The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Distrito Films
Agency: bl?k design / Mexico DF
Client: Distrito Films Category: Brand and Corporate Identity / Corporate Identity


Target Halloween
Agency: Charles S. Anderson Design / Minneapolis
Client: Target Corp. Category: Brand and Corporate Identity / Corporate Identity


Paper Bag-1, Paper Bag-2, Paper Bag-3
Agency: TUGBOAT / Minato-ku
Client: BALS CORPORATION Category: Package Design / Product Packaging: Campaign


Takagi Masakatsu: Rehome, DJ Uppercut : Pieces, Hifana: Fresh Push Breakin'
Agency: Wieden+Kennedy / Minato-ku
Client: W+K Tokyo Lab Category: Package Design / Product Packaging: Campaign


Pancakes
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Semper Category: Package Design / Commercial Product Packaging


G,G,Tea-SOPRANO PEACH
Agency: TUGBOAT / Minato-ku
Client: Kirin Beverage Co. Category: Package Design / Commercial Product Packaging


5,- Euro, 10,- Euro, 100,- Euro
Agency: Jung von Matt AG / Hamburg
Client: Der kleine Nazareno (Organisation supporting Brazilian street kids) Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign


Zine, Heart Brochure, Cling
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Campaign


QUALIA
Agency: Hakuhodo Inc. / Minatoku
Client: Sony Corporation Category: Brand and Corporate Identity / Booklet/Brochure


A Little Grace
Agency: Laurie DeMartino Design (Studio D) / Minneapolis
Client: Grace Annabella Anderson Category: Collateral Design / Self-Promotion - Single Only


Minneapolis College of Art and Design Admissions Catalog
Agency: Laurie DeMartino Design (Studio D) / Minneapolis
Client: Minneapolis College of Art and Design Category: Collateral Design / Self-Promotion - Single Only


Lost Paradise
Agency: Lobo / São Paulo
Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.


AIGA Design Camp Poster
Agency: Charles S. Anderson Design / Minneapolis
Client: AIGA Minnesota Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single


London Outdoor, Tube station, Auckland, Dublin Exhibition
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor


The Islands Of The Bahamas
Agency: Duffy / Minneapolis
Client: The Bahamas Ministry of Tourism Category: Brand and Corporate Identity Design / Logo/Trademark


Afro Magazine
Agency: Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN
Client: Afro Category: Publication Design / Trade Magazine Full Issue


Happy Festive Season Calendar
Agency: Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN
Client: Pro- Helvetia ( Swiss Arts Council) Category: Direct Mail / Direct Mail: Single


Fiona Hewitt
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Openings, Countdowns, Countdowns
Agency: la comunidad / Miami Beach
Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity


V.I.P. / SPECIAL L.A. ISSUE
Agency: MARC ATLAN DESIGN, INC. / VENICE
Client: BIG MAGAZINE, INC. Category: Publication Design / Consumer Magazine Full Issue


El Centro
Agency: bl?k design / Mexico DF
Client: El centro Category: Brand and Corporate Identity / Corporate Identity


Der Mausetod (The Death of the Mouse)
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Ogilvy & Mather Frankfurt Category: Package Design / Commercial Product Packaging


Carlton Packs - Limited Editions - Art Nouveau
Agency: DPZ / São Paulo
Client: Souza Cruz Category: Package Design / Commercial Product Packaging


Harvey Birdman, Attorney at Law, Space Ghost Coast to Coast, The Brak Show, Sealab 2021, Aqua Teen Hunger Force
Agency: Cartoon Network Trade Creative Services / Atlanta
Client: Cartoon Network, Trade Creative Services Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign


January, February, March, April, May
Agency: Ogilvy & Mather / Mumbai
Client: Mid-Day Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign


March/April 2003, May/June 2003, July/August 2003, September/October 2003
Agency: Sandstrom Design / Portland
Client: Mark Hooper Category: Direct Mail / Direct Mail: Campaign


THE JUNGLE BOOK 2/ PRESS BOOK
Agency: grupo zapping comunicacion / madrid
Client: DISNEY/BUENAVISTA Category: Brand and Corporate Identity / Booklet/Brochure


ruimte (space)
Agency: samenwerkende ontwerpers / 1016 BN Amsterdam
Client: drukkerij Ando Category: Brand and Corporate Identity / Booklet/Brochure


No Running/No Diving
Agency: Craig Cutler / New york
Client: Craig Cutler Category: Collateral Design / Self-Promotion - Single Only


mtvU: Hairy Tattoo
Agency: MTV Networks / New York
Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.


