The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Playa Agency: Leo Burnett Company / Chicago Client: Norelco D-Finer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Belly Agency: LOWE Bangkok / Bangkok Client: Coca Cola Thailand Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Jail Agency: M.E.C.H. McCann-Erickson Communications House Berlin GmbH / Berlin Client: Slim Fast Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Brain Agency: Ogilvy & Mather Advertising / Singapore Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Tattoo Agency: Ogilvy South Africa / Johannesburg Client: Harley Davidson Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Toilet Tree Agency: Rainey Kelly Campbell Roalfe/Y&R / London Client: Land Rover Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Dog Agency: Saatch & Saatch Singapore / Singapore Client: EUT Marketing - Wonderbra Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Ungh Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Reflective Vest Agency: Saatchi & Saatchi Taiwan / Taipei Client: Ho Tai Motor Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Happy Easter! Agency: .start GmbH / Munich Client: Delicatessen Kaefer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Bikini Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Hollywood Kisses Agency: The Martin Agency / Richmond Client: Turner Classic Movies Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Graveyard" Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Vs Tower Agency: Whybin Lawrence TBWA Pty Ltd / Pyrmont Client: Sony PlayStation 2 Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
What Color Do You Bleed Agency: Wieden+Kennedy / New York Client: ESPN The Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Kukini Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Arab/Jew Agency: DDB / Sydney Client: Large Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
KKK Agency: DDB / Sydney Client: Large Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Tiny Ads, Cubicle, Consumer Testing, Open Spaces Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Bones, Little Girl, God's Way, Casualty, Concrete Agency: Abbott Mead Vickers BBDO / London Client: Mars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Blues, Ray Charles, Braile, Sex, Fireworks Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: Fundação Eye Care Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fat Woman, Watch, Poster, Sunset Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: Stock Photos Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Sky, You Are Here, Stadium Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Trailer, Stream, Drift Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
London, Paris, New York Agency: BDDP & Fils / Boulogne-Billancourt Client: BMW X3 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
GMO, Soft drink, Tank, Shopping Agency: BDDP & Fils / Boulogne-Billancourt Client: Les Echos Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Green, Purple, Spain, Texaco, Crosses Agency: Campbell Doyle Dye / London Client: Mercedes-Benz Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Paul Davis, Noah Woods, Fiona Hewitt, Jason Holley, Greg Clarke Agency: Campbell Doyle Dye / London Client: Merrydown Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
B is for Boner, S is for Soul, C is for Carvoholic Agency: Crispin Porter + Bogusky / Miami Client: Telluride Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
DVD Wrapping Paper, Book Wrapping Paper, CD Wrapping Paper Agency: Crispin Porter + Bogusky/LA / Venice Client: Borders Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Clintons, War and oil, SARS, Christopher Reeve, Marijuana Agency: Fallon / Minneapolis Client: Time Inc. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Answers, Jackson, Elvis, Beatles, Hendrix Agency: la comunidad / Miami Beach Client: Rolling Stone Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Playa, Bad Ass, Big Cheese Agency: Leo Burnett Company / Chicago Client: Norelco D-Finer Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lobster, Sea Bass, Caviar, Prosciutto Agency: Lowe / London Client: Stella Artois Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Envelop, Paperclips, Clapper board Agency: MPRC / Brussels Client: Sony Centre Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Train, Bus, Hitchhiker Agency: Saatchi & Saatchi / London Client: Toyota Vans Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Worker, Gardener, Policeman Agency: Scholz & Friends / Berlin Client: Weru AG Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Ham, Salmon, Cheesequote Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: ED. W?STHOF DREIZACKWERK SOLINGEN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pink, Yellow, Green Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hollywood Kisses, Villains, Lassie Agency: The Martin Agency / Richmond Client: Turner Classic Movies Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lombardi, Meatloaf, Seed Bag, Callus Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
PEEP SHOW, CORNER, SUBWAY Agency: J.Walter Thompson Madrid / Madrid Client: PRADO MUSEUM FELLOWSHIP FOUNDATION Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Norelco D-Finer

Playa

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04189A

2004 Advertising Merit Award

LOWE Bangkok / Bangkok

Coca Cola Thailand

Belly

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04190A

2004 Advertising Merit Award

M.E.C.H. McCann-Erickson Communications House Berlin GmbH / Berlin

Slim Fast

Jail

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04191A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Singapore

The Economist

Brain

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04193A

2004 Advertising Merit Award

Ogilvy South Africa / Johannesburg

Harley Davidson

Tattoo

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04194A

2004 Advertising Merit Award

Rainey Kelly Campbell Roalfe/Y&R / London

Land Rover

Toilet Tree

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04195A

2004 Advertising Merit Award

Saatch & Saatch Singapore / Singapore

EUT Marketing - Wonderbra

Dog

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04196A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Coco de Mer

Ungh

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04197A

2004 Advertising Merit Award

Saatchi & Saatchi Taiwan / Taipei

Ho Tai Motor

Reflective Vest

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04198A

2004 Advertising Merit Award

.start GmbH / Munich

Delicatessen Kaefer

Happy Easter!

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04199A

2004 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Bikini

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04200A

2004 Advertising Merit Award

The Martin Agency / Richmond

Turner Classic Movies

Hollywood Kisses

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04201A

2004 Advertising Merit Award

Venables, Bell & Partners / San Francisco

Napster

Graveyard"

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04202A

2004 Advertising Merit Award

Whybin Lawrence TBWA Pty Ltd / Pyrmont

Sony PlayStation 2

Vs Tower

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04203A

2004 Advertising Merit Award

Wieden+Kennedy / New York

ESPN The Magazine

What Color Do You Bleed

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04204A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Kukini

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04205A

2004 Advertising Merit Award

DDB / Sydney

Large Magazine

Arab/Jew

Consumer Magazine / Magazine B/W Full Page or Spread: Single

04152A

2004 Advertising Merit Award

DDB / Sydney

Large Magazine

KKK

Consumer Magazine / Magazine B/W Full Page or Spread: Single

04153A

2004 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Tourism

Tiny Ads, Cubicle, Consumer Testing, Open Spaces

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

04234A

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Mars

Bones, Little Girl, God's Way, Casualty, Concrete

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04206A

2004 Advertising Merit Award

AlmapBBDO Comunicacoes Ltda / São Paulo

Fundação Eye Care

Blues, Ray Charles, Braile, Sex, Fireworks

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04207A

2004 Advertising Merit Award

AlmapBBDO Comunicacoes Ltda / São Paulo

Stock Photos

Fat Woman, Watch, Poster, Sunset

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04208A

2004 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Sky, You Are Here, Stadium

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04209A

2004 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Trailer, Stream, Drift

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04210A

2004 Advertising Merit Award

BDDP & Fils / Boulogne-Billancourt

BMW X3

London, Paris, New York

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04211A

2004 Advertising Merit Award

BDDP & Fils / Boulogne-Billancourt

Les Echos

GMO, Soft drink, Tank, Shopping

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04212A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Mercedes-Benz

Green, Purple, Spain, Texaco, Crosses

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04213A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Merrydown

Paul Davis, Noah Woods, Fiona Hewitt, Jason Holley, Greg Clarke

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04214A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Telluride

B is for Boner, S is for Soul, C is for Carvoholic

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04216A

2004 Advertising Merit Award

Crispin Porter + Bogusky/LA / Venice

Borders

DVD Wrapping Paper, Book Wrapping Paper, CD Wrapping Paper

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04217A

2004 Advertising Merit Award

Fallon / Minneapolis

Time Inc.

Clintons, War and oil, SARS, Christopher Reeve, Marijuana

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04218A

2004 Advertising Merit Award

la comunidad / Miami Beach

Rolling Stone

Answers, Jackson, Elvis, Beatles, Hendrix

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04219A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Norelco D-Finer

Playa, Bad Ass, Big Cheese

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04220A

2004 Advertising Merit Award

Lowe / London

Stella Artois

Lobster, Sea Bass, Caviar, Prosciutto

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04221A

2004 Advertising Merit Award

MPRC / Brussels

Sony Centre

Envelop, Paperclips, Clapper board

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04222A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Toyota Vans

Train, Bus, Hitchhiker

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04224A

2004 Advertising Merit Award

Scholz & Friends / Berlin

Weru AG

Worker, Gardener, Policeman

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04225A

2004 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

ED. W?STHOF DREIZACKWERK SOLINGEN

Ham, Salmon, Cheesequote

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04226A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Pink, Yellow, Green

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04227A

2004 Advertising Merit Award

The Martin Agency / Richmond

Turner Classic Movies

Hollywood Kisses, Villains, Lassie

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04228A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Miller High Life

Lombardi, Meatloaf, Seed Bag, Callus

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04229A

2004 Advertising Merit Award

J.Walter Thompson Madrid / Madrid

PRADO MUSEUM FELLOWSHIP FOUNDATION

PEEP SHOW, CORNER, SUBWAY

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04367A

Follow Us