The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Cog Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman Agency: Net#work BBDO / Johannesburg Client: Virgin Atlantic Category: Collateral Advertising / Collateral Posters: Campaign
Designed to Move, Designed to Move, Designed to Move, Designed to Move Agency: TBWA\Hong Kong (180\TBWA) / Hong Kong Client: adidas Australia Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Golf, Road Trip, Amusement Park Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Cops Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Campaign
All Our Kids, Grapes, Mineral Water Agency: Arnold Worldwide / Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Brain Agency: Ogilvy & Mather / Singapore Client: The Economist Category: Collateral Advertising / Collateral Posters: Single
1200 Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Vertical Football Agency: TBWA\JAPAN / Tokyo Client: Adidas Category: Outdoor / Outdoor: Single
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Window Flyer Agency: Colenso BBDO / Auckland Client: Environment Waikato Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Bridge, Van, Park Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Music, Subway, Bar code, Digital Watch Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bisley Office Equipment Category: Trade / Trade Color Full Page or Spread: Campaign
Copy Agency: BBDO Campaign GmbH / Duesseldorf Client: Copy Center Koeln Category: Consumer Radio / Consumer Radio: Single
Multi Colored Sweater Wearer Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Career Maker Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats Agency: TBWA\Singapore / Singapore Client: Sphere Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Four Star Crash Test, Victory Lap, Parallel Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Vertical Football Agency: TBWA\JAPAN / Tokyo Client: Adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Bikini, Shirt, Trousers Agency: DDB London / London Client: Harvey Nichols Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Kidnapped Agency: Jung von Matt AG / Hamburg Client: Axel Springer AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Gay. Straight, Musical Instruments, 3 Second rule Agency: Matthew Vescovo / MTV / New York Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Campaign
Bridge Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cog, Everyday, Sense Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Varying Lengths: Campaign
1200 Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Playground Agency: WONGDOODY / Seattle Client: M.A.V.I.A. (Mothers Against Violence In America) Category: Public Service/Political / Public Service/Political Radio: Single
Department of Roads, Fresh Flowers, Hamilton Parish Agency: Colenso BBDO / Auckland Client: Environment Waikato Category: Public Service/Political / Public Service/Political Radio: Single
Gravity Boots, Gravity Bomb, Tractor Beam Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
BSSP 10th Anniversary Invites Agency: Butler, Shine, Stern & Partners / Sausalito Client: Butler, Shine, Stern & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Seal Agency: Clemmow Hornby Inge / London Client: Britvic - Tango Category: Non-Broadcast / Non-Broadcast: Cinema
Lions, Snakes, Alligators Agency: Saatchi & Saatchi / bangkok Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
CCA-Call For Entry Agency: Leo Burnett Singapore / Singapore Client: 4As Limited Category: Trade / Trade B/W Full Page or Spread: Single
Banner, Gondola, Wall Agency: Leo Burnett Company / Chicago Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Campaign
Leopard, Crocodile, Seal Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: WWF Germany Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Cassete Recorder, Simon, Videogame Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: Fed Ex Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fly, Light Switch, Dandelion Seed Agency: Saatchi & Saatchi / Sydney Client: Olympus Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Koeberg, Swimming pool, Redheads Agency: TBWA Gavin Reddy / Johannesburg Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Campaign
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Streets Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bars, Rings, Beam Agency: Foote Cone & Belding Singapore / Singapore Client: Terminal One Category: Collateral Advertising / Collateral: Self-Promotion
Pool, Field, Playground Agency: Sil Ad (KL) Sdn Bhd / Kuala Lumpur Client: Sony (Malaysia) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
bottle, Cards, Matches, Posters, Ads Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Advertising / Collateral: Self-Promotion
Book Wrapping Paper Agency: Crispin Porter + Bogusky/LA / Venice Client: Borders Category: Newspaper / Newspaper Over 600 Lines: Single
Survival Kit Agency: BBDO / New York Client: Guinness Category: Trade / Trade Color Full Page or Spread: Single
Worker, Gardener, Policeman Agency: Scholz & Friends / Berlin Client: Weru AG Category: Outdoor / Outdoor: Campaign
Replacement Smokers, Survey, Coroner Agency: Chelsea Pictures / New York Client: Truth/American Legacy Category: Public Service/Political / Public Service/Political Television: Campaign
Tattoo Agency: Ogilvy South Africa / Johannesburg Client: Harley Davidson Category: Collateral Advertising / Collateral Posters: Single
Chair Agency: Master Comunicação / Curitiba Client: Brazilian Ministry of Health Category: Public Service/Political / Public Service/Political Television: Single
Lullaby Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: SWR Television Station Category: Public Service/Political / Public Service/Political Television: Single