Taxi 4
Agency: Getty Images / London
Client: Getty Images Creative Studio Category: Publication Design / Trade Magazine Full Issue


Taxi 3
Agency: Getty Images / London
Client: Getty Images Creative Studio Category: Publication Design / Trade Magazine Full Issue


IPod Zine
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Single


Book of Splashes and Book of Frames
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single


Gary Taxali
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Keep Your Distance
Agency: The Dukes of Urbino.Com / Global
Client: Department of Transport Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral


Openings, Countdown, Countdown
Agency: la comunidad / Miami Beach
Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity


My first goal
Agency: Nordpol / Hamburg
Client: goool sportswear GmbH Category: Publication Design / Consumer Magazine Full Issue


Business Cards
Agency: Rethink / Vancouver
Client: Jennifer Grais Interior Design Category: Brand and Corporate Identity / Corporate Identity


Bottles
Agency: TDA Advertising & Design / Boulder
Client: Izze Beverage Company Category: Package Design / Commercial Product Packaging


Art Mart - 1: party 2: martini available at 1/5 3: art-dec-o
Agency: Anothermountainman Communications / Hong Kong
Client: Para/Site Art Space Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign


Face of the future
Agency: Mother Advertising Ltd / London
Client: Xelibri Category: Brand and Corporate Identity / Booklet/Brochure


Get Real Video
Agency: fairly painless advertising / holland
Client: Herman Miller Inc. Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.


Wood on Wood
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single


Christian Northeast
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Cards
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Blackhawk Plastic Surgery Category: Brand and Corporate Identity / Corporate Identity


Business Card
Agency: Naga DDB Malaysia / Kuala Lumpur
Client: Image Circle Category: Brand and Corporate Identity / Corporate Identity


Stylis
Agency: Design Temple Pvt. Ltd / Mumbai
Client: Arjun Bhasin Category: Brand and Corporate Identity / Corporate Identity


Health Dept.
Agency: Duffy London / London
Client: Pete Williams Category: Brand and Corporate Identity / Corporate Identity


Award:
2004 Design Gold Pencil
Agency:
bl?k design / Mexico DF
Client:
Distrito Films
Title:
Distrito Films
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04005D

Award:
2004 Design Gold Pencil
Agency:
Charles S. Anderson Design / Minneapolis
Client:
Target Corp.
Title:
Target Halloween
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04006D

Award:
2004 Design Gold Pencil
Agency:
TUGBOAT / Minato-ku
Client:
BALS CORPORATION
Title:
Paper Bag-1, Paper Bag-2, Paper Bag-3
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04013D

Award:
2004 Design Gold Pencil
Agency:
Wieden+Kennedy / Minato-ku
Client:
W+K Tokyo Lab
Title:
Takagi Masakatsu: Rehome, DJ Uppercut : Pieces, Hifana: Fresh Push Breakin'
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04014D

Award:
2004 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Semper
Title:
Pancakes
Category:
Package Design / Commercial Product Packaging
Annual ID:
04010D

Award:
2004 Design Gold Pencil
Agency:
TUGBOAT / Minato-ku
Client:
Kirin Beverage Co.
Title:
G,G,Tea-SOPRANO PEACH
Category:
Package Design / Commercial Product Packaging
Annual ID:
04011D

Award:
2004 Design Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Der kleine Nazareno (Organisation supporting Brazilian street kids)
Title:
5,- Euro, 10,- Euro, 100,- Euro
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04020D

Award:
2004 Design Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Zine, Heart Brochure, Cling
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04026D

Award:
2004 Design Gold Pencil
Agency:
Hakuhodo Inc. / Minatoku
Client:
Sony Corporation
Title:
QUALIA
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04001D

Award:
2004 Design Gold Pencil
Agency:
Laurie DeMartino Design (Studio D) / Minneapolis
Client:
Grace Annabella Anderson
Title:
A Little Grace
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04027D

Award:
2004 Design Gold Pencil
Agency:
Laurie DeMartino Design (Studio D) / Minneapolis
Client:
Minneapolis College of Art and Design
Title:
Minneapolis College of Art and Design Admissions Catalog
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04028D

Award:
2004 Design Gold Pencil
Agency:
Lobo / São Paulo
Client:
Diesel
Title:
Lost Paradise
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04040D

Award:
2004 Design Gold Pencil
Agency:
Charles S. Anderson Design / Minneapolis
Client:
AIGA Minnesota
Title:
AIGA Design Camp Poster
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04045D

Award:
2004 Design Gold Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
London Outdoor, Tube station, Auckland, Dublin Exhibition
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
04030D

Award:
2004 Design Gold Pencil
Agency:
Duffy / Minneapolis
Client:
The Bahamas Ministry of Tourism
Title:
The Islands Of The Bahamas
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
04009D

Award:
2004 Design Gold Pencil
Agency:
Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN
Client:
Afro
Title:
Afro Magazine
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
04033D

Award:
2004 Design Gold Pencil
Agency:
Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN
Client:
Pro- Helvetia ( Swiss Arts Council)
Title:
Happy Festive Season Calendar
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04036D

Award:
2004 Design Gold Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Fiona Hewitt
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04017D

Award:
2004 Design Gold Pencil
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Openings, Countdowns, Countdowns
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
04043D

