, Oversized Newspaper, Oversized Telephone

Outdoor / Outdoor: Campaign

03031A

2003 Interactive Gold Pencil

Spoon Creative / Singapore

Moviola

One Moviola

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03033N

2003 Interactive Gold Pencil

Hakuhodo i-studio / Tokyo

Sony Marketing (Japan)

WEGA-Experience Simulator

Banners / Banner - Single

03001N

2003 Interactive Gold Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Scorcher

Banners / Banner - Single

03002N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Ride

Exceptional Innovation in Marketing / Innovative Marketing: Single

03001G

2003 Advertising Gold Pencil

Saatchi & Saatchi / Copenhagen

Scandinavian Motor Company

Rusted

Outdoor / Outdoor: Single

03028A

2003 Design Gold Pencil

Scholz & Friends / Berlin

DaimlerChrysler AG, DCVD

The 2-in-1 brochure

Brand and Corporate Identity / Booklet/Brochure

03004D

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Match, Boxing Glove, Bee

Collateral Advertising / Collateral Posters: Campaign

03055A

2003 Design Gold Pencil

VSA Partners / Chicago

Harley-Davidson

Harley-Davidson Lore :1903-1965

Publication Design / Book Jacket Design

03032D

2003 Interactive Gold Pencil

Atmosphere BBDO / New York

General Electric

Pen

Beyond the Banner

03011N

2003 Design Gold Pencil

Michael Conrad & Leo Burnett / Frankfurt

Veronique Delachaux

Fashion for Pregnant Women

Brand and Corporate Identity / Corporate Identity

03008D

2003 Design Gold Pencil

TBWA/Gavin/Reddy / Johannesburg

Apartheid Museum

Apartheid Museum

Brand and Corporate Identity / Corporate Identity

03009D

2003 Design Gold Pencil

TBWA/Gavin/Reddy / Johannesburg

Sonke Printing House

Sonke Corporate Identity

Brand and Corporate Identity / Corporate Identity

03010D

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Bubble Boy, Squares, Chain Reaction

Consumer Television / Consumer Television Varying Lengths: Campaign

03089A

2003 Advertising Gold Pencil

Saatchi & Saatchi / Cape Town

Guinness UDV

Double Vision

Outdoor / Guerilla Advertising: Single

03034A

2003 Advertising Gold Pencil

Colby & Partners / Santa Monica

California Map & Travel

Taser

Consumer Television / Consumer Television Under $50,000 Budget

03092A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Squares

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03046A

2003 Advertising Gold Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Broken Thumb

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03047A

2003 Interactive Gold Pencil

Double You / Barcelona

Sñnar

Sñnar Challenge

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03019N

2003 Design Gold Pencil

Happy Forsman & Bodenfors / Göteborg

Munkedals

Colour Book

Direct Mail / Direct Mail: Single

03039D

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks

Newspaper / Newspaper Over 600 Lines: Campaign

03005A

2003 Interactive Gold Pencil

Periscope / Minneapolis

MasterCraft Boats

2003 MasterCraft Mini-CD

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

03028N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Match

Collateral Advertising / Collateral Posters: Single

03052A

2003 Advertising Gold Pencil

Leo Burnett / Oslo

Oslo Piercing Studio

Piercing

Outdoor / Guerilla Advertising: Campaign

03036A

2003 Interactive Gold Pencil

Hi-ReS! / London

Sony Computer Entertainment Europe

The Third Place

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03022N

2003 Interactive Gold Pencil

R/GA / New York

Nike

Nike Lab

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03023N

2003 Advertising Gold Pencil

Richards Group, The / Dallas

Motel 6

Business Talk

Consumer Radio / Consumer Radio: Single

03005R

2003 Interactive Gold Pencil

Double You / Barcelona

Eastpak Spain

Eastpak Backpacks

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03030N

2003 Design Gold Pencil

Duffy / Minneapolis

Fractal, LLC

Fractal Lookbook

Publication Design / Trade Magazine Full Issue

03036D

2003 Interactive Gold Pencil

R/GA / New York

Nike

Nike Goddess

E-Commerce / E-Commerce B2C - Web Sites

03042N

2003 Advertising Gold Pencil

FBA / Manchester

Trees for London

Nine Elms Lane, Pear Tree Street, Beech Street

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03061A

2003 Advertising Gold Pencil

DM9 DDB / São Paulo

MASP Museum of Art of São Paulo

Brain

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03058A

2003 Interactive Gold Pencil

Euro RSCG / Hong Kong

Euro RSCG

Joy to the World

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03038N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Detail Stickers

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03024A

2003 Interactive Gold Pencil

R/GA / New York

Nike

Nike Presto

Promotional Advertising / Promotional Advertising - Web Sites

03014N

2003 Interactive Gold Pencil

Wieden+Kennedy / Amsterdam

Nike

The Secret Tournament

Integrated Branding Campaign

03047N

2003 Interactive Gold Pencil

Butler, Shine & Stern/PeñaBrand / Sausalito

Butler, Shine & Stern/PeñaBrand

PeñaBrand Web Site

Self-Promotion / Self-Promotion - Web Sites

03054N

2003 Design Gold Pencil

Say it Loud! / Orlando

Say it Loud!

Say it Loud!

Brand and Corporate Identity Design / Logo/Trademark

03014D

2003 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports Net

Iron, Nose Hair, Dumpster

Consumer Television / Consumer Television :30/:25 Campaign

03082A

2003 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

Shelfball/Travis

Consumer Television / Consumer Television :20 and Under: Single

03085A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Bubble Boy

Consumer Television / Consumer Television Over :30 Single

03073A

2003 Advertising Gold Pencil

Saatchi & Saatchi / London

NSPCC

Cartoon

Public Service/Political / Public Service/Political Radio: Campaign

03068A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Staple Slalom

Consumer Magazine / Magazine Color Full Page or Spread: Single

03015A

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