2004 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Cog

Consumer Television / Consumer Television Over :30 Single

04079A

2004 Advertising Gold Pencil

Net#work BBDO / Johannesburg

Virgin Atlantic

Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman

Collateral Advertising / Collateral Posters: Campaign

04044A

2004 Advertising Gold Pencil

TBWA\Hong Kong (180\TBWA) / Hong Kong

adidas Australia

Designed to Move, Designed to Move, Designed to Move, Designed to Move

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04015A

2004 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Golf, Road Trip, Amusement Park

Consumer Radio / Consumer Radio: Campaign

04076A

2004 Advertising Gold Pencil

DDB London / London

Volkswagen

Cops

Newspaper / Newspaper Over 600 Lines: Single

04001A

2004 Advertising Gold Pencil

Campbell Doyle Dye / London

Merrydown

Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah

Outdoor / Outdoor: Campaign

04026A

2004 Advertising Gold Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Miami

American Legacy Foundation

All Our Kids, Grapes, Mineral Water

Public Service/Political / Public Service/Political Television: Campaign

04070A

2004 Advertising Gold Pencil

Ogilvy & Mather / Singapore

The Economist

Brain

Collateral Advertising / Collateral Posters: Single

04041A

2004 Advertising Gold Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

1200

Public Service/Political / Public Service/Political Television: Single

04067A

2004 Advertising Gold Pencil

TBWA\JAPAN / Tokyo

Adidas

Vertical Football

Outdoor / Outdoor: Single

04022A

2004 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN Videogames / Sega

Beta - 7

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04103A

2004 Advertising Gold Pencil

Colenso BBDO / Auckland

Environment Waikato

Window Flyer

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04059A

2004 Advertising Gold Pencil

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Bridge, Van, Park

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04051A

2004 Advertising Gold Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

Bisley Office Equipment

Music, Subway, Bar code, Digital Watch

Trade / Trade Color Full Page or Spread: Campaign

04032A

2004 Advertising Gold Pencil

BBDO Campaign GmbH / Duesseldorf

Copy Center Koeln

Copy

Consumer Radio / Consumer Radio: Single

04072A

2004 Advertising Gold Pencil

DDB / Chicago

Anheuser-Busch

Multi Colored Sweater Wearer

Consumer Radio / Consumer Radio: Single

04073A

2004 Advertising Gold Pencil

BBDO / New York

Fed Ex

Career Maker

Consumer Television / Consumer Television :30/:25 Single

04086A

2004 Advertising Gold Pencil

TBWA\Singapore / Singapore

Sphere

Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

04016A

2004 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Four Star Crash Test, Victory Lap, Parallel

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

04021A

2004 Advertising Gold Pencil

TBWA\JAPAN / Tokyo

Adidas

Vertical Football

Exceptional Innovation in Marketing / Innovative Marketing: Single

04099A

2004 Advertising Gold Pencil

DDB London / London

Harvey Nichols

Bikini, Shirt, Trousers

Newspaper / Newspaper 600 Lines or Less: Campaign

04004A

2004 Advertising Gold Pencil

Jung von Matt AG / Hamburg

Axel Springer AG

Kidnapped

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04012A

2004 Advertising Gold Pencil

Matthew Vescovo / MTV / New York

MTV

Gay. Straight, Musical Instruments, 3 Second rule

Consumer Television / Consumer Television :20 and Under: Campaign

04093A

2004 Advertising Gold Pencil

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Bridge

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04054A

2004 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Cog, Everyday, Sense

Consumer Television / Consumer Television Varying Lengths: Campaign

04094A

2004 Advertising Gold Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

1200

Integrated Branding Campaign / Integrated Branding

04107A

2004 Advertising Gold Pencil

WONGDOODY / Seattle

M.A.V.I.A. (Mothers Against Violence In America)

