The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Koeberg, Swimming pool, Redheads Agency: TBWA Gavin Reddy / Johannesburg Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Campaign
Golf, Road Trip, Amusement Park Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Parking, Footie, Dumped, Haircut Agency: Banks Hoggins O'Shea FCB / London Client: Beiersdorf/Nivea for men Category: Consumer Radio / Consumer Radio: Campaign
Redheads Agency: TBWA Gavin Reddy / Johannesburg Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Single
Copy Agency: BBDO Campaign GmbH / Duesseldorf Client: Copy Center Koeln Category: Consumer Radio / Consumer Radio: Single
Multi Colored Sweater Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Corvette Agency: Publicis in the West / Seattle Client: Washington State Lottery Category: Consumer Radio / Consumer Radio: Single
Little Girl Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Soccer, Birthday, Jeans Agency: DDB Canada (Vancouver) / Vancouver Client: Richmond Centre Category: Consumer Radio / Consumer Radio: Campaign
I'm a Copquote; I'm a Loserquote; Planet of the Apesquote; Agency: Pirate Radio & Television / Toronto Client: Screamin' Mimi's Category: Consumer Radio / Consumer Radio: Campaign
Airport Workout, Virtual First Class, Challenge Seating Agency: WONGDOODY / Seattle Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Campaign
Dumped Agency: Banks Hoggins O'Shea FCB / London Client: Beiersdorf/Nivea for Men Category: Consumer Radio / Consumer Radio: Single
Happy Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Radio / Consumer Radio: Single
Next Day Carpet Installer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Way Too Much Cologne Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Father Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Skiing Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Amusement Park Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Road Trip Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Golf Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Weasel Agency: Fitzgerald + Co. / Atlanta Client: Durex Category: Consumer Radio / Consumer Radio: Single
'Heart Plus' Agency: Marketforce / WEST PERTH Client: Peters & Brownes Group Category: Consumer Radio / Consumer Radio: Single
Gargle Agency: TBWA Hunt Lascaris / Johannesburg Client: Standard Bank - Homeloans Category: Consumer Radio / Consumer Radio: Single
Machine Agency: TBWA\Paris / Boulogne-Billancourt Client: Hansaplast Category: Consumer Radio / Consumer Radio: Single
Airport Workout Agency: WONGDOODY / Seattle Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Single
Marsianer - Message from Mars Agency: Jung von Matt AG / Hamburg Client: SciFi Channel Category: Consumer Radio / Consumer Radio: Single

2004 Advertising Silver Pencil

TBWA Gavin Reddy / Johannesburg

Apartheid Museum

Koeberg, Swimming pool, Redheads

Consumer Radio / Consumer Radio: Campaign

04066A

2004 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Golf, Road Trip, Amusement Park

Consumer Radio / Consumer Radio: Campaign

04076A

2004 Advertising Silver Pencil

DDB Chicago / Chicago

Anheuser-Busch

Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer

Consumer Radio / Consumer Radio: Campaign

04077A

2004 Advertising Bronze Pencil

Banks Hoggins O'Shea FCB / London

Beiersdorf/Nivea for men

Parking, Footie, Dumped, Haircut

Consumer Radio / Consumer Radio: Campaign

04078A

2004 Advertising Silver Pencil

TBWA Gavin Reddy / Johannesburg

Apartheid Museum

Redheads

Consumer Radio / Consumer Radio: Single

04063A

2004 Advertising Gold Pencil

BBDO Campaign GmbH / Duesseldorf

Copy Center Koeln

Copy

Consumer Radio / Consumer Radio: Single

04072A

2004 Advertising Gold Pencil

DDB Chicago / Chicago

Anheuser-Busch

Multi Colored Sweater Wearer

Consumer Radio / Consumer Radio: Single

04073A

2004 Advertising Silver Pencil

Publicis in the West / Seattle

Washington State Lottery

Corvette

Consumer Radio / Consumer Radio: Single

04074A

2004 Advertising Bronze Pencil

DeVito/Verdi / New York

Mount Sinai

Little Girl

Consumer Radio / Consumer Radio: Single

04075A

2004 Advertising Merit Award

DDB Canada (Vancouver) / Vancouver

Richmond Centre

Soccer, Birthday, Jeans

Consumer Radio / Consumer Radio: Campaign

04426A

2004 Advertising Merit Award

Pirate Radio & Television / Toronto

Screamin' Mimi's

I'm a Copquote; I'm a Loserquote; Planet of the Apesquote;

Consumer Radio / Consumer Radio: Campaign

04428A

2004 Advertising Merit Award

WONGDOODY / Seattle

Alaska Airlines

Airport Workout, Virtual First Class, Challenge Seating

Consumer Radio / Consumer Radio: Campaign

04429A

2004 Advertising Merit Award

Banks Hoggins O'Shea FCB / London

Beiersdorf/Nivea for Men

Dumped

Consumer Radio / Consumer Radio: Single

04412A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Happy

Consumer Radio / Consumer Radio: Single

04413A

2004 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Next Day Carpet Installer

Consumer Radio / Consumer Radio: Single

04414A

2004 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Way Too Much Cologne Wearer

Consumer Radio / Consumer Radio: Single

04415A

2004 Advertising Merit Award

DeVito/Verdi / New York

Mount Sinai

Father

Consumer Radio / Consumer Radio: Single

04416A

2004 Advertising Merit Award

DeVito/Verdi / New York

Mount Sinai

Skiing

Consumer Radio / Consumer Radio: Single

04417A

2004 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Amusement Park

Consumer Radio / Consumer Radio: Single

04418A

2004 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Road Trip

Consumer Radio / Consumer Radio: Single

04419A

2004 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Golf

Consumer Radio / Consumer Radio: Single

04420A

2004 Advertising Merit Award

Fitzgerald + Co. / Atlanta

Durex

Weasel

Consumer Radio / Consumer Radio: Single

04421A

2004 Advertising Merit Award

Marketforce / WEST PERTH

Peters & Brownes Group

'Heart Plus'

Consumer Radio / Consumer Radio: Single

04422A

2004 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Standard Bank - Homeloans

Gargle

Consumer Radio / Consumer Radio: Single

04423A

2004 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Hansaplast

Machine

Consumer Radio / Consumer Radio: Single

04424A

2004 Advertising Merit Award

WONGDOODY / Seattle

Alaska Airlines

Airport Workout

Consumer Radio / Consumer Radio: Single

04425A

2004 Advertising Merit Award

Jung von Matt AG / Hamburg

SciFi Channel

Marsianer - Message from Mars

Consumer Radio / Consumer Radio: Single

04427A

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