The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Bars, Rings, Beam
Agency: Foote Cone & Belding Singapore / Singapore
Client: Terminal One Category: Collateral Advertising / Collateral: Self-Promotion
Pool, Field, Playground
Agency: Sil Ad (KL) Sdn Bhd / Kuala Lumpur
Client: Sony (Malaysia) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
Bulldozer, Street Sweeper, Drome
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Kraft Foods (M) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods
Agency: Wowza / Minneapolis
Client: 3rd Lair Skatepark-Proshop Category: Collateral Advertising / Collateral: Self-Promotion
bottle, Cards, Matches, Posters, Ads
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Advertising / Collateral: Self-Promotion
Brain
Agency: Ogilvy & Mather / Singapore
Client: The Economist Category: Collateral Advertising / Collateral Posters: Single
Tattoo
Agency: Ogilvy South Africa / Johannesburg
Client: Harley Davidson Category: Collateral Advertising / Collateral Posters: Single
Wall
Agency: Leo Burnett Company / Chicago
Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Single
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman
Agency: Net#work BBDO / Johannesburg
Client: Virgin Atlantic Category: Collateral Advertising / Collateral Posters: Campaign
Banner, Gondola, Wall
Agency: Leo Burnett Company / Chicago
Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Campaign
Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Advertising / Collateral Posters: Campaign
Streets
Agency: Ogilvy Brasil / São Paulo
Client: Mattel Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Rock
Agency: TBWA\Shanghai / Shanghai
Client: adidas China Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
BSSP 10th Anniversary Invites
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Butler, Shine, Stern & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Invites
Agency: Campbell Doyle Dye / London
Client: Venville Category: Collateral Advertising / Collateral: Self-Promotion
Hairband, Headscarf, Hat
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd Category: Collateral Advertising / Collateral: Self-Promotion
Maze, Spot the Difference, Joint the dots, Word Find
Agency: BBDO Singapore Pte Ltd / Singapore
Client: Pizza Hut Singapore Category: Collateral Advertising / Collateral: Self-Promotion
Wonderwoman, Batman, Hulk, Aquaman
Agency: Bensimon Byrne / Toronto
Client: Silver Snail Comics Category: Collateral Advertising / Collateral: Self-Promotion
Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Distant Replays Category: Collateral Advertising / Collateral: Self-Promotion
Lizzy, Sean, Herbert, Sky
Agency: Leo Burnett / McMahons Point
Client: Heineken Category: Collateral Advertising / Collateral: Self-Promotion
Camera, Flashlight, Toy
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Gillette Management Category: Collateral Advertising / Collateral: Self-Promotion
Ocean, Mountain, Rain Forest, River
Agency: Saatchi & Saatchi / bangkok
Client: Indosport (Thailand) Ltd. Category: Collateral Advertising / Collateral: Self-Promotion
Stairs, Rock, Tennis
Agency: TBWA\Shanghai / Shanghai
Client: adidas China Category: Collateral Advertising / Collateral: Self-Promotion
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Collateral Advertising / Collateral: Self-Promotion
Martin Johnson
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Jonah Lomu
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Tana Umaga
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Ambulance
Agency: BBDO Atlanta / Atlanta
Client: High Country / Polartec Category: Collateral Advertising / Collateral Posters: Single
Ballet
Agency: DDB New Zealand / Auckland
Client: Hasbro Category: Collateral Advertising / Collateral Posters: Single
Elephant
Agency: DDB Worldwide Pte LTd / Singapore
Client: 3M 'Post It' Notes Category: Collateral Advertising / Collateral Posters: Single
Mosquito Screen
Agency: Foote, Cone & Belding Sdn Bhd / Kuala Lumpur
Client: S C Johnson Category: Collateral Advertising / Collateral Posters: Single
Damn It's Big
Agency: GSD&M / Austin
Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Kiss Me
Agency: GSD&M / Austin
Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Wilbur
Agency: GSD&M / Austin
Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Larry Bird - Poster
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Distant Replays Category: Collateral Advertising / Collateral Posters: Single
Banner
Agency: Leo Burnett Company / Chicago
Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Single
Bench
Agency: Leo Burnett Singapore / Singapore
Client: Philips Lightings Category: Collateral Advertising / Collateral Posters: Single
Sunset
Agency: Ogilvy South Africa / South Africa
Client: Volkswagen South Africa - New Beetle Category: Collateral Advertising / Collateral Posters: Single
'Why are you here'
Agency: Saatchi & Saatchi / Mumbai
Client: Kuoni Travels Category: Collateral Advertising / Collateral Posters: Single
Yellow
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Collateral Advertising / Collateral Posters: Single
Corners
Agency: TBWA\Hunt Lascaris / Johannesburg
Client: Bostik - Prestik Category: Collateral Advertising / Collateral Posters: Single
What Color Do You Bleed
Agency: Wieden+Kennedy / New York
Client: ESPN The Magazine Category: Collateral Advertising / Collateral Posters: Single
Coffee Break, Sorority Girls, Therapist
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Collateral Advertising / Collateral Posters: Campaign
Life Support, Human Cloning, Society Pays the Price
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: 90.5 KVHS-FM, The Edge Category: Collateral Advertising / Collateral Posters: Campaign
Tramp, Arab/Jew, KKK, Burnt
Agency: DDB / Sydney
Client: Large Magazine Category: Collateral Advertising / Collateral Posters: Campaign
Kiss Me, Ape Shit, Damn It's Big, Wilbur
Agency: GSD&M / Austin
Client: New York Post Category: Collateral Advertising / Collateral Posters: Campaign
Larry Bird - Poster, Joe Namath - Poster, Willie Stargell - Poster
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Distant Replays Category: Collateral Advertising / Collateral Posters: Campaign
Bench, Box, Bridge
Agency: Leo Burnett Singapore / Singapore
Client: Philips Lightings Category: Collateral Advertising / Collateral Posters: Campaign
Fevicol Adhesive quote;Pyramidquote;, Fevicol Adhesive quote;Treequote;, Fevicol Adhesive quote;Cyclequote;
Agency: Ogilvy & Mather / Mumbai
Client: Pidilite Industries Ltd. Category: Collateral Advertising / Collateral Posters: Campaign
Spiral, Waves, Lines
Agency: Ogilvy & Mather / New Delhi
Client: Glaxo Smithkline Category: Collateral Advertising / Collateral Posters: Campaign
Award:
2004 Advertising Silver Pencil
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Terminal One
Title:
Bars, Rings, Beam
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04037A
Award:
2004 Advertising Silver Pencil
Agency:
Sil Ad (KL) Sdn Bhd / Kuala Lumpur
Client:
Sony (Malaysia) Sdn Bhd
Title:
Pool, Field, Playground
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04038A
Award:
2004 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Advertising / Kuala Lumpur
Client:
Kraft Foods (M) Sdn Bhd
Title:
Bulldozer, Street Sweeper, Drome
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04039A
Award:
2004 Advertising Bronze Pencil
Agency:
Wowza / Minneapolis
Client:
3rd Lair Skatepark-Proshop
Title:
Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04040A
Award:
2004 Advertising Silver Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
bottle, Cards, Matches, Posters, Ads
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04108A
Award:
2004 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
The Economist
Title:
Brain
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04041A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy South Africa / Johannesburg
Client:
Harley Davidson
Title:
Tattoo
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04042A
Award:
2004 Advertising Bronze Pencil
Agency:
Leo Burnett Company / Chicago
Client:
US Army-Special Forces
Title:
Wall
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04043A
Award:
2004 Advertising Gold Pencil
Agency:
Net#work BBDO / Johannesburg
Client:
Virgin Atlantic
Title:
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04044A
Award:
2004 Advertising Silver Pencil
Agency:
Leo Burnett Company / Chicago
Client:
US Army-Special Forces
Title:
Banner, Gondola, Wall
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04045A
Award:
2004 Advertising Bronze Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04046A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Mattel
Title:
Streets
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04035A
Award:
2004 Advertising Bronze Pencil
Agency:
TBWA\Shanghai / Shanghai
Client:
adidas China
Title:
Rock
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04036A
Award:
2004 Advertising Silver Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Butler, Shine, Stern & Partners
Title:
BSSP 10th Anniversary Invites
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04047A
Award:
2004 Advertising Bronze Pencil
Agency:
Campbell Doyle Dye / London
Client:
Venville
Title:
Invites
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04048A
Award:
2004 Advertising Merit Award
Agency:
Batey (Pte) Ltd / Singapore
Client:
DaimlerChrysler South East Asia Pte Ltd
Title:
Hairband, Headscarf, Hat
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04304A
Award:
2004 Advertising Merit Award
Agency:
BBDO Singapore Pte Ltd / Singapore
Client:
Pizza Hut Singapore
Title:
Maze, Spot the Difference, Joint the dots, Word Find
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04305A
Award:
2004 Advertising Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
Silver Snail Comics
Title:
Wonderwoman, Batman, Hulk, Aquaman
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04306A
Award:
2004 Advertising Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Distant Replays
Title:
Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04307A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett / McMahons Point
Client:
Heineken
Title:
Lizzy, Sean, Herbert, Sky
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04308A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Kuala Lumpur
Client:
Gillette Management
Title:
Camera, Flashlight, Toy
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04309A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / bangkok
Client:
Indosport (Thailand) Ltd.
Title:
Ocean, Mountain, Rain Forest, River
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04310A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Shanghai / Shanghai
Client:
adidas China
Title:
Stairs, Rock, Tennis
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04311A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
Sphere
Title:
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04312A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Martin Johnson
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04313A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Jonah Lomu
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04314A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Tana Umaga
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04315A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
High Country / Polartec
Title:
Ambulance
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04316A
Award:
2004 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
Hasbro
Title:
Ballet
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04319A
Award:
2004 Advertising Merit Award
Agency:
DDB Worldwide Pte LTd / Singapore
Client:
3M 'Post It' Notes
Title:
Elephant
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04320A
Award:
2004 Advertising Merit Award
Agency:
Foote, Cone & Belding Sdn Bhd / Kuala Lumpur
Client:
S C Johnson
Title:
Mosquito Screen
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04321A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
New York Post
Title:
Damn It's Big
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04322A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
New York Post
Title:
Kiss Me
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04323A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
New York Post
Title:
Wilbur
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04324A
Award:
2004 Advertising Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Distant Replays
Title:
Larry Bird - Poster
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04325A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
US Army-Special Forces
Title:
Banner
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04326A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Singapore / Singapore
Client:
Philips Lightings
Title:
Bench
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04327A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
Volkswagen South Africa - New Beetle
Title:
Sunset
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04328A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Mumbai
Client:
Kuoni Travels
Title:
'Why are you here'
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04329A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Yellow
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04330A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Hunt Lascaris / Johannesburg
Client:
Bostik - Prestik
Title:
Corners
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04331A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN The Magazine
Title:
What Color Do You Bleed
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04332A
Award:
2004 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Coffee Break, Sorority Girls, Therapist
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04333A
Award:
2004 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
90.5 KVHS-FM, The Edge
Title:
Life Support, Human Cloning, Society Pays the Price
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04334A
Award:
2004 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Large Magazine
Title:
Tramp, Arab/Jew, KKK, Burnt
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04337A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
New York Post
Title:
Kiss Me, Ape Shit, Damn It's Big, Wilbur
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04338A
Award:
2004 Advertising Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Distant Replays
Title:
Larry Bird - Poster, Joe Namath - Poster, Willie Stargell - Poster
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04339A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Singapore / Singapore
Client:
Philips Lightings
Title:
Bench, Box, Bridge
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04340A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Pidilite Industries Ltd.
Title:
Fevicol Adhesive quote;Pyramidquote;, Fevicol Adhesive quote;Treequote;, Fevicol Adhesive quote;Cyclequote;
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04341A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Glaxo Smithkline
Title:
Spiral, Waves, Lines
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04342A
