The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Tattoo Agency: Ogilvy South Africa / Johannesburg Client: Harley Davidson Category: Collateral Advertising / Collateral Posters: Single
Leopard, Crocodile, Seal Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: WWF Germany Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Koeberg, Swimming pool, Redheads Agency: TBWA Gavin Reddy / Johannesburg Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Campaign
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
El Centro Agency: bl?k design / Mexico DF Client: El centro Category: Brand and Corporate Identity / Corporate Identity
Half Foot Agency: AlmapBBDO / São Paulo Client: Mizuno Category: Banners / Banner - Single
Worms Agency: BBDO Bangkok / Bangkok Client: Uni President (Thailand) Co., Ltd. Category: Consumer Television / Consumer Television Over :30 Single
Mountain Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
CCA-Call For Entry Agency: Leo Burnett Singapore / Singapore Client: 4As Limited Category: Trade / Trade B/W Full Page or Spread: Single
Self Portraits, Art Exhibition, Print, London Outdoor Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
GiftFinder Microsite Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Beyond the Banner
Keep the Ball Alive Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner
Nikeplay.com - The Game Agency: DoubleYou / Barcelona Client: American Nike Category: Brand Gaming / Brand Gaming - Websites
Teen Titans: Battle Blitz Agency: Pop & Co. / New York Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
USP Challenge Agency: Pop & Co. / New York Client: PUMA Category: Brand Gaming / Brand Gaming - Websites
Missing Stickers Agency: Rethink / Vancouver Client: World Wildlife Fund Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Manual of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Keep Your Distance Agency: The Dukes of Urbino.Com / Global Client: Department of Transport Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
IPod Zine Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Single
Redheads Agency: TBWA Gavin Reddy / Johannesburg Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Single
Corvette Agency: Publicis in the West / Seattle Client: Washington State Lottery Category: Consumer Radio / Consumer Radio: Single
Snakes Agency: Saatchi & Saatchi / bangkok Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Gary Taxali Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Seal Agency: Clemmow Hornby Inge / London Client: Britvic - Tango Category: Non-Broadcast / Non-Broadcast: Cinema
Book of Splashes and Book of Frames Agency: Happy Forsman & Bodenfors / Gotenburg Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
March/April 2003, May/June 2003, July/August 2003, September/October 2003 Agency: Sandstrom Design / Portland Client: Mark Hooper Category: Direct Mail / Direct Mail: Campaign
Book Wrapping Paper Agency: Crispin Porter + Bogusky/LA / Venice Client: Borders Category: Newspaper / Newspaper Over 600 Lines: Single
boots, halloween, parade Agency: FALLON SINGAPORE PTE LTD / SINGAPORE Client: TIME Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
mtvU: Hairy Tattoo Agency: MTV Networks / New York Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Postman, Barrel, Barrel Miss Agency: Clemmow Hornby Inge / London Client: Britvic Category: Consumer Television / Consumer Television Over :30 Campaign
Switzerland, USA, Holland Agency: Clemmow Hornby Inge / London Client: Heineken Category: Consumer Television / Consumer Television Over :30 Campaign
History, Business Cards, Greetings Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Campaign
Park Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Chair Agency: Master Comunicação / Curitiba Client: Brazilian Ministry of Health Category: Public Service/Political / Public Service/Political Television: Single
Lullaby Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: SWR Television Station Category: Public Service/Political / Public Service/Political Television: Single
Tractor Beam Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
The Chrysler Crossfire Experience CD-ROM Agency: Firstborn Multimedia / New York Client: BBDO/The Arnell Group Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Replacement Smokers, Survey, Coroner Agency: Chelsea Pictures / New York Client: Truth/American Legacy Category: Public Service/Political / Public Service/Political Television: Campaign
Bars, Rings, Beam Agency: Foote Cone & Belding Singapore / Singapore Client: Terminal One Category: Collateral Advertising / Collateral: Self-Promotion
Pool, Field, Playground Agency: Sil Ad (KL) Sdn Bhd / Kuala Lumpur Client: Sony (Malaysia) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
bottle, Cards, Matches, Posters, Ads Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Advertising / Collateral: Self-Promotion
Supermarket, Grapes, Prison Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Kamasutra Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
THE JUNGLE BOOK 2/ PRESS BOOK Agency: grupo zapping comunicacion / madrid Client: DISNEY/BUENAVISTA Category: Brand and Corporate Identity / Booklet/Brochure
ruimte (space) Agency: samenwerkende ontwerpers / 1016 BN Amsterdam Client: drukkerij Ando Category: Brand and Corporate Identity / Booklet/Brochure
Nike iD Agency: Framfab / Copenhagen Client: Nike Europe Category: E-Commerce / E-Commerce B2C - Web Sites
Call Center, Career Maker, MBA (Problems) Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Drama, Remind Me, Chinese Office Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
The Mystery of Dalarö Agency: Fuel Europe / 1071 DB Amsterdam Client: Volvo Cars of Europe Category: Integrated Branding Campaign
RX Pocket Hard Drive Agency: TeamOne Advertising / El Segundo Client: Lexus Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising

