The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Dumped Agency: Banks Hoggins O'Shea FCB / London Client: Beiersdorf/Nivea for Men Category: Consumer Radio / Consumer Radio: Single
Happy Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Radio / Consumer Radio: Single
Next Day Carpet Installer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Way Too Much Cologne Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Father Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Skiing Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Amusement Park Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Road Trip Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Golf Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Weasel Agency: Fitzgerald + Co. / Atlanta Client: Durex Category: Consumer Radio / Consumer Radio: Single
'Heart Plus' Agency: Marketforce / WEST PERTH Client: Peters & Brownes Group Category: Consumer Radio / Consumer Radio: Single
Gargle Agency: TBWA Hunt Lascaris / Johannesburg Client: Standard Bank - Homeloans Category: Consumer Radio / Consumer Radio: Single
Machine Agency: TBWA\Paris / Boulogne-Billancourt Client: Hansaplast Category: Consumer Radio / Consumer Radio: Single
Airport Workout Agency: WONGDOODY / Seattle Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Single
Marsianer - Message from Mars Agency: Jung von Matt AG / Hamburg Client: SciFi Channel Category: Consumer Radio / Consumer Radio: Single
Brand Agency: DPZ / São Paulo Client: Francesc Petit Category: Publication Design / Book Jacket Design
Memento Agency: Getty Images / London Client: Getty Images Creative Studio Category: Publication Design / Book Jacket Design
X-MAS TREES Agency: John A. LaMacchia / Kew Gardens Client: John A. LaMacchia Category: Publication Design / Book Jacket Design
Young Guns Annual Agency: Leo Burnett / McMahons Point Client: Young Guns International Advertising Award Category: Publication Design / Book Jacket Design
Safe Food Book Jacket Agency: Volume Design, Inc. / San Francisco Client: University of California Press Category: Publication Design / Book Jacket Design
Japain, Italian, Russian Agency: Euro RSCG Interaction Brasil / São Paulo Client: TIM Category: Wireless / Wireless - Campaign
Mouth Agency: Abbott Mead Vickers BBDO / London Client: Guinness Category: Outdoor / Outdoor: Single
Cutaway Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Outdoor / Outdoor: Single
Fiona Hewitt Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
Eddie Guy Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
Greg Clarke Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
Hook Agency: Campbell Doyle Dye / London Client: Ouch Plasters Category: Outdoor / Outdoor: Single
Saucer Agency: Campbell Doyle Dye / London Client: Ouch Plasters Category: Outdoor / Outdoor: Single
New Beetle Cabriolet Agency: DDB Amsterdam / Amstelveen Client: Pon's Automobielhandel B.V. Category: Outdoor / Outdoor: Single
Cops Agency: DDB London / London Client: Volkswagen Category: Outdoor / Outdoor: Single
Hands Agency: Grey Worldwide / Auckland Client: INL New Zealand Fishing News Category: Outdoor / Outdoor: Single
Goat Agency: Leo Burnett Company / Chicago Client: Altoids Category: Outdoor / Outdoor: Single
Lemon Wedgie Agency: Leo Burnett Company / Chicago Client: Altoids Sours Category: Outdoor / Outdoor: Single
Brain Agency: Ogilvy & Mather Advertising / Singapore Client: The Economist Category: Outdoor / Outdoor: Single
Happy Easter! Agency: .start GmbH / Munich Client: Delicatessen Kaefer Category: Outdoor / Outdoor: Single
Purple Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Outdoor / Outdoor: Single
Yellow Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Outdoor / Outdoor: Single
Green Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Outdoor / Outdoor: Single
Pink Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Outdoor / Outdoor: Single
Hype, Grass Stains, Rope Tricks, Human Cannonball Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Grand Opening Newspaper Ad, Grand Opening Invitations, Site Guide Agency: Little & Company / Minneapolis Client: Minnesota Historical Society Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Twins, Singing, Mother X Girlfriend, Hot Sister Agency: AgênciaClick / São Paulo Client: Coca-Cola Brasil Category: Banners / Banner - Campaign
Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains Agency: Berger Baader Hermes /digital / Munich Client: HypoVereinsbank Category: Banners / Banner - Campaign
Dive, Next Reward, Textures, Orbit, Power Agency: Digitas / Boston Client: American Express Category: Banners / Banner - Campaign
Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3 Agency: Hakuhodo / Minatoku Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver Agency: iLeo / Chicago Client: U.S. Army Category: Banners / Banner - Campaign
Baseball, Crew, Golf, Hockey Agency: MRM Partners / San Francisco Client: Microsoft Category: Banners / Banner - Campaign
the finger, the tape, the picture Agency: Neue Digitale / Frankfurt am Main Client: NITRO Snowboards Category: Banners / Banner - Campaign
Taichi, 10 famous morning exercises, Hip hop moves Agency: OgilvyOne worldwide / Beijing Client: China Mobile Category: Banners / Banner - Campaign
Sketch, Drag, Notebook Agency: OgilvyOne worldwide / Singapore Client: Nokia Category: Banners / Banner - Campaign

2004 Advertising Merit Award

Banks Hoggins O'Shea FCB / London

Beiersdorf/Nivea for Men

Dumped

Consumer Radio / Consumer Radio: Single

04412A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Happy

Consumer Radio / Consumer Radio: Single

04413A

2004 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Next Day Carpet Installer

Consumer Radio / Consumer Radio: Single

04414A

2004 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Way Too Much Cologne Wearer

