The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Snakes Agency: Saatchi & Saatchi / bangkok Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Lions Agency: Saatchi & Saatchi / bangkok Client: ! Indosport (Thailand) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Park It On Your Desktop Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Manual of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Redheads Agency: TBWA Gavin Reddy / Johannesburg Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Single
Copy Agency: BBDO Campaign GmbH / Duesseldorf Client: Copy Center Koeln Category: Consumer Radio / Consumer Radio: Single
Multi Colored Sweater Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Corvette Agency: Publicis in the West / Seattle Client: Washington State Lottery Category: Consumer Radio / Consumer Radio: Single
Little Girl Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Career Maker Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Tractor Beam Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Role Reversal Agency: Cliff Freeman & Partners / New York Client: Value City Category: Consumer Television / Consumer Television :30/:25 Single
Brain Agency: Ogilvy & Mather / Singapore Client: The Economist Category: Collateral Advertising / Collateral Posters: Single
Tattoo Agency: Ogilvy South Africa / Johannesburg Client: Harley Davidson Category: Collateral Advertising / Collateral Posters: Single
Wall Agency: Leo Burnett Company / Chicago Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Single
Window Flyer Agency: Colenso BBDO / Auckland Client: Environment Waikato Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Missing Stickers Agency: Rethink / Vancouver Client: World Wildlife Fund Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Paedophile Door Drop Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Worms Agency: BBDO Bangkok / Bangkok Client: Uni President (Thailand) Co., Ltd. Category: Consumer Television / Consumer Television Over :30 Single
Mountain Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Just Works (Cog Spoof) Agency: WCRS Limited / London Client: 118 118 The Number Category: Consumer Television / Consumer Television Over :30 Single
Cops Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Book Wrapping Paper Agency: Crispin Porter + Bogusky/LA / Venice Client: Borders Category: Newspaper / Newspaper Over 600 Lines: Single
50 years Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
WWII "Nanking" Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Pier Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad Agency: TBWA\Chiat\Day / Los Angeles Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Campaign
Miniature Classified Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Single
Survival Kit Agency: BBDO / New York Client: Guinness Category: Trade / Trade Color Full Page or Spread: Single
Funeral Agency: Bartle Bogle Hegarty / New York Client: Wenner Media/ Men's Journal Category: Trade / Trade Color Full Page or Spread: Single
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats Agency: TBWA\Singapore / Singapore Client: Sphere Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Four Star Crash Test, Victory Lap, Parallel Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Self Portraits, Art Exhibition, Print, London Outdoor Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Dance, Coffee, Reptile Agency: Colenso BBDO / Auckland Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Kidnapped Agency: Jung von Matt AG / Hamburg Client: Axel Springer AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Kamasutra Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Leopard, Crocodile, Seal Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: WWF Germany Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Comfort Women, Korea, Nanking Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Bridge, Van, Park Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Supermarket, Grapes, Prison Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Koeberg, Swimming pool, Redheads Agency: TBWA Gavin Reddy / Johannesburg Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Campaign
Golf, Road Trip, Amusement Park Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Parking, Footie, Dumped, Haircut Agency: Banks Hoggins O'Shea FCB / London Client: Beiersdorf/Nivea for men Category: Consumer Radio / Consumer Radio: Campaign
Streets Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Rock Agency: TBWA\Shanghai / Shanghai Client: adidas China Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Campaign
Worker, Gardener, Policeman Agency: Scholz & Friends / Berlin Client: Weru AG Category: Outdoor / Outdoor: Campaign
Evel, Starskey, Partridge Family, Knight Rider Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign

2004 Advertising Silver Pencil

Saatchi & Saatchi / bangkok

Indothai Sport Ltd. Part

Snakes

Consumer Magazine / Magazine B/W Full Page or Spread: Single

04009A

2004 Advertising Bronze Pencil

Saatchi & Saatchi / bangkok

! Indosport (Thailand)

Lions

Consumer Magazine / Magazine B/W Full Page or Spread: Single

04010A

2004 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Park It On Your Desktop

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04014A

2004 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Manual of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04020A

2004 Advertising Silver Pencil

TBWA Gavin Reddy / Johannesburg

Apartheid Museum

Redheads

Consumer Radio / Consumer Radio: Single

04063A

2004 Advertising Gold Pencil

BBDO Campaign GmbH / Duesseldorf

Copy Center Koeln

Copy

Consumer Radio / Consumer Radio: Single

04072A

2004 Advertising Gold Pencil

DDB Chicago / Chicago

Anheuser-Busch

Multi Colored Sweater Wearer

Consumer Radio / Consumer Radio: Single

04073A

2004 Advertising Silver Pencil

Publicis in the West / Seattle

Washington State Lottery

Corvette

Consumer Radio / Consumer Radio: Single

04074A

2004 Advertising Bronze Pencil

DeVito/Verdi / New York

Mount Sinai

Little Girl

Consumer Radio / Consumer Radio: Single

04075A

2004 Advertising Gold Pencil

BBDO / New York

Fed Ex

Career Maker

Consumer Television / Consumer Television :30/:25 Single

04086A

2004 Advertising Silver Pencil

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Tractor Beam

Consumer Television / Consumer Television :30/:25 Single

04087A

2004 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Value City

Role Reversal

Consumer Television / Consumer Television :30/:25 Single

04088A

2004 Advertising Gold Pencil

Ogilvy & Mather / Singapore

The Economist

Brain

Collateral Advertising / Collateral Posters: Single

04041A

2004 Advertising Silver Pencil

Ogilvy South Africa / Johannesburg

Harley Davidson

Tattoo

Collateral Advertising / Collateral Posters: Single

04042A

2004 Advertising Bronze Pencil

Leo Burnett Company / Chicago

US Army-Special Forces

Wall

Collateral Advertising / Collateral Posters: Single

04043A

2004 Advertising Gold Pencil

Colenso BBDO / Auckland

Environment Waikato

Window Flyer

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04059A

2004 Advertising Silver Pencil

Rethink / Vancouver

World Wildlife Fund

Missing Stickers

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04060A

2004 Advertising Bronze Pencil

Saatchi & Saatchi / London

NSPCC

Paedophile Door Drop

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04061A

2004 Advertising Silver Pencil

BBDO Bangkok / Bangkok

Uni President (Thailand) Co., Ltd.

Worms

Consumer Television / Consumer Television Over :30 Single

04080A

2004 Advertising Silver Pencil

TBWALondon / London

Sony PlayStation 2

Mountain

Consumer Television / Consumer Television Over :30 Single

04081A

2004 Advertising Bronze Pencil

WCRS Limited / London

118 118 The Number

Just Works (Cog Spoof)

Consumer Television / Consumer Television Over :30 Single

04082A

2004 Advertising Gold Pencil

DDB London / London

Volkswagen

Cops

Newspaper / Newspaper Over 600 Lines: Single

04001A

2004 Advertising Silver Pencil

Crispin Porter + Bogusky/LA / Venice

Borders

Book Wrapping Paper

Newspaper / Newspaper Over 600 Lines: Single

04002A

2004 Advertising Bronze Pencil

AlmapBBDO Comunicacoes Ltda / São Paulo

Volkswagen

50 years

Newspaper / Newspaper Over 600 Lines: Single

04003A

2004 Advertising Silver Pencil

Foote Cone & Belding Singapore / Singapore

Global Alliance

WWII "Nanking"

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04049A

2004 Advertising Bronze Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Pier

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04050A

2004 Advertising Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Ad Council

A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad

Newspaper / Newspaper Over 600 Lines: Campaign

04053A

2004 Advertising Bronze Pencil

Ogilvy Brasil / São Paulo

Mattel

Miniature Classified

Newspaper / Newspaper 600 Lines or Less: Single

04006A

2004 Advertising Silver Pencil

BBDO / New York

Guinness

Survival Kit

Trade / Trade Color Full Page or Spread: Single

04030A

2004 Advertising Bronze Pencil

Bartle Bogle Hegarty / New York

Wenner Media/ Men's Journal

Funeral

Trade / Trade Color Full Page or Spread: Single

04031A

2004 Advertising Gold Pencil

TBWA\Singapore / Singapore

Sphere

Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

04016A

2004 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Four Star Crash Test, Victory Lap, Parallel

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

04021A

2004 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN Videogames / Sega

Beta - 7

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04103A

2004 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Self Portraits, Art Exhibition, Print, London Outdoor

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04104A

2004 Advertising Bronze Pencil

Colenso BBDO / Auckland

Monaco

Dance, Coffee, Reptile

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04105A

2004 Advertising Gold Pencil

Jung von Matt AG / Hamburg

Axel Springer AG

Kidnapped

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04012A

2004 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Kamasutra

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04013A

2004 Advertising Silver Pencil

Ogilvy & Mather Frankfurt / Frankfurt

WWF Germany

Leopard, Crocodile, Seal

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04057A

2004 Advertising Bronze Pencil

Foote Cone & Belding Singapore / Singapore

Global Alliance

Comfort Women, Korea, Nanking

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04058A

2004 Advertising Gold Pencil

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Bridge, Van, Park

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04051A

2004 Advertising Silver Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Supermarket, Grapes, Prison

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04052A

2004 Advertising Silver Pencil

TBWA Gavin Reddy / Johannesburg

Apartheid Museum

Koeberg, Swimming pool, Redheads

Consumer Radio / Consumer Radio: Campaign

04066A

2004 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Golf, Road Trip, Amusement Park

Consumer Radio / Consumer Radio: Campaign

04076A

2004 Advertising Silver Pencil

DDB Chicago / Chicago

Anheuser-Busch

Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer

Consumer Radio / Consumer Radio: Campaign

04077A

2004 Advertising Bronze Pencil

Banks Hoggins O'Shea FCB / London

Beiersdorf/Nivea for men

Parking, Footie, Dumped, Haircut

Consumer Radio / Consumer Radio: Campaign

04078A

2004 Advertising Silver Pencil

Ogilvy Brasil / São Paulo

Mattel

Streets

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04035A

2004 Advertising Bronze Pencil

TBWA\Shanghai / Shanghai

adidas China

Rock

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04036A

2004 Advertising Gold Pencil

Campbell Doyle Dye / London

Merrydown

Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah

Outdoor / Outdoor: Campaign

04026A

2004 Advertising Silver Pencil

Scholz & Friends / Berlin

Weru AG

Worker, Gardener, Policeman

Outdoor / Outdoor: Campaign

04027A

2004 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Evel, Starskey, Partridge Family, Knight Rider

Outdoor / Outdoor: Campaign

04028A

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