2004 Advertising Silver Pencil

Ogilvy South Africa / Johannesburg

Harley Davidson

Tattoo

Collateral Advertising / Collateral Posters: Single

04042A

2004 Advertising Silver Pencil

Ogilvy & Mather Frankfurt / Frankfurt

WWF Germany

Leopard, Crocodile, Seal

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04057A

2004 Advertising Silver Pencil

TBWA Gavin Reddy / Johannesburg

Apartheid Museum

Koeberg, Swimming pool, Redheads

Consumer Radio / Consumer Radio: Campaign

04066A

2004 Advertising Silver Pencil

DDB Chicago / Chicago

Anheuser-Busch

Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer

Consumer Radio / Consumer Radio: Campaign

04077A

2004 Design Silver Pencil

bl?k design / Mexico DF

El centro

El Centro

Brand and Corporate Identity / Corporate Identity

04007D

2004 Interactive Silver Pencil

AlmapBBDO / São Paulo

Mizuno

Half Foot

Banners / Banner - Single

04002N

2004 Advertising Silver Pencil

BBDO Bangkok / Bangkok

Uni President (Thailand) Co., Ltd.

Worms

Consumer Television / Consumer Television Over :30 Single

04080A

2004 Advertising Silver Pencil

TBWALondon / London

Sony PlayStation 2

Mountain

Consumer Television / Consumer Television Over :30 Single

04081A

2004 Advertising Silver Pencil

Leo Burnett Singapore / Singapore

4As Limited

CCA-Call For Entry

Trade / Trade B/W Full Page or Spread: Single

04029A

2004 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Self Portraits, Art Exhibition, Print, London Outdoor

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04104A

2004 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Discover Card

GiftFinder Microsite

Beyond the Banner

04012N

2004 Interactive Silver Pencil

AKQA / San Francisco

Nike

Keep the Ball Alive

Beyond the Banner

04053N

2004 Interactive Silver Pencil

DoubleYou / Barcelona

American Nike

Nikeplay.com - The Game

Brand Gaming / Brand Gaming - Websites

04047N

2004 Interactive Silver Pencil

Pop & Co. / New York

Cartoon Network

Teen Titans: Battle Blitz

Brand Gaming / Brand Gaming - Websites

04048N

2004 Interactive Silver Pencil

Pop & Co. / New York

PUMA

USP Challenge

Brand Gaming / Brand Gaming - Websites

04049N

2004 Advertising Silver Pencil

Rethink / Vancouver

World Wildlife Fund

Missing Stickers

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04060A

2004 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Manual of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04020A

