The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Brewmaster, Minimaids, Mark's Idea
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
Johnny Bottle Opener Hands, For the Ladies, El Generoso
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
film on off, advert on off, audio on off, Touareg on off microsite
Agency: Tribal DDB / london
Client: Volkswagen Category: Beyond the Banner / Beyond the Banner - Campaign
quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote;
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Beyond the Banner / Beyond the Banner - Campaign
Nike HRM/SDM interactive tutorial
Agency: IA Collaborative / Chicago
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Nike Oregon Series Interactive Tutorial
Agency: IA Collaborative / Chicago
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
MTV CD Rom
Agency: MTV Networks / New York
Client: MTV Networks Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Ice Cream Truck, Unclear, Smaller Babies
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Delegating, Double, Orchestra
Agency: la comunidad / Miami Beach
Client: Manos del Sur Category: Public Service/Political / Public Service/Political Television: Campaign
Shane and Peter, Jill and Linda, Eric and Larry
Agency: WONGDOODY / Seattle
Client: Real Change Category: Public Service/Political / Public Service/Political Television: Campaign
Porno, Mexico, Anthem
Agency: Young and Rubicam / Irvine
Client: Newport Beach Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Rain, Mirrors, Tinted Glass
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Mall, Bowling Alley, Post Office
Agency: Barkley Evergreen & Partners / Kansas City
Client: I Love a Mystery Books Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Fotofinish, Bulldozer, Bank Robbery
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Dumped
Agency: Banks Hoggins O'Shea FCB / London
Client: Beiersdorf/Nivea for Men Category: Consumer Radio / Consumer Radio: Single
Happy
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Radio / Consumer Radio: Single
Next Day Carpet Installer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Way Too Much Cologne Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Father
Agency: DeVito/Verdi / New York
Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Skiing
Agency: DeVito/Verdi / New York
Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Amusement Park
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Road Trip
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Golf
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Weasel
Agency: Fitzgerald + Co. / Atlanta
Client: Durex Category: Consumer Radio / Consumer Radio: Single
'Heart Plus'
Agency: Marketforce / WEST PERTH
Client: Peters & Brownes Group Category: Consumer Radio / Consumer Radio: Single
Gargle
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Standard Bank - Homeloans Category: Consumer Radio / Consumer Radio: Single
Machine
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Hansaplast Category: Consumer Radio / Consumer Radio: Single
Airport Workout
Agency: WONGDOODY / Seattle
Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Single
Marsianer - Message from Mars
Agency: Jung von Matt AG / Hamburg
Client: SciFi Channel Category: Consumer Radio / Consumer Radio: Single
Soccer, Birthday, Jeans
Agency: DDB Canada (Vancouver) / Vancouver
Client: Richmond Centre Category: Consumer Radio / Consumer Radio: Campaign
I'm a Copquote; I'm a Loserquote; Planet of the Apesquote;
Agency: Pirate Radio & Television / Toronto
Client: Screamin' Mimi's Category: Consumer Radio / Consumer Radio: Campaign
Airport Workout, Virtual First Class, Challenge Seating
Agency: WONGDOODY / Seattle
Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Campaign
4RealDough
Agency: 4RealDough / New York
Client: Brian McBrearty Category: Self-Promotion / Self-Promotion - Web Sites
404
Agency: AgênciaClick / São Paulo
Client: AgênciaClick Category: Self-Promotion / Self-Promotion - Web Sites
Arteaga Interactivo
Agency: Arteaga Interactivo / San Juan
Client: Arteaga Interactivo Category: Self-Promotion / Self-Promotion - Web Sites
Web site promotion
Agency: Eight x Ten / New York
Client: Sean Kennedy Santos Fotographie Category: Self-Promotion / Self-Promotion - Web Sites
Home Page
Agency: Forsman & Bodenfors / Gothenburg
Client: Forsman & Bodenfors Category: Self-Promotion / Self-Promotion - Web Sites
mN Website
Agency: magneticNorth / Manchester
Client: magneticNorth Category: Self-Promotion / Self-Promotion - Web Sites
Red Online Magazine
Agency: OgivlyInteractive Worldwide / New York
Client: Ogilvy North America Category: Self-Promotion / Self-Promotion - Web Sites
Periscope Web Site
Agency: Periscope / Minneapolis
Client: Periscope Category: Self-Promotion / Self-Promotion - Web Sites
www.SAYITLOUD.us
Agency: SAY IT LOUD! / Orlando
Client: SAY IT LOUD! Category: Self-Promotion / Self-Promotion - Web Sites
sharpeonline.com
Agency: Hamon - Associates / Santa Monica
Client: Sharpe + Associates Category: Self-Promotion / Self-Promotion - Web Sites
The knowledge
Agency: Taxi Studio / Abbots Leigh
Client: Taxi Studio Category: Self-Promotion / Self-Promotion - Web Sites
www.owerko.com
Agency: Wonderlust Industries / New York
Client: Lyle Owerko Category: Self-Promotion / Self-Promotion - Web Sites
Mari & Josef 'No Room at The Inn'
Agency: Mother Advertising / London
Client: Mother Category: Self-Promotion / Self-Promotion - Web Sites
Recycling Program
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Brasil Category: Banners / Banner - Single
FootBag
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Brasil Category: Banners / Banner - Single
A small car carries big
Agency: Dentsu / Tokyo
Client: Daihatsu Motor Category: Banners / Banner - Single
Growing Banner
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Isn't this ANNOYING?
