The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Stacy Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Remind Me Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Chinese Office Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
MBA Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Jenkins Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Pronunciation Agency: Clemmow Hornby Inge / London Client: Britvic Category: Consumer Television / Consumer Television :30/:25 Single
Barrel Miss Agency: Clemmow Hornby Inge / London Client: Britvic Category: Consumer Television / Consumer Television :30/:25 Single
THE SPY NINJA Agency: D-TRY INC. / TOKYO Client: UFJ Tsubasa Securities Category: Consumer Television / Consumer Television :30/:25 Single
Drive Thru Agency: GSD&M / Austin Client: CBS Sports Category: Consumer Television / Consumer Television :30/:25 Single
Sleepy Groves Agency: GSD&M / Austin Client: SBC Category: Consumer Television / Consumer Television :30/:25 Single
summer drive Agency: publicis / new york Client: BMW Category: Consumer Television / Consumer Television :30/:25 Single
Flamz Agency: Wieden+Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Cars/People Agency: RPA / Santa Monica Client: American Honda Motor Company Category: Consumer Television / Consumer Television :30/:25 Single
Paul" Agency: Sedgwick Rd. / Seattle Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Single
Hip-Hop Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Consumer Television / Consumer Television :30/:25 Single
Gravity Bomb Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Consequences Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Gravity Boots Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Diane Holmes" Agency: UNION / New York Client: Comedy Central Category: Consumer Television / Consumer Television :30/:25 Single
Foxhole Agency: Wieden+Kennedy / Portland Client: Miller Category: Consumer Television / Consumer Television :30/:25 Single
Pagers Agency: Wieden+Kennedy / Portland Client: Miller Category: Consumer Television / Consumer Television :30/:25 Single
Roof Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Exploding Guys Agency: Y&R Chicago / Chicago Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Brewmaster, Minimaids, Mark's Idea Agency: Goodby, Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
Johnny Bottle Opener Hands, For the Ladies, El Generoso Agency: Goodby, Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
film on off, advert on off, audio on off, Touareg on off microsite Agency: Tribal DDB / london Client: Volkswagen Category: Beyond the Banner / Beyond the Banner - Campaign
quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote; Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Beyond the Banner / Beyond the Banner - Campaign
Hairband, Headscarf, Hat Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd Category: Collateral Advertising / Collateral: Self-Promotion
Maze, Spot the Difference, Joint the dots, Word Find Agency: BBDO Singapore Pte Ltd / Singapore Client: Pizza Hut Singapore Category: Collateral Advertising / Collateral: Self-Promotion
Wonderwoman, Batman, Hulk, Aquaman Agency: Bensimon Byrne / Toronto Client: Silver Snail Comics Category: Collateral Advertising / Collateral: Self-Promotion
Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP Agency: Huey/Paprocki Ltd. / Atlanta Client: Distant Replays Category: Collateral Advertising / Collateral: Self-Promotion
Lizzy, Sean, Herbert, Sky Agency: Leo Burnett / McMahons Point Client: Heineken Category: Collateral Advertising / Collateral: Self-Promotion
Camera, Flashlight, Toy Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Gillette Management Category: Collateral Advertising / Collateral: Self-Promotion
Ocean, Mountain, Rain Forest, River Agency: Saatchi & Saatchi / bangkok Client: Indosport (Thailand) Ltd. Category: Collateral Advertising / Collateral: Self-Promotion
Stairs, Rock, Tennis Agency: TBWA\Shanghai / Shanghai Client: adidas China Category: Collateral Advertising / Collateral: Self-Promotion
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats Agency: TBWA\Singapore / Singapore Client: Sphere Category: Collateral Advertising / Collateral: Self-Promotion
Recycling Program Agency: AgênciaClick / São Paulo Client: Coca-Cola Brasil Category: Banners / Banner - Single
FootBag Agency: AgênciaClick / São Paulo Client: Coca-Cola Brasil Category: Banners / Banner - Single
A small car carries big Agency: Dentsu / Tokyo Client: Daihatsu Motor Category: Banners / Banner - Single
Growing Banner Agency: Dentsu / Tokyo Client: Japan Advertising Council Category: Banners / Banner - Single
Isn't this ANNOYING? Agency: Dentsu / Tokyo Client: Japan Advertising Council Category: Banners / Banner - Single
Dandruff "scratch and win" banner Agency: e-Crusade Marketing / Quarry Bay Client: Janssen Pharmaceutica Category: Banners / Banner - Single
Tail Agency: Loducca Publicidade Ltda / São Paulo Client: Purina Category: Banners / Banner - Single
Secure Method Agency: Loducca Publicidade Ltda / São Paulo Client: SCHERING Category: Banners / Banner - Single
Ring the bell Agency: Neue Digitale / Frankfurt am Main Client: JK's Tattoo & Piercing Category: Banners / Banner - Single
Wimbledon 2003 MPU Agency: OgilvyOne worldwide / London Client: IBM Category: Banners / Banner - Single
Scotts Emulsion "Tall" Agency: OgilvyOne worldwide / Singapore Client: GlaxoSmithKline Category: Banners / Banner - Single
Levis 501 Washing Machine Agency: OgilvyOne worldwide / Singapore Client: Levi Strauss Category: Banners / Banner - Single
Nokia 3200 "Drag" Agency: OgilvyOne worldwide / Singapore Client: Nokia Category: Banners / Banner - Single
Smooth Agency: OgilvyOne worldwide / Singapore Client: Unilever - Dove Category: Banners / Banner - Single

