The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Mr. Really Really Really Bad Dancer Agency: DDB/Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Over :30 Campaign
Aircraft Engines Agency: Modem Media / Norwalk Client: General Electric Aircraft Engines Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Ulysse Towel Email Agency: Arc / London Client: Fiat Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Shot Agency: TBWA\London / London Client: TBWA\London Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Grapes Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Prison Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bridge Agency: Arnold Worldwide Canada / Toronto Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Nielson Rating Agency: BBDO Atlanta / Atlanta Client: Peace Corps Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Van Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Park Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
WWII "Korea" Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Tiger Graph Agency: leo burnett / mumbai Client: Sanctuary Magazine Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Force Agency: Lowe Bull / Johannesburg Client: People Opposing Women Abuse Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
FLOOD Agency: McCANN-ERICKSON / MADRID Client: MEDICOS SIN FRONTERAS Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
EARTHQUAKE Agency: McCANN-ERICKSON / MADRID Client: MEDICOS SIN FRONTERAS Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
War Museum Agency: Net#work BBDO / Johannesburg Client: The war museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Man walking Agency: Ogilvy & Mather / New Delhi Client: Hutchison Essar Limited Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cage Agency: Saatchi & Saatchi / London Client: Greenpeace Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Ma Cherie, My Petite Tempting Tigress, Hello My Lady Agency: Archrival / Lincoln Client: Lincoln Community Playhouse Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Bloody Mary, Zombie, Kamikaze Agency: Saatchi & Saatchi / Toronto Client: MADD Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Cigar, Shoe, Apple, Glasses Agency: Abbott Mead Vickers BBDO / London Client: Economist Europe Category: Newspaper / Newspaper Over 600 Lines: Campaign
Storm, Dream, Cream Agency: Abbott Mead Vickers BBDO / London Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear... Agency: Arnold Worldwide / McLean Client: Amtrak Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bubbles, Hat, Arms Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Campaign
$2.15, Rule, Good News, MD Agency: Campbell Doyle Dye / London Client: The Macallan Category: Newspaper / Newspaper Over 600 Lines: Campaign
Celebrity, Towels, Sparkling Agency: Fallon / Minneapolis Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stella Artois, Wonderbra, Mercedes-Benz, The Economist Agency: Leo Burnett Brasil / São Paulo Client: Miami Ad School Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman Agency: Net#work BBDO / Johannesburg Client: Virgin Atlantic Category: Newspaper / Newspaper Over 600 Lines: Campaign
Melancholy, Anxiety, Happinnes Agency: Ogilvy & Mather Argentina / Capital Federal Client: Parker Category: Newspaper / Newspaper Over 600 Lines: Campaign
Lewis Camp; Clark, Float Plane, Wine Country Agency: Publicis in the West / Seattle Client: Washington State Tourism Category: Newspaper / Newspaper Over 600 Lines: Campaign
Tiny Ads, Cubicle, Consumer Testing, Open Spaces Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Cocaine Wrap Agency: Abbott Mead Vickers BBDO / London Client: DfT (Department for Transport) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Miracle Drive Agency: Network BBDO / Johannesburg Client: Chabad House Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Cardboard Sofa Agency: Saatchi & Saatchi / London Client: Saatchi & Saatchi Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
3fm Alarm Clock Agency: Lobo / São Paulo Client: Bates not just films Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
VMA's Best R&B Agency: Lobo / São Paulo Client: MTV Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Fox Sports NFL "Shockey" Agency: Motion Theory / Venice Client: Fox Sports Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
mtvU: Rock "N" Roll Agency: MTV Networks / New York Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Barbie Archetypal Motion Tool Kit Agency: Ogilvy & Mather / Culver City Client: Mattel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Ring, Witch, Escape Agency: Abbott Mead Vickers BBDO / London Client: BT Broadband Category: Consumer Television / Consumer Television :20 and Under: Campaign
Paging, Translator, Mimic Agency: Colenso BBDO / Auckland Client: Tip Top Category: Consumer Television / Consumer Television :20 and Under: Campaign
Let's Pretend, Point and Talk, Working Agency: Butler, Shine, Stern & Partners / Sausalito Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Finger, Reflex, Baby Agency: McLim / los angeles Client: Master Cabbie Taxi Academy Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Timberland E-Commerce Website Agency: Fallon / Minneapolis Client: Timberland Category: E-Commerce / E-Commerce B2C - Web Sites
Kicking It Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Non-Broadcast / Non-Broadcast: Cinema
Stills Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Non-Broadcast / Non-Broadcast: Cinema
Carrie Fisher Agency: Mother Advertising Ltd / London Client: Orange Category: Non-Broadcast / Non-Broadcast: Cinema
Face of the Future Agency: Mother Advertising Ltd / London Client: Xelibri Category: Non-Broadcast / Non-Broadcast: Cinema
Private Investigator Agency: TBWA\Toronto / Toronto Client: AGF Financial services Category: Non-Broadcast / Non-Broadcast: Cinema
Businessmen Agency: TBWA\Vancouver / Vancouver Client: Vancouver Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema

2004 Advertising Merit Award

DDB/Chicago

Anheuser-Busch

Mr. Really Really Really Bad Dancer

Consumer Television / Consumer Television Over :30 Campaign

04450A

2004 Interactive Merit Award

Modem Media / Norwalk

General Electric Aircraft Engines

Aircraft Engines

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

04202N

2004 Interactive Merit Award

Arc / London

Fiat

Ulysse Towel Email

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

04247N

2004 Interactive Merit Award

TBWA\London / London

TBWA\London

Shot

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

04248N

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Grapes

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04349A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Prison

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04350A

2004 Advertising Merit Award

Arnold Worldwide Canada / Toronto

United Way

Bridge

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04351A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

Peace Corps

Nielson Rating

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04352A

2004 Advertising Merit Award

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Van

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04353A

2004 Advertising Merit Award

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Park

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04354A

2004 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

Global Alliance

WWII "Korea"

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04355A

2004 Advertising Merit Award

leo burnett / mumbai

Sanctuary Magazine

Tiger Graph

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04356A

2004 Advertising Merit Award

Lowe Bull / Johannesburg

People Opposing Women Abuse

Force

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04357A

2004 Advertising Merit Award

McCANN-ERICKSON / MADRID

MEDICOS SIN FRONTERAS

FLOOD

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04358A

2004 Advertising Merit Award

McCANN-ERICKSON / MADRID

MEDICOS SIN FRONTERAS

EARTHQUAKE

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04359A

2004 Advertising Merit Award

Net#work BBDO / Johannesburg

The war museum

War Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04360A

2004 Advertising Merit Award

Ogilvy & Mather / New Delhi

Hutchison Essar Limited

Man walking

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04361A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Greenpeace

Cage

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04362A

2004 Advertising Merit Award

Archrival / Lincoln

Lincoln Community Playhouse

Ma Cherie, My Petite Tempting Tigress, Hello My Lady

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

04395A

2004 Advertising Merit Award

Saatchi & Saatchi / Toronto

MADD

Bloody Mary, Zombie, Kamikaze

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

04396A

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Economist Europe

Cigar, Shoe, Apple, Glasses

Newspaper / Newspaper Over 600 Lines: Campaign

04128A

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Guinness

Storm, Dream, Cream

Newspaper / Newspaper Over 600 Lines: Campaign

04129A

2004 Advertising Merit Award

Arnold Worldwide / McLean

Amtrak

Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear...