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Award:
2004 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Brewmaster, Minimaids, Mark's Idea
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04126N
Award:
2004 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Johnny Bottle Opener Hands, For the Ladies, El Generoso
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04127N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / london
Client:
Volkswagen
Title:
film on off, advert on off, audio on off, Touareg on off microsite
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04128N
Award:
2004 Interactive Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote;
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04129N
Award:
2004 Interactive Merit Award
Agency:
IA Collaborative / Chicago
Client:
Nike
Title:
Nike HRM/SDM interactive tutorial
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04187N
Award:
2004 Interactive Merit Award
Agency:
IA Collaborative / Chicago
Client:
Nike
Title:
Nike Oregon Series Interactive Tutorial
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04188N
Award:
2004 Interactive Merit Award
Agency:
MTV Networks / New York
Client:
MTV Networks
Title:
MTV CD Rom
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04189N
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Ice Cream Truck, Unclear, Smaller Babies
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04408A
Award:
2004 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Manos del Sur
Title:
Delegating, Double, Orchestra
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04409A
Award:
2004 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Real Change
Title:
Shane and Peter, Jill and Linda, Eric and Larry
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04410A
Award:
2004 Advertising Merit Award
Agency:
Young and Rubicam / Irvine
Client:
Newport Beach Film Festival
Title:
Porno, Mexico, Anthem
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04411A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Rain, Mirrors, Tinted Glass
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04130A
Award:
2004 Advertising Merit Award
Agency:
Barkley Evergreen & Partners / Kansas City
Client:
I Love a Mystery Books
Title:
Mall, Bowling Alley, Post Office
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04150A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Mattel
Title:
Fotofinish, Bulldozer, Bank Robbery
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04151A
Award:
2004 Advertising Merit Award
Agency:
Banks Hoggins O'Shea FCB / London
Client:
Beiersdorf/Nivea for Men
Title:
Dumped
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04412A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Happy
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04413A
Award:
2004 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Next Day Carpet Installer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04414A
Award:
2004 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Way Too Much Cologne Wearer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04415A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Mount Sinai
Title:
Father
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04416A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Mount Sinai
Title:
Skiing
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04417A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Amusement Park
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04418A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Road Trip
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04419A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Golf
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04420A
Award:
2004 Advertising Merit Award
Agency:
Fitzgerald + Co. / Atlanta
Client:
Durex
Title:
Weasel
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04421A
Award:
2004 Advertising Merit Award
Agency:
Marketforce / WEST PERTH
Client:
Peters & Brownes Group
Title:
'Heart Plus'
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04422A
Award:
2004 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Standard Bank - Homeloans
Title:
Gargle
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04423A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Hansaplast
Title:
Machine
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04424A
Award:
2004 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Alaska Airlines
Title:
Airport Workout
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04425A
Award:
2004 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
SciFi Channel
Title:
Marsianer - Message from Mars
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04427A
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
Richmond Centre
Title:
Soccer, Birthday, Jeans
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04426A
Award:
2004 Advertising Merit Award
Agency:
Pirate Radio & Television / Toronto
Client:
Screamin' Mimi's
Title:
I'm a Copquote; I'm a Loserquote; Planet of the Apesquote;
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04428A
Award:
2004 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Alaska Airlines
Title:
Airport Workout, Virtual First Class, Challenge Seating
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04429A
Award:
2004 Interactive Merit Award
Agency:
4RealDough / New York
Client:
Brian McBrearty
Title:
4RealDough
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04221N
Award:
2004 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
AgênciaClick
Title:
404
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04222N
Award:
2004 Interactive Merit Award
Agency:
Arteaga Interactivo / San Juan
Client:
Arteaga Interactivo
Title:
Arteaga Interactivo
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04223N
Award:
2004 Interactive Merit Award
Agency:
Eight x Ten / New York
Client:
Sean Kennedy Santos Fotographie
Title:
Web site promotion
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04224N
Award:
2004 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Forsman & Bodenfors
Title:
Home Page
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04225N
Award:
2004 Interactive Merit Award
Agency:
magneticNorth / Manchester
Client:
magneticNorth
Title:
mN Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04226N
Award:
2004 Interactive Merit Award
Agency:
OgivlyInteractive Worldwide / New York
Client:
Ogilvy North America
Title:
Red Online Magazine
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04227N
Award:
2004 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
Periscope
Title:
Periscope Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04228N
Award:
2004 Interactive Merit Award
Agency:
SAY IT LOUD! / Orlando
Client:
SAY IT LOUD!
Title:
www.SAYITLOUD.us
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04229N
Award:
2004 Interactive Merit Award
Agency:
Hamon - Associates / Santa Monica
Client:
Sharpe + Associates
Title:
sharpeonline.com
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04230N
Award:
2004 Interactive Merit Award
Agency:
Taxi Studio / Abbots Leigh
Client:
Taxi Studio
Title:
The knowledge
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04231N
Award:
2004 Interactive Merit Award
Agency:
Wonderlust Industries / New York
Client:
Lyle Owerko
Title:
www.owerko.com
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04232N
Award:
2004 Interactive Merit Award
Agency:
Mother Advertising / London
Client:
Mother
Title:
Mari & Josef 'No Room at The Inn'
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04261N
Award:
2004 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Coca-Cola Brasil
Title:
Recycling Program
Category:
Banners / Banner - Single
Annual ID:
04067N
Award:
2004 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Coca-Cola Brasil
Title:
FootBag
Category:
Banners / Banner - Single
Annual ID:
04068N
Award:
2004 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Daihatsu Motor
Title:
A small car carries big
Category:
Banners / Banner - Single
Annual ID:
04069N
Award:
2004 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
Growing Banner
Category:
Banners / Banner - Single
Annual ID:
04070N
Award:
2004 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
Isn't this ANNOYING?
Category:
Banners / Banner - Single
Annual ID:
04071N