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Stacy

Consumer Television / Consumer Television :30/:25 Single

04451A

2004 Advertising Merit Award

BBDO / New York

Fed Ex

Remind Me

Consumer Television / Consumer Television :30/:25 Single

04452A

2004 Advertising Merit Award

BBDO / New York

Fed Ex

Chinese Office

Consumer Television / Consumer Television :30/:25 Single

04453A

2004 Advertising Merit Award

BBDO / New York

Fed Ex

MBA

Consumer Television / Consumer Television :30/:25 Single

04454A

2004 Advertising Merit Award

BBDO / New York

Fed Ex

Jenkins

Consumer Television / Consumer Television :30/:25 Single

04455A

2004 Advertising Merit Award

Clemmow Hornby Inge / London

Britvic

Pronunciation

Consumer Television / Consumer Television :30/:25 Single

04456A

2004 Advertising Merit Award

Clemmow Hornby Inge / London

Britvic

Barrel Miss

Consumer Television / Consumer Television :30/:25 Single

04457A

2004 Advertising Merit Award

D-TRY INC. / TOKYO

UFJ Tsubasa Securities

THE SPY NINJA

Consumer Television / Consumer Television :30/:25 Single

04458A

2004 Advertising Merit Award

GSD&M / Austin

CBS Sports

Drive Thru

Consumer Television / Consumer Television :30/:25 Single

04460A

2004 Advertising Merit Award

GSD&M / Austin

SBC

Sleepy Groves

Consumer Television / Consumer Television :30/:25 Single

04461A

2004 Advertising Merit Award

publicis / new york

BMW

summer drive

Consumer Television / Consumer Television :30/:25 Single

04462A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Miller Brewing Company

Flamz

Consumer Television / Consumer Television :30/:25 Single

04463A

2004 Advertising Merit Award

RPA / Santa Monica

American Honda Motor Company

Cars/People

Consumer Television / Consumer Television :30/:25 Single

04464A

2004 Advertising Merit Award

Sedgwick Rd. / Seattle

Washington Mutual

Paul"

Consumer Television / Consumer Television :30/:25 Single

04465A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Hip-Hop

Consumer Television / Consumer Television :30/:25 Single

04466A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Gravity Bomb

Consumer Television / Consumer Television :30/:25 Single

04467A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Consequences

Consumer Television / Consumer Television :30/:25 Single

04468A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Gravity Boots

Consumer Television / Consumer Television :30/:25 Single

04469A

2004 Advertising Merit Award

UNION / New York

Comedy Central

Diane Holmes"

