The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Worms Agency: BBDO Bangkok / Bangkok Client: Uni President (Thailand) Co., Ltd. Category: Consumer Television / Consumer Television Over :30 Single
Mountain Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Just Works (Cog Spoof) Agency: WCRS Limited / London Client: 118 118 The Number Category: Consumer Television / Consumer Television Over :30 Single
Gravity Boots, Gravity Bomb, Tractor Beam Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Call Center, Career Maker, MBA (Problems) Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Drama, Remind Me, Chinese Office Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Geek, Outfit, Flaps Agency: Fallon / Minneapolis Client: CITI Category: Consumer Television / Consumer Television :30/:25 Campaign
Postman, Barrel, Barrel Miss Agency: Clemmow Hornby Inge / London Client: Britvic Category: Consumer Television / Consumer Television Over :30 Campaign
Switzerland, USA, Holland Agency: Clemmow Hornby Inge / London Client: Heineken Category: Consumer Television / Consumer Television Over :30 Campaign
History, Business Cards, Greetings Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Campaign
Cog, Everyday, Sense Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Varying Lengths: Campaign
The Long Run, Laila, Stacy Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Rugby Keep the Ball Alive Agency: Publicis Mojo / Southbank Client: Nike Australia Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Gay. Straight, Musical Instruments, 3 Second rule Agency: Matthew Vescovo / MTV / New York Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Campaign
Career Maker Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Tractor Beam Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Role Reversal Agency: Cliff Freeman & Partners / New York Client: Value City Category: Consumer Television / Consumer Television :30/:25 Single
Let's Pretend, Point and Talk, Working Agency: Butler, Shine, Stern & Partners / Sausalito Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Finger, Reflex, Baby Agency: McLim / los angeles Client: Master Cabbie Taxi Academy Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Wake Up Call Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Laila Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Fascination Agency: DDBParis / Paris Client: Audi Category: Consumer Television / Consumer Television Over :30 Single
Attack of the Snowman Agency: DENTSU INC.Tokyo / Tokyo Client: Yellow Hat Ltd. Category: Consumer Television / Consumer Television Over :30 Single
History Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
Greetings Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
23 vs. 39 Agency: Element 79 Partners / Chicago Client: Gatorade Category: Consumer Television / Consumer Television Over :30 Single
USPS Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Next Shift Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Julie Agency: Leo Burnett Company / Chicago Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
Kevin Agency: Leo Burnett Company / Chicago Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
The Osbournes: Those Were the Days Agency: MTV Networks / New York Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Mothman Agency: Net#work BBDO / Johannesburg Client: Opel Corsa Lite Category: Consumer Television / Consumer Television Over :30 Single
One Hour Photo Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Consumer Television Over :30 Single
Rugby Keep the Ball Alive Agency: Publicis Mojo / Southbank Client: Nike Australia Category: Consumer Television / Consumer Television Over :30 Single
Gator Agency: Rainey Kelly Campbell Roalfe/Y&R / London Client: Land Rover Category: Consumer Television / Consumer Television Over :30 Single
Soggy Pants Agency: TBWA Hunt Lascaris / Johannesburg Client: City Lodge Category: Consumer Television / Consumer Television Over :30 Single
Makeshift Agency: Wieden+Kennedy / New York Client: ESPN Brand Category: Consumer Television / Consumer Television Over :30 Single
Gamebreakers Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Everyday Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Roy,Paul,Julie Agency: Sedgwick Rd. / Seattle Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Campaign
Eric Hirsh, Diane Holmes, Dave Lee Agency: UNION / New York Client: Comedy Central Category: Consumer Television / Consumer Television :30/:25 Campaign
Gallery, Free Food, Kitchen Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Tomlinson, Bradley, Francis Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Pagers, FlamZ, Foxhole Agency: Wieden+Kennedy / Portland Client: Miller Category: Consumer Television / Consumer Television :30/:25 Campaign
Mr. Really Really Really Bad Dancer Agency: DDB/Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Over :30 Campaign
Musical Instruments Agency: Matthew Vescovo / MTV / New York Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Single
3 Second rule Agency: Matthew Vescovo/MTV / New York Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Single
Black and Curly Agency: Matthew Vescovo / MTV / New York Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Single
Ring, Witch, Escape Agency: Abbott Mead Vickers BBDO / London Client: BT Broadband Category: Consumer Television / Consumer Television :20 and Under: Campaign
Paging, Translator, Mimic Agency: Colenso BBDO / Auckland Client: Tip Top Category: Consumer Television / Consumer Television :20 and Under: Campaign

2004 Advertising Silver Pencil

BBDO Bangkok / Bangkok

Uni President (Thailand) Co., Ltd.

