The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Cops
Agency: DDB London / London
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Book Wrapping Paper
Agency: Crispin Porter + Bogusky/LA / Venice
Client: Borders Category: Newspaper / Newspaper Over 600 Lines: Single
50 years
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Bikini, Shirt, Trousers
Agency: DDB London / London
Client: Harvey Nichols Category: Newspaper / Newspaper 600 Lines or Less: Campaign
0-60, SMITTEN, CAR TYPES, CARVE
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Saucer, Ring, Pod, Kryptonite, Hook
Agency: Campbell Doyle Dye / London
Client: Ouch Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Mowing the Lawn, Cleaning the Gutters, Doing the Laundry
Agency: Marcus Thomas LLC / Cleveland
Client: Cleveland Indians Category: Newspaper / Newspaper 600 Lines or Less: Campaign
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad
Agency: TBWA\Chiat\Day / Los Angeles
Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Campaign
Miniature Classified
Agency: Ogilvy Brasil / São Paulo
Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Single
Hat
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Single
Arms
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Single
Movement
Agency: BBDO Portugal / Lisbon
Client: P?blico/e-V Category: Newspaper / Newspaper Over 600 Lines: Single
Lemon Wedgie
Agency: Leo Burnett Company / Chicago
Client: Altoids Sours Category: Newspaper / Newspaper Over 600 Lines: Single
Boot Cut
Agency: Lobedu Leo Burnett / Sunninghill, Johannesburg
Client: Levi's SA Category: Newspaper / Newspaper Over 600 Lines: Single
Classifieds
Agency: McKinney + Silver / Raleigh
Client: Audi of America, Inc. Category: Newspaper / Newspaper Over 600 Lines: Single
Long Copy
Agency: Ogilvy & Mather Advertising / Singapore
Client: Singapore Press Holdings Category: Newspaper / Newspaper Over 600 Lines: Single
Tattoo
Agency: Ogilvy Soith Africa / Johannesburg
Client: Harley Davidson Category: Newspaper / Newspaper Over 600 Lines: Single
Dirol 'Floss'
Agency: Ogilvy South Africa / Johannesburg
Client: Natbrands Category: Newspaper / Newspaper Over 600 Lines: Single
Journey
Agency: Quadrant / Mumbai
Client: TVS Srichakra Tyres Category: Newspaper / Newspaper Over 600 Lines: Single
Maasai
Agency: Rainey Kelly Campbell Roalfe/Y&R / London
Client: Land Rover Category: Newspaper / Newspaper Over 600 Lines: Single
Ice Cream
Agency: Saatchi & Saatchi / Sydney
Client: Olympus Category: Newspaper / Newspaper Over 600 Lines: Single
Choose A Husband
Agency: Sawyer Riley Compton / Atlanta
Client: Fragile Category: Newspaper / Newspaper Over 600 Lines: Single
Smudged Writing
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Lefthander.com - Website Category: Newspaper / Newspaper Over 600 Lines: Single
Marble statues
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Single
A Priest, a Rabbi and an Iman"
Agency: TBWA\Chiat\Day / Los Angeles
Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Single
Rain, Mirrors, Tinted Glass
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Mall, Bowling Alley, Post Office
Agency: Barkley Evergreen & Partners / Kansas City
Client: I Love a Mystery Books Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Fotofinish, Bulldozer, Bank Robbery
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Cigar, Shoe, Apple, Glasses
Agency: Abbott Mead Vickers BBDO / London
Client: Economist Europe Category: Newspaper / Newspaper Over 600 Lines: Campaign
Storm, Dream, Cream
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear...
