The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hairband, Headscarf, Hat
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd Category: Collateral Advertising / Collateral: Self-Promotion
Maze, Spot the Difference, Joint the dots, Word Find
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Category: Collateral Advertising / Collateral: Self-Promotion
Wonderwoman, Batman, Hulk, Aquaman
Agency: Bensimon Byrne / Toronto
Client: Silver Snail Comics Category: Collateral Advertising / Collateral: Self-Promotion
Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Distant Replays Category: Collateral Advertising / Collateral: Self-Promotion
Lizzy, Sean, Herbert, Sky
Agency: Leo Burnett / McMahons Point
Client: Heineken Category: Collateral Advertising / Collateral: Self-Promotion
Camera, Flashlight, Toy
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Gillette Management Category: Collateral Advertising / Collateral: Self-Promotion
Ocean, Mountain, Rain Forest, River
Agency: Saatchi & Saatchi / bangkok
Client: Indosport (Thailand) Ltd. Category: Collateral Advertising / Collateral: Self-Promotion
Stairs, Rock, Tennis
Agency: TBWA\Shanghai / Shanghai
Client: adidas China Category: Collateral Advertising / Collateral: Self-Promotion
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Collateral Advertising / Collateral: Self-Promotion
Wheelchair
Agency: Abbott Mead Vickers BBDO / London
Client: DfT Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Sleeping Boy
Agency: Adfactors Advertising / Mumbai
Client: The Vatsalya Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Peewee Hockey
Agency: Brainchild Creative / San Francisco
Client: Minnetonka Peewee Hockey Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
João
Agency: J. Walter Thompson Lisbon / Algés
Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
I Heart NY
Agency: Mad Dogs & Englishmen / New York
Client: NYODN Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Everything
Agency: Octane, Inc. / Milwaukee
Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
I Just Stopped By To See The Man"
Agency: Ogilvy / Chicago
Client: Steppenwolf Theater Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Dolphin
Agency: Ogilvy South Africa / South Africa
Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Seabird
Agency: Ogilvy South Africa / South Africa
Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cheetah
Agency: Ogilvy South Africa / South Africa
Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Figures
Agency: OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client: Women's Aid Organisation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Aids Walk"
Agency: Publicis Toronto / Toronto
Client: Aids Committee of Toronto Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Tins
Agency: Saatchi & Saatchi / London
Client: Royal London Society for the Blind Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Soccer, Birthday, Jeans
Agency: DDB Canada (Vancouver) / Vancouver
Client: Richmond Centre Category: Consumer Radio / Consumer Radio: Campaign
I'm a Copquote; I'm a Loserquote; Planet of the Apesquote;
Agency: Pirate Radio & Television / Toronto
Client: Screamin' Mimi's Category: Consumer Radio / Consumer Radio: Campaign
Airport Workout, Virtual First Class, Challenge Seating
Agency: WONGDOODY / Seattle
Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Campaign
Evel Iron On
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Bogey Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
State Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Mavericks Insert
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Can Opener
Agency: Arnold Worldwide Canada / Toronto
Client: Volkswagen Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Deep
Agency: Cole & Weber/Red Cell / Seattle
Client: Nike Retail Resources Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
There's always space
Agency: CONTRAPUNTO / Madrid
Client: MERCEDES BENZ - SMART Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Consumer Testing
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Surf, Pier, Snow
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Ice Cream, School Photo, Comic Book
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
José, Nuno, Isabel
Agency: J. Walter Thompson Lisbon / Algés
Client: Salvation Army Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Leopard, Crocodile, Seal
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: WWF Germany Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Chinese, Pakistani, Indian
Agency: Saatchi & Saatchi / London
Client: Emma Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Ghandi, JFK, John Lennon
Agency: Saatchi & Saatchi / Sydney
Client: Coalition for Gun Control Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Streets
Agency: Ogilvy Brasil / São Paulo
Client: Mattel Category: Consumer Television / Consumer Television Under $50,000 Budget
Mouth
Agency: Ogilvy Brasil / São Paulo
Client: Sonrisal Category: Consumer Television / Consumer Television Under $50,000 Budget
Point & Talk
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget
Tourist
Agency: lowe worldwide / Kuala Lumpur
Client: Olympus Category: Consumer Television / Consumer Television Under $50,000 Budget
Swans
Agency: M&C Saatchi / Melbourne
Client: Richmond Football Club Category: Consumer Television / Consumer Television Under $50,000 Budget
Ring, Witch, Escape
Agency: Abbott Mead Vickers BBDO / London
Client: BT Broadband Category: Consumer Television / Consumer Television :20 and Under: Campaign
Paging, Translator, Mimic
Agency: Colenso BBDO / Auckland
Client: Tip Top Category: Consumer Television / Consumer Television :20 and Under: Campaign
Ritchie McCaw, Jonah Lomu, Tana Umaga, London Outdoor, Tube Station
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Outdoor / Outdoor: Campaign
Ring, Pod, Hook, Kryptonite, Saucer
Agency: Campbell Doyle Dye / London
Client: Ouch Category: Outdoor / Outdoor: Campaign
Smitten, Car Types, 0-60
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Campaign
Lennon, Richards, Kurt Cobain
Agency: la comunidad / Miami Beach
Client: Rolling Stone Category: Outdoor / Outdoor: Campaign
Award:
2004 Advertising Merit Award
Agency:
Batey (Pte) Ltd / Singapore
Client:
DaimlerChrysler South East Asia Pte Ltd
Title:
Hairband, Headscarf, Hat
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04304A
Award:
2004 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pizza Hut Singapore
Title:
Maze, Spot the Difference, Joint the dots, Word Find
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04305A
Award:
2004 Advertising Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
Silver Snail Comics
Title:
Wonderwoman, Batman, Hulk, Aquaman
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04306A
Award:
2004 Advertising Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Distant Replays
Title:
Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04307A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett / McMahons Point
Client:
Heineken
Title:
Lizzy, Sean, Herbert, Sky
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04308A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Kuala Lumpur
Client:
Gillette Management
Title:
Camera, Flashlight, Toy
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04309A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / bangkok
Client:
Indosport (Thailand) Ltd.
