The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Cog Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Career Maker Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Tractor Beam Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Role Reversal Agency: Cliff Freeman & Partners / New York Client: Value City Category: Consumer Television / Consumer Television :30/:25 Single
Gay. Straight, Musical Instruments, 3 Second rule Agency: Matthew Vescovo / MTV / New York Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Campaign
Cog, Everyday, Sense Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Varying Lengths: Campaign
The Long Run, Laila, Stacy Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Rugby Keep the Ball Alive Agency: Publicis Mojo / Southbank Client: Nike Australia Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Postman, Barrel, Barrel Miss Agency: Clemmow Hornby Inge / London Client: Britvic Category: Consumer Television / Consumer Television Over :30 Campaign
Switzerland, USA, Holland Agency: Clemmow Hornby Inge / London Client: Heineken Category: Consumer Television / Consumer Television Over :30 Campaign
History, Business Cards, Greetings Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Campaign
Gravity Boots, Gravity Bomb, Tractor Beam Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Call Center, Career Maker, MBA (Problems) Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Drama, Remind Me, Chinese Office Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Geek, Outfit, Flaps Agency: Fallon / Minneapolis Client: CITI Category: Consumer Television / Consumer Television :30/:25 Campaign
Worms Agency: BBDO Bangkok / Bangkok Client: Uni President (Thailand) Co., Ltd. Category: Consumer Television / Consumer Television Over :30 Single
Mountain Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Just Works (Cog Spoof) Agency: WCRS Limited / London Client: 118 118 The Number Category: Consumer Television / Consumer Television Over :30 Single
Stacy Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Remind Me Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Chinese Office Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
MBA Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Jenkins Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Pronunciation Agency: Clemmow Hornby Inge / London Client: Britvic Category: Consumer Television / Consumer Television :30/:25 Single
Barrel Miss Agency: Clemmow Hornby Inge / London Client: Britvic Category: Consumer Television / Consumer Television :30/:25 Single
THE SPY NINJA Agency: D-TRY INC. / TOKYO Client: UFJ Tsubasa Securities Category: Consumer Television / Consumer Television :30/:25 Single
Drive Thru Agency: GSD&M / Austin Client: CBS Sports Category: Consumer Television / Consumer Television :30/:25 Single
Sleepy Groves Agency: GSD&M / Austin Client: SBC Category: Consumer Television / Consumer Television :30/:25 Single
summer drive Agency: publicis / new york Client: BMW Category: Consumer Television / Consumer Television :30/:25 Single
Flamz Agency: Wieden+Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Cars/People Agency: RPA / Santa Monica Client: American Honda Motor Company Category: Consumer Television / Consumer Television :30/:25 Single
Paul" Agency: Sedgwick Rd. / Seattle Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Single
Hip-Hop Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Consumer Television / Consumer Television :30/:25 Single
Gravity Bomb Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Consequences Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Gravity Boots Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Diane Holmes" Agency: UNION / New York Client: Comedy Central Category: Consumer Television / Consumer Television :30/:25 Single
Foxhole Agency: Wieden+Kennedy / Portland Client: Miller Category: Consumer Television / Consumer Television :30/:25 Single
Pagers Agency: Wieden+Kennedy / Portland Client: Miller Category: Consumer Television / Consumer Television :30/:25 Single
Roof Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Exploding Guys Agency: Y&R Chicago / Chicago Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Ring, Witch, Escape Agency: Abbott Mead Vickers BBDO / London Client: BT Broadband Category: Consumer Television / Consumer Television :20 and Under: Campaign
Paging, Translator, Mimic Agency: Colenso BBDO / Auckland Client: Tip Top Category: Consumer Television / Consumer Television :20 and Under: Campaign
Musical Instruments Agency: Matthew Vescovo / MTV / New York Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Single
3 Second rule Agency: Matthew Vescovo/MTV / New York Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Single
Black and Curly Agency: Matthew Vescovo / MTV / New York Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Single
Mr. Really Really Really Bad Dancer Agency: DDB/Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Over :30 Campaign
Streets Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Consumer Television / Consumer Television Under $50,000 Budget
Mouth Agency: Ogilvy Brasil / São Paulo Client: Sonrisal Category: Consumer Television / Consumer Television Under $50,000 Budget
Point & Talk Agency: Butler, Shine, Stern & Partners / Sausalito Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget

2004 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Cog

Consumer Television / Consumer Television Over :30 Single

04079A

2004 Advertising Gold Pencil

BBDO / New York

Fed Ex

Career Maker

Consumer Television / Consumer Television :30/:25 Single

04086A

2004 Advertising Silver Pencil

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Tractor Beam

Consumer Television / Consumer Television :30/:25 Single

04087A

2004 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Value City

Role Reversal

Consumer Television / Consumer Television :30/:25 Single

04088A

2004 Advertising Gold Pencil

Matthew Vescovo / MTV / New York

MTV

Gay. Straight, Musical Instruments, 3 Second rule

Consumer Television / Consumer Television :20 and Under: Campaign

04093A

2004 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Cog, Everyday, Sense

Consumer Television / Consumer Television Varying Lengths: Campaign

04094A

2004 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

The Long Run, Laila, Stacy

Consumer Television / Consumer Television Varying Lengths: Campaign

04095A

2004 Advertising Bronze Pencil

Publicis Mojo / Southbank

Nike Australia

Rugby Keep the Ball Alive

Consumer Television / Consumer Television Varying Lengths: Campaign

04096A

2004 Advertising Silver Pencil

Clemmow Hornby Inge / London

Britvic

Postman, Barrel, Barrel Miss

Consumer Television / Consumer Television Over :30 Campaign

04083A

2004 Advertising Silver Pencil

Clemmow Hornby Inge / London

Heineken

Switzerland, USA, Holland

Consumer Television / Consumer Television Over :30 Campaign

04084A

2004 Advertising Silver Pencil

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

History, Business Cards, Greetings

Consumer Television / Consumer Television Over :30 Campaign

04085A

2004 Advertising Gold Pencil

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Gravity Boots, Gravity Bomb, Tractor Beam

Consumer Television / Consumer Television :30/:25 Campaign

04089A

2004 Advertising Silver Pencil

BBDO / New York

Fed Ex

Call Center, Career Maker, MBA (Problems)

Consumer Television / Consumer Television :30/:25 Campaign

04090A

2004 Advertising Silver Pencil

BBDO / New York

Fed Ex

Drama, Remind Me, Chinese Office

Consumer Television / Consumer Television :30/:25 Campaign

04091A

2004 Advertising Bronze Pencil

Fallon / Minneapolis

CITI

Geek, Outfit, Flaps

Consumer Television / Consumer Television :30/:25 Campaign

04092A

2004 Advertising Silver Pencil

BBDO Bangkok / Bangkok

Uni President (Thailand) Co., Ltd.

Worms

Consumer Television / Consumer Television Over :30 Single

04080A

2004 Advertising Silver Pencil

TBWALondon / London

Sony PlayStation 2

Mountain

Consumer Television / Consumer Television Over :30 Single

04081A

2004 Advertising Bronze Pencil

WCRS Limited / London

118 118 The Number

Just Works (Cog Spoof)