Award:
2004 Design Gold Pencil
Agency:
MARC ATLAN DESIGN, INC. / VENICE
Client:
BIG MAGAZINE, INC.
Title:
V.I.P. / SPECIAL L.A. ISSUE
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
04031D

Award:
2004 Design Silver Pencil
Agency:
bl?k design / Mexico DF
Client:
El centro
Title:
El Centro
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04007D

Award:
2004 Design Silver Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Ogilvy & Mather Frankfurt
Title:
Der Mausetod (The Death of the Mouse)
Category:
Package Design / Commercial Product Packaging
Annual ID:
04012D

Award:
2004 Design Silver Pencil
Agency:
DPZ / São Paulo
Client:
Souza Cruz
Title:
Carlton Packs - Limited Editions - Art Nouveau
Category:
Package Design / Commercial Product Packaging
Annual ID:
04015D

Award:
2004 Design Silver Pencil
Agency:
Cartoon Network Trade Creative Services / Atlanta
Client:
Cartoon Network, Trade Creative Services
Title:
Harvey Birdman, Attorney at Law, Space Ghost Coast to Coast, The Brak Show, Sealab 2021, Aqua Teen Hunger Force
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04021D

Award:
2004 Design Silver Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
Mid-Day
Title:
January, February, March, April, May
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04022D

Award:
2004 Design Silver Pencil
Agency:
Sandstrom Design / Portland
Client:
Mark Hooper
Title:
March/April 2003, May/June 2003, July/August 2003, September/October 2003
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04039D

Award:
2004 Design Silver Pencil
Agency:
grupo zapping comunicacion / madrid
Client:
DISNEY/BUENAVISTA
Title:
THE JUNGLE BOOK 2/ PRESS BOOK
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04002D

Award:
2004 Design Silver Pencil
Agency:
samenwerkende ontwerpers / 1016 BN Amsterdam
Client:
drukkerij Ando
Title:
ruimte (space)
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04003D

Award:
2004 Design Silver Pencil
Agency:
Craig Cutler / New york
Client:
Craig Cutler
Title:
No Running/No Diving
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04029D

Award:
2004 Design Silver Pencil
Agency:
MTV Networks / New York
Client:
mtvU
Title:
mtvU: Hairy Tattoo
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04041D

Award:
2004 Design Silver Pencil
Agency:
Getty Images / London
Client:
Getty Images Creative Studio
Title:
Taxi 4
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
04034D

Award:
2004 Design Silver Pencil
Agency:
Getty Images / London
Client:
Getty Images Creative Studio
Title:
Taxi 3
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
04035D

Award:
2004 Design Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
IPod Zine
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04025D

Award:
2004 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Book of Splashes and Book of Frames
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04037D

Award:
2004 Design Silver Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Gary Taxali
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04018D

Award:
2004 Design Silver Pencil
Agency:
The Dukes of Urbino.Com / Global
Client:
Department of Transport
Title:
Keep Your Distance
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04046D

Award:
2004 Design Silver Pencil
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Openings, Countdown, Countdown
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
04044D

Award:
2004 Design Silver Pencil
Agency:
Nordpol / Hamburg
Client:
goool sportswear GmbH
Title:
My first goal
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
04032D

Award:
2004 Design Bronze Pencil
Agency:
Rethink / Vancouver
Client:
Jennifer Grais Interior Design
Title:
Business Cards
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04008D

Award:
2004 Design Bronze Pencil
Agency:
TDA Advertising & Design / Boulder
Client:
Izze Beverage Company
Title:
Bottles
Category:
Package Design / Commercial Product Packaging
Annual ID:
04016D

Award:
2004 Design Bronze Pencil
Agency:
Anothermountainman Communications / Hong Kong
Client:
Para/Site Art Space
Title:
Art Mart - 1: party 2: martini available at 1/5 3: art-dec-o
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04023D

Award:
2004 Design Bronze Pencil
Agency:
Ogilvy & Mather/The Brand Integration Group / New York
Client:
Sprite
Title:
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04024D

Award:
2004 Design Bronze Pencil
Agency:
Mother Advertising Ltd / London
Client:
Xelibri
Title:
Face of the future
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04004D

Award:
2004 Design Bronze Pencil
Agency:
fairly painless advertising / holland
Client:
Herman Miller Inc.
Title:
Get Real Video
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04042D

Award:
2004 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Wood on Wood
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04038D

Award:
2004 Design Bronze Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Christian Northeast
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04019D

Award:
2004 Design Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Blackhawk Plastic Surgery
Title:
Cards
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04062D

Award:
2004 Design Merit Award
Agency:
Naga DDB Malaysia / Kuala Lumpur
Client:
Image Circle
Title:
Business Card
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04063D

Award:
2004 Design Merit Award
Agency:
Design Temple Pvt. Ltd / Mumbai
Client:
Arjun Bhasin
Title:
Stylis
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04064D
