The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Tongue
Agency: Highwood Communications / Calgary
Client: Husky Energy Category: Environmental Design / Environmental Design: Signage


CeBIT 2003
Agency: Ogilvy & Mather / Culver City
Client: Motorola Category: Environmental Design / Environmental Design: Signage


El centro
Agency: bl?k design / Mexico DF
Client: El centro Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Paul Davis
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Noah Woods
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Eddie Guy
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Greg Clarke
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Jason Holley
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Johnny Hannah
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Japanese sake Gokyo-Cherry blossom-
Agency: Freelancer / TOKYO
Client: SAKAI SAKE BREWING CO,.Ltd Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Poster for the Year of Monkey
Agency: Grey Wba HK Limited / Hong Kong
Client: Grey Wba HK Limited Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Dot Poster
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Nothing But Passion-Pope Lollipop
Agency: J. Walter Thompson / Hong Kong
Client: 4As Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


ADULTS
Agency: Ogilvy & Mather Budapest / Budapest
Client: London Studio Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


More Design
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Designåret 2005, SVID/Svensk Form Category: Brand and Corporate Identity Design / Logo/Trademark


National Poetry Slam Identity
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: National Poetry Slam Category: Brand and Corporate Identity Design / Logo/Trademark


Fingerprint
Agency: Highwood Communications / Calgary
Client: Braille It Category: Brand and Corporate Identity Design / Logo/Trademark


Hay
Agency: McKinney + Silver / Raleigh
Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Single


Audi Quattro Calendar
Agency: Philipp und Keuntje GmbH / Hamburg
Client: Audi AG Ingolstadt Category: Collateral Design / Point-of-Purchase and In-Store: Single


Crucifix
Agency: Saatchi & Saatchi / London
Client: Coco de Mer Category: Collateral Design / Point-of-Purchase and In-Store: Single


Converse Dr. J POS
Agency: Sandstrom Design / Portland
Client: Converse Category: Collateral Design / Point-of-Purchase and In-Store: Single


Any Tattoo You Can Imagine
Agency: weigertpirouzwolf / Hamburg
Client: Endless Pain Tattoo&Piercing Studio Category: Collateral Design / Point-of-Purchase and In-Store: Single


Hype, Grass Stains, Rope Tricks, Human Cannonball
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign


Grand Opening Newspaper Ad, Grand Opening Invitations, Site Guide
Agency: Little & Company / Minneapolis
Client: Minnesota Historical Society Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign


quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses
Agency: Scholz & Friends / Berlin
Client: extratapete GbR Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor


Gash, Scratch, Stain
Agency: archer>malmo / Memphis
Client: Furniture Medic Category: Direct Mail / Direct Mail: Campaign


Lie, Toilet, Valentine
Agency: Downtown Partners DDB / Toronto
Client: Donato Hair Salon Category: Direct Mail / Direct Mail: Campaign


Wave I, Wave II, Wave III, Wave IV
Agency: Wunderman / Irvine
Client: Jaguar North America Category: Direct Mail / Direct Mail: Campaign


Faces
Agency: Abbott Mead Vickers BBDO / London
Client: Type Museum Category: Direct Mail / Direct Mail: Single


Feng Shui
Agency: BBDO Singapore Pte Ltd / Singapore
Client: BBDO Singapore Pte Ltd Category: Direct Mail / Direct Mail: Single


Surfacing
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Formica Category: Direct Mail / Direct Mail: Single


Merry Chrithmath
Agency: DDB International / Petaling Jaya
Client: Yoong Dental Surgery Category: Direct Mail / Direct Mail: Single


Does a radio spot always have to be played on the radio? (record player)
Agency: Demner, Merlicek & Bergmann / Vienna
Client: Media1, Mediaplanning and Buying Category: Direct Mail / Direct Mail: Single


10 Ways
Agency: Dialogue / Dublin 2
Client: Custodian Print Consultancy Category: Direct Mail / Direct Mail: Single


BT Home Computing - Tax Break
Agency: Duffy London / London
Client: BT/Sputnik Communications Category: Direct Mail / Direct Mail: Single


