The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Brain Agency: Ogilvy & Mather / Singapore Client: The Economist Category: Collateral Advertising / Collateral Posters: Single
Golf, Road Trip, Amusement Park Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
AIGA Design Camp Poster Agency: Charles S. Anderson Design / Minneapolis Client: AIGA Minnesota Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Distrito Films Agency: bl?k design / Mexico DF Client: Distrito Films Category: Brand and Corporate Identity / Corporate Identity
Target Halloween Agency: Charles S. Anderson Design / Minneapolis Client: Target Corp. Category: Brand and Corporate Identity / Corporate Identity
Map Agency: AlmapBBDO / São Paulo Client: Audi Category: Banners / Banner - Single
Paper Bag-1, Paper Bag-2, Paper Bag-3 Agency: TUGBOAT / Minato-ku Client: BALS CORPORATION Category: Package Design / Product Packaging: Campaign
Takagi Masakatsu: Rehome, DJ Uppercut : Pieces, Hifana: Fresh Push Breakin' Agency: Wieden+Kennedy / Minato-ku Client: W+K Tokyo Lab Category: Package Design / Product Packaging: Campaign
London Outdoor, Tube station, Auckland, Dublin Exhibition Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Gay. Straight, Musical Instruments, 3 Second rule Agency: Matthew Vescovo / MTV / New York Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Campaign
Vodafone Future Vision Agency: Vodafone / Newbury Client: Vodafone Group Services Category: Beyond the Banner
Goooooal! Agency: Framfab / Copenhagen Client: Nike Europe Category: Brand Gaming / Brand Gaming - Websites
Window Flyer Agency: Colenso BBDO / Auckland Client: Environment Waikato Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Copy Agency: BBDO Campaign GmbH / Duesseldorf Client: Copy Center Koeln Category: Consumer Radio / Consumer Radio: Single
Multi Colored Sweater Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Very Public Art Gallery Agency: POKE / London Client: britart.com Category: Wireless
Fiona Hewitt Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Happy Festive Season Calendar Agency: Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN Client: Pro- Helvetia ( Swiss Arts Council) Category: Direct Mail / Direct Mail: Single
What would you do with 6 euros? Agency: CP Interactive / madrid Client: INTERMON OXFAM SPAIN Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Playground Agency: WONGDOODY / Seattle Client: M.A.V.I.A. (Mothers Against Violence In America) Category: Public Service/Political / Public Service/Political Radio: Single
Department of Roads, Fresh Flowers, Hamilton Parish Agency: Colenso BBDO / Auckland Client: Environment Waikato Category: Public Service/Political / Public Service/Political Radio: Single
Cops Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Music, Subway, Bar code, Digital Watch Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bisley Office Equipment Category: Trade / Trade Color Full Page or Spread: Campaign
Lost Paradise Agency: Lobo / São Paulo Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Bridge Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
1200 Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Career Maker Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
All Our Kids, Grapes, Mineral Water Agency: Arnold Worldwide / Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Bridge, Van, Park Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Kidnapped Agency: Jung von Matt AG / Hamburg Client: Axel Springer AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats Agency: TBWA\Singapore / Singapore Client: Sphere Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Four Star Crash Test, Victory Lap, Parallel Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
QUALIA Agency: Hakuhodo Inc. / Minatoku Client: Sony Corporation Category: Brand and Corporate Identity / Booklet/Brochure
Gravity Boots, Gravity Bomb, Tractor Beam Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Integrated Branding Campaign
The Islands Of The Bahamas Agency: Duffy / Minneapolis Client: The Bahamas Ministry of Tourism Category: Brand and Corporate Identity Design / Logo/Trademark
Zine, Heart Brochure, Cling Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Designed to Move, Designed to Move, Designed to Move, Designed to Move Agency: TBWA\Hong Kong (180\TBWA) / Hong Kong Client: adidas Australia Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman Agency: Net#work BBDO / Johannesburg Client: Virgin Atlantic Category: Collateral Advertising / Collateral Posters: Campaign
Vertical Football Agency: TBWA\JAPAN / Tokyo Client: Adidas Category: Outdoor / Outdoor: Single
Bikini, Shirt, Trousers Agency: DDB London / London Client: Harvey Nichols Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Global Rich List Agency: POKE / London Client: CARE International UK Category: Non-Profit Organizations / Non-Profit - Web Sites
Pancakes Agency: Happy Forsman & Bodenfors / Gotenburg Client: Semper Category: Package Design / Commercial Product Packaging
G,G,Tea-SOPRANO PEACH Agency: TUGBOAT / Minato-ku Client: Kirin Beverage Co. Category: Package Design / Commercial Product Packaging
5,- Euro, 10,- Euro, 100,- Euro Agency: Jung von Matt AG / Hamburg Client: Der kleine Nazareno (Organisation supporting Brazilian street kids) Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Openings, Countdowns, Countdowns Agency: la comunidad / Miami Beach Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity
Vodafone Future Vision Agency: Vodafone / Newbury Client: Vodafone Group Services Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Campaign
Cog, Everyday, Sense Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Varying Lengths: Campaign

