The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Staple Slalom
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beach
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mountains
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Stars
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Sistine Chapel
Agency: Arnold Worldwide / Boston
Client: Royal Caribbean Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cut Grass
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Drum
Agency: Austin Kelley / Atlanta
Client: Atlanta Pro Percussion Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Chair
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lamp
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cumulus
Agency: BDDP et Fils / Boulogne
Client: BMW Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
ESP
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lamppost
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Trolley
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cruise Ship
Agency: Bubba's Deli / Atlanta
Client: tibornemeth.com Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Horse
Agency: Bubba's Deli / Atlanta
Client: tibornemeth.com Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lewis & Clark
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Moonroof
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
The Road is Eternal
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Conviction
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mass Market
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Walk Away
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Christ
Agency: CraveroLanis Euro RSCG / Buenos Aires
Client: Peugeot Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Paytoll
Agency: CraveroLanis Euro RSCG / Buenos Aires
Client: Peugeot Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Postcard
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Rio "Sticker"
Agency: David and Goliath / Los Angeles
Client: Kia Motors America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Awe
Agency: Fallon / New York
Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Loyalty
Agency: Fallon / New York
Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Airport Security
Agency: Fallon / New York
Client: Time Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Ants
Agency: FCB / Singapore
Client: Chin Hin Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Secret
Agency: GSD&M / Austin
Client: Air Force Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lexus
Agency: GSD&M / Austin
Client: Land Rover of North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Street Signs
Agency: J. Walter Thompson / Hong Kong
Client: Nike Hong Kong Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lie Detector Test
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Glass
Agency: la comunidad / Miami Beach
Client: Aiwa Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Blossom
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Explore
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Normal
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Okay with That
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mask
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Speaker
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Toboggan
Agency: Martin|Williams / Minneapolis
Client: L.L. Bean Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Birds
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Flowers
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Somewhere
Agency: Mullen / Wenham
Client: Eddie Bauer Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Leave No Answer Unquestioned
Agency: Ogilvy & Mather / Hong Kong
Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Daredevil
Agency: Ogilvy & Mather / Mexico City
Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Rain
Agency: Ogilvy & Mather / Mexico City
Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Shoes
Agency: Saatchi & Saatchi / Singapore
Client: Blush Lingerie Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bump
Agency: Saatchi & Saatchi / Singapore
Client: Toyota Motor Asia Pacific Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Staple Slalom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03015A
Award:
2003 Advertising Gold Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Piano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03016A
Award:
2003 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beach
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03017A
Award:
2003 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Mountains
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03018A
Award:
2003 Advertising Bronze Pencil
Agency:
McKinney & Silver / Raleigh
Client:
Audi of America
Title:
Stars
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03019A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Royal Caribbean
Title:
Sistine Chapel
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03141A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Cut Grass
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03142A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Atlanta Pro Percussion
Title:
Drum
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03143A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Retromodern
Title:
Chair
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03144A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Retromodern
Title:
Lamp
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03145A
Award:
2003 Advertising Merit Award
Agency:
BDDP et Fils / Boulogne
Client:
BMW
Title:
Cumulus
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03146A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
ESP
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03147A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Lamppost
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03148A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Trolley
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03149A
Award:
2003 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
tibornemeth.com
Title:
Cruise Ship
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03150A
Award:
2003 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
tibornemeth.com
Title:
Horse
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03151A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Lewis & Clark
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03153A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Moonroof
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03154A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
The Road is Eternal
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03155A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars North America
Title:
Conviction
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03156A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars North America
Title:
Mass Market
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03157A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars North America
Title:
Walk Away
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03158A
Award:
2003 Advertising Merit Award
Agency:
CraveroLanis Euro RSCG / Buenos Aires
Client:
Peugeot
Title:
Christ
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03159A
Award:
2003 Advertising Merit Award
Agency:
CraveroLanis Euro RSCG / Buenos Aires
Client:
Peugeot
Title:
Paytoll
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03160A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Postcard
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03161A
Award:
2003 Advertising Merit Award
Agency:
David and Goliath / Los Angeles
Client:
Kia Motors America
Title:
Rio "Sticker"
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03162A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Sports Illustrated
Title:
Awe
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03163A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Sports Illustrated
Title:
Loyalty
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03164A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Airport Security
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03165A
Award:
2003 Advertising Merit Award
Agency:
FCB / Singapore
Client:
Chin Hin
Title:
Ants
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03166A
Award:
2003 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Air Force
Title:
Secret
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03167A
Award:
2003 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover of North America
Title:
Lexus
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03168A
Award:
2003 Advertising Merit Award
Agency:
J. Walter Thompson / Hong Kong
Client:
Nike Hong Kong
Title:
Street Signs
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03169A
Award:
2003 Advertising Merit Award
Agency:
Jupiter Drawing Room (South Africa), The / Johannesburg
Client:
Nike
Title:
Lie Detector Test
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03170A
Award:
2003 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Aiwa
Title:
Glass
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03171A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft-Altoids Sours
Title:
Blossom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03172A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft-Altoids Sours
Title:
Explore
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03173A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft-Altoids Sours
Title:
Normal
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03174A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft-Altoids Sours
Title:
Okay with That
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03175A
Award:
2003 Advertising Merit Award
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Mask
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03176A
Award:
2003 Advertising Merit Award
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Speaker
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03177A
Award:
2003 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
L.L. Bean
Title:
Toboggan
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03178A
Award:
2003 Advertising Merit Award
Agency:
McKinney & Silver / Raleigh
Client:
Audi of America
Title:
Birds
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03179A
Award:
2003 Advertising Merit Award
Agency:
McKinney & Silver / Raleigh
Client:
Audi of America
Title:
Flowers
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03180A
Award:
2003 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Eddie Bauer
Title:
Somewhere
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03181A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
The Economist
Title:
Leave No Answer Unquestioned
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03182A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico City
Client:
Hot Wheels
Title:
Daredevil
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03183A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico City
Client:
Hot Wheels
Title:
Rain
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03184A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Blush Lingerie
Title:
Shoes
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03185A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Toyota Motor Asia Pacific
Title:
Bump
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03187A