Newspaper / Newspaper Over 600 Lines: Campaign

04131A

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd-Singapore Operations

Bubbles, Hat, Arms

Newspaper / Newspaper Over 600 Lines: Campaign

04132A

2004 Advertising Merit Award

Campbell Doyle Dye / London

The Macallan

$2.15, Rule, Good News, MD

Newspaper / Newspaper Over 600 Lines: Campaign

04133A

2004 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Celebrity, Towels, Sparkling

Newspaper / Newspaper Over 600 Lines: Campaign

04134A

2004 Advertising Merit Award

Leo Burnett Brasil / São Paulo

Miami Ad School

Stella Artois, Wonderbra, Mercedes-Benz, The Economist

Newspaper / Newspaper Over 600 Lines: Campaign

04135A

2004 Advertising Merit Award

Net#work BBDO / Johannesburg

Virgin Atlantic

Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman

Newspaper / Newspaper Over 600 Lines: Campaign

04136A

2004 Advertising Merit Award

Ogilvy & Mather Argentina / Capital Federal

Parker

Melancholy, Anxiety, Happinnes

Newspaper / Newspaper Over 600 Lines: Campaign

04137A

2004 Advertising Merit Award

Publicis in the West / Seattle

Washington State Tourism

Lewis Camp; Clark, Float Plane, Wine Country

Newspaper / Newspaper Over 600 Lines: Campaign

04138A

2004 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Tourism

Tiny Ads, Cubicle, Consumer Testing, Open Spaces

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

04234A

2004 Design Merit Award

Abbott Mead Vickers BBDO / London

DfT (Department for Transport)

Cocaine Wrap

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

04186D

2004 Design Merit Award

Network BBDO / Johannesburg

Chabad House

Miracle Drive

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

04187D

2004 Design Merit Award

Saatchi & Saatchi / London

Saatchi & Saatchi

Cardboard Sofa

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

04188D

2004 Design Merit Award

Lobo / São Paulo

Bates not just films

3fm Alarm Clock

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04174D

2004 Design Merit Award

Lobo / São Paulo

MTV

VMA's Best R&B

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04175D

2004 Design Merit Award

Motion Theory / Venice

Fox Sports

Fox Sports NFL "Shockey"

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04176D

2004 Design Merit Award

MTV Networks / New York

mtvU

mtvU: Rock "N" Roll

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04177D

2004 Design Merit Award

Ogilvy & Mather / Culver City

Mattel

Barbie Archetypal Motion Tool Kit

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04178D

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

BT Broadband

Ring, Witch, Escape

Consumer Television / Consumer Television :20 and Under: Campaign

04483A

2004 Advertising Merit Award

Colenso BBDO / Auckland

Tip Top

Paging, Translator, Mimic

Consumer Television / Consumer Television :20 and Under: Campaign

04484A

2004 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

Noah's Bagels

Let's Pretend, Point and Talk, Working

Consumer Television / Consumer Television Under $50,000 Budget: Campaign

04488A

2004 Advertising Merit Award

McLim / los angeles

Master Cabbie Taxi Academy

Finger, Reflex, Baby

Consumer Television / Consumer Television Under $50,000 Budget: Campaign

04489A

2004 Interactive Merit Award

Fallon / Minneapolis

Timberland

Timberland E-Commerce Website

E-Commerce / E-Commerce B2C - Web Sites

04204N

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Kicking It

Non-Broadcast / Non-Broadcast: Cinema

04490A

2004 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

Stills

Non-Broadcast / Non-Broadcast: Cinema

04491A

2004 Advertising Merit Award

Mother Advertising Ltd / London

Orange

Carrie Fisher

Non-Broadcast / Non-Broadcast: Cinema

04492A

2004 Advertising Merit Award

Mother Advertising Ltd / London

Xelibri

Face of the Future

Non-Broadcast / Non-Broadcast: Cinema

04493A

2004 Advertising Merit Award

TBWA\Toronto / Toronto

AGF Financial services

Private Investigator

Non-Broadcast / Non-Broadcast: Cinema

04494A

2004 Advertising Merit Award

TBWA\Vancouver / Vancouver

Vancouver Film Festival

Businessmen

Non-Broadcast / Non-Broadcast: Cinema

04495A

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