The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Designed to Move, Designed to Move, Designed to Move, Designed to Move
Agency: TBWA\Hong Kong (180\TBWA) / Hong Kong
Client: adidas Australia Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Four Star Crash Test, Victory Lap, Parallel
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Kidnapped
Agency: Jung von Matt AG / Hamburg
Client: Axel Springer AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Manual of Motoring
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Snakes
Agency: Saatchi & Saatchi / bangkok
Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Cassete Recorder, Simon, Videogame
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Fed Ex Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fly, Light Switch, Dandelion Seed
Agency: Saatchi & Saatchi / Sydney
Client: Olympus Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lions, Snakes, Alligators
Agency: Saatchi & Saatchi / bangkok
Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Kamasutra
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Park It On Your Desktop
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Lions
Agency: Saatchi & Saatchi / bangkok
Client: ! Indosport (Thailand) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Breakfast, Water, Shower
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Evel Iron On
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Bogey Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
State Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Mavericks Insert
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Can Opener
Agency: Arnold Worldwide Canada / Toronto
Client: Volkswagen Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Deep
Agency: Cole & Weber/Red Cell / Seattle
Client: Nike Retail Resources Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
There's always space
Agency: CONTRAPUNTO / Madrid
Client: MERCEDES BENZ - SMART Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Consumer Testing
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Arab/Jew
Agency: DDB / Sydney
Client: Large Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
KKK
Agency: DDB / Sydney
Client: Large Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Bones, Little Girl, God's Way, Casualty, Concrete
Agency: Abbott Mead Vickers BBDO / London
Client: Mars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Blues, Ray Charles, Braile, Sex, Fireworks
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Fundação Eye Care Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fat Woman, Watch, Poster, Sunset
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Stock Photos Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Sky, You Are Here, Stadium
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Trailer, Stream, Drift
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
London, Paris, New York
Agency: BDDP & Fils / Boulogne-Billancourt
Client: BMW X3 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
GMO, Soft drink, Tank, Shopping
Agency: BDDP & Fils / Boulogne-Billancourt
Client: Les Echos Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Green, Purple, Spain, Texaco, Crosses
Agency: Campbell Doyle Dye / London
Client: Mercedes-Benz Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Paul Davis, Noah Woods, Fiona Hewitt, Jason Holley, Greg Clarke
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
B is for Boner, S is for Soul, C is for Carvoholic
Agency: Crispin Porter + Bogusky / Miami
Client: Telluride Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
DVD Wrapping Paper, Book Wrapping Paper, CD Wrapping Paper
Agency: Crispin Porter + Bogusky/LA / Venice
Client: Borders Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Clintons, War and oil, SARS, Christopher Reeve, Marijuana
Agency: Fallon / Minneapolis
Client: Time Inc. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Answers, Jackson, Elvis, Beatles, Hendrix
Agency: la comunidad / Miami Beach
Client: Rolling Stone Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Playa, Bad Ass, Big Cheese
Agency: Leo Burnett Company / Chicago
Client: Norelco D-Finer Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lobster, Sea Bass, Caviar, Prosciutto
Agency: Lowe / London
Client: Stella Artois Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Envelop, Paperclips, Clapper board
Agency: MPRC / Brussels
Client: Sony Centre Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Train, Bus, Hitchhiker
Agency: Saatchi & Saatchi / London
Client: Toyota Vans Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Worker, Gardener, Policeman
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Ham, Salmon, Cheesequote
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: ED. W?STHOF DREIZACKWERK SOLINGEN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pink, Yellow, Green
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hollywood Kisses, Villains, Lassie
Agency: The Martin Agency / Richmond
Client: Turner Classic Movies Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lombardi, Meatloaf, Seed Bag, Callus
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
PEEP SHOW, CORNER, SUBWAY
Agency: J.Walter Thompson Madrid / Madrid
Client: PRADO MUSEUM FELLOWSHIP FOUNDATION Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Tiny Ads, Cubicle, Consumer Testing, Open Spaces
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Tramp, Arab/Jew, KKK, Burnt
Agency: DDB / Sydney
Client: Large Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Take a Ball, Orange Slices, You Get Up, Losing, Cheerleaders
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lonely Tree
Agency: age. comunicações / São Paulo
Client: Swahili Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Gold Pencil
Agency:
TBWA\Hong Kong (180\TBWA) / Hong Kong
Client:
adidas Australia
Title:
Designed to Move, Designed to Move, Designed to Move, Designed to Move
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04015A
Award:
2004 Advertising Gold Pencil
Agency:
TBWA\Singapore / Singapore
Client:
Sphere
Title:
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
04016A
Award:
2004 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Four Star Crash Test, Victory Lap, Parallel
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
04021A
Award:
2004 Advertising Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Axel Springer AG
Title:
Kidnapped
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04012A
Award:
2004 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Manual of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04020A
Award:
2004 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / bangkok
Client:
Indothai Sport Ltd. Part
Title:
Snakes
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
04009A
Award:
2004 Advertising Silver Pencil
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
Fed Ex
Title:
Cassete Recorder, Simon, Videogame
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04017A
Award:
2004 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Olympus
Title:
Fly, Light Switch, Dandelion Seed