Consumer Radio / Consumer Radio: Single

04415A

2004 Advertising Merit Award

DeVito/Verdi / New York

Mount Sinai

Father

Consumer Radio / Consumer Radio: Single

04416A

2004 Advertising Merit Award

DeVito/Verdi / New York

Mount Sinai

Skiing

Consumer Radio / Consumer Radio: Single

04417A

2004 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Amusement Park

Consumer Radio / Consumer Radio: Single

04418A

2004 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Road Trip

Consumer Radio / Consumer Radio: Single

04419A

2004 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Golf

Consumer Radio / Consumer Radio: Single

04420A

2004 Advertising Merit Award

Fitzgerald + Co. / Atlanta

Durex

Weasel

Consumer Radio / Consumer Radio: Single

04421A

2004 Advertising Merit Award

Marketforce / WEST PERTH

Peters & Brownes Group

'Heart Plus'

Consumer Radio / Consumer Radio: Single

04422A

2004 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Standard Bank - Homeloans

Gargle

Consumer Radio / Consumer Radio: Single

04423A

2004 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Hansaplast

Machine

Consumer Radio / Consumer Radio: Single

04424A

2004 Advertising Merit Award

WONGDOODY / Seattle

Alaska Airlines

Airport Workout

Consumer Radio / Consumer Radio: Single

04425A

2004 Advertising Merit Award

Jung von Matt AG / Hamburg

SciFi Channel

Marsianer - Message from Mars

Consumer Radio / Consumer Radio: Single

04427A

2004 Design Merit Award

DPZ / São Paulo

Francesc Petit

Brand

Publication Design / Book Jacket Design

04136D

2004 Design Merit Award

Getty Images / London

Getty Images Creative Studio

Memento

Publication Design / Book Jacket Design

04137D

2004 Design Merit Award

John A. LaMacchia / Kew Gardens

John A. LaMacchia

X-MAS TREES

Publication Design / Book Jacket Design

04138D

2004 Design Merit Award

Leo Burnett / McMahons Point

Young Guns International Advertising Award

Young Guns Annual

Publication Design / Book Jacket Design

04139D

2004 Design Merit Award

Volume Design, Inc. / San Francisco

University of California Press

Safe Food Book Jacket

Publication Design / Book Jacket Design

04140D

2004 Interactive Merit Award

Euro RSCG Interaction Brasil / São Paulo

TIM

Japain, Italian, Russian

Wireless / Wireless - Campaign

04220N

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Guinness

Mouth

Outdoor / Outdoor: Single

04235A

2004 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Cutaway

Outdoor / Outdoor: Single

04236A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Merrydown

Fiona Hewitt

Outdoor / Outdoor: Single

04237A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Merrydown

Eddie Guy

Outdoor / Outdoor: Single

04238A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Merrydown

Greg Clarke

Outdoor / Outdoor: Single

04239A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Ouch Plasters

Hook

Outdoor / Outdoor: Single

04240A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Ouch Plasters

Saucer

Outdoor / Outdoor: Single

04241A

2004 Advertising Merit Award

DDB Amsterdam / Amstelveen

Pon's Automobielhandel B.V.

New Beetle Cabriolet

Outdoor / Outdoor: Single

04242A

2004 Advertising Merit Award

DDB London / London

Volkswagen

Cops

Outdoor / Outdoor: Single

04243A

2004 Advertising Merit Award

Grey Worldwide / Auckland

INL New Zealand Fishing News

Hands

Outdoor / Outdoor: Single

04244A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Altoids

Goat

Outdoor / Outdoor: Single

04245A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Altoids Sours

Lemon Wedgie

Outdoor / Outdoor: Single

04246A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Singapore

The Economist

Brain

Outdoor / Outdoor: Single

04247A

2004 Advertising Merit Award

.start GmbH / Munich

Delicatessen Kaefer

Happy Easter!

Outdoor / Outdoor: Single

04248A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Purple

Outdoor / Outdoor: Single

04249A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Yellow

Outdoor / Outdoor: Single

04250A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Green

Outdoor / Outdoor: Single

04251A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Pink

Outdoor / Outdoor: Single

04252A

2004 Design Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts

Hype, Grass Stains, Rope Tricks, Human Cannonball

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign

04189D

2004 Design Merit Award

Little & Company / Minneapolis

Minnesota Historical Society

Grand Opening Newspaper Ad, Grand Opening Invitations, Site Guide

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign

04190D

2004 Interactive Merit Award

AgênciaClick / São Paulo

Coca-Cola Brasil

Twins, Singing, Mother X Girlfriend, Hot Sister

Banners / Banner - Campaign

04088N

2004 Interactive Merit Award

Berger Baader Hermes /digital / Munich

HypoVereinsbank

Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains

Banners / Banner - Campaign

04089N

2004 Interactive Merit Award

Digitas / Boston

American Express

Dive, Next Reward, Textures, Orbit, Power

Banners / Banner - Campaign

04090N

2004 Interactive Merit Award

Hakuhodo / Minatoku

World Wide Fund for Nature Japan

Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3

Banners / Banner - Campaign

04091N

2004 Interactive Merit Award

iLeo / Chicago

U.S. Army

Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver

Banners / Banner - Campaign

04092N

2004 Interactive Merit Award

MRM Partners / San Francisco

Microsoft

Baseball, Crew, Golf, Hockey

Banners / Banner - Campaign

04094N

2004 Interactive Merit Award

Neue Digitale / Frankfurt am Main

NITRO Snowboards

the finger, the tape, the picture

Banners / Banner - Campaign

04095N

2004 Interactive Merit Award

OgilvyOne worldwide / Beijing

China Mobile

Taichi, 10 famous morning exercises, Hip hop moves

Banners / Banner - Campaign

04096N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

Nokia

Sketch, Drag, Notebook

Banners / Banner - Campaign

04097N

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