The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Manual of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Linotype Fontcomparer Agency: Scholz & Volkmer / Wiesbaden Client: Linotype Library Category: E-Commerce / E-Commerce - Other Digital Advertising
Website ACHT FRANKFURT Agency: Scholz & Volkmer / Wiesbaden Client: ACHT FRANKFURT Digital Solutions Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
No Running/No Diving Agency: Craig Cutler / New york Client: Craig Cutler Category: Collateral Design / Self-Promotion - Single Only
The Long Run, Laila, Stacy Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television Varying Lengths: Campaign
GiftFinder Microsite Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Beyond the Banner
Keep the Ball Alive Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner
Harvey Birdman, Attorney at Law, Space Ghost Coast to Coast, The Brak Show, Sealab 2021, Aqua Teen Hunger Force Agency: Cartoon Network Trade Creative Services / Atlanta Client: Cartoon Network, Trade Creative Services Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
January, February, March, April, May Agency: Ogilvy & Mather / Mumbai Client: Mid-Day Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Book Wrapping Paper Agency: Crispin Porter + Bogusky/LA / Venice Client: Borders Category: Newspaper / Newspaper Over 600 Lines: Single
Keep Your Distance Agency: The Dukes of Urbino.Com / Global Client: Department of Transport Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Sabrina Setlur/SABS Agency: Neue Digitale / Frankfurt am Main Client: 3p Pelham Power Production Category: Promotional Advertising / Promotional Advertising - Web Sites
My first goal Agency: Nordpol / Hamburg Client: goool sportswear GmbH Category: Publication Design / Consumer Magazine Full Issue
mtvU: Hairy Tattoo Agency: MTV Networks / New York Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Nike iD Agency: Framfab / Copenhagen Client: Nike Europe Category: E-Commerce / E-Commerce B2C - Web Sites
Replacement Smokers, Survey, Coroner Agency: Chelsea Pictures / New York Client: Truth/American Legacy Category: Public Service/Political / Public Service/Political Television: Campaign
Class of Tomorrow CD-ROM Agency: J. Walter Thompson / Atlanta Client: United States Marine Corps Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Openings, Countdown, Countdown Agency: la comunidad / Miami Beach Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity
Taxi 4 Agency: Getty Images / London Client: Getty Images Creative Studio Category: Publication Design / Trade Magazine Full Issue
Taxi 3 Agency: Getty Images / London Client: Getty Images Creative Studio Category: Publication Design / Trade Magazine Full Issue
BSSP 10th Anniversary Invites Agency: Butler, Shine, Stern & Partners / Sausalito Client: Butler, Shine, Stern & Partners Category: Collateral Advertising / Collateral: Self-Promotion
boots, halloween, parade Agency: FALLON SINGAPORE PTE LTD / SINGAPORE Client: TIME Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Gary Taxali Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Redheads Agency: TBWA Gavin Reddy / Johannesburg Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Single
Corvette Agency: Publicis in the West / Seattle Client: Washington State Lottery Category: Consumer Radio / Consumer Radio: Single
Koeberg, Swimming pool, Redheads Agency: TBWA Gavin Reddy / Johannesburg Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Campaign
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Paul Davis Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
Brainy Agency: Ogilvy South Africa / Johannesburg Client: The Economist Category: Outdoor / Outdoor: Single
RX Pocket Hard Drive Agency: TeamOne Advertising / El Segundo Client: Lexus Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Missing Stickers Agency: Rethink / Vancouver Client: World Wildlife Fund Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Tractor Beam Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Banner, Gondola, Wall Agency: Leo Burnett Company / Chicago Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Campaign
CCA-Call For Entry Agency: Leo Burnett Singapore / Singapore Client: 4As Limited Category: Trade / Trade B/W Full Page or Spread: Single
Der Mausetod (The Death of the Mouse) Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Ogilvy & Mather Frankfurt Category: Package Design / Commercial Product Packaging
Carlton Packs - Limited Editions - Art Nouveau Agency: DPZ / São Paulo Client: Souza Cruz Category: Package Design / Commercial Product Packaging
Nikeplay.com - The Game Agency: DoubleYou / Barcelona Client: American Nike Category: Brand Gaming / Brand Gaming - Websites
Teen Titans: Battle Blitz Agency: Pop & Co. / New York Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
USP Challenge Agency: Pop & Co. / New York Client: PUMA Category: Brand Gaming / Brand Gaming - Websites
Self Promo Website Agency: EyeballNYC / New York Client: EyeballNYC Category: Self-Promotion / Self-Promotion - Web Sites
Gorgeous Website Agency: UNIT 9 / London Client: Gorgeous Enterprises Category: Self-Promotion / Self-Promotion - Web Sites
March/April 2003, May/June 2003, July/August 2003, September/October 2003 Agency: Sandstrom Design / Portland Client: Mark Hooper Category: Direct Mail / Direct Mail: Campaign
Streets Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
The Inside Story Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Sweden/Volvo S40 Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Lab Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Snakes Agency: Saatchi & Saatchi / bangkok Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
The Chrysler Crossfire Experience CD-ROM Agency: Firstborn Multimedia / New York Client: BBDO/The Arnell Group Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Scholz & Volkmer Timesaver Agency: Scholz & Volkmer / Wiesbaden Client: Scholz & Volkmer Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Chair Agency: Master Comunicação / Curitiba Client: Brazilian Ministry of Health Category: Public Service/Political / Public Service/Political Television: Single
Lullaby Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: SWR Television Station Category: Public Service/Political / Public Service/Political Television: Single

