The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Classic Festivita & Classic Gran dia Agency: Happy Forsman & Bodenfors / Gotenburg Client: Arvid Nordquist Category: Package Design / Commercial Product Packaging
Stanley Packaging Agency: Hornall Anderson Design Works, Inc. / Seattle Client: PMI Category: Package Design / Commercial Product Packaging
Fashion Drink Agency: Loducca Publicidade Ltda / São Paulo Client: The Coca-Cola Company Category: Package Design / Commercial Product Packaging
Musical Bottle Agency: Saatch & Saatch Singapore / Singapore Client: Brewerkz Category: Package Design / Commercial Product Packaging
Talking Heads, Once in a Lifetime Agency: sagmeister inc. / new york Client: Rhino Category: Package Design / Commercial Product Packaging
Lilt Agency: Turner Duckworth / San Francisco Client: Coca-Cola Great Britian Category: Package Design / Commercial Product Packaging
Tongue Agency: Highwood Communications / Calgary Client: Husky Energy Category: Environmental Design / Environmental Design: Signage
CeBIT 2003 Agency: Ogilvy & Mather / Culver City Client: Motorola Category: Environmental Design / Environmental Design: Signage
3fm Alarm Clock Agency: Lobo / São Paulo Client: Bates not just films Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
VMA's Best R&B Agency: Lobo / São Paulo Client: MTV Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Fox Sports NFL "Shockey" Agency: Motion Theory / Venice Client: Fox Sports Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
mtvU: Rock "N" Roll Agency: MTV Networks / New York Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Barbie Archetypal Motion Tool Kit Agency: Ogilvy & Mather / Culver City Client: Mattel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Jonah Lomu, Martin Johnson, Tana Umaga, Ritchie McCaw Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Bowl, Candleholder, Kettle Agency: Foote Cone & Belding Singapore / Singapore Client: Royal Selangor Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Chalk, Elephant, Cue Agency: IA Collaborative / Chicago Client: Brunswick Billiards Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Nothing But Passion-Dong Po Meat, Nothing But Passion-Ai Lijima, Nothing But Passion-Leslie Cheung, Nothing But Passion-Pope Lollipop, Nothing But Passion-Ma Ying Jeou Agency: J. Walter Thompson / Hong Kong Client: 4As Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Sprite Camouflage I, Sprite Camouflage II, Sprite Camouflage III Agency: Ogilvy & Mather/The Brand Integration Group / New York Client: Sprite Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Motiv 1: Everyone wants to come for 20 euro a night., Motiv 2: 20 euro a night on top or on the bottom., Motiv 3: Single room for two: 20 euro. Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Hotel St. Pauli Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Faces Agency: Abbott Mead Vickers BBDO / London Client: Type Museum Category: Direct Mail / Direct Mail: Single
Feng Shui Agency: BBDO Singapore Pte Ltd / Singapore Client: BBDO Singapore Pte Ltd Category: Direct Mail / Direct Mail: Single
Surfacing Agency: Carmichael Lynch Thorburn / Minneapolis Client: Formica Category: Direct Mail / Direct Mail: Single
Merry Chrithmath Agency: DDB International / Petaling Jaya Client: Yoong Dental Surgery Category: Direct Mail / Direct Mail: Single
Does a radio spot always have to be played on the radio? (record player) Agency: Demner, Merlicek & Bergmann / Vienna Client: Media1, Mediaplanning and Buying Category: Direct Mail / Direct Mail: Single
10 Ways Agency: Dialogue / Dublin 2 Client: Custodian Print Consultancy Category: Direct Mail / Direct Mail: Single
BT Home Computing - Tax Break Agency: Duffy London / London Client: BT/Sputnik Communications Category: Direct Mail / Direct Mail: Single
Eyes in a glass Agency: FCB Wilkens / Hamburg Client: Olympus Europa-GmbH Category: Direct Mail / Direct Mail: Single
Museum Store Catalog Agency: FCB/San Francisco / San Francisco Client: San Francisco Museum of Modern Art (SFMOMA) Category: Direct Mail / Direct Mail: Single
Small Photos Agency: Happy Forsman & Bodenfors / Gotenburg Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
A few kind words Agency: Host / Sydney Client: HOST Category: Direct Mail / Direct Mail: Single
Lia Announcement Agency: Huey/Paprocki Ltd. / Atlanta Client: Cathy and Joe Category: Direct Mail / Direct Mail: Single
Resist Zine Agency: Hunt Adkins / Minneapolis Client: American Cancer Society Category: Direct Mail / Direct Mail: Single
Levi's? Christmas Card Agency: King James RSVP / Cape Town Client: Levi Strauss SA Category: Direct Mail / Direct Mail: Single
The Bar Bill Agency: Like A River / Manchester Client: Crossley Lomas Chartered Accountants Category: Direct Mail / Direct Mail: Single
Recycling/Starting Over Agency: Lowe / New York Client: The Art Directors Club Category: Direct Mail / Direct Mail: Single
Wallpaper Agency: M&C Saatchi / Melbourne Client: ANZ Bank Category: Direct Mail / Direct Mail: Single
Christmas Bag Agency: M&C Saatchi / Singapore Client: M&C Saatchi Singapore Category: Direct Mail / Direct Mail: Single
Noggin / The N Wrapping Paper Agency: MTV Networks / New York Client: Noggin / The N Category: Direct Mail / Direct Mail: Single
Guinness Lion Dance Manual Agency: OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur Client: Guinness Anchor Marketing Sdn Bhd Category: Direct Mail / Direct Mail: Single
Glen McClure Photography Mailer Agency: Platt Hollow Road / Virginia Beach Client: Glen McClure Photography Category: Direct Mail / Direct Mail: Single
Good Deeds Bag Agency: @radical.media / New York Client: @radical.media Category: Direct Mail / Direct Mail: Single
Blueprint Agency: Saatch & Saatch Singapore / Singapore Client: Republic of Singapore Navy Category: Direct Mail / Direct Mail: Single
Trousers-Mailing" Agency: Scholz & Friends / Berlin Client: German Initiative To Ban Landmines Category: Direct Mail / Direct Mail: Single
Nissan Quest Prelaunch Agency: The Designory / Long Beach Client: Nissan North America Category: Direct Mail / Direct Mail: Single
XJ Leaper Book Agency: Wunderman / Irvine Client: Jaguar North America Category: Direct Mail / Direct Mail: Single
Gift Wrapping Paper Agency: Happy Forsman & Bodenfors / Gotenburg Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Do More With Less Agency: R&R Partners / Las Vegas Client: Utah Advertising Federation Category: Direct Mail / Direct Mail: Single
Brand Agency: DPZ / São Paulo Client: Francesc Petit Category: Publication Design / Book Jacket Design
Memento Agency: Getty Images / London Client: Getty Images Creative Studio Category: Publication Design / Book Jacket Design
X-MAS TREES Agency: John A. LaMacchia / Kew Gardens Client: John A. LaMacchia Category: Publication Design / Book Jacket Design