Consumer Television / Consumer Television :30/:25 Single

04470A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Miller

Foxhole

Consumer Television / Consumer Television :30/:25 Single

04471A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Miller

Pagers

Consumer Television / Consumer Television :30/:25 Single

04472A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Roof

Consumer Television / Consumer Television :30/:25 Single

04473A

2004 Advertising Merit Award

Y&R Chicago / Chicago

Miller Brewing Company

Exploding Guys

Consumer Television / Consumer Television :30/:25 Single

04474A

2004 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Anheuser-Busch

Brewmaster, Minimaids, Mark's Idea

Beyond the Banner / Beyond the Banner - Campaign

04126N

2004 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Anheuser-Busch

Johnny Bottle Opener Hands, For the Ladies, El Generoso

Beyond the Banner / Beyond the Banner - Campaign

04127N

2004 Interactive Merit Award

Tribal DDB / london

Volkswagen

film on off, advert on off, audio on off, Touareg on off microsite

Beyond the Banner / Beyond the Banner - Campaign

04128N

2004 Interactive Merit Award

Venables, Bell & Partners / San Francisco

Napster

quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote;

Beyond the Banner / Beyond the Banner - Campaign

04129N

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd

Hairband, Headscarf, Hat

Collateral Advertising / Collateral: Self-Promotion

04304A

2004 Advertising Merit Award

BBDO Singapore Pte Ltd / Singapore

Pizza Hut Singapore

Maze, Spot the Difference, Joint the dots, Word Find

Collateral Advertising / Collateral: Self-Promotion

04305A

2004 Advertising Merit Award

Bensimon Byrne / Toronto

Silver Snail Comics

Wonderwoman, Batman, Hulk, Aquaman

Collateral Advertising / Collateral: Self-Promotion

04306A

2004 Advertising Merit Award

Huey/Paprocki Ltd. / Atlanta

Distant Replays

Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP

Collateral Advertising / Collateral: Self-Promotion

04307A

2004 Advertising Merit Award

Leo Burnett / McMahons Point

Heineken

Lizzy, Sean, Herbert, Sky

Collateral Advertising / Collateral: Self-Promotion

04308A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Kuala Lumpur

Gillette Management

Camera, Flashlight, Toy

Collateral Advertising / Collateral: Self-Promotion

04309A

2004 Advertising Merit Award

Saatchi & Saatchi / bangkok

Indosport (Thailand) Ltd.

Ocean, Mountain, Rain Forest, River

Collateral Advertising / Collateral: Self-Promotion

04310A

2004 Advertising Merit Award

TBWA\Shanghai / Shanghai

adidas China

Stairs, Rock, Tennis

Collateral Advertising / Collateral: Self-Promotion

04311A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Sphere

Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats

Collateral Advertising / Collateral: Self-Promotion

04312A

2004 Interactive Merit Award

AgênciaClick / São Paulo

Coca-Cola Brasil

Recycling Program

Banners / Banner - Single

04067N

2004 Interactive Merit Award

AgênciaClick / São Paulo

Coca-Cola Brasil

FootBag

Banners / Banner - Single

04068N

2004 Interactive Merit Award

Dentsu / Tokyo

Daihatsu Motor

A small car carries big

Banners / Banner - Single

04069N

2004 Interactive Merit Award

Dentsu / Tokyo

Japan Advertising Council

Growing Banner

Banners / Banner - Single

04070N

2004 Interactive Merit Award

Dentsu / Tokyo

Japan Advertising Council

Isn't this ANNOYING?

Banners / Banner - Single

04071N

2004 Interactive Merit Award

e-Crusade Marketing / Quarry Bay

Janssen Pharmaceutica

Dandruff "scratch and win" banner

Banners / Banner - Single

04072N

2004 Interactive Merit Award

Loducca Publicidade Ltda / São Paulo

Purina

Tail

Banners / Banner - Single

04073N

2004 Interactive Merit Award

Loducca Publicidade Ltda / São Paulo

SCHERING

Secure Method

Banners / Banner - Single

04074N

2004 Interactive Merit Award

Neue Digitale / Frankfurt am Main

JK's Tattoo & Piercing

Ring the bell

Banners / Banner - Single

04075N

2004 Interactive Merit Award

OgilvyOne worldwide / London

IBM

Wimbledon 2003 MPU

Banners / Banner - Single

04076N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

GlaxoSmithKline

Scotts Emulsion "Tall"

Banners / Banner - Single

04077N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

Levi Strauss

Levis 501 Washing Machine

Banners / Banner - Single

04078N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

Nokia

Nokia 3200 "Drag"

Banners / Banner - Single

04079N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

Unilever - Dove

Smooth

Banners / Banner - Single

04080N

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