Agency: Arnold Worldwide / McLean
Client: Amtrak Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bubbles, Hat, Arms
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Campaign
$2.15, Rule, Good News, MD
Agency: Campbell Doyle Dye / London
Client: The Macallan Category: Newspaper / Newspaper Over 600 Lines: Campaign
Celebrity, Towels, Sparkling
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stella Artois, Wonderbra, Mercedes-Benz, The Economist
Agency: Leo Burnett Brasil / São Paulo
Client: Miami Ad School Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman
Agency: Net#work BBDO / Johannesburg
Client: Virgin Atlantic Category: Newspaper / Newspaper Over 600 Lines: Campaign
Melancholy, Anxiety, Happinnes
Agency: Ogilvy & Mather Argentina / Capital Federal
Client: Parker Category: Newspaper / Newspaper Over 600 Lines: Campaign
Lewis Camp; Clark, Float Plane, Wine Country
Agency: Publicis in the West / Seattle
Client: Washington State Tourism Category: Newspaper / Newspaper Over 600 Lines: Campaign
Mirrors
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Single
CNN
Agency: TBWA\Singapore / Singapore
Client: Samsonite Category: Newspaper / Newspaper 600 Lines or Less: Single
7th Marines
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Newspaper / Newspaper 600 Lines or Less: Single
Mall
Agency: Barkley Evergreen & Partners / Kansas City
Client: I Love a Mystery Books Category: Newspaper / Newspaper 600 Lines or Less: Single
Kiss
Agency: BBDO Atlanta / Atlanta
Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Single
Menu
Agency: Big&Tall Advertising / Tarrytown
Client: Hooters of Boston Category: Newspaper / Newspaper 600 Lines or Less: Single
Each Year They Come
Agency: DGWB Advertising / Santa Ana
Client: Wienerschnitzel/Galardi Group Category: Newspaper / Newspaper 600 Lines or Less: Single
Midget
Agency: Fallon / Minneapolis
Client: Dixie's Category: Newspaper / Newspaper 600 Lines or Less: Single
Senso
Agency: leo burnett / mumbai
Client: Sesnso Ristorante Category: Newspaper / Newspaper 600 Lines or Less: Single
Chair
Agency: Lu?as / Brooklyn
Client: Discount Office Furniture Category: Newspaper / Newspaper 600 Lines or Less: Single
Camera
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Gillette Management (S.E.A) Category: Newspaper / Newspaper 600 Lines or Less: Single
Barley Bag"
Agency: Publicis Toronto / Toronto
Client: Amsterdam Brewing Company Category: Newspaper / Newspaper 600 Lines or Less: Single
Award:
2004 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Volkswagen
Title:
Cops
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04001A
Award:
2004 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky/LA / Venice
Client:
Borders
Title:
Book Wrapping Paper
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04002A
Award:
2004 Advertising Bronze Pencil
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
Volkswagen
Title:
50 years
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04003A
Award:
2004 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Bikini, Shirt, Trousers
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04004A
Award:
2004 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
0-60, SMITTEN, CAR TYPES, CARVE
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04005A
Award:
2004 Advertising Silver Pencil
Agency:
Campbell Doyle Dye / London
Client:
Ouch
Title:
Saucer, Ring, Pod, Kryptonite, Hook
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04007A
Award:
2004 Advertising Bronze Pencil
Agency:
Marcus Thomas LLC / Cleveland
Client:
Cleveland Indians
Title:
Mowing the Lawn, Cleaning the Gutters, Doing the Laundry
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04008A
Award:
2004 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Ad Council
Title:
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04053A
Award:
2004 Advertising Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Mattel
Title:
Miniature Classified
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04006A
Award:
2004 Advertising Merit Award
Agency:
Batey (Pte) Ltd / Singapore
Client:
DaimlerChrysler South East Asia Pte Ltd-Singapore Operations
Title:
Hat
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04111A
Award:
2004 Advertising Merit Award
Agency:
Batey (Pte) Ltd / Singapore
Client:
DaimlerChrysler South East Asia Pte Ltd-Singapore Operations
Title:
Arms
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04112A
Award:
2004 Advertising Merit Award
Agency:
BBDO Portugal / Lisbon
Client:
P?blico/e-V
Title:
Movement
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04113A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Altoids Sours
Title:
Lemon Wedgie
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04115A
Award:
2004 Advertising Merit Award
Agency:
Lobedu Leo Burnett / Sunninghill, Johannesburg
Client:
Levi's SA
Title:
Boot Cut
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04116A
Award:
2004 Advertising Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Audi of America, Inc.
Title:
Classifieds
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04117A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Singapore
Client:
Singapore Press Holdings
Title:
Long Copy
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04118A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy Soith Africa / Johannesburg
Client:
Harley Davidson
Title:
Tattoo
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04119A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Natbrands
Title:
Dirol 'Floss'
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04120A
Award:
2004 Advertising Merit Award
Agency:
Quadrant / Mumbai
Client:
TVS Srichakra Tyres
Title:
Journey
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04121A
Award:
2004 Advertising Merit Award
Agency:
Rainey Kelly Campbell Roalfe/Y&R / London
Client:
Land Rover
Title:
Maasai
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04122A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Olympus
Title:
Ice Cream
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04123A
Award:
2004 Advertising Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Fragile
Title:
Choose A Husband
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04124A
Award:
2004 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Lefthander.com - Website
Title:
Smudged Writing
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04125A
Award:
2004 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Marble statues
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04144A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Ad Council
Title:
A Priest, a Rabbi and an Iman"
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04363A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Rain, Mirrors, Tinted Glass
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04130A
Award:
2004 Advertising Merit Award
Agency:
Barkley Evergreen & Partners / Kansas City
Client:
I Love a Mystery Books
Title:
Mall, Bowling Alley, Post Office
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04150A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Mattel
Title:
Fotofinish, Bulldozer, Bank Robbery
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04151A
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Economist Europe
Title:
Cigar, Shoe, Apple, Glasses
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04128A
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Guinness
Title:
Storm, Dream, Cream
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04129A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / McLean
Client:
Amtrak
Title:
Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear...
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04131A
Award:
2004 Advertising Merit Award
Agency:
Batey (Pte) Ltd / Singapore
Client:
DaimlerChrysler South East Asia Pte Ltd-Singapore Operations
Title:
Bubbles, Hat, Arms
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04132A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
The Macallan
Title:
$2.15, Rule, Good News, MD
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04133A
Award:
2004 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Celebrity, Towels, Sparkling
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04134A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Brasil / São Paulo
Client:
Miami Ad School
Title:
Stella Artois, Wonderbra, Mercedes-Benz, The Economist
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04135A
Award:
2004 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Virgin Atlantic
Title:
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04136A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Capital Federal
Client:
Parker
Title:
Melancholy, Anxiety, Happinnes
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04137A
Award:
2004 Advertising Merit Award
Agency:
Publicis in the West / Seattle
Client:
Washington State Tourism
Title:
Lewis Camp; Clark, Float Plane, Wine Country
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04138A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Mirrors
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04110A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
Samsonite
Title:
CNN
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04126A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
Sphere
Title:
7th Marines
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04127A
Award:
2004 Advertising Merit Award
Agency:
Barkley Evergreen & Partners / Kansas City
Client:
I Love a Mystery Books
Title:
Mall
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04139A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Stamps Unlimited
Title:
Kiss
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04140A
Award:
2004 Advertising Merit Award
Agency:
Big&Tall Advertising / Tarrytown
Client:
Hooters of Boston
Title:
Menu
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04141A
Award:
2004 Advertising Merit Award
Agency:
DGWB Advertising / Santa Ana
Client:
Wienerschnitzel/Galardi Group
Title:
Each Year They Come
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04142A
Award:
2004 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Dixie's
Title:
Midget
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04143A
Award:
2004 Advertising Merit Award
Agency:
leo burnett / mumbai
Client:
Sesnso Ristorante
Title:
Senso
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04145A
Award:
2004 Advertising Merit Award
Agency:
Lu?as / Brooklyn
Client:
Discount Office Furniture
Title:
Chair
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04146A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Kuala Lumpur
Client:
Gillette Management (S.E.A)
Title:
Camera
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04147A
Award:
2004 Advertising Merit Award
Agency:
Publicis Toronto / Toronto
Client:
Amsterdam Brewing Company
Title:
Barley Bag"
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04148A