Worms

Consumer Television / Consumer Television Over :30 Single

04080A

2004 Advertising Silver Pencil

TBWALondon / London

Sony PlayStation 2

Mountain

Consumer Television / Consumer Television Over :30 Single

04081A

2004 Advertising Bronze Pencil

WCRS Limited / London

118 118 The Number

Just Works (Cog Spoof)

Consumer Television / Consumer Television Over :30 Single

04082A

2004 Advertising Gold Pencil

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Gravity Boots, Gravity Bomb, Tractor Beam

Consumer Television / Consumer Television :30/:25 Campaign

04089A

2004 Advertising Silver Pencil

BBDO / New York

Fed Ex

Call Center, Career Maker, MBA (Problems)

Consumer Television / Consumer Television :30/:25 Campaign

04090A

2004 Advertising Silver Pencil

BBDO / New York

Fed Ex

Drama, Remind Me, Chinese Office

Consumer Television / Consumer Television :30/:25 Campaign

04091A

2004 Advertising Bronze Pencil

Fallon / Minneapolis

CITI

Geek, Outfit, Flaps

Consumer Television / Consumer Television :30/:25 Campaign

04092A

2004 Advertising Silver Pencil

Clemmow Hornby Inge / London

Britvic

Postman, Barrel, Barrel Miss

Consumer Television / Consumer Television Over :30 Campaign

04083A

2004 Advertising Silver Pencil

Clemmow Hornby Inge / London

Heineken

Switzerland, USA, Holland

Consumer Television / Consumer Television Over :30 Campaign

04084A

2004 Advertising Silver Pencil

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

History, Business Cards, Greetings

Consumer Television / Consumer Television Over :30 Campaign

04085A

2004 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Cog, Everyday, Sense

Consumer Television / Consumer Television Varying Lengths: Campaign

04094A

2004 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

The Long Run, Laila, Stacy

Consumer Television / Consumer Television Varying Lengths: Campaign

04095A

2004 Advertising Bronze Pencil

Publicis Mojo / Southbank

Nike Australia

Rugby Keep the Ball Alive

Consumer Television / Consumer Television Varying Lengths: Campaign

04096A

2004 Advertising Gold Pencil

Matthew Vescovo / MTV / New York

MTV

Gay. Straight, Musical Instruments, 3 Second rule

Consumer Television / Consumer Television :20 and Under: Campaign

04093A

2004 Advertising Gold Pencil

BBDO / New York

Fed Ex

Career Maker

Consumer Television / Consumer Television :30/:25 Single

04086A

2004 Advertising Silver Pencil

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Tractor Beam

Consumer Television / Consumer Television :30/:25 Single

04087A

2004 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Value City

Role Reversal

Consumer Television / Consumer Television :30/:25 Single

04088A

2004 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

Noah's Bagels

Let's Pretend, Point and Talk, Working

Consumer Television / Consumer Television Under $50,000 Budget: Campaign

04488A

2004 Advertising Merit Award

McLim / los angeles

Master Cabbie Taxi Academy

Finger, Reflex, Baby

Consumer Television / Consumer Television Under $50,000 Budget: Campaign

04489A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Wake Up Call

Consumer Television / Consumer Television Over :30 Single

04430A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Laila

Consumer Television / Consumer Television Over :30 Single

04431A

2004 Advertising Merit Award

DDBParis / Paris

Audi

Fascination

Consumer Television / Consumer Television Over :30 Single

04432A

2004 Advertising Merit Award

DENTSU INC.Tokyo / Tokyo

Yellow Hat Ltd.

