The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Cog Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Cops Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Book Wrapping Paper Agency: Crispin Porter + Bogusky/LA / Venice Client: Borders Category: Newspaper / Newspaper Over 600 Lines: Single
50 years Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Bridge, Van, Park Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Supermarket, Grapes, Prison Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Campaign
Worker, Gardener, Policeman Agency: Scholz & Friends / Berlin Client: Weru AG Category: Outdoor / Outdoor: Campaign
Evel, Starskey, Partridge Family, Knight Rider Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Street Bus, Caravan, Limousine Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: DaimlerChrysler Vertriebsorganisation Deutschland Category: Outdoor / Outdoor: Campaign
Vertical Football Agency: TBWA\JAPAN / Tokyo Client: Adidas Category: Outdoor / Outdoor: Single
Paul Davis Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
Brainy Agency: Ogilvy South Africa / Johannesburg Client: The Economist Category: Outdoor / Outdoor: Single
Jason Holley Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad Agency: TBWA\Chiat\Day / Los Angeles Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Campaign
All Our Kids, Grapes, Mineral Water Agency: Arnold Worldwide / Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Replacement Smokers, Survey, Coroner Agency: Chelsea Pictures / New York Client: Truth/American Legacy Category: Public Service/Political / Public Service/Political Television: Campaign
Bars, Rings, Beam Agency: Foote Cone & Belding Singapore / Singapore Client: Terminal One Category: Collateral Advertising / Collateral: Self-Promotion
Pool, Field, Playground Agency: Sil Ad (KL) Sdn Bhd / Kuala Lumpur Client: Sony (Malaysia) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
Bulldozer, Street Sweeper, Drome Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Kraft Foods (M) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods Agency: Wowza / Minneapolis Client: 3rd Lair Skatepark-Proshop Category: Collateral Advertising / Collateral: Self-Promotion
bottle, Cards, Matches, Posters, Ads Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Advertising / Collateral: Self-Promotion
Window Flyer Agency: Colenso BBDO / Auckland Client: Environment Waikato Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Missing Stickers Agency: Rethink / Vancouver Client: World Wildlife Fund Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Paedophile Door Drop Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Seal Agency: Clemmow Hornby Inge / London Client: Britvic - Tango Category: Non-Broadcast / Non-Broadcast: Cinema
Spike Lee Agency: Mother Advertising Ltd / London Client: Orange Category: Non-Broadcast / Non-Broadcast: Cinema
1200 Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Chair Agency: Master Comunicação / Curitiba Client: Brazilian Ministry of Health Category: Public Service/Political / Public Service/Political Television: Single
Lullaby Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: SWR Television Station Category: Public Service/Political / Public Service/Political Television: Single
Streets Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Rock Agency: TBWA\Shanghai / Shanghai Client: adidas China Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Snakes Agency: Saatchi & Saatchi / bangkok Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Lions Agency: Saatchi & Saatchi / bangkok Client: ! Indosport (Thailand) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Lions, Snakes, Alligators Agency: Saatchi & Saatchi / bangkok Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Worms Agency: BBDO Bangkok / Bangkok Client: Uni President (Thailand) Co., Ltd. Category: Consumer Television / Consumer Television Over :30 Single
Mountain Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Just Works (Cog Spoof) Agency: WCRS Limited / London Client: 118 118 The Number Category: Consumer Television / Consumer Television Over :30 Single
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Self Portraits, Art Exhibition, Print, London Outdoor Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Dance, Coffee, Reptile Agency: Colenso BBDO / Auckland Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Survival Kit Agency: BBDO / New York Client: Guinness Category: Trade / Trade Color Full Page or Spread: Single
Funeral Agency: Bartle Bogle Hegarty / New York Client: Wenner Media/ Men's Journal Category: Trade / Trade Color Full Page or Spread: Single
BSSP 10th Anniversary Invites Agency: Butler, Shine, Stern & Partners / Sausalito Client: Butler, Shine, Stern & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Invites Agency: Campbell Doyle Dye / London Client: Venville Category: Collateral Advertising / Collateral: Self-Promotion
Koeberg, Swimming pool, Redheads Agency: TBWA Gavin Reddy / Johannesburg Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Campaign
Golf, Road Trip, Amusement Park Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Parking, Footie, Dumped, Haircut Agency: Banks Hoggins O'Shea FCB / London Client: Beiersdorf/Nivea for men Category: Consumer Radio / Consumer Radio: Campaign
Cog, Everyday, Sense Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Varying Lengths: Campaign