Consumer Television / Consumer Television Over :30 Single

04082A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Stacy

Consumer Television / Consumer Television :30/:25 Single

04451A

2004 Advertising Merit Award

BBDO / New York

Fed Ex

Remind Me

Consumer Television / Consumer Television :30/:25 Single

04452A

2004 Advertising Merit Award

BBDO / New York

Fed Ex

Chinese Office

Consumer Television / Consumer Television :30/:25 Single

04453A

2004 Advertising Merit Award

BBDO / New York

Fed Ex

MBA

Consumer Television / Consumer Television :30/:25 Single

04454A

2004 Advertising Merit Award

BBDO / New York

Fed Ex

Jenkins

Consumer Television / Consumer Television :30/:25 Single

04455A

2004 Advertising Merit Award

Clemmow Hornby Inge / London

Britvic

Pronunciation

Consumer Television / Consumer Television :30/:25 Single

04456A

2004 Advertising Merit Award

Clemmow Hornby Inge / London

Britvic

Barrel Miss

Consumer Television / Consumer Television :30/:25 Single

04457A

2004 Advertising Merit Award

D-TRY INC. / TOKYO

UFJ Tsubasa Securities

THE SPY NINJA

Consumer Television / Consumer Television :30/:25 Single

04458A

2004 Advertising Merit Award

GSD&M / Austin

CBS Sports

Drive Thru

Consumer Television / Consumer Television :30/:25 Single

04460A

2004 Advertising Merit Award

GSD&M / Austin

SBC

Sleepy Groves

Consumer Television / Consumer Television :30/:25 Single

04461A

2004 Advertising Merit Award

publicis / new york

BMW

summer drive

Consumer Television / Consumer Television :30/:25 Single

04462A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Miller Brewing Company

Flamz

Consumer Television / Consumer Television :30/:25 Single

04463A

2004 Advertising Merit Award

RPA / Santa Monica

American Honda Motor Company

Cars/People

Consumer Television / Consumer Television :30/:25 Single

04464A

2004 Advertising Merit Award

Sedgwick Rd. / Seattle

Washington Mutual

Paul"

Consumer Television / Consumer Television :30/:25 Single

04465A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Hip-Hop

Consumer Television / Consumer Television :30/:25 Single

04466A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Gravity Bomb

Consumer Television / Consumer Television :30/:25 Single

04467A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Consequences

Consumer Television / Consumer Television :30/:25 Single

04468A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Gravity Boots

Consumer Television / Consumer Television :30/:25 Single

04469A

2004 Advertising Merit Award

UNION / New York

Comedy Central

Diane Holmes"

Consumer Television / Consumer Television :30/:25 Single

04470A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Miller

Foxhole

Consumer Television / Consumer Television :30/:25 Single

04471A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Miller

Pagers

Consumer Television / Consumer Television :30/:25 Single

04472A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Roof

Consumer Television / Consumer Television :30/:25 Single

04473A

2004 Advertising Merit Award

Y&R Chicago / Chicago

Miller Brewing Company

Exploding Guys

Consumer Television / Consumer Television :30/:25 Single

04474A

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

BT Broadband

Ring, Witch, Escape

Consumer Television / Consumer Television :20 and Under: Campaign

04483A

2004 Advertising Merit Award

Colenso BBDO / Auckland

Tip Top

Paging, Translator, Mimic

Consumer Television / Consumer Television :20 and Under: Campaign

04484A

2004 Advertising Merit Award

Matthew Vescovo / MTV / New York

MTV

Musical Instruments

Consumer Television / Consumer Television :20 and Under: Single

04480A

2004 Advertising Merit Award

Matthew Vescovo/MTV / New York

MTV

3 Second rule

Consumer Television / Consumer Television :20 and Under: Single

04481A

2004 Advertising Merit Award

Matthew Vescovo / MTV / New York

MTV

Black and Curly

Consumer Television / Consumer Television :20 and Under: Single

04482A

2004 Advertising Merit Award

DDB/Chicago

Anheuser-Busch

Mr. Really Really Really Bad Dancer

Consumer Television / Consumer Television Over :30 Campaign

04450A

2004 Advertising Merit Award

Ogilvy Brasil / São Paulo

Mattel

Streets

Consumer Television / Consumer Television Under $50,000 Budget

04192A

2004 Advertising Merit Award

Ogilvy Brasil / São Paulo

Sonrisal

Mouth

Consumer Television / Consumer Television Under $50,000 Budget

04295A

2004 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

Noah's Bagels

Point & Talk

Consumer Television / Consumer Television Under $50,000 Budget

04485A

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