Attack of the Snowman

Consumer Television / Consumer Television Over :30 Single

04433A

2004 Advertising Merit Award

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

History

Consumer Television / Consumer Television Over :30 Single

04434A

2004 Advertising Merit Award

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

Greetings

Consumer Television / Consumer Television Over :30 Single

04435A

2004 Advertising Merit Award

Element 79 Partners / Chicago

Gatorade

23 vs. 39

Consumer Television / Consumer Television Over :30 Single

04436A

2004 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

USPS

Consumer Television / Consumer Television Over :30 Single

04437A

2004 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

Next Shift

Consumer Television / Consumer Television Over :30 Single

04438A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Morgan Stanley

Julie

Consumer Television / Consumer Television Over :30 Single

04439A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Morgan Stanley

Kevin

Consumer Television / Consumer Television Over :30 Single

04440A

2004 Advertising Merit Award

MTV Networks / New York

MTV

The Osbournes: Those Were the Days

Consumer Television / Consumer Television Over :30 Single

04441A

2004 Advertising Merit Award

Net#work BBDO / Johannesburg

Opel Corsa Lite

Mothman

Consumer Television / Consumer Television Over :30 Single

04442A

2004 Advertising Merit Award

Ogilvy & Mather / New York

American Express

One Hour Photo

Consumer Television / Consumer Television Over :30 Single

04443A

2004 Advertising Merit Award

Publicis Mojo / Southbank

Nike Australia

Rugby Keep the Ball Alive

Consumer Television / Consumer Television Over :30 Single

04444A

2004 Advertising Merit Award

Rainey Kelly Campbell Roalfe/Y&R / London

Land Rover

Gator

Consumer Television / Consumer Television Over :30 Single

04445A

2004 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

City Lodge

Soggy Pants

Consumer Television / Consumer Television Over :30 Single

04446A

2004 Advertising Merit Award

Wieden+Kennedy / New York

ESPN Brand

Makeshift

Consumer Television / Consumer Television Over :30 Single

04447A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Gamebreakers

Consumer Television / Consumer Television Over :30 Single

04448A

2004 Advertising Merit Award

Wieden+Kennedy / London

Honda

Everyday

Consumer Television / Consumer Television Over :30 Single

04449A

2004 Advertising Merit Award

Sedgwick Rd. / Seattle

Washington Mutual

Roy,Paul,Julie

Consumer Television / Consumer Television :30/:25 Campaign

04475A

2004 Advertising Merit Award

UNION / New York

Comedy Central

Eric Hirsh, Diane Holmes, Dave Lee

Consumer Television / Consumer Television :30/:25 Campaign

04476A

2004 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Gallery, Free Food, Kitchen

Consumer Television / Consumer Television :30/:25 Campaign

04477A

2004 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Tomlinson, Bradley, Francis

Consumer Television / Consumer Television :30/:25 Campaign

04478A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Miller

Pagers, FlamZ, Foxhole

Consumer Television / Consumer Television :30/:25 Campaign

04479A

2004 Advertising Merit Award

DDB/Chicago

Anheuser-Busch

Mr. Really Really Really Bad Dancer

Consumer Television / Consumer Television Over :30 Campaign

04450A

2004 Advertising Merit Award

Matthew Vescovo / MTV / New York

MTV

Musical Instruments

Consumer Television / Consumer Television :20 and Under: Single

04480A

2004 Advertising Merit Award

Matthew Vescovo/MTV / New York

MTV

3 Second rule

Consumer Television / Consumer Television :20 and Under: Single

04481A

2004 Advertising Merit Award

Matthew Vescovo / MTV / New York

MTV

Black and Curly

Consumer Television / Consumer Television :20 and Under: Single

04482A

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

BT Broadband

Ring, Witch, Escape

Consumer Television / Consumer Television :20 and Under: Campaign

04483A

2004 Advertising Merit Award

Colenso BBDO / Auckland

Tip Top

Paging, Translator, Mimic

Consumer Television / Consumer Television :20 and Under: Campaign

04484A

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