2004 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Manual of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04020A

2004 Interactive Silver Pencil

Scholz & Volkmer / Wiesbaden

Linotype Library

Linotype Fontcomparer

E-Commerce / E-Commerce - Other Digital Advertising

04041N

2004 Interactive Silver Pencil

Scholz & Volkmer / Wiesbaden

ACHT FRANKFURT Digital Solutions

Website ACHT FRANKFURT

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

04033N

2004 Design Silver Pencil

Craig Cutler / New york

Craig Cutler

No Running/No Diving

Collateral Design / Self-Promotion - Single Only

04029D

2004 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

The Long Run, Laila, Stacy

Consumer Television / Consumer Television Varying Lengths: Campaign

04095A

2004 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Discover Card

GiftFinder Microsite

Beyond the Banner

04012N

2004 Interactive Silver Pencil

AKQA / San Francisco

Nike

Keep the Ball Alive

Beyond the Banner

04053N

2004 Design Silver Pencil

Cartoon Network Trade Creative Services / Atlanta

Cartoon Network, Trade Creative Services

Harvey Birdman, Attorney at Law, Space Ghost Coast to Coast, The Brak Show, Sealab 2021, Aqua Teen Hunger Force

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04021D

2004 Design Silver Pencil

Ogilvy & Mather / Mumbai

Mid-Day

January, February, March, April, May

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04022D

2004 Advertising Silver Pencil

Crispin Porter + Bogusky/LA / Venice

Borders

Book Wrapping Paper

Newspaper / Newspaper Over 600 Lines: Single

04002A

2004 Design Silver Pencil

The Dukes of Urbino.Com / Global

Department of Transport

Keep Your Distance

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

04046D

2004 Interactive Silver Pencil

Neue Digitale / Frankfurt am Main

3p Pelham Power Production

Sabrina Setlur/SABS

Promotional Advertising / Promotional Advertising - Web Sites

04018N

2004 Design Silver Pencil

Nordpol / Hamburg

goool sportswear GmbH

My first goal

Publication Design / Consumer Magazine Full Issue

04032D

2004 Design Silver Pencil

MTV Networks / New York

mtvU

mtvU: Hairy Tattoo

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04041D

2004 Interactive Silver Pencil

Framfab / Copenhagen

Nike Europe

Nike iD

E-Commerce / E-Commerce B2C - Web Sites

04039N

2004 Advertising Silver Pencil

Chelsea Pictures / New York

Truth/American Legacy

Replacement Smokers, Survey, Coroner

Public Service/Political / Public Service/Political Television: Campaign

04071A

2004 Interactive Silver Pencil

J. Walter Thompson / Atlanta

United States Marine Corps

Class of Tomorrow CD-ROM

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

04035N

2004 Design Silver Pencil

la comunidad / Miami Beach

MTV

Openings, Countdown, Countdown

Broadcast Design / Broadcast Design: Network Identity

04044D

2004 Design Silver Pencil

Getty Images / London

Getty Images Creative Studio

Taxi 4

Publication Design / Trade Magazine Full Issue

04034D

2004 Design Silver Pencil

Getty Images / London

Getty Images Creative Studio

Taxi 3

Publication Design / Trade Magazine Full Issue

04035D

2004 Advertising Silver Pencil

Butler, Shine, Stern & Partners / Sausalito

Butler, Shine, Stern & Partners

BSSP 10th Anniversary Invites

Collateral Advertising / Collateral: Self-Promotion

04047A

2004 Advertising Silver Pencil

FALLON SINGAPORE PTE LTD / SINGAPORE

TIME Magazine

boots, halloween, parade

Trade / Trade Color Full Page or Spread: Campaign

04033A

2004 Design Silver Pencil

Campbell Doyle Dye / London

Merrydown

Gary Taxali

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04018D

2004 Advertising Silver Pencil

TBWA Gavin Reddy / Johannesburg

Apartheid Museum

Redheads

Consumer Radio / Consumer Radio: Single

04063A

2004 Advertising Silver Pencil

Publicis in the West / Seattle

Washington State Lottery

Corvette