Playground

Public Service/Political / Public Service/Political Radio: Single

04062A

2004 Advertising Gold Pencil

Colenso BBDO / Auckland

Environment Waikato

Department of Roads, Fresh Flowers, Hamilton Parish

Public Service/Political / Public Service/Political Radio: Single

04065A

2004 Advertising Gold Pencil

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Gravity Boots, Gravity Bomb, Tractor Beam

Consumer Television / Consumer Television :30/:25 Campaign

04089A

2004 Advertising Silver Pencil

Butler, Shine, Stern & Partners / Sausalito

Butler, Shine, Stern & Partners

BSSP 10th Anniversary Invites

Collateral Advertising / Collateral: Self-Promotion

04047A

2004 Advertising Silver Pencil

Clemmow Hornby Inge / London

Britvic - Tango

Seal

Non-Broadcast / Non-Broadcast: Cinema

04097A

2004 Advertising Silver Pencil

Saatchi & Saatchi / bangkok

Indothai Sport Ltd. Part

Lions, Snakes, Alligators

Consumer Magazine / Magazine Color Full Page or Spread: Single

04011A

2004 Advertising Silver Pencil

Leo Burnett Singapore / Singapore

4As Limited

CCA-Call For Entry

Trade / Trade B/W Full Page or Spread: Single

04029A

2004 Advertising Silver Pencil

Leo Burnett Company / Chicago

US Army-Special Forces

Banner, Gondola, Wall

Collateral Advertising / Collateral Posters: Campaign

04045A

2004 Advertising Silver Pencil

Ogilvy & Mather Frankfurt / Frankfurt

WWF Germany

Leopard, Crocodile, Seal

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04057A

2004 Advertising Silver Pencil

AlmapBBDO Comunicacoes Ltda / São Paulo

Fed Ex

Cassete Recorder, Simon, Videogame

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04017A

2004 Advertising Silver Pencil

Saatchi & Saatchi / Sydney

Olympus

Fly, Light Switch, Dandelion Seed

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04018A

2004 Advertising Silver Pencil

TBWA Gavin Reddy / Johannesburg

Apartheid Museum

Koeberg, Swimming pool, Redheads

Consumer Radio / Consumer Radio: Campaign

04066A

2004 Advertising Silver Pencil

DDB / Chicago

Anheuser-Busch

Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer

Consumer Radio / Consumer Radio: Campaign

04077A

2004 Advertising Silver Pencil

Ogilvy Brasil / São Paulo

Mattel

Streets

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04035A

2004 Advertising Silver Pencil

Foote Cone & Belding Singapore / Singapore

Terminal One

Bars, Rings, Beam

Collateral Advertising / Collateral: Self-Promotion

04037A

2004 Advertising Silver Pencil

Sil Ad (KL) Sdn Bhd / Kuala Lumpur

Sony (Malaysia) Sdn Bhd

Pool, Field, Playground

Collateral Advertising / Collateral: Self-Promotion

04038A

2004 Advertising Silver Pencil

Campbell Doyle Dye / London

Merrydown

bottle, Cards, Matches, Posters, Ads

Collateral Advertising / Collateral: Self-Promotion

04108A

2004 Advertising Silver Pencil

Crispin Porter + Bogusky/LA / Venice

Borders

Book Wrapping Paper

Newspaper / Newspaper Over 600 Lines: Single

04002A

2004 Advertising Silver Pencil

BBDO / New York

Guinness

Survival Kit

Trade / Trade Color Full Page or Spread: Single

04030A

2004 Advertising Silver Pencil

Scholz & Friends / Berlin

Weru AG

Worker, Gardener, Policeman

Outdoor / Outdoor: Campaign

04027A

2004 Advertising Silver Pencil

Chelsea Pictures / New York

Truth/American Legacy

Replacement Smokers, Survey, Coroner

Public Service/Political / Public Service/Political Television: Campaign

04071A

2004 Advertising Silver Pencil

Ogilvy South Africa / Johannesburg

Harley Davidson

Tattoo

Collateral Advertising / Collateral Posters: Single

04042A

2004 Advertising Silver Pencil

Master Comunicação / Curitiba

Brazilian Ministry of Health

Chair

Public Service/Political / Public Service/Political Television: Single

04068A

2004 Advertising Silver Pencil

Ogilvy & Mather Frankfurt / Frankfurt

SWR Television Station

Lullaby

Public Service/Political / Public Service/Political Television: Single

04069A

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