The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Dumped
Agency: Banks Hoggins O'Shea FCB / London
Client: Beiersdorf/Nivea for Men Category: Consumer Radio / Consumer Radio: Single
Happy
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Radio / Consumer Radio: Single
Next Day Carpet Installer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Way Too Much Cologne Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Father
Agency: DeVito/Verdi / New York
Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Skiing
Agency: DeVito/Verdi / New York
Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Amusement Park
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Road Trip
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Golf
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Weasel
Agency: Fitzgerald + Co. / Atlanta
Client: Durex Category: Consumer Radio / Consumer Radio: Single
'Heart Plus'
Agency: Marketforce / WEST PERTH
Client: Peters & Brownes Group Category: Consumer Radio / Consumer Radio: Single
Gargle
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Standard Bank - Homeloans Category: Consumer Radio / Consumer Radio: Single
Machine
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Hansaplast Category: Consumer Radio / Consumer Radio: Single
Airport Workout
Agency: WONGDOODY / Seattle
Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Single
Marsianer - Message from Mars
Agency: Jung von Matt AG / Hamburg
Client: SciFi Channel Category: Consumer Radio / Consumer Radio: Single
Martin Johnson
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Jonah Lomu
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Tana Umaga
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Ambulance
Agency: BBDO Atlanta / Atlanta
Client: High Country / Polartec Category: Collateral Advertising / Collateral Posters: Single
Ballet
Agency: DDB New Zealand / Auckland
Client: Hasbro Category: Collateral Advertising / Collateral Posters: Single
Elephant
Agency: DDB Worldwide Pte LTd / Singapore
Client: 3M 'Post It' Notes Category: Collateral Advertising / Collateral Posters: Single
Mosquito Screen
Agency: Foote, Cone & Belding Sdn Bhd / Kuala Lumpur
Client: S C Johnson Category: Collateral Advertising / Collateral Posters: Single
Damn It's Big
Agency: GSD&M / Austin
Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Kiss Me
Agency: GSD&M / Austin
Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Wilbur
Agency: GSD&M / Austin
Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Larry Bird - Poster
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Distant Replays Category: Collateral Advertising / Collateral Posters: Single
Banner
Agency: Leo Burnett Company / Chicago
Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Single
Bench
Agency: Leo Burnett Singapore / Singapore
Client: Philips Lightings Category: Collateral Advertising / Collateral Posters: Single
Sunset
Agency: Ogilvy South Africa / South Africa
Client: Volkswagen South Africa - New Beetle Category: Collateral Advertising / Collateral Posters: Single
'Why are you here'
Agency: Saatchi & Saatchi / Mumbai
Client: Kuoni Travels Category: Collateral Advertising / Collateral Posters: Single
Yellow
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Collateral Advertising / Collateral Posters: Single
Corners
Agency: TBWA\Hunt Lascaris / Johannesburg
Client: Bostik - Prestik Category: Collateral Advertising / Collateral Posters: Single
What Color Do You Bleed
Agency: Wieden+Kennedy / New York
Client: ESPN The Magazine Category: Collateral Advertising / Collateral Posters: Single
Ma Cherie, My Petite Tempting Tigress, Hello My Lady
Agency: Archrival / Lincoln
Client: Lincoln Community Playhouse Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Bloody Mary, Zombie, Kamikaze
Agency: Saatchi & Saatchi / Toronto
Client: MADD Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
MINI One D Flyer
Agency: Jung von Matt AG / Hamburg
Client: BMW AG Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Iraq?s cultural treasures
Agency: Heye & Partner GmbH / Hamburg
Client: Deutsche UNESCO-Kommission Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Cancer Dolls
Agency: McCann Erickson India / Mumbai
Client: Lucknow Cancer Institute Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Save-it Stickers
Agency: Saatch & Saatch Singapore / Singapore
Client: Singapore Environment Council Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Surf, Pier, Snow
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Ice Cream, School Photo, Comic Book
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
José, Nuno, Isabel
Agency: J. Walter Thompson Lisbon / Algés
Client: Salvation Army Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Leopard, Crocodile, Seal
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: WWF Germany Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Chinese, Pakistani, Indian
Agency: Saatchi & Saatchi / London
Client: Emma Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Ghandi, JFK, John Lennon
Agency: Saatchi & Saatchi / Sydney
Client: Coalition for Gun Control Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Television
Agency: Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client: Duxbury Dollhouse Category: Trade / Trade B/W or Color Less Than A Page: Single
Fridge
Agency: Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client: Duxbury Dollhouse Category: Trade / Trade B/W or Color Less Than A Page: Single
Bones, Little Girl, God's Way, Casualty, Concrete
Agency: Abbott Mead Vickers BBDO / London
Client: Mars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Blues, Ray Charles, Braile, Sex, Fireworks
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Fundação Eye Care Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fat Woman, Watch, Poster, Sunset
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Stock Photos Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Agency:
Banks Hoggins O'Shea FCB / London
Client:
Beiersdorf/Nivea for Men
Title:
Dumped
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04412A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Happy
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04413A
Award:
2004 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Next Day Carpet Installer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04414A
Award:
2004 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Way Too Much Cologne Wearer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04415A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Mount Sinai
Title:
Father
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04416A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Mount Sinai
Title:
Skiing
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04417A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Amusement Park
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04418A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Road Trip
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04419A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Golf
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04420A
Award:
2004 Advertising Merit Award
Agency:
Fitzgerald + Co. / Atlanta
Client:
Durex
Title:
Weasel
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04421A
Award:
2004 Advertising Merit Award
Agency:
Marketforce / WEST PERTH
Client:
Peters & Brownes Group
Title:
'Heart Plus'
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04422A
Award:
2004 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Standard Bank - Homeloans
Title:
Gargle
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04423A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Hansaplast
Title:
Machine
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04424A
Award:
2004 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Alaska Airlines
Title:
Airport Workout
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04425A
Award:
2004 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
SciFi Channel
Title:
Marsianer - Message from Mars
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04427A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Martin Johnson
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04313A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Jonah Lomu
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04314A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Tana Umaga
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04315A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
High Country / Polartec
Title:
Ambulance
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04316A
Award:
2004 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
Hasbro
Title:
Ballet
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04319A
Award:
2004 Advertising Merit Award
Agency:
DDB Worldwide Pte LTd / Singapore
Client:
3M 'Post It' Notes
Title:
Elephant
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04320A
Award:
2004 Advertising Merit Award
Agency:
Foote, Cone & Belding Sdn Bhd / Kuala Lumpur
Client:
S C Johnson
Title:
Mosquito Screen
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04321A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
New York Post
Title:
Damn It's Big
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04322A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
New York Post
Title:
Kiss Me
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04323A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
New York Post
Title:
Wilbur
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04324A
Award:
2004 Advertising Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Distant Replays
Title:
Larry Bird - Poster
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04325A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
US Army-Special Forces
Title:
Banner
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04326A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Singapore / Singapore
Client:
Philips Lightings
Title:
Bench
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04327A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
Volkswagen South Africa - New Beetle
Title:
Sunset
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04328A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Mumbai
Client:
Kuoni Travels
Title:
'Why are you here'
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04329A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Yellow
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04330A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Hunt Lascaris / Johannesburg
Client:
Bostik - Prestik
Title:
Corners
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04331A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN The Magazine
Title:
What Color Do You Bleed
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04332A
Award:
2004 Advertising Merit Award
Agency:
Archrival / Lincoln
Client:
Lincoln Community Playhouse
Title:
Ma Cherie, My Petite Tempting Tigress, Hello My Lady
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
04395A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Toronto
Client:
MADD
Title:
Bloody Mary, Zombie, Kamikaze
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
04396A
Award:
2004 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
BMW AG
Title:
MINI One D Flyer
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04155A
Award:
2004 Advertising Merit Award
Agency:
Heye & Partner GmbH / Hamburg
Client:
Deutsche UNESCO-Kommission
Title:
Iraq?s cultural treasures
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04392A
Award:
2004 Advertising Merit Award
Agency:
McCann Erickson India / Mumbai
Client:
Lucknow Cancer Institute
Title:
Cancer Dolls
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04393A
Award:
2004 Advertising Merit Award
Agency:
Saatch & Saatch Singapore / Singapore
Client:
Singapore Environment Council
Title:
Save-it Stickers
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04394A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Surf, Pier, Snow
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04364A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Ice Cream, School Photo, Comic Book
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04365A
Award:
2004 Advertising Merit Award
Agency:
J. Walter Thompson Lisbon / Algés
Client:
Salvation Army
Title:
José, Nuno, Isabel
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04366A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
WWF Germany
Title:
Leopard, Crocodile, Seal
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04368A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Emma
Title:
Chinese, Pakistani, Indian
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04369A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Coalition for Gun Control
Title:
Ghandi, JFK, John Lennon
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04370A
Award:
2004 Advertising Merit Award
Agency:
Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client:
Duxbury Dollhouse
Title:
Television
Category:
Trade / Trade B/W or Color Less Than A Page: Single
Annual ID:
04283A
Award:
2004 Advertising Merit Award
Agency:
Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client:
Duxbury Dollhouse
Title:
Fridge
Category:
Trade / Trade B/W or Color Less Than A Page: Single
Annual ID:
04284A
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Mars
Title:
Bones, Little Girl, God's Way, Casualty, Concrete
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04206A
Award:
2004 Advertising Merit Award
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
Fundação Eye Care
Title:
Blues, Ray Charles, Braile, Sex, Fireworks
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04207A
Award:
2004 Advertising Merit Award
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
Stock Photos
Title:
Fat Woman, Watch, Poster, Sunset
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04208A
