The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Iron, Nose Hair, Dumpster
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Taser
Agency: Colby & Partners / Santa Monica
Client: California Map & Travel Category: Consumer Television / Consumer Television Under $50,000 Budget
Bubble Boy, Squares, Chain Reaction
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Bubble Boy
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
AntiFreeze
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Fingers
Agency: GSD&M / Austin
Client: 7-Eleven Category: Consumer Television / Consumer Television :20 and Under: Single
Noah, Casanova, Gossip
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Trunk Monkey
Agency: R/west / Portland
Client: Suburban Category: Consumer Television / Consumer Television Under $50,000 Budget
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Home Shopping (Bedpan), Cooking, Kids Show
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Rucker Park, Roswell Rayguns, Funkship
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Devil's Island
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Birthmark/Loaded
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Lightbox
Agency: Wieden+Kennedy / Amsterdam
Client: Nike - Footlocker Category: Consumer Television / Consumer Television :20 and Under: Single
Birthmark
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Campaign
Pull!
Agency: Wexley School for Girls / Seattle
Client: Diadora Category: Consumer Television / Consumer Television Under $50,000 Budget
Porno, Smells Like Britney, Baby
Agency: la comunidad / Miami Beach
Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Ulterior Emotions, Corporate Message, Motivational Speaker
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Campaign
Before
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Birthday
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Consumer Television / Consumer Television :30/:25 Single
Home Shopping (Bedpan)
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Log
Agency: Maclaren McCann / Toronto
Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television :20 and Under: Single
Beans
Agency: Saatchi & Saatchi / Johannesburg
Client: Osram Category: Consumer Television / Consumer Television :20 and Under: Single
Chowda
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Shelfball/Boss
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Getting Warmer, Cowboy Hat, Bands
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Campaign
Admission, Confession, Hurry
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Campaign
Talk Show, Academy, Scorecard
Agency: BURRIS / Greensboro
Client: Golf Pride (a Division of Eaton Corporation) Category: Consumer Television / Consumer Television :30/:25 Campaign
Whisper, Track, Lullaby
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Sip Not Guzzle, Burn the Maps, Middle Finger
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Consumer Television :30/:25 Campaign
Corn, Close, Ladies
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Saturn Category: Consumer Television / Consumer Television :30/:25 Campaign
Red Eye, Copier Room, Sauna
Agency: GSD&M / Austin
Client: Dial Category: Consumer Television / Consumer Television :30/:25 Campaign
Dive, Surprise, Subway
Agency: Hill Holliday / Boston
Client: Dunkin' Donuts Category: Consumer Television / Consumer Television :30/:25 Campaign
Universal Business Adaptor, Elixer, Reality Detector
Agency: Ogilvy & Mather / New York
Client: IBM Category: Consumer Television / Consumer Television :30/:25 Campaign
Rude Awakening, Role Reversal, Gone
Agency: Ogilvy & Mather / Chicago
Client: Sears Roebuck and Co. Category: Consumer Television / Consumer Television :30/:25 Campaign
Morpharay, Devastator, Inflato Glove
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Jaywalking, Newspaper, Gum
Agency: Venables, Bell & Partners / Santa Monica
Client: HBO Home Video-OZ Category: Consumer Television / Consumer Television :30/:25 Campaign
Lance, Recruit, Wave
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Wave, Orca, Roddick
Agency: Wieden+Kennedy / Portland
Client: Powerade Category: Consumer Television / Consumer Television :30/:25 Campaign
It's Me
Agency: Maclaren McCann / Toronto
Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television Under $50,000 Budget
Babies, Ball, Skills, Diving
Agency: TBWA / London
Client: John Smiths Category: Consumer Television / Consumer Television Varying Lengths: Campaign
North Bristol Forty/Rage, Arm Soak, USA
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Angry Chicken, Scary Cat, Young Love
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Hi Mom, Cell Phone, Drool
Agency: Deutsch / Los Angeles
Client: California Milk Advisory Board Category: Consumer Television / Consumer Television :20 and Under: Campaign
Prague, Ontario, Minnesota
Agency: Whybin TBWA/Melbourne / South Melbourne
Client: Melbourne International Comedy Festival Category: Consumer Television / Consumer Television :20 and Under: Campaign
Marshall Faulk, Running Stairs, Funny Shoes
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :20 and Under: Campaign
Grand Slam, Surfer, Breakdown
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Television / Consumer Television Over :30 Campaign
Fish, Emperor's New Clothes, Birds
Agency: Fallon / Minneapolis
Client: PBS Category: Consumer Television / Consumer Television Over :30 Campaign
Award:
2003 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Travis
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03085A
Award:
2003 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports Net
Title:
Iron, Nose Hair, Dumpster
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03082A
Award:
2003 Advertising Gold Pencil
Agency:
Colby & Partners / Santa Monica
Client:
California Map & Travel
Title:
Taser
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03092A
Award:
2003 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Bubble Boy, Squares, Chain Reaction
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03089A
Award:
2003 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Bubble Boy
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03073A
Award:
2003 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Squares
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03078A
Award:
2003 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports Net
Title:
AntiFreeze
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03079A
Award:
2003 Advertising Silver Pencil
Agency:
GSD&M / Austin
Client:
7-Eleven
Title:
Fingers
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03086A