2004 Advertising Gold Pencil

Ogilvy & Mather / Singapore

The Economist

Brain

Collateral Advertising / Collateral Posters: Single

04041A

2004 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Golf, Road Trip, Amusement Park

Consumer Radio / Consumer Radio: Campaign

04076A

2004 Design Gold Pencil

Charles S. Anderson Design / Minneapolis

AIGA Minnesota

AIGA Design Camp Poster

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

04045D

2004 Design Gold Pencil

bl?k design / Mexico DF

Distrito Films

Distrito Films

Brand and Corporate Identity / Corporate Identity

04005D

2004 Design Gold Pencil

Charles S. Anderson Design / Minneapolis

Target Corp.

Target Halloween

Brand and Corporate Identity / Corporate Identity

04006D

2004 Interactive Gold Pencil

AlmapBBDO / São Paulo

Audi

Map

Banners / Banner - Single

04001N

2004 Design Gold Pencil

TUGBOAT / Minato-ku

BALS CORPORATION

Paper Bag-1, Paper Bag-2, Paper Bag-3

Package Design / Product Packaging: Campaign

04013D

2004 Design Gold Pencil

Wieden+Kennedy / Minato-ku

W+K Tokyo Lab

Takagi Masakatsu: Rehome, DJ Uppercut : Pieces, Hifana: Fresh Push Breakin'

Package Design / Product Packaging: Campaign

04014D

2004 Design Gold Pencil

180 Amsterdam / Amsterdam

adidas International

London Outdoor, Tube station, Auckland, Dublin Exhibition

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

04030D

2004 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN Videogames / Sega

Beta - 7

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04103A

2004 Advertising Gold Pencil

Matthew Vescovo / MTV / New York

MTV

Gay. Straight, Musical Instruments, 3 Second rule

Consumer Television / Consumer Television :20 and Under: Campaign

04093A

2004 Interactive Gold Pencil

Vodafone / Newbury

Vodafone Group Services

Vodafone Future Vision

Beyond the Banner

04011N

2004 Interactive Gold Pencil

Framfab / Copenhagen

Nike Europe

Goooooal!

Brand Gaming / Brand Gaming - Websites

04046N

2004 Advertising Gold Pencil

Colenso BBDO / Auckland

Environment Waikato

Window Flyer

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04059A

2004 Advertising Gold Pencil

BBDO Campaign GmbH / Duesseldorf

Copy Center Koeln

Copy

Consumer Radio / Consumer Radio: Single

04072A

2004 Advertising Gold Pencil

DDB Chicago / Chicago

Anheuser-Busch

Multi Colored Sweater Wearer

Consumer Radio / Consumer Radio: Single

04073A

2004 Interactive Gold Pencil

POKE / London

britart.com

Very Public Art Gallery

Wireless

04052N

2004 Design Gold Pencil

Campbell Doyle Dye / London

Merrydown

Fiona Hewitt

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04017D

2004 Design Gold Pencil

Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN

Pro- Helvetia ( Swiss Arts Council)

Happy Festive Season Calendar

Direct Mail / Direct Mail: Single

04036D

2004 Interactive Gold Pencil

CP Interactive / madrid

INTERMON OXFAM SPAIN

What would you do with 6 euros?