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04018A
Award:
2004 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / bangkok
Client:
Indothai Sport Ltd. Part
Title:
Lions, Snakes, Alligators
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
04011A
Award:
2004 Advertising Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Kamasutra
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04013A
Award:
2004 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Park It On Your Desktop
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04014A
Award:
2004 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / bangkok
Client:
! Indosport (Thailand)
Title:
Lions
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
04010A
Award:
2004 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Breakfast, Water, Shower
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04019A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Evel Iron On
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04168A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Bogey Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04169A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
State Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04170A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Mavericks Insert
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04172A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide Canada / Toronto
Client:
Volkswagen
Title:
Can Opener
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04230A
Award:
2004 Advertising Merit Award
Agency:
Cole & Weber/Red Cell / Seattle
Client:
Nike Retail Resources
Title:
Deep
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04231A
Award:
2004 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
MERCEDES BENZ - SMART
Title:
There's always space
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04232A
Award:
2004 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Tourism
Title:
Consumer Testing
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04233A
Award:
2004 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Large Magazine
Title:
Arab/Jew
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
04152A
Award:
2004 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Large Magazine
Title:
KKK
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
04153A
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Mars
Title:
Bones, Little Girl, God's Way, Casualty, Concrete
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04206A
Award:
2004 Advertising Merit Award
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
Fundação Eye Care
Title:
Blues, Ray Charles, Braile, Sex, Fireworks
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04207A
Award:
2004 Advertising Merit Award
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
Stock Photos
Title:
Fat Woman, Watch, Poster, Sunset
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04208A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Sky, You Are Here, Stadium
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04209A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Trailer, Stream, Drift
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04210A
Award:
2004 Advertising Merit Award
Agency:
BDDP & Fils / Boulogne-Billancourt
Client:
BMW X3
Title:
London, Paris, New York
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04211A
Award:
2004 Advertising Merit Award
Agency:
BDDP & Fils / Boulogne-Billancourt
Client:
Les Echos
Title:
GMO, Soft drink, Tank, Shopping
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04212A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Mercedes-Benz
Title:
Green, Purple, Spain, Texaco, Crosses
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04213A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Paul Davis, Noah Woods, Fiona Hewitt, Jason Holley, Greg Clarke
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04214A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Telluride
Title:
B is for Boner, S is for Soul, C is for Carvoholic
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04216A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky/LA / Venice
Client:
Borders
Title:
DVD Wrapping Paper, Book Wrapping Paper, CD Wrapping Paper
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04217A
Award:
2004 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Time Inc.
Title:
Clintons, War and oil, SARS, Christopher Reeve, Marijuana
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04218A
Award:
2004 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Rolling Stone
Title:
Answers, Jackson, Elvis, Beatles, Hendrix
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04219A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Norelco D-Finer
Title:
Playa, Bad Ass, Big Cheese
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04220A
Award:
2004 Advertising Merit Award
Agency:
Lowe / London
Client:
Stella Artois
Title:
Lobster, Sea Bass, Caviar, Prosciutto
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04221A
Award:
2004 Advertising Merit Award
Agency:
MPRC / Brussels
Client:
Sony Centre
Title:
Envelop, Paperclips, Clapper board
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04222A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Toyota Vans
Title:
Train, Bus, Hitchhiker
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04224A
Award:
2004 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
Worker, Gardener, Policeman
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04225A
Award:
2004 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
ED. W?STHOF DREIZACKWERK SOLINGEN
Title:
Ham, Salmon, Cheesequote
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04226A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Pink, Yellow, Green
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04227A
Award:
2004 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Turner Classic Movies
Title:
Hollywood Kisses, Villains, Lassie
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04228A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
Lombardi, Meatloaf, Seed Bag, Callus
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04229A
Award:
2004 Advertising Merit Award
Agency:
J.Walter Thompson Madrid / Madrid
Client:
PRADO MUSEUM FELLOWSHIP FOUNDATION
Title:
PEEP SHOW, CORNER, SUBWAY
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04367A
Award:
2004 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Tourism
Title:
Tiny Ads, Cubicle, Consumer Testing, Open Spaces
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
04234A
Award:
2004 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Large Magazine
Title:
Tramp, Arab/Jew, KKK, Burnt
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
04154A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Take a Ball, Orange Slices, You Get Up, Losing, Cheerleaders
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
04155A
Award:
2004 Advertising Merit Award
Agency:
age. comunicações / São Paulo
Client:
Swahili
Title:
Lonely Tree
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04156A