Title:
Ocean, Mountain, Rain Forest, River
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04310A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Shanghai / Shanghai
Client:
adidas China
Title:
Stairs, Rock, Tennis
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04311A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
Sphere
Title:
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04312A
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DfT
Title:
Wheelchair
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04371A
Award:
2004 Advertising Merit Award
Agency:
Adfactors Advertising / Mumbai
Client:
The Vatsalya Foundation
Title:
Sleeping Boy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04372A
Award:
2004 Advertising Merit Award
Agency:
Brainchild Creative / San Francisco
Client:
Minnetonka Peewee Hockey
Title:
Peewee Hockey
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04373A
Award:
2004 Advertising Merit Award
Agency:
J. Walter Thompson Lisbon / Algés
Client:
Salvation Army
Title:
João
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04375A
Award:
2004 Advertising Merit Award
Agency:
Mad Dogs & Englishmen / New York
Client:
NYODN
Title:
I Heart NY
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04376A
Award:
2004 Advertising Merit Award
Agency:
Octane, Inc. / Milwaukee
Client:
Salvation Army
Title:
Everything
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04377A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy / Chicago
Client:
Steppenwolf Theater
Title:
I Just Stopped By To See The Man"
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04378A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
WWF South Africa - the conservation org
Title:
Dolphin
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04379A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
WWF South Africa - the conservation org
Title:
Seabird
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04380A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
WWF South Africa - the conservation org
Title:
Cheetah
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04381A
Award:
2004 Advertising Merit Award
Agency:
OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client:
Women's Aid Organisation
Title:
Figures
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04382A
Award:
2004 Advertising Merit Award
Agency:
Publicis Toronto / Toronto
Client:
Aids Committee of Toronto
Title:
Aids Walk"
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04383A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Royal London Society for the Blind
Title:
Tins
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04384A
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
Richmond Centre
Title:
Soccer, Birthday, Jeans
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04426A
Award:
2004 Advertising Merit Award
Agency:
Pirate Radio & Television / Toronto
Client:
Screamin' Mimi's
Title:
I'm a Copquote; I'm a Loserquote; Planet of the Apesquote;
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04428A
Award:
2004 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Alaska Airlines
Title:
Airport Workout, Virtual First Class, Challenge Seating
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04429A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Evel Iron On
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04168A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Bogey Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04169A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
State Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04170A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Mavericks Insert
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04172A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide Canada / Toronto
Client:
Volkswagen
Title:
Can Opener
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04230A
Award:
2004 Advertising Merit Award
Agency:
Cole & Weber/Red Cell / Seattle
Client:
Nike Retail Resources
Title:
Deep
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04231A
Award:
2004 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
MERCEDES BENZ - SMART
Title:
There's always space
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04232A
Award:
2004 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Tourism
Title:
Consumer Testing
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04233A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Surf, Pier, Snow
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04364A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Ice Cream, School Photo, Comic Book
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04365A
Award:
2004 Advertising Merit Award
Agency:
J. Walter Thompson Lisbon / Algés
Client:
Salvation Army
Title:
José, Nuno, Isabel
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04366A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
WWF Germany
Title:
Leopard, Crocodile, Seal
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04368A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Emma
Title:
Chinese, Pakistani, Indian
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04369A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Coalition for Gun Control
Title:
Ghandi, JFK, John Lennon
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04370A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Mattel
Title:
Streets
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04192A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Sonrisal
Title:
Mouth
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04295A
Award:
2004 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Noah's Bagels
Title:
Point & Talk
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04485A
Award:
2004 Advertising Merit Award
Agency:
lowe worldwide / Kuala Lumpur
Client:
Olympus
Title:
Tourist
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04486A
Award:
2004 Advertising Merit Award
Agency:
M&C Saatchi / Melbourne
Client:
Richmond Football Club
Title:
Swans
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04487A
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
BT Broadband
Title:
Ring, Witch, Escape
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
04483A
Award:
2004 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Tip Top
Title:
Paging, Translator, Mimic
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
04484A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Ritchie McCaw, Jonah Lomu, Tana Umaga, London Outdoor, Tube Station
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04253A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Ouch
Title:
Ring, Pod, Hook, Kryptonite, Saucer
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04254A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Smitten, Car Types, 0-60
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04255A
Award:
2004 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Rolling Stone
Title:
Lennon, Richards, Kurt Cobain
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04256A