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Miller Brewing Company
Title:
Noah, Casanova, Gossip
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03083A
Award:
2003 Advertising Silver Pencil
Agency:
R/west / Portland
Client:
Suburban
Title:
Trunk Monkey
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03093A
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03090A
Award:
2003 Advertising Silver Pencil
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Home Shopping (Bedpan), Cooking, Kids Show
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03088A
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Rucker Park, Roswell Rayguns, Funkship
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03076A
Award:
2003 Advertising Silver Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Devil's Island
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03074A
Award:
2003 Advertising Silver Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Birthmark/Loaded
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03080A
Award:
2003 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike - Footlocker
Title:
Lightbox
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03087A
Award:
2003 Advertising Bronze Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Birthmark
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03084A
Award:
2003 Advertising Bronze Pencil
Agency:
Wexley School for Girls / Seattle
Client:
Diadora
Title:
Pull!
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03094A
Award:
2003 Advertising Bronze Pencil
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Porno, Smells Like Britney, Baby
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03091A
Award:
2003 Advertising Bronze Pencil
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries
Title:
Ulterior Emotions, Corporate Message, Motivational Speaker
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03077A
Award:
2003 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Before
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03075A
Award:
2003 Advertising Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
Birthday
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03081A
Award:
2003 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Home Shopping (Bedpan)
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03451A
Award:
2003 Advertising Merit Award
Agency:
Maclaren McCann / Toronto
Client:
Rogers AT&T Wireless
Title:
Log
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03452A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Osram
Title:
Beans
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03453A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Chowda
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03454A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Boss
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03455A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Getting Warmer, Cowboy Hat, Bands
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03437A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Admission, Confession, Hurry
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03438A
Award:
2003 Advertising Merit Award
Agency:
BURRIS / Greensboro
Client:
Golf Pride (a Division of Eaton Corporation)
Title:
Talk Show, Academy, Scorecard
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03439A
Award:
2003 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports Net
Title:
Whisper, Track, Lullaby
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03440A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Sip Not Guzzle, Burn the Maps, Middle Finger
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03441A
Award:
2003 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Corn, Close, Ladies
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03442A
Award:
2003 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Dial
Title:
Red Eye, Copier Room, Sauna
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03443A
Award:
2003 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Dunkin' Donuts
Title:
Dive, Surprise, Subway
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03444A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
IBM
Title:
Universal Business Adaptor, Elixer, Reality Detector
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03445A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Sears Roebuck and Co.
Title:
Rude Awakening, Role Reversal, Gone
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03446A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Morpharay, Devastator, Inflato Glove
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03447A
Award:
2003 Advertising Merit Award
Agency:
Venables, Bell & Partners / Santa Monica
Client:
HBO Home Video-OZ
Title:
Jaywalking, Newspaper, Gum
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03448A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Lance, Recruit, Wave
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03449A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Powerade
Title:
Wave, Orca, Roddick
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03450A
Award:
2003 Advertising Merit Award
Agency:
Maclaren McCann / Toronto
Client:
Rogers AT&T Wireless
Title:
It's Me
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03463A
Award:
2003 Advertising Merit Award
Agency:
TBWA / London
Client:
John Smiths
Title:
Babies, Ball, Skills, Diving
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03459A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
North Bristol Forty/Rage, Arm Soak, USA
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03460A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Angry Chicken, Scary Cat, Young Love
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03461A
Award:
2003 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
California Milk Advisory Board
Title:
Hi Mom, Cell Phone, Drool
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03456A
Award:
2003 Advertising Merit Award
Agency:
Whybin TBWA/Melbourne / South Melbourne
Client:
Melbourne International Comedy Festival
Title:
Prague, Ontario, Minnesota
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03457A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Marshall Faulk, Running Stairs, Funny Shoes
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03458A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Grand Slam, Surfer, Breakdown
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03404A
Award:
2003 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
PBS
Title:
Fish, Emperor's New Clothes, Birds
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03405A