2004 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Cog

Consumer Television / Consumer Television Over :30 Single

04079A

2004 Advertising Gold Pencil

DDB London / London

Volkswagen

Cops

Newspaper / Newspaper Over 600 Lines: Single

04001A

2004 Advertising Silver Pencil

Crispin Porter + Bogusky/LA / Venice

Borders

Book Wrapping Paper

Newspaper / Newspaper Over 600 Lines: Single

04002A

2004 Advertising Bronze Pencil

AlmapBBDO Comunicacoes Ltda / São Paulo

Volkswagen

50 years

Newspaper / Newspaper Over 600 Lines: Single

04003A

2004 Advertising Gold Pencil

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Bridge, Van, Park

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04051A

2004 Advertising Silver Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Supermarket, Grapes, Prison

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04052A

2004 Advertising Gold Pencil

Campbell Doyle Dye / London

Merrydown

Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah

Outdoor / Outdoor: Campaign

04026A

2004 Advertising Silver Pencil

Scholz & Friends / Berlin

Weru AG

Worker, Gardener, Policeman

Outdoor / Outdoor: Campaign

04027A

2004 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Evel, Starskey, Partridge Family, Knight Rider

Outdoor / Outdoor: Campaign

04028A

2004 Advertising Bronze Pencil

Springer & Jacoby Werbung GmbH / Hamburg

DaimlerChrysler Vertriebsorganisation Deutschland

Street Bus, Caravan, Limousine

Outdoor / Outdoor: Campaign

04106A

2004 Advertising Gold Pencil

TBWA\JAPAN / Tokyo

Adidas

Vertical Football

Outdoor / Outdoor: Single

04022A

2004 Advertising Silver Pencil

Campbell Doyle Dye / London

Merrydown

Paul Davis

Outdoor / Outdoor: Single

04023A

2004 Advertising Silver Pencil

Ogilvy South Africa / Johannesburg

The Economist

Brainy

Outdoor / Outdoor: Single

04024A

2004 Advertising Bronze Pencil

Campbell Doyle Dye / London

Merrydown

Jason Holley

Outdoor / Outdoor: Single

04025A

2004 Advertising Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Ad Council

A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad

Newspaper / Newspaper Over 600 Lines: Campaign

04053A

2004 Advertising Gold Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Miami

American Legacy Foundation

All Our Kids, Grapes, Mineral Water

Public Service/Political / Public Service/Political Television: Campaign

04070A

2004 Advertising Silver Pencil

Chelsea Pictures / New York

Truth/American Legacy

Replacement Smokers, Survey, Coroner

Public Service/Political / Public Service/Political Television: Campaign

04071A

2004 Advertising Silver Pencil

Foote Cone & Belding Singapore / Singapore

Terminal One

Bars, Rings, Beam

Collateral Advertising / Collateral: Self-Promotion

04037A

2004 Advertising Silver Pencil

Sil Ad (KL) Sdn Bhd / Kuala Lumpur

Sony (Malaysia) Sdn Bhd

Pool, Field, Playground

Collateral Advertising / Collateral: Self-Promotion

04038A

2004 Advertising Bronze Pencil

Ogilvy & Mather Advertising / Kuala Lumpur

Kraft Foods (M) Sdn Bhd

Bulldozer, Street Sweeper, Drome

Collateral Advertising / Collateral: Self-Promotion

04039A

2004 Advertising Bronze Pencil

Wowza / Minneapolis

3rd Lair Skatepark-Proshop

Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods

Collateral Advertising / Collateral: Self-Promotion

04040A

2004 Advertising Silver Pencil

Campbell Doyle Dye / London

Merrydown

bottle, Cards, Matches, Posters, Ads

Collateral Advertising / Collateral: Self-Promotion

04108A

2004 Advertising Gold Pencil

Colenso BBDO / Auckland

Environment Waikato

Window Flyer

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04059A

2004 Advertising Silver Pencil

Rethink / Vancouver

World Wildlife Fund

Missing Stickers

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04060A

2004 Advertising Bronze Pencil

Saatchi & Saatchi / London

NSPCC

Paedophile Door Drop

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04061A

2004 Advertising Silver Pencil