2004 Design Merit Award

Happy Forsman & Bodenfors / Gotenburg

Arvid Nordquist

Classic Festivita & Classic Gran dia

Package Design / Commercial Product Packaging

04085D

2004 Design Merit Award

Hornall Anderson Design Works, Inc. / Seattle

PMI

Stanley Packaging

Package Design / Commercial Product Packaging

04086D

2004 Design Merit Award

Loducca Publicidade Ltda / São Paulo

The Coca-Cola Company

Fashion Drink

Package Design / Commercial Product Packaging

04087D

2004 Design Merit Award

Saatch & Saatch Singapore / Singapore

Brewerkz

Musical Bottle

Package Design / Commercial Product Packaging

04088D

2004 Design Merit Award

sagmeister inc. / new york

Rhino

Talking Heads, Once in a Lifetime

Package Design / Commercial Product Packaging

04089D

2004 Design Merit Award

Turner Duckworth / San Francisco

Coca-Cola Great Britian

Lilt

Package Design / Commercial Product Packaging

04090D

2004 Design Merit Award

Highwood Communications / Calgary

Husky Energy

Tongue

Environmental Design / Environmental Design: Signage

04133D

2004 Design Merit Award

Ogilvy & Mather / Culver City

Motorola

CeBIT 2003

Environmental Design / Environmental Design: Signage

04134D

2004 Design Merit Award

Lobo / São Paulo

Bates not just films

3fm Alarm Clock

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04174D

2004 Design Merit Award

Lobo / São Paulo

MTV

VMA's Best R&B

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04175D

2004 Design Merit Award

Motion Theory / Venice

Fox Sports

Fox Sports NFL "Shockey"

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04176D

2004 Design Merit Award

MTV Networks / New York

mtvU

mtvU: Rock "N" Roll

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04177D

2004 Design Merit Award

Ogilvy & Mather / Culver City

Mattel

Barbie Archetypal Motion Tool Kit

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04178D

2004 Design Merit Award

180 Amsterdam / Amsterdam

adidas International

Jonah Lomu, Martin Johnson, Tana Umaga, Ritchie McCaw

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04108D

2004 Design Merit Award

Foote Cone & Belding Singapore / Singapore

Royal Selangor

Bowl, Candleholder, Kettle

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04109D

2004 Design Merit Award

IA Collaborative / Chicago

Brunswick Billiards

Chalk, Elephant, Cue

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04110D

2004 Design Merit Award

J. Walter Thompson / Hong Kong

4As

Nothing But Passion-Dong Po Meat, Nothing But Passion-Ai Lijima, Nothing But Passion-Leslie Cheung, Nothing But Passion-Pope Lollipop, Nothing But Passion-Ma Ying Jeou

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04111D

2004 Design Merit Award

Ogilvy & Mather/The Brand Integration Group / New York

Sprite

Sprite Camouflage I, Sprite Camouflage II, Sprite Camouflage III

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04112D

2004 Design Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Hotel St. Pauli

Motiv 1: Everyone wants to come for 20 euro a night., Motiv 2: 20 euro a night on top or on the bottom., Motiv 3: Single room for two: 20 euro.