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04065N

2004 Advertising Gold Pencil

WONGDOODY / Seattle

M.A.V.I.A. (Mothers Against Violence In America)

Playground

Public Service/Political / Public Service/Political Radio: Single

04062A

2004 Advertising Gold Pencil

Colenso BBDO / Auckland

Environment Waikato

Department of Roads, Fresh Flowers, Hamilton Parish

Public Service/Political / Public Service/Political Radio: Single

04065A

2004 Advertising Gold Pencil

DDB London / London

Volkswagen

Cops

Newspaper / Newspaper Over 600 Lines: Single

04001A

2004 Advertising Gold Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

Bisley Office Equipment

Music, Subway, Bar code, Digital Watch

Trade / Trade Color Full Page or Spread: Campaign

04032A

2004 Design Gold Pencil

Lobo / São Paulo

Diesel

Lost Paradise

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04040D

2004 Advertising Gold Pencil

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Bridge

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04054A

2004 Advertising Gold Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

1200

Public Service/Political / Public Service/Political Television: Single

04067A

2004 Advertising Gold Pencil

BBDO / New York

Fed Ex

Career Maker

Consumer Television / Consumer Television :30/:25 Single

04086A

2004 Advertising Gold Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Miami

American Legacy Foundation

All Our Kids, Grapes, Mineral Water

Public Service/Political / Public Service/Political Television: Campaign

04070A

2004 Advertising Gold Pencil

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Bridge, Van, Park

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04051A

2004 Advertising Gold Pencil

Jung von Matt AG / Hamburg

Axel Springer AG

Kidnapped

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04012A

2004 Advertising Gold Pencil

TBWA\Singapore / Singapore

Sphere

Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

04016A

2004 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Four Star Crash Test, Victory Lap, Parallel

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

04021A

2004 Design Gold Pencil

Hakuhodo Inc. / Minatoku

Sony Corporation

QUALIA

Brand and Corporate Identity / Booklet/Brochure

04001D

2004 Advertising Gold Pencil

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Gravity Boots, Gravity Bomb, Tractor Beam

Consumer Television / Consumer Television :30/:25 Campaign

04089A

2004 Interactive Gold Pencil

Wieden+Kennedy / New York

ESPN Videogames / Sega

Beta - 7

Integrated Branding Campaign

04042N

2004 Design Gold Pencil

Duffy / Minneapolis

The Bahamas Ministry of Tourism

The Islands Of The Bahamas

Brand and Corporate Identity Design / Logo/Trademark

04009D

2004 Design Gold Pencil

Arnold Worldwide / Boston

Volkswagen

Zine, Heart Brochure, Cling

Collateral Design / Point-of-Purchase and In-Store: Campaign

04026D

2004 Advertising Gold Pencil

TBWA\Hong Kong (180\TBWA) / Hong Kong

adidas Australia

Designed to Move, Designed to Move, Designed to Move, Designed to Move

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04015A

2004 Advertising Gold Pencil

Net#work BBDO / Johannesburg

Virgin Atlantic

Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman

Collateral Advertising / Collateral Posters: Campaign

04044A

2004 Advertising Gold Pencil

TBWA\JAPAN / Tokyo

Adidas

Vertical Football

Outdoor / Outdoor: Single

04022A

2004 Advertising Gold Pencil

DDB London / London

Harvey Nichols

Bikini, Shirt, Trousers

Newspaper / Newspaper 600 Lines or Less: Campaign

04004A

2004 Interactive Gold Pencil

POKE / London

CARE International UK

Global Rich List

Non-Profit Organizations / Non-Profit - Web Sites

04061N

2004 Design Gold Pencil

Happy Forsman & Bodenfors / Gotenburg

Semper

Pancakes

Package Design / Commercial Product Packaging

04010D

2004 Design Gold Pencil

TUGBOAT / Minato-ku

Kirin Beverage Co.

G,G,Tea-SOPRANO PEACH

Package Design / Commercial Product Packaging

04011D

2004 Design Gold Pencil

Jung von Matt AG / Hamburg

Der kleine Nazareno (Organisation supporting Brazilian street kids)

5,- Euro, 10,- Euro, 100,- Euro

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04020D

2004 Design Gold Pencil

la comunidad / Miami Beach

MTV

Openings, Countdowns, Countdowns

Broadcast Design / Broadcast Design: Network Identity

04043D

2004 Interactive Gold Pencil

Vodafone / Newbury

Vodafone Group Services

Vodafone Future Vision

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04026N

2004 Advertising Gold Pencil

Campbell Doyle Dye / London

Merrydown

Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah

Outdoor / Outdoor: Campaign

04026A

2004 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Cog, Everyday, Sense

Consumer Television / Consumer Television Varying Lengths: Campaign

04094A

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