The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
X-MAS TREES
Agency: John A. LaMacchia / Kew Gardens
Client: John A. LaMacchia Category: Publication Design / Book Jacket Design
Young Guns Annual
Agency: Leo Burnett / McMahons Point
Client: Young Guns International Advertising Award Category: Publication Design / Book Jacket Design
Safe Food Book Jacket
Agency: Volume Design, Inc. / San Francisco
Client: University of California Press Category: Publication Design / Book Jacket Design
Gash, Scratch, Stain
Agency: archer>malmo / Memphis
Client: Furniture Medic Category: Direct Mail / Direct Mail: Campaign
Lie, Toilet, Valentine
Agency: Downtown Partners DDB / Toronto
Client: Donato Hair Salon Category: Direct Mail / Direct Mail: Campaign
Wave I, Wave II, Wave III, Wave IV
Agency: Wunderman / Irvine
Client: Jaguar North America Category: Direct Mail / Direct Mail: Campaign
Classic Festivita & Classic Gran dia
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arvid Nordquist Category: Package Design / Commercial Product Packaging
Stanley Packaging
Agency: Hornall Anderson Design Works, Inc. / Seattle
Client: PMI Category: Package Design / Commercial Product Packaging
Fashion Drink
Agency: Loducca Publicidade Ltda / São Paulo
Client: The Coca-Cola Company Category: Package Design / Commercial Product Packaging
Musical Bottle
Agency: Saatch & Saatch Singapore / Singapore
Client: Brewerkz Category: Package Design / Commercial Product Packaging
Talking Heads, Once in a Lifetime
Agency: sagmeister inc. / new york
Client: Rhino Category: Package Design / Commercial Product Packaging
Lilt
Agency: Turner Duckworth / San Francisco
Client: Coca-Cola Great Britian Category: Package Design / Commercial Product Packaging
quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses
Agency: Scholz & Friends / Berlin
Client: extratapete GbR Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Hype, Grass Stains, Rope Tricks, Human Cannonball
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Grand Opening Newspaper Ad, Grand Opening Invitations, Site Guide
Agency: Little & Company / Minneapolis
Client: Minnesota Historical Society Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
PERCENTAGE OF LIFE book
Agency: HAKUHODO Inc. + HAKUHODO DESIGN Inc. / MINATO-KU
Client: GG Category: Collateral Design / Self-Promotion - Single Only
We're Moving
Agency: 10AM Communications Pte. Ltd. / Singapore
Client: 10AM Communications Pte Ltd Category: Collateral Design / Self-Promotion - Single Only
bransch #2
Agency: bransch inc. / new york
Client: bransch Category: Collateral Design / Self-Promotion - Single Only
Hello. We are Cole & Weber
Agency: Cole & Weber/Red Cell / Seattle
Client: Cole & Weber/Red Cell Category: Collateral Design / Self-Promotion - Single Only
Hello. This is our poster.
Agency: Cole & Weber/Red Cell / Seattle
Client: Cole & Weber/Red Cell Category: Collateral Design / Self-Promotion - Single Only
Xmas Party Invite/Stickers
Agency: davidandgoliath / Los Angeles
Client: davidandgoliath Category: Collateral Design / Self-Promotion - Single Only
Truly Chinese
Agency: Naga DDB Malaysia / Kuala Lumpur
Client: Naga DDB Malaysia Category: Collateral Design / Self-Promotion - Single Only
ANAYI/Spring Summer 2003
Agency: dentsu inc. / TOKYO
Client: Far East Company Category: Collateral Design / Self-Promotion - Single Only
Yang Tan Self Promotion
Agency: Duffy Singapore Pte Ltd / Singapore
Client: Yang Tan Category: Collateral Design / Self-Promotion - Single Only
Do-It-Yourself Network "Upfront" Kit
Agency: Tricycle / Chattanooga
Client: Scripps Networks Category: Collateral Design / Self-Promotion - Single Only
Nike Basketball Book 3 (Tabuse+Nike Basketball)
Agency: Wieden+Kennedy / Minato-ku
Client: Nike Category: Collateral Design / Self-Promotion - Single Only
Faces
Agency: Abbott Mead Vickers BBDO / London
Client: Type Museum Category: Direct Mail / Direct Mail: Single
Feng Shui
Agency: BBDO / Singapore