2004 Design Silver Pencil

The Dukes of Urbino.Com / Global

Department of Transport

Keep Your Distance

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

04046D

2004 Design Silver Pencil

Arnold Worldwide / Boston

Volkswagen

IPod Zine

Collateral Design / Point-of-Purchase and In-Store: Single

04025D

2004 Advertising Silver Pencil

TBWA Gavin Reddy / Johannesburg

Apartheid Museum

Redheads

Consumer Radio / Consumer Radio: Single

04063A

2004 Advertising Silver Pencil

Publicis in the West / Seattle

Washington State Lottery

Corvette

Consumer Radio / Consumer Radio: Single

04074A

2004 Advertising Silver Pencil

Saatchi & Saatchi / bangkok

Indothai Sport Ltd. Part

Snakes

Consumer Magazine / Magazine B/W Full Page or Spread: Single

04009A

2004 Design Silver Pencil

Campbell Doyle Dye / London

Merrydown

Gary Taxali

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04018D

2004 Advertising Silver Pencil

Clemmow Hornby Inge / London

Britvic - Tango

Seal

Non-Broadcast / Non-Broadcast: Cinema

04097A

2004 Design Silver Pencil

Happy Forsman & Bodenfors / Gotenburg

Arctic Paper

Book of Splashes and Book of Frames

Direct Mail / Direct Mail: Single

04037D

2004 Design Silver Pencil

Sandstrom Design / Portland

Mark Hooper

March/April 2003, May/June 2003, July/August 2003, September/October 2003

Direct Mail / Direct Mail: Campaign

04039D

2004 Advertising Silver Pencil

Crispin Porter + Bogusky/LA / Venice

Borders

Book Wrapping Paper

Newspaper / Newspaper Over 600 Lines: Single

04002A

2004 Advertising Silver Pencil

FALLON SINGAPORE PTE LTD / SINGAPORE

TIME Magazine

boots, halloween, parade

Trade / Trade Color Full Page or Spread: Campaign

04033A

2004 Design Silver Pencil

MTV Networks / New York

mtvU

mtvU: Hairy Tattoo

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04041D

2004 Advertising Silver Pencil

Clemmow Hornby Inge / London

Britvic

Postman, Barrel, Barrel Miss

Consumer Television / Consumer Television Over :30 Campaign

04083A

2004 Advertising Silver Pencil

Clemmow Hornby Inge / London

Heineken

Switzerland, USA, Holland

Consumer Television / Consumer Television Over :30 Campaign

04084A

2004 Advertising Silver Pencil

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

History, Business Cards, Greetings

Consumer Television / Consumer Television Over :30 Campaign

04085A

2004 Advertising Silver Pencil

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Park

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04055A

2004 Advertising Silver Pencil

Master Comunicação / Curitiba

Brazilian Ministry of Health

Chair

Public Service/Political / Public Service/Political Television: Single

04068A

2004 Advertising Silver Pencil

Ogilvy & Mather Frankfurt / Frankfurt

SWR Television Station

Lullaby

Public Service/Political / Public Service/Political Television: Single

04069A

2004 Advertising Silver Pencil

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Tractor Beam

Consumer Television / Consumer Television :30/:25 Single

04087A

2004 Interactive Silver Pencil

Firstborn Multimedia / New York

BBDO/The Arnell Group

The Chrysler Crossfire Experience CD-ROM

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

04030N

2004 Advertising Silver Pencil

Chelsea Pictures / New York

Truth/American Legacy

Replacement Smokers, Survey, Coroner

Public Service/Political / Public Service/Political Television: Campaign

04071A

2004 Advertising Silver Pencil

Foote Cone & Belding Singapore / Singapore

Terminal One

Bars, Rings, Beam

Collateral Advertising / Collateral: Self-Promotion

04037A

2004 Advertising Silver Pencil

Sil Ad (KL) Sdn Bhd / Kuala Lumpur

Sony (Malaysia) Sdn Bhd

Pool, Field, Playground

Collateral Advertising / Collateral: Self-Promotion

04038A

2004 Advertising Silver Pencil

Campbell Doyle Dye / London

Merrydown

bottle, Cards, Matches, Posters, Ads

Collateral Advertising / Collateral: Self-Promotion

04108A

2004 Advertising Silver Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Supermarket, Grapes, Prison

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04052A

2004 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Kamasutra

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04013A

2004 Design Silver Pencil

grupo zapping comunicacion / madrid

DISNEY/BUENAVISTA

THE JUNGLE BOOK 2/ PRESS BOOK

Brand and Corporate Identity / Booklet/Brochure

04002D

2004 Design Silver Pencil

samenwerkende ontwerpers / 1016 BN Amsterdam

drukkerij Ando

ruimte (space)

Brand and Corporate Identity / Booklet/Brochure

04003D

2004 Interactive Silver Pencil

Framfab / Copenhagen

Nike Europe

Nike iD

E-Commerce / E-Commerce B2C - Web Sites

04039N

2004 Advertising Silver Pencil

BBDO / New York

Fed Ex

Call Center, Career Maker, MBA (Problems)

Consumer Television / Consumer Television :30/:25 Campaign

04090A

2004 Advertising Silver Pencil

BBDO / New York

Fed Ex

Drama, Remind Me, Chinese Office

Consumer Television / Consumer Television :30/:25 Campaign

04091A

2004 Interactive Silver Pencil

Fuel Europe / 1071 DB Amsterdam

Volvo Cars of Europe

The Mystery of Dalarö

Integrated Branding Campaign

04043N

2004 Interactive Silver Pencil

TeamOne Advertising / El Segundo

Lexus

RX Pocket Hard Drive

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04023N

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