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04113D

2004 Design Merit Award

Abbott Mead Vickers BBDO / London

Type Museum

Faces

Direct Mail / Direct Mail: Single

04142D

2004 Design Merit Award

BBDO Singapore Pte Ltd / Singapore

BBDO Singapore Pte Ltd

Feng Shui

Direct Mail / Direct Mail: Single

04143D

2004 Design Merit Award

Carmichael Lynch Thorburn / Minneapolis

Formica

Surfacing

Direct Mail / Direct Mail: Single

04144D

2004 Design Merit Award

DDB International / Petaling Jaya

Yoong Dental Surgery

Merry Chrithmath

Direct Mail / Direct Mail: Single

04145D

2004 Design Merit Award

Demner, Merlicek & Bergmann / Vienna

Media1, Mediaplanning and Buying

Does a radio spot always have to be played on the radio? (record player)

Direct Mail / Direct Mail: Single

04146D

2004 Design Merit Award

Dialogue / Dublin 2

Custodian Print Consultancy

10 Ways

Direct Mail / Direct Mail: Single

04147D

2004 Design Merit Award

Duffy London / London

BT/Sputnik Communications

BT Home Computing - Tax Break

Direct Mail / Direct Mail: Single

04148D

2004 Design Merit Award

FCB Wilkens / Hamburg

Olympus Europa-GmbH

Eyes in a glass

Direct Mail / Direct Mail: Single

04149D

2004 Design Merit Award

FCB/San Francisco / San Francisco

San Francisco Museum of Modern Art (SFMOMA)

Museum Store Catalog

Direct Mail / Direct Mail: Single

04150D

2004 Design Merit Award

Happy Forsman & Bodenfors / Gotenburg

Arctic Paper

Small Photos

Direct Mail / Direct Mail: Single

04151D

2004 Design Merit Award

Host / Sydney

HOST

A few kind words

Direct Mail / Direct Mail: Single

04152D

2004 Design Merit Award

Huey/Paprocki Ltd. / Atlanta

Cathy and Joe

Lia Announcement

Direct Mail / Direct Mail: Single

04153D

2004 Design Merit Award

Hunt Adkins / Minneapolis

American Cancer Society

Resist Zine

Direct Mail / Direct Mail: Single

04154D

2004 Design Merit Award

King James RSVP / Cape Town

Levi Strauss SA

Levi's? Christmas Card

Direct Mail / Direct Mail: Single

04156D

2004 Design Merit Award

Like A River / Manchester

Crossley Lomas Chartered Accountants

The Bar Bill

Direct Mail / Direct Mail: Single

04157D

2004 Design Merit Award

Lowe / New York

The Art Directors Club

Recycling/Starting Over

Direct Mail / Direct Mail: Single

04158D

2004 Design Merit Award

M&C Saatchi / Melbourne

ANZ Bank

Wallpaper

Direct Mail / Direct Mail: Single

04159D

2004 Design Merit Award

M&C Saatchi / Singapore

M&C Saatchi Singapore

Christmas Bag

Direct Mail / Direct Mail: Single

04160D

2004 Design Merit Award

MTV Networks / New York

Noggin / The N

Noggin / The N Wrapping Paper

Direct Mail / Direct Mail: Single

04161D

2004 Design Merit Award

OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur

Guinness Anchor Marketing Sdn Bhd

Guinness Lion Dance Manual

Direct Mail / Direct Mail: Single

04162D

2004 Design Merit Award

Platt Hollow Road / Virginia Beach

Glen McClure Photography

Glen McClure Photography Mailer

Direct Mail / Direct Mail: Single

04163D

2004 Design Merit Award

@radical.media / New York

@radical.media

Good Deeds Bag

Direct Mail / Direct Mail: Single

04164D

2004 Design Merit Award

Saatch & Saatch Singapore / Singapore

Republic of Singapore Navy

Blueprint

Direct Mail / Direct Mail: Single

04165D

2004 Design Merit Award

Scholz & Friends / Berlin

German Initiative To Ban Landmines

Trousers-Mailing"

Direct Mail / Direct Mail: Single

04166D

2004 Design Merit Award

The Designory / Long Beach

Nissan North America

Nissan Quest Prelaunch

Direct Mail / Direct Mail: Single

04167D

2004 Design Merit Award

Wunderman / Irvine

Jaguar North America

XJ Leaper Book

Direct Mail / Direct Mail: Single

04168D

2004 Design Merit Award

Happy Forsman & Bodenfors / Gotenburg

Arctic Paper

Gift Wrapping Paper

Direct Mail / Direct Mail: Single

04171D

2004 Design Merit Award

R&R Partners / Las Vegas

Utah Advertising Federation

Do More With Less

Direct Mail / Direct Mail: Single

04172D

2004 Design Merit Award

DPZ / São Paulo

Francesc Petit

Brand

Publication Design / Book Jacket Design

04136D

2004 Design Merit Award

Getty Images / London

Getty Images Creative Studio

Memento

Publication Design / Book Jacket Design

04137D

2004 Design Merit Award

John A. LaMacchia / Kew Gardens

John A. LaMacchia

X-MAS TREES

Publication Design / Book Jacket Design

04138D

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