Consumer Radio / Consumer Radio: Single

04074A

2004 Advertising Silver Pencil

TBWA Gavin Reddy / Johannesburg

Apartheid Museum

Koeberg, Swimming pool, Redheads

Consumer Radio / Consumer Radio: Campaign

04066A

2004 Advertising Silver Pencil

DDB Chicago / Chicago

Anheuser-Busch

Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer

Consumer Radio / Consumer Radio: Campaign

04077A

2004 Advertising Silver Pencil

Campbell Doyle Dye / London

Merrydown

Paul Davis

Outdoor / Outdoor: Single

04023A

2004 Advertising Silver Pencil

Ogilvy South Africa / Johannesburg

The Economist

Brainy

Outdoor / Outdoor: Single

04024A

2004 Interactive Silver Pencil

TeamOne Advertising / El Segundo

Lexus

RX Pocket Hard Drive

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04023N

2004 Advertising Silver Pencil

Rethink / Vancouver

World Wildlife Fund

Missing Stickers

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04060A

2004 Advertising Silver Pencil

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Tractor Beam

Consumer Television / Consumer Television :30/:25 Single

04087A

2004 Advertising Silver Pencil

Leo Burnett Company / Chicago

US Army-Special Forces

Banner, Gondola, Wall

Collateral Advertising / Collateral Posters: Campaign

04045A

2004 Advertising Silver Pencil

Leo Burnett Singapore / Singapore

4As Limited

CCA-Call For Entry

Trade / Trade B/W Full Page or Spread: Single

04029A

2004 Design Silver Pencil

Ogilvy & Mather Frankfurt / Frankfurt

Ogilvy & Mather Frankfurt

Der Mausetod (The Death of the Mouse)

Package Design / Commercial Product Packaging

04012D

2004 Design Silver Pencil

DPZ / São Paulo

Souza Cruz

Carlton Packs - Limited Editions - Art Nouveau

Package Design / Commercial Product Packaging

04015D

2004 Interactive Silver Pencil

DoubleYou / Barcelona

American Nike

Nikeplay.com - The Game

Brand Gaming / Brand Gaming - Websites

04047N

2004 Interactive Silver Pencil

Pop & Co. / New York

Cartoon Network

Teen Titans: Battle Blitz

Brand Gaming / Brand Gaming - Websites

04048N

2004 Interactive Silver Pencil

Pop & Co. / New York

PUMA

USP Challenge

Brand Gaming / Brand Gaming - Websites

04049N

2004 Interactive Silver Pencil

EyeballNYC / New York

EyeballNYC

Self Promo Website

Self-Promotion / Self-Promotion - Web Sites

04055N

2004 Interactive Silver Pencil

UNIT 9 / London

Gorgeous Enterprises

Gorgeous Website

Self-Promotion / Self-Promotion - Web Sites

04056N

2004 Design Silver Pencil

Sandstrom Design / Portland

Mark Hooper

March/April 2003, May/June 2003, July/August 2003, September/October 2003

Direct Mail / Direct Mail: Campaign

04039D

2004 Advertising Silver Pencil

Ogilvy Brasil / São Paulo

Mattel

Streets

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04035A

2004 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars Sweden/Volvo S40

The Inside Story

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04027N

2004 Interactive Silver Pencil

R/GA / New York

Nike

Nike Lab

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04028N

2004 Advertising Silver Pencil

Saatchi & Saatchi / bangkok

Indothai Sport Ltd. Part

Snakes

Consumer Magazine / Magazine B/W Full Page or Spread: Single

04009A

2004 Interactive Silver Pencil

Firstborn Multimedia / New York

BBDO/The Arnell Group

The Chrysler Crossfire Experience CD-ROM

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

04030N

2004 Interactive Silver Pencil

Scholz & Volkmer / Wiesbaden

Scholz & Volkmer

Scholz & Volkmer Timesaver

Self-Promotion / Self-Promotion - Other Digital Advertising

04059N

2004 Advertising Silver Pencil

Master Comunicação / Curitiba

Brazilian Ministry of Health

Chair

Public Service/Political / Public Service/Political Television: Single

04068A

2004 Advertising Silver Pencil

Ogilvy & Mather Frankfurt / Frankfurt

SWR Television Station

Lullaby

Public Service/Political / Public Service/Political Television: Single

04069A

Follow Us