The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Worms Agency: BBDO Bangkok / Bangkok Client: Uni President (Thailand) Co., Ltd. Category: Consumer Television / Consumer Television Over :30 Single
Mountain Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Just Works (Cog Spoof) Agency: WCRS Limited / London Client: 118 118 The Number Category: Consumer Television / Consumer Television Over :30 Single
Wake Up Call Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Laila Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Fascination Agency: DDBParis / Paris Client: Audi Category: Consumer Television / Consumer Television Over :30 Single
Attack of the Snowman Agency: DENTSU INC.Tokyo / Tokyo Client: Yellow Hat Ltd. Category: Consumer Television / Consumer Television Over :30 Single
History Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
Greetings Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
23 vs. 39 Agency: Element 79 Partners / Chicago Client: Gatorade Category: Consumer Television / Consumer Television Over :30 Single
USPS Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Next Shift Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Julie Agency: Leo Burnett Company / Chicago Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
Kevin Agency: Leo Burnett Company / Chicago Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
The Osbournes: Those Were the Days Agency: MTV Networks / New York Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Mothman Agency: Net#work BBDO / Johannesburg Client: Opel Corsa Lite Category: Consumer Television / Consumer Television Over :30 Single
One Hour Photo Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Consumer Television Over :30 Single
Rugby Keep the Ball Alive Agency: Publicis Mojo / Southbank Client: Nike Australia Category: Consumer Television / Consumer Television Over :30 Single
Gator Agency: Rainey Kelly Campbell Roalfe/Y&R / London Client: Land Rover Category: Consumer Television / Consumer Television Over :30 Single
Soggy Pants Agency: TBWA Hunt Lascaris / Johannesburg Client: City Lodge Category: Consumer Television / Consumer Television Over :30 Single
Makeshift Agency: Wieden+Kennedy / New York Client: ESPN Brand Category: Consumer Television / Consumer Television Over :30 Single
Gamebreakers Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Everyday Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Cog Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single

2004 Advertising Silver Pencil

BBDO Bangkok / Bangkok

Uni President (Thailand) Co., Ltd.

Worms

Consumer Television / Consumer Television Over :30 Single

04080A

2004 Advertising Silver Pencil

TBWALondon / London

Sony PlayStation 2

Mountain

Consumer Television / Consumer Television Over :30 Single

04081A

2004 Advertising Bronze Pencil

WCRS Limited / London

118 118 The Number

Just Works (Cog Spoof)

Consumer Television / Consumer Television Over :30 Single

04082A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Wake Up Call

Consumer Television / Consumer Television Over :30 Single

04430A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Laila

Consumer Television / Consumer Television Over :30 Single

04431A

2004 Advertising Merit Award

DDBParis / Paris

Audi

Fascination

Consumer Television / Consumer Television Over :30 Single

04432A

2004 Advertising Merit Award

DENTSU INC.Tokyo / Tokyo

Yellow Hat Ltd.

Attack of the Snowman

Consumer Television / Consumer Television Over :30 Single

04433A

2004 Advertising Merit Award

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

History

Consumer Television / Consumer Television Over :30 Single

04434A

2004 Advertising Merit Award

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

Greetings

Consumer Television / Consumer Television Over :30 Single

04435A

2004 Advertising Merit Award

Element 79 Partners / Chicago

Gatorade

23 vs. 39

Consumer Television / Consumer Television Over :30 Single

04436A

2004 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

USPS

Consumer Television / Consumer Television Over :30 Single

04437A

2004 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

Next Shift

Consumer Television / Consumer Television Over :30 Single

04438A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Morgan Stanley

Julie

Consumer Television / Consumer Television Over :30 Single

04439A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Morgan Stanley

Kevin

Consumer Television / Consumer Television Over :30 Single

04440A

2004 Advertising Merit Award

MTV Networks / New York

MTV

The Osbournes: Those Were the Days

Consumer Television / Consumer Television Over :30 Single

04441A

2004 Advertising Merit Award

Net#work BBDO / Johannesburg

Opel Corsa Lite

Mothman

Consumer Television / Consumer Television Over :30 Single

04442A

2004 Advertising Merit Award

Ogilvy & Mather / New York

American Express

One Hour Photo

Consumer Television / Consumer Television Over :30 Single

04443A

2004 Advertising Merit Award

Publicis Mojo / Southbank

Nike Australia

Rugby Keep the Ball Alive

Consumer Television / Consumer Television Over :30 Single

04444A

2004 Advertising Merit Award

Rainey Kelly Campbell Roalfe/Y&R / London

Land Rover

Gator

Consumer Television / Consumer Television Over :30 Single

04445A

2004 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

City Lodge

Soggy Pants

Consumer Television / Consumer Television Over :30 Single

04446A

2004 Advertising Merit Award

Wieden+Kennedy / New York

ESPN Brand

Makeshift

Consumer Television / Consumer Television Over :30 Single

04447A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Gamebreakers

Consumer Television / Consumer Television Over :30 Single

04448A

2004 Advertising Merit Award

Wieden+Kennedy / London

Honda

Everyday

Consumer Television / Consumer Television Over :30 Single

04449A

2004 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Cog

Consumer Television / Consumer Television Over :30 Single

04079A

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