Eyes in a glass
Agency: FCB Wilkens / Hamburg
Client: Olympus Europa-GmbH Category: Direct Mail / Direct Mail: Single


Museum Store Catalog
Agency: FCB/San Francisco / San Francisco
Client: San Francisco Museum of Modern Art (SFMOMA) Category: Direct Mail / Direct Mail: Single


Small Photos
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single


Lia Announcement
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Cathy and Joe Category: Direct Mail / Direct Mail: Single


Resist Zine
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society Category: Direct Mail / Direct Mail: Single


Levi's? Christmas Card
Agency: King James RSVP / Cape Town
Client: Levi Strauss SA Category: Direct Mail / Direct Mail: Single


The Bar Bill
Agency: Like A River / Manchester
Client: Crossley Lomas Chartered Accountants Category: Direct Mail / Direct Mail: Single


Recycling/Starting Over
Agency: Lowe / New York
Client: The Art Directors Club Category: Direct Mail / Direct Mail: Single


Wallpaper
Agency: M&C Saatchi / Melbourne
Client: ANZ Bank Category: Direct Mail / Direct Mail: Single


Christmas Bag
Agency: M&C Saatchi / Singapore
Client: M&C Saatchi Singapore Category: Direct Mail / Direct Mail: Single


Noggin / The N Wrapping Paper
Agency: MTV Networks / New York
Client: Noggin / The N Category: Direct Mail / Direct Mail: Single


Guinness Lion Dance Manual
Agency: OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client: Guinness Anchor Marketing Sdn Bhd Category: Direct Mail / Direct Mail: Single


Glen McClure Photography Mailer
Agency: Platt Hollow Road / Virginia Beach
Client: Glen McClure Photography Category: Direct Mail / Direct Mail: Single


Good Deeds Bag
Agency: @radical.media / New York
Client: @radical.media Category: Direct Mail / Direct Mail: Single


Award:
2004 Design Merit Award
Agency:
Highwood Communications / Calgary
Client:
Husky Energy
Title:
Tongue
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
04133D

Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather / Culver City
Client:
Motorola
Title:
CeBIT 2003
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
04134D

Award:
2004 Design Merit Award
Agency:
bl?k design / Mexico DF
Client:
El centro
Title:
El centro
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04096D

Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Paul Davis
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04097D

Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Noah Woods
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04098D

Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Eddie Guy
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04099D

Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Greg Clarke
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04100D

Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Jason Holley
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04101D

Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Johnny Hannah
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04102D

Award:
2004 Design Merit Award
Agency:
Freelancer / TOKYO
Client:
SAKAI SAKE BREWING CO,.Ltd
Title:
Japanese sake Gokyo-Cherry blossom-
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04103D

Award:
2004 Design Merit Award
Agency:
Grey Wba HK Limited / Hong Kong
Client:
Grey Wba HK Limited
Title:
Poster for the Year of Monkey
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04104D

Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Dot Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04105D

Award:
2004 Design Merit Award
Agency:
J. Walter Thompson / Hong Kong
Client:
4As
Title:
Nothing But Passion-Pope Lollipop
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04106D

Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather Budapest / Budapest
Client:
London Studio
Title:
ADULTS
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04107D

Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Designåret 2005, SVID/Svensk Form
Title:
More Design
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
04070D

Award:
2004 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
National Poetry Slam
Title:
National Poetry Slam Identity
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
04083D

Award:
2004 Design Merit Award
Agency:
Highwood Communications / Calgary
Client:
Braille It
Title:
Fingerprint
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
04084D

Award:
2004 Design Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Audi of America, Inc.
Title:
Hay
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04114D

Award:
2004 Design Merit Award
Agency:
Philipp und Keuntje GmbH / Hamburg
Client:
Audi AG Ingolstadt
Title:
Audi Quattro Calendar
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04115D

Award:
2004 Design Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Coco de Mer
Title:
Crucifix
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04116D

Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Converse
Title:
Converse Dr. J POS
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04117D

