The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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- Magazine Color Full Page or Spread: Single
- Magazine Color Full Page or Spread: Campaign
- Magazine B/W or Color Less Than a Page: Single
- Magazine B/W or Color Less Than a Page: Campaign
- Magazine B/W Full Page or Spread: Single
- Magazine B/W Full Page or Spread: Campaign
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
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- Highest Ranked Work
- Country / Region
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Award
Agency
Client
Title
Category
Annual ID
Designed to Move, Designed to Move, Designed to Move, Designed to Move
Agency: TBWA\Hong Kong (180\TBWA) / Hong Kong
Client: adidas Australia Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Four Star Crash Test, Victory Lap, Parallel
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Kidnapped
Agency: Jung von Matt AG / Hamburg
Client: Axel Springer AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Manual of Motoring
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Snakes
Agency: Saatchi & Saatchi / bangkok
Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Cassete Recorder, Simon, Videogame
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Fed Ex Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fly, Light Switch, Dandelion Seed
Agency: Saatchi & Saatchi / Sydney
Client: Olympus Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lions, Snakes, Alligators
Agency: Saatchi & Saatchi / bangkok
Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Kamasutra
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Park It On Your Desktop
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Lions
Agency: Saatchi & Saatchi / bangkok
Client: ! Indosport (Thailand) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Breakfast, Water, Shower
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Evel Iron On
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Bogey Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
State Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Mavericks Insert
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Can Opener
Agency: Arnold Worldwide Canada / Toronto
Client: Volkswagen Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Deep
Agency: Cole & Weber/Red Cell / Seattle
Client: Nike Retail Resources Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
There's always space
Agency: CONTRAPUNTO / Madrid
Client: MERCEDES BENZ - SMART Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Consumer Testing
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Arab/Jew
Agency: DDB / Sydney
Client: Large Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
KKK
Agency: DDB / Sydney
Client: Large Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Bones, Little Girl, God's Way, Casualty, Concrete
Agency: Abbott Mead Vickers BBDO / London
Client: Mars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Blues, Ray Charles, Braile, Sex, Fireworks
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Fundação Eye Care Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fat Woman, Watch, Poster, Sunset
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Stock Photos Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Sky, You Are Here, Stadium
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Trailer, Stream, Drift
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
London, Paris, New York
Agency: BDDP & Fils / Boulogne-Billancourt
Client: BMW X3 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
GMO, Soft drink, Tank, Shopping
Agency: BDDP & Fils / Boulogne-Billancourt
Client: Les Echos Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Green, Purple, Spain, Texaco, Crosses
Agency: Campbell Doyle Dye / London
Client: Mercedes-Benz Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Paul Davis, Noah Woods, Fiona Hewitt, Jason Holley, Greg Clarke
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
B is for Boner, S is for Soul, C is for Carvoholic
Agency: Crispin Porter + Bogusky / Miami
Client: Telluride Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
DVD Wrapping Paper, Book Wrapping Paper, CD Wrapping Paper
Agency: Crispin Porter + Bogusky/LA / Venice
Client: Borders Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Clintons, War and oil, SARS, Christopher Reeve, Marijuana
Agency: Fallon / Minneapolis
Client: Time Inc. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Answers, Jackson, Elvis, Beatles, Hendrix
Agency: la comunidad / Miami Beach
Client: Rolling Stone Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Playa, Bad Ass, Big Cheese
Agency: Leo Burnett Company / Chicago
Client: Norelco D-Finer Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lobster, Sea Bass, Caviar, Prosciutto
Agency: Lowe / London
Client: Stella Artois Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Envelop, Paperclips, Clapper board
Agency: MPRC / Brussels
Client: Sony Centre Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Train, Bus, Hitchhiker
Agency: Saatchi & Saatchi / London
Client: Toyota Vans Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Worker, Gardener, Policeman
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Ham, Salmon, Cheesequote
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: ED. W?STHOF DREIZACKWERK SOLINGEN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pink, Yellow, Green
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hollywood Kisses, Villains, Lassie
Agency: The Martin Agency / Richmond
Client: Turner Classic Movies Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lombardi, Meatloaf, Seed Bag, Callus
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
PEEP SHOW, CORNER, SUBWAY
Agency: J.Walter Thompson Madrid / Madrid
Client: PRADO MUSEUM FELLOWSHIP FOUNDATION Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Tiny Ads, Cubicle, Consumer Testing, Open Spaces
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Tramp, Arab/Jew, KKK, Burnt
Agency: DDB / Sydney
Client: Large Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Take a Ball, Orange Slices, You Get Up, Losing, Cheerleaders
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lonely Tree
Agency: age. comunicações / São Paulo
Client: Swahili Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign