The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Call Center, Career Maker, MBA (Problems) Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Drama, Remind Me, Chinese Office Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Website ACHT FRANKFURT Agency: Scholz & Volkmer / Wiesbaden Client: ACHT FRANKFURT Digital Solutions Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
IPod Zine Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Single
Chair Agency: Master Comunicação / Curitiba Client: Brazilian Ministry of Health Category: Public Service/Political / Public Service/Political Television: Single
Lullaby Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: SWR Television Station Category: Public Service/Political / Public Service/Political Television: Single
mtvU: Hairy Tattoo Agency: MTV Networks / New York Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
0-60, SMITTEN, CAR TYPES, CARVE Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Saucer, Ring, Pod, Kryptonite, Hook Agency: Campbell Doyle Dye / London Client: Ouch Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Scholz & Volkmer Timesaver Agency: Scholz & Volkmer / Wiesbaden Client: Scholz & Volkmer Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Survival Kit Agency: BBDO / New York Client: Guinness Category: Trade / Trade Color Full Page or Spread: Single
Worker, Gardener, Policeman Agency: Scholz & Friends / Berlin Client: Weru AG Category: Outdoor / Outdoor: Campaign
The Mystery of Dalarö Agency: Fuel Europe / 1071 DB Amsterdam Client: Volvo Cars of Europe Category: Integrated Branding Campaign
The Inside Story Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Sweden/Volvo S40 Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Lab Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Manual of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
BSSP 10th Anniversary Invites Agency: Butler, Shine, Stern & Partners / Sausalito Client: Butler, Shine, Stern & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Kamasutra Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Paul Davis Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
Brainy Agency: Ogilvy South Africa / Johannesburg Client: The Economist Category: Outdoor / Outdoor: Single
Half Foot Agency: AlmapBBDO / São Paulo Client: Mizuno Category: Banners / Banner - Single
Gary Taxali Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Worms Agency: BBDO Bangkok / Bangkok Client: Uni President (Thailand) Co., Ltd. Category: Consumer Television / Consumer Television Over :30 Single
Mountain Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Scroll, Kite, Sky Day, Wheel, Sky Night Agency: AgênciaClick / São Paulo Client: Fiat Stilo - Brasil Category: Banners / Banner - Campaign
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
Replacement Smokers, Survey, Coroner Agency: Chelsea Pictures / New York Client: Truth/American Legacy Category: Public Service/Political / Public Service/Political Television: Campaign
Der Mausetod (The Death of the Mouse) Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Ogilvy & Mather Frankfurt Category: Package Design / Commercial Product Packaging
Carlton Packs - Limited Editions - Art Nouveau Agency: DPZ / São Paulo Client: Souza Cruz Category: Package Design / Commercial Product Packaging
Nikeplay.com - The Game Agency: DoubleYou / Barcelona Client: American Nike Category: Brand Gaming / Brand Gaming - Websites
Teen Titans: Battle Blitz Agency: Pop & Co. / New York Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
USP Challenge Agency: Pop & Co. / New York Client: PUMA Category: Brand Gaming / Brand Gaming - Websites
The Chrysler Crossfire Experience CD-ROM Agency: Firstborn Multimedia / New York Client: BBDO/The Arnell Group Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
WWII "Nanking" Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cassete Recorder, Simon, Videogame Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: Fed Ex Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fly, Light Switch, Dandelion Seed Agency: Saatchi & Saatchi / Sydney Client: Olympus Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Sabrina Setlur/SABS Agency: Neue Digitale / Frankfurt am Main Client: 3p Pelham Power Production Category: Promotional Advertising / Promotional Advertising - Web Sites
Missile Car " Agency: J. Walter Thompson Sdn Bhd / Kuala Lumpur Client: Channel 9. Ch-9 Media Sdn Bhd ( TV Station ) Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
PYLONS Agency: Taxi Advertising & Design / Toronto Client: MINI CANADA Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Missing Stickers Agency: Rethink / Vancouver Client: World Wildlife Fund Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Openings, Countdown, Countdown Agency: la comunidad / Miami Beach Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity
Supermarket, Grapes, Prison Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Redheads Agency: TBWA Gavin Reddy / Johannesburg Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Single
Corvette Agency: Publicis in the West / Seattle Client: Washington State Lottery Category: Consumer Radio / Consumer Radio: Single
Nike iD Agency: Framfab / Copenhagen Client: Nike Europe Category: E-Commerce / E-Commerce B2C - Web Sites
Official FFM Site Agency: Grupo W / Saltillo Client: Flash for Mexico Category: Non-Profit Organizations / Non-Profit - Web Sites
Banner, Gondola, Wall Agency: Leo Burnett Company / Chicago Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Campaign
CCA-Call For Entry Agency: Leo Burnett Singapore / Singapore Client: 4As Limited Category: Trade / Trade B/W Full Page or Spread: Single
boots, halloween, parade Agency: FALLON SINGAPORE PTE LTD / SINGAPORE Client: TIME Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Linotype Fontcomparer Agency: Scholz & Volkmer / Wiesbaden Client: Linotype Library Category: E-Commerce / E-Commerce - Other Digital Advertising

2004 Advertising Silver Pencil

BBDO / New York

Fed Ex

Call Center, Career Maker, MBA (Problems)

Consumer Television / Consumer Television :30/:25 Campaign

04090A

2004 Advertising Silver Pencil

BBDO / New York

Fed Ex

Drama, Remind Me, Chinese Office

Consumer Television / Consumer Television :30/:25 Campaign

04091A

2004 Interactive Silver Pencil

Scholz & Volkmer / Wiesbaden

ACHT FRANKFURT Digital Solutions

Website ACHT FRANKFURT

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

04033N

2004 Design Silver Pencil

Arnold Worldwide / Boston

Volkswagen

IPod Zine

Collateral Design / Point-of-Purchase and In-Store: Single

04025D

2004 Advertising Silver Pencil

Master Comunicação / Curitiba

Brazilian Ministry of Health

Chair

Public Service/Political / Public Service/Political Television: Single

04068A

2004 Advertising Silver Pencil

Ogilvy & Mather Frankfurt / Frankfurt

SWR Television Station

Lullaby

Public Service/Political / Public Service/Political Television: Single

04069A

2004 Design Silver Pencil

MTV Networks / New York

mtvU

mtvU: Hairy Tattoo

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04041D

2004 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

0-60, SMITTEN, CAR TYPES, CARVE

Newspaper / Newspaper 600 Lines or Less: Campaign

04005A

2004 Advertising Silver Pencil

Campbell Doyle Dye / London

Ouch

Saucer, Ring, Pod, Kryptonite, Hook

Newspaper / Newspaper 600 Lines or Less: Campaign

04007A

2004 Interactive Silver Pencil

Scholz & Volkmer / Wiesbaden

Scholz & Volkmer

Scholz & Volkmer Timesaver

Self-Promotion / Self-Promotion - Other Digital Advertising

04059N

2004 Advertising Silver Pencil

BBDO / New York

Guinness

Survival Kit

Trade / Trade Color Full Page or Spread: Single

04030A

2004 Advertising Silver Pencil

Scholz & Friends / Berlin

Weru AG

Worker, Gardener, Policeman

Outdoor / Outdoor: Campaign

04027A

2004 Interactive Silver Pencil

Fuel Europe / 1071 DB Amsterdam

Volvo Cars of Europe

The Mystery of Dalarö

Integrated Branding Campaign

04043N

2004 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars Sweden/Volvo S40

The Inside Story

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04027N

2004 Interactive Silver Pencil

R/GA / New York

Nike

Nike Lab

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04028N

2004 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Manual of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04020A

2004 Advertising Silver Pencil

Butler, Shine, Stern & Partners / Sausalito

Butler, Shine, Stern & Partners

BSSP 10th Anniversary Invites

Collateral Advertising / Collateral: Self-Promotion

04047A

2004 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Kamasutra

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04013A

2004 Advertising Silver Pencil

Campbell Doyle Dye / London

Merrydown

Paul Davis

Outdoor / Outdoor: Single

04023A

2004 Advertising Silver Pencil

Ogilvy South Africa / Johannesburg

The Economist

Brainy

Outdoor / Outdoor: Single

04024A

2004 Interactive Silver Pencil

AlmapBBDO / São Paulo

Mizuno

Half Foot

Banners / Banner - Single

04002N

2004 Design Silver Pencil

Campbell Doyle Dye / London

Merrydown

Gary Taxali

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04018D

2004 Advertising Silver Pencil

BBDO Bangkok / Bangkok

Uni President (Thailand) Co., Ltd.

Worms

Consumer Television / Consumer Television Over :30 Single

04080A

2004 Advertising Silver Pencil

TBWALondon / London

Sony PlayStation 2

Mountain

Consumer Television / Consumer Television Over :30 Single

04081A

2004 Interactive Silver Pencil

AgênciaClick / São Paulo

Fiat Stilo - Brasil

Scroll, Kite, Sky Day, Wheel, Sky Night

Banners / Banner - Campaign

04007N

2004 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner

Banners / Banner - Campaign

04008N

2004 Advertising Silver Pencil

Chelsea Pictures / New York

Truth/American Legacy

Replacement Smokers, Survey, Coroner

Public Service/Political / Public Service/Political Television: Campaign

04071A

2004 Design Silver Pencil

Ogilvy & Mather Frankfurt / Frankfurt

Ogilvy & Mather Frankfurt

Der Mausetod (The Death of the Mouse)

Package Design / Commercial Product Packaging

04012D

2004 Design Silver Pencil

DPZ / São Paulo

Souza Cruz

Carlton Packs - Limited Editions - Art Nouveau

Package Design / Commercial Product Packaging

04015D

2004 Interactive Silver Pencil

DoubleYou / Barcelona

American Nike

Nikeplay.com - The Game

Brand Gaming / Brand Gaming - Websites

04047N

2004 Interactive Silver Pencil

Pop & Co. / New York

Cartoon Network

Teen Titans: Battle Blitz

Brand Gaming / Brand Gaming - Websites

04048N

2004 Interactive Silver Pencil

Pop & Co. / New York

PUMA

USP Challenge

Brand Gaming / Brand Gaming - Websites

04049N

2004 Interactive Silver Pencil

Firstborn Multimedia / New York

BBDO/The Arnell Group

The Chrysler Crossfire Experience CD-ROM

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

04030N

2004 Advertising Silver Pencil

Foote Cone & Belding Singapore / Singapore

Global Alliance

WWII "Nanking"

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04049A

2004 Advertising Silver Pencil

AlmapBBDO Comunicacoes Ltda / São Paulo

Fed Ex

Cassete Recorder, Simon, Videogame

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04017A

2004 Advertising Silver Pencil

Saatchi & Saatchi / Sydney

Olympus

Fly, Light Switch, Dandelion Seed

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04018A

2004 Interactive Silver Pencil

Neue Digitale / Frankfurt am Main

3p Pelham Power Production

Sabrina Setlur/SABS

Promotional Advertising / Promotional Advertising - Web Sites

04018N

2004 Advertising Silver Pencil

J. Walter Thompson Sdn Bhd / Kuala Lumpur

Channel 9. Ch-9 Media Sdn Bhd ( TV Station )

Missile Car "

Exceptional Innovation in Marketing / Innovative Marketing: Single

04100A

2004 Advertising Silver Pencil

Taxi Advertising & Design / Toronto

MINI CANADA

PYLONS

Exceptional Innovation in Marketing / Innovative Marketing: Single

04101A

2004 Advertising Silver Pencil

Rethink / Vancouver

World Wildlife Fund

Missing Stickers

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04060A

2004 Design Silver Pencil

la comunidad / Miami Beach

MTV

Openings, Countdown, Countdown

Broadcast Design / Broadcast Design: Network Identity

04044D

2004 Advertising Silver Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Supermarket, Grapes, Prison

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04052A

2004 Advertising Silver Pencil

TBWA Gavin Reddy / Johannesburg

Apartheid Museum

Redheads

Consumer Radio / Consumer Radio: Single

04063A

2004 Advertising Silver Pencil

Publicis in the West / Seattle

Washington State Lottery

Corvette

Consumer Radio / Consumer Radio: Single

04074A

2004 Interactive Silver Pencil

Framfab / Copenhagen

Nike Europe

Nike iD

E-Commerce / E-Commerce B2C - Web Sites

04039N

2004 Interactive Silver Pencil

Grupo W / Saltillo

Flash for Mexico

Official FFM Site

Non-Profit Organizations / Non-Profit - Web Sites

04062N

2004 Advertising Silver Pencil

Leo Burnett Company / Chicago

US Army-Special Forces

Banner, Gondola, Wall

Collateral Advertising / Collateral Posters: Campaign

04045A

2004 Advertising Silver Pencil

Leo Burnett Singapore / Singapore

4As Limited

CCA-Call For Entry

Trade / Trade B/W Full Page or Spread: Single

04029A

2004 Advertising Silver Pencil

FALLON SINGAPORE PTE LTD / SINGAPORE

TIME Magazine

boots, halloween, parade

Trade / Trade Color Full Page or Spread: Campaign

04033A

2004 Interactive Silver Pencil

Scholz & Volkmer / Wiesbaden

Linotype Library

Linotype Fontcomparer

E-Commerce / E-Commerce - Other Digital Advertising

04041N

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