Award:
2004 Design Merit Award
Agency:
weigertpirouzwolf / Hamburg
Client:
Endless Pain Tattoo&Piercing Studio
Title:
Any Tattoo You Can Imagine
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04118D

Award:
2004 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Hype, Grass Stains, Rope Tricks, Human Cannonball
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
04189D

Award:
2004 Design Merit Award
Agency:
Little & Company / Minneapolis
Client:
Minnesota Historical Society
Title:
Grand Opening Newspaper Ad, Grand Opening Invitations, Site Guide
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
04190D

Award:
2004 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
extratapete GbR
Title:
quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
04135D

Award:
2004 Design Merit Award
Agency:
archer>malmo / Memphis
Client:
Furniture Medic
Title:
Gash, Scratch, Stain
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04169D

Award:
2004 Design Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Donato Hair Salon
Title:
Lie, Toilet, Valentine
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04170D

Award:
2004 Design Merit Award
Agency:
Wunderman / Irvine
Client:
Jaguar North America
Title:
Wave I, Wave II, Wave III, Wave IV
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04173D

Award:
2004 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Type Museum
Title:
Faces
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04142D

Award:
2004 Design Merit Award
Agency:
BBDO Singapore Pte Ltd / Singapore
Client:
BBDO Singapore Pte Ltd
Title:
Feng Shui
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04143D

Award:
2004 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Formica
Title:
Surfacing
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04144D

Award:
2004 Design Merit Award
Agency:
DDB International / Petaling Jaya
Client:
Yoong Dental Surgery
Title:
Merry Chrithmath
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04145D

Award:
2004 Design Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna
Client:
Media1, Mediaplanning and Buying
Title:
Does a radio spot always have to be played on the radio? (record player)
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04146D

Award:
2004 Design Merit Award
Agency:
Dialogue / Dublin 2
Client:
Custodian Print Consultancy
Title:
10 Ways
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04147D

Award:
2004 Design Merit Award
Agency:
Duffy London / London
Client:
BT/Sputnik Communications
Title:
BT Home Computing - Tax Break
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04148D

Award:
2004 Design Merit Award
Agency:
FCB Wilkens / Hamburg
Client:
Olympus Europa-GmbH
Title:
Eyes in a glass
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04149D

Award:
2004 Design Merit Award
Agency:
FCB/San Francisco / San Francisco
Client:
San Francisco Museum of Modern Art (SFMOMA)
Title:
Museum Store Catalog
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04150D

Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Small Photos
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04151D

Award:
2004 Design Merit Award
Agency:
Host / Sydney
Client:
HOST
Title:
A few kind words
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04152D

Award:
2004 Design Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Cathy and Joe
Title:
Lia Announcement
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04153D

Award:
2004 Design Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
American Cancer Society
Title:
Resist Zine
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04154D

Award:
2004 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
Levi Strauss SA
Title:
Levi's? Christmas Card
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04156D

Award:
2004 Design Merit Award
Agency:
Like A River / Manchester
Client:
Crossley Lomas Chartered Accountants
Title:
The Bar Bill
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04157D

Award:
2004 Design Merit Award
Agency:
Lowe / New York
Client:
The Art Directors Club
Title:
Recycling/Starting Over
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04158D

Award:
2004 Design Merit Award
Agency:
M&C Saatchi / Melbourne
Client:
ANZ Bank
Title:
Wallpaper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04159D

Award:
2004 Design Merit Award
Agency:
M&C Saatchi / Singapore
Client:
M&C Saatchi Singapore
Title:
Christmas Bag
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04160D

Award:
2004 Design Merit Award
Agency:
MTV Networks / New York
Client:
Noggin / The N
Title:
Noggin / The N Wrapping Paper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04161D

Award:
2004 Design Merit Award
Agency:
OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client:
Guinness Anchor Marketing Sdn Bhd
Title:
Guinness Lion Dance Manual
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04162D

Award:
2004 Design Merit Award
Agency:
Platt Hollow Road / Virginia Beach
Client:
Glen McClure Photography
Title:
Glen McClure Photography Mailer
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04163D