Client: BBDO Singapore Pte Ltd Category: Direct Mail / Direct Mail: Single
Surfacing
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Formica Category: Direct Mail / Direct Mail: Single
Merry Chrithmath
Agency: DDB International / Petaling Jaya
Client: Yoong Dental Surgery Category: Direct Mail / Direct Mail: Single
Does a radio spot always have to be played on the radio? (record player)
Agency: Demner, Merlicek & Bergmann / Vienna
Client: Media1, Mediaplanning and Buying Category: Direct Mail / Direct Mail: Single
10 Ways
Agency: Dialogue / Dublin 2
Client: Custodian Print Consultancy Category: Direct Mail / Direct Mail: Single
BT Home Computing - Tax Break
Agency: Duffy London / London
Client: BT/Sputnik Communications Category: Direct Mail / Direct Mail: Single
Eyes in a glass
Agency: FCB Wilkens / Hamburg
Client: Olympus Europa-GmbH Category: Direct Mail / Direct Mail: Single
Museum Store Catalog
Agency: FCB/San Francisco / San Francisco
Client: San Francisco Museum of Modern Art (SFMOMA) Category: Direct Mail / Direct Mail: Single
Small Photos
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Lia Announcement
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Cathy and Joe Category: Direct Mail / Direct Mail: Single
Resist Zine
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society Category: Direct Mail / Direct Mail: Single
Levi's? Christmas Card
Agency: King James RSVP / Cape Town
Client: Levi Strauss SA Category: Direct Mail / Direct Mail: Single
The Bar Bill
Agency: Like A River / Manchester
Client: Crossley Lomas Chartered Accountants Category: Direct Mail / Direct Mail: Single
Recycling/Starting Over
Agency: Lowe / New York
Client: The Art Directors Club Category: Direct Mail / Direct Mail: Single
Wallpaper
Agency: M&C Saatchi / Melbourne
Client: ANZ Bank Category: Direct Mail / Direct Mail: Single
Christmas Bag
Agency: M&C Saatchi / Singapore
Client: M&C Saatchi Singapore Category: Direct Mail / Direct Mail: Single
Noggin / The N Wrapping Paper
Agency: MTV Networks / New York
Client: Noggin / The N Category: Direct Mail / Direct Mail: Single
Guinness Lion Dance Manual
Agency: OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client: Guinness Anchor Marketing Sdn Bhd Category: Direct Mail / Direct Mail: Single
Glen McClure Photography Mailer
Agency: Platt Hollow Road / Virginia Beach
Client: Glen McClure Photography Category: Direct Mail / Direct Mail: Single
Good Deeds Bag
Agency: @radical.media / New York
Client: @radical.media Category: Direct Mail / Direct Mail: Single
Blueprint
Agency: Saatch & Saatch Singapore / Singapore
Client: Republic of Singapore Navy Category: Direct Mail / Direct Mail: Single
Trousers-Mailing"
Agency: Scholz & Friends / Berlin
Client: German Initiative To Ban Landmines Category: Direct Mail / Direct Mail: Single
Award:
2004 Design Merit Award
Agency:
John A. LaMacchia / Kew Gardens
Client:
John A. LaMacchia
Title:
X-MAS TREES
Category:
Publication Design / Book Jacket Design
Annual ID:
04138D
Award:
2004 Design Merit Award
Agency:
Leo Burnett / McMahons Point
Client:
Young Guns International Advertising Award
Title:
Young Guns Annual
Category:
Publication Design / Book Jacket Design
Annual ID:
04139D
Award:
2004 Design Merit Award
Agency:
Volume Design, Inc. / San Francisco
Client:
University of California Press
Title:
Safe Food Book Jacket
Category:
Publication Design / Book Jacket Design
Annual ID:
04140D
Award:
2004 Design Merit Award
Agency:
archer>malmo / Memphis
Client:
Furniture Medic
Title:
Gash, Scratch, Stain
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04169D
Award:
2004 Design Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Donato Hair Salon
Title:
Lie, Toilet, Valentine
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04170D
Award:
2004 Design Merit Award
Agency:
Wunderman / Irvine
Client:
Jaguar North America
Title:
Wave I, Wave II, Wave III, Wave IV
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04173D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arvid Nordquist