The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

1200 Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Bud Light Institute Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Integrated Branding Campaign / Integrated Branding
Beach House Agency: Amalgamated / New York Client: FUSE Category: Integrated Branding Campaign / Integrated Branding
Crazyworld Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Closer than you think Agency: M&C Saatchi / London Client: BA Category: Integrated Branding Campaign / Integrated Branding
Rugby Keep the Ball Alive Agency: Publicis Mojo / Southbank Client: Nike Australia Category: Integrated Branding Campaign / Integrated Branding
Launch Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Integrated Branding Campaign / Integrated Branding
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Integrated Branding Campaign / Integrated Branding

2004 Advertising Gold Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

1200

Integrated Branding Campaign / Integrated Branding

04107A

2004 Advertising Bronze Pencil

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

Bud Light Institute

Integrated Branding Campaign / Integrated Branding

04109A

2004 Advertising Merit Award

Amalgamated / New York

FUSE

Beach House

Integrated Branding Campaign / Integrated Branding

04515A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Crazyworld

Integrated Branding Campaign / Integrated Branding

04516A

2004 Advertising Merit Award

M&C Saatchi / London

BA

Closer than you think

Integrated Branding Campaign / Integrated Branding

04517A

2004 Advertising Merit Award

Publicis Mojo / Southbank

Nike Australia

Rugby Keep the Ball Alive

Integrated Branding Campaign / Integrated Branding

04518A

2004 Advertising Merit Award

Venables, Bell & Partners / San Francisco

Napster

Launch

Integrated Branding Campaign / Integrated Branding

04519A

2004 Advertising Merit Award

Wieden+Kennedy / New York

ESPN Videogames / Sega

Beta - 7

Integrated Branding Campaign / Integrated Branding

04520A

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