Clemmow Hornby Inge / London

Britvic - Tango

Seal

Non-Broadcast / Non-Broadcast: Cinema

04097A

2004 Advertising Bronze Pencil

Mother Advertising Ltd / London

Orange

Spike Lee

Non-Broadcast / Non-Broadcast: Cinema

04098A

2004 Advertising Gold Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

1200

Public Service/Political / Public Service/Political Television: Single

04067A

2004 Advertising Silver Pencil

Master Comunicação / Curitiba

Brazilian Ministry of Health

Chair

Public Service/Political / Public Service/Political Television: Single

04068A

2004 Advertising Silver Pencil

Ogilvy & Mather Frankfurt / Frankfurt

SWR Television Station

Lullaby

Public Service/Political / Public Service/Political Television: Single

04069A

2004 Advertising Silver Pencil

Ogilvy Brasil / São Paulo

Mattel

Streets

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04035A

2004 Advertising Bronze Pencil

TBWA\Shanghai / Shanghai

adidas China

Rock

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04036A

2004 Advertising Silver Pencil

Saatchi & Saatchi / bangkok

Indothai Sport Ltd. Part

Snakes

Consumer Magazine / Magazine B/W Full Page or Spread: Single

04009A

2004 Advertising Bronze Pencil

Saatchi & Saatchi / bangkok

! Indosport (Thailand)

Lions

Consumer Magazine / Magazine B/W Full Page or Spread: Single

04010A

2004 Advertising Silver Pencil

Saatchi & Saatchi / bangkok

Indothai Sport Ltd. Part

Lions, Snakes, Alligators

Consumer Magazine / Magazine Color Full Page or Spread: Single

04011A

2004 Advertising Silver Pencil

BBDO Bangkok / Bangkok

Uni President (Thailand) Co., Ltd.

Worms

Consumer Television / Consumer Television Over :30 Single

04080A

2004 Advertising Silver Pencil

TBWALondon / London

Sony PlayStation 2

Mountain

Consumer Television / Consumer Television Over :30 Single

04081A

2004 Advertising Bronze Pencil

WCRS Limited / London

118 118 The Number

Just Works (Cog Spoof)

Consumer Television / Consumer Television Over :30 Single

04082A

2004 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN Videogames / Sega

Beta - 7

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04103A

2004 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Self Portraits, Art Exhibition, Print, London Outdoor

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04104A

2004 Advertising Bronze Pencil

Colenso BBDO / Auckland

Monaco

Dance, Coffee, Reptile

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04105A

2004 Advertising Silver Pencil

BBDO / New York

Guinness

Survival Kit

Trade / Trade Color Full Page or Spread: Single

04030A

2004 Advertising Bronze Pencil

Bartle Bogle Hegarty / New York

Wenner Media/ Men's Journal

Funeral

Trade / Trade Color Full Page or Spread: Single

04031A

2004 Advertising Silver Pencil

Butler, Shine, Stern & Partners / Sausalito

Butler, Shine, Stern & Partners

BSSP 10th Anniversary Invites

Collateral Advertising / Collateral: Self-Promotion

04047A

2004 Advertising Bronze Pencil

Campbell Doyle Dye / London

Venville

Invites

Collateral Advertising / Collateral: Self-Promotion

04048A

2004 Advertising Silver Pencil

TBWA Gavin Reddy / Johannesburg

Apartheid Museum

Koeberg, Swimming pool, Redheads

Consumer Radio / Consumer Radio: Campaign

04066A

2004 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Golf, Road Trip, Amusement Park

Consumer Radio / Consumer Radio: Campaign

04076A

2004 Advertising Silver Pencil

DDB Chicago / Chicago

Anheuser-Busch

Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer

Consumer Radio / Consumer Radio: Campaign

04077A

2004 Advertising Bronze Pencil

Banks Hoggins O'Shea FCB / London

Beiersdorf/Nivea for men

Parking, Footie, Dumped, Haircut

Consumer Radio / Consumer Radio: Campaign

04078A

2004 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Cog, Everyday, Sense

Consumer Television / Consumer Television Varying Lengths: Campaign

04094A

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