The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
More Design
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Designåret 2005, SVID/Svensk Form Category: Brand and Corporate Identity Design / Logo/Trademark
National Poetry Slam Identity
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: National Poetry Slam Category: Brand and Corporate Identity Design / Logo/Trademark
Fingerprint
Agency: Highwood Communications / Calgary
Client: Braille It Category: Brand and Corporate Identity Design / Logo/Trademark
Cocaine Wrap
Agency: Abbott Mead Vickers BBDO / London
Client: DfT (Department for Transport) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Miracle Drive
Agency: Network BBDO / Johannesburg
Client: Chabad House Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Cardboard Sofa
Agency: Saatchi & Saatchi / London
Client: Saatchi & Saatchi Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Tongue
Agency: Highwood Communications / Calgary
Client: Husky Energy Category: Environmental Design / Environmental Design: Signage
CeBIT 2003
Agency: Ogilvy & Mather / Culver City
Client: Motorola Category: Environmental Design / Environmental Design: Signage
Brand
Agency: DPZ / São Paulo
Client: Francesc Petit Category: Publication Design / Book Jacket Design
Memento
Agency: Getty Images / London
Client: Getty Images Creative Studio Category: Publication Design / Book Jacket Design
X-MAS TREES
Agency: John A. LaMacchia / Kew Gardens
Client: John A. LaMacchia Category: Publication Design / Book Jacket Design
Young Guns Annual
Agency: Leo Burnett / McMahons Point
Client: Young Guns International Advertising Award Category: Publication Design / Book Jacket Design
Safe Food Book Jacket
Agency: Volume Design, Inc. / San Francisco
Client: University of California Press Category: Publication Design / Book Jacket Design
3fm Alarm Clock
Agency: Lobo / São Paulo
Client: Bates not just films Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
VMA's Best R&B
Agency: Lobo / São Paulo
Client: MTV Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Fox Sports NFL "Shockey"
Agency: Motion Theory / Venice
Client: Fox Sports Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
mtvU: Rock "N" Roll
Agency: MTV Networks / New York
Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Barbie Archetypal Motion Tool Kit
Agency: Ogilvy & Mather / Culver City
Client: Mattel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Scissors, Crayon, Pencil
Agency: Freelancer / Shanghai
Client: China Children.net.cn Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Suicide Prevention/Cancer, Suicide Prevention/Tumor, Suicide Prevention/Aids
Agency: Margeotes Fertitta + Partners / New York
Client: American Foundation for Suicide Prevention Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Manure, Great Lengths, Horseshoes
Agency: Carmichael Lynch / Minneapolis
Client: Cargill Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Vino, Handmade Pasta, Ristorante Italiano
Agency: GSD&M / Austin
Client: Vespaio Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Bridge, Hay, Rowers
Agency: McKinney + Silver / Raleigh
Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
quote;KRASS-eyewear-campaignquote;-Cup, quote;KRASS-eyewear-campaignquote;-Door, quote;KRASS-eyewear-campaignquote;-Pear, quote;KRASS-eyewear-campaignquote;-Canister, quote;KRASS-eyewear-campaignquote;-Pot
Agency: Scholz & Friends / Berlin
Client: Goertz + Krass Optik GmbH Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Gash, Scratch, Stain
Agency: archer>malmo / Memphis
Client: Furniture Medic Category: Direct Mail / Direct Mail: Campaign
Lie, Toilet, Valentine
Agency: Downtown Partners DDB / Toronto
Client: Donato Hair Salon Category: Direct Mail / Direct Mail: Campaign
Wave I, Wave II, Wave III, Wave IV
Agency: Wunderman / Irvine
Client: Jaguar North America Category: Direct Mail / Direct Mail: Campaign
'Iris' 40w, 'Iris' 60w, 'Iris' 100w
Agency: Saatchi & Saatchi / Cape Town
Client: Osram Category: Package Design / Product Packaging: Campaign
Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan
Agency: Sandstrom Design / Portland
Client: Converse Category: Package Design / Product Packaging: Campaign
Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade
Agency: Sandstrom Design / Portland
Client: Gerber Blades Category: Package Design / Product Packaging: Campaign
Orange, Raisin, Minty, Toffee
Agency: Turner Duckworth / San Francisco
Client: Fox's Confectionery Category: Package Design / Product Packaging: Campaign
Harmony, Bliss, Comfort
Agency: Turner Duckworth / San Francisco
Client: Liz Earle Cosmetics Category: Package Design / Product Packaging: Campaign
Hay
Agency: McKinney + Silver / Raleigh
Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Single
Audi Quattro Calendar
Agency: Philipp und Keuntje GmbH / Hamburg
Client: Audi AG Ingolstadt Category: Collateral Design / Point-of-Purchase and In-Store: Single
Crucifix
Agency: Saatchi & Saatchi / London
Client: Coco de Mer Category: Collateral Design / Point-of-Purchase and In-Store: Single
Converse Dr. J POS
Agency: Sandstrom Design / Portland
Client: Converse Category: Collateral Design / Point-of-Purchase and In-Store: Single
Any Tattoo You Can Imagine
Agency: weigertpirouzwolf / Hamburg
Client: Endless Pain Tattoo&Piercing Studio Category: Collateral Design / Point-of-Purchase and In-Store: Single
Cards
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Blackhawk Plastic Surgery Category: Brand and Corporate Identity / Corporate Identity
Business Card
Agency: Naga DDB Malaysia / Kuala Lumpur
Client: Image Circle Category: Brand and Corporate Identity / Corporate Identity
Stylis
Agency: Design Temple Pvt. Ltd / Mumbai
Client: Arjun Bhasin Category: Brand and Corporate Identity / Corporate Identity
Health Dept.
Agency: Duffy London / London
Client: Pete Williams Category: Brand and Corporate Identity / Corporate Identity
Unity
Agency: Duffy London / London
Client: Unity Category: Brand and Corporate Identity / Corporate Identity
Flavour
Agency: Flavour / Toronto
Client: Flavour Category: Brand and Corporate Identity / Corporate Identity
Divorce Lawyer
Agency: freelancer / Bangalore
Client: R.Thean Moli Category: Brand and Corporate Identity / Corporate Identity
stationery
Agency: graham clifford design / new york
Client: working class Category: Brand and Corporate Identity / Corporate Identity
Frank Dat Pack
Agency: Mother Advertising Ltd / London
Client: The Home Office Category: Brand and Corporate Identity / Corporate Identity
Times Square Alliance Identity
Agency: Ogilvy & Mather/The Brand Integration Group / New York
Client: Times Square Alliance Category: Brand and Corporate Identity / Corporate Identity
o+co identity
Agency: olson + company / Minneapolis
Client: olson and company advertising Category: Brand and Corporate Identity / Corporate Identity
Creative Painted Environments
Agency: Publicis Toronto / Toronto
Client: Creative Painted Environments Category: Brand and Corporate Identity / Corporate Identity
Childhood
Agency: RMG David / New Delhi
Client: RMG David Category: Brand and Corporate Identity / Corporate Identity
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Designåret 2005, SVID/Svensk Form
Title:
More Design
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
04070D
Award:
2004 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
National Poetry Slam
Title:
National Poetry Slam Identity
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
04083D
Award:
2004 Design Merit Award
Agency:
Highwood Communications / Calgary
Client:
Braille It
Title:
Fingerprint
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
04084D
Award:
2004 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DfT (Department for Transport)
Title:
Cocaine Wrap
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04186D
Award:
2004 Design Merit Award
Agency:
Network BBDO / Johannesburg
Client:
Chabad House
Title:
Miracle Drive
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04187D
Award:
2004 Design Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Saatchi & Saatchi
Title:
Cardboard Sofa
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04188D
Award:
2004 Design Merit Award
Agency:
Highwood Communications / Calgary
Client:
Husky Energy
Title:
Tongue
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
04133D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather / Culver City
Client:
Motorola
Title:
CeBIT 2003
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
04134D
Award:
2004 Design Merit Award
Agency:
DPZ / São Paulo
Client:
Francesc Petit
Title:
Brand
Category:
Publication Design / Book Jacket Design
Annual ID:
04136D
Award:
2004 Design Merit Award
Agency:
Getty Images / London
Client:
Getty Images Creative Studio
Title:
Memento
Category:
Publication Design / Book Jacket Design
Annual ID:
04137D
Award:
2004 Design Merit Award
Agency:
John A. LaMacchia / Kew Gardens
Client:
John A. LaMacchia
Title:
X-MAS TREES
Category:
Publication Design / Book Jacket Design
Annual ID:
04138D
Award:
2004 Design Merit Award
Agency:
Leo Burnett / McMahons Point
Client:
Young Guns International Advertising Award
Title:
Young Guns Annual
Category:
Publication Design / Book Jacket Design
Annual ID:
04139D
Award:
2004 Design Merit Award
Agency:
Volume Design, Inc. / San Francisco
Client:
University of California Press
Title:
Safe Food Book Jacket
Category:
Publication Design / Book Jacket Design
Annual ID:
04140D
Award:
2004 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Bates not just films
Title:
3fm Alarm Clock
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04174D
Award:
2004 Design Merit Award
Agency:
Lobo / São Paulo
Client:
MTV
Title:
VMA's Best R&B
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04175D
Award:
2004 Design Merit Award
Agency:
Motion Theory / Venice
Client:
Fox Sports
Title:
Fox Sports NFL "Shockey"
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04176D
Award:
2004 Design Merit Award
Agency:
MTV Networks / New York
Client:
mtvU
Title:
mtvU: Rock "N" Roll
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04177D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather / Culver City
Client:
Mattel
Title:
Barbie Archetypal Motion Tool Kit
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04178D
Award:
2004 Design Merit Award
Agency:
Freelancer / Shanghai
Client:
China Children.net.cn
Title:
Scissors, Crayon, Pencil
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
04184D
Award:
2004 Design Merit Award
Agency:
Margeotes Fertitta + Partners / New York
Client:
American Foundation for Suicide Prevention
Title:
Suicide Prevention/Cancer, Suicide Prevention/Tumor, Suicide Prevention/Aids
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
04185D
Award:
2004 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cargill
Title:
Manure, Great Lengths, Horseshoes
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04119D
Award:
2004 Design Merit Award
Agency:
GSD&M / Austin
Client:
Vespaio
Title:
Vino, Handmade Pasta, Ristorante Italiano
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04120D
Award:
2004 Design Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Audi of America, Inc.
Title:
Bridge, Hay, Rowers
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04121D
Award:
2004 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Goertz + Krass Optik GmbH
Title:
quote;KRASS-eyewear-campaignquote;-Cup, quote;KRASS-eyewear-campaignquote;-Door, quote;KRASS-eyewear-campaignquote;-Pear, quote;KRASS-eyewear-campaignquote;-Canister, quote;KRASS-eyewear-campaignquote;-Pot
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04122D
Award:
2004 Design Merit Award
Agency:
archer>malmo / Memphis
Client:
Furniture Medic
Title:
Gash, Scratch, Stain
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04169D
Award:
2004 Design Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Donato Hair Salon
Title:
Lie, Toilet, Valentine
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04170D
Award:
2004 Design Merit Award
Agency:
Wunderman / Irvine
Client:
Jaguar North America
Title:
Wave I, Wave II, Wave III, Wave IV
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04173D
Award:
2004 Design Merit Award
Agency:
Saatchi & Saatchi / Cape Town
Client:
Osram
Title:
'Iris' 40w, 'Iris' 60w, 'Iris' 100w
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04091D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Converse
Title:
Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04092D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Gerber Blades
Title:
Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04093D
Award:
2004 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Fox's Confectionery
Title:
Orange, Raisin, Minty, Toffee
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04094D
Award:
2004 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Liz Earle Cosmetics
Title:
Harmony, Bliss, Comfort
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04095D
Award:
2004 Design Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Audi of America, Inc.
Title:
Hay
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04114D
Award:
2004 Design Merit Award
Agency:
Philipp und Keuntje GmbH / Hamburg
Client:
Audi AG Ingolstadt
Title:
Audi Quattro Calendar
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04115D
Award:
2004 Design Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Coco de Mer
Title:
Crucifix
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04116D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Converse
Title:
Converse Dr. J POS
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04117D
Award:
2004 Design Merit Award
Agency:
weigertpirouzwolf / Hamburg
Client:
Endless Pain Tattoo&Piercing Studio
Title:
Any Tattoo You Can Imagine
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04118D
Award:
2004 Design Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Blackhawk Plastic Surgery
Title:
Cards
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04062D
Award:
2004 Design Merit Award
Agency:
Naga DDB Malaysia / Kuala Lumpur
Client:
Image Circle
Title:
Business Card
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04063D
Award:
2004 Design Merit Award
Agency:
Design Temple Pvt. Ltd / Mumbai
Client:
Arjun Bhasin
Title:
Stylis
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04064D
Award:
2004 Design Merit Award
Agency:
Duffy London / London
Client:
Pete Williams
Title:
Health Dept.
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04065D
Award:
2004 Design Merit Award
Agency:
Duffy London / London
Client:
Unity
Title:
Unity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04066D
Award:
2004 Design Merit Award
Agency:
Flavour / Toronto
Client:
Flavour
Title:
Flavour
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04067D
Award:
2004 Design Merit Award
Agency:
freelancer / Bangalore
Client:
R.Thean Moli
Title:
Divorce Lawyer
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04068D
Award:
2004 Design Merit Award
Agency:
graham clifford design / new york
Client:
working class
Title:
stationery
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04069D
Award:
2004 Design Merit Award
Agency:
Mother Advertising Ltd / London
Client:
The Home Office
Title:
Frank Dat Pack
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04071D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather/The Brand Integration Group / New York
Client:
Times Square Alliance
Title:
Times Square Alliance Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04072D
Award:
2004 Design Merit Award
Agency:
olson + company / Minneapolis
Client:
olson and company advertising
Title:
o+co identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04073D
Award:
2004 Design Merit Award
Agency:
Publicis Toronto / Toronto
Client:
Creative Painted Environments
Title:
Creative Painted Environments
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04074D
Award:
2004 Design Merit Award
Agency:
RMG David / New Delhi
Client:
RMG David
Title:
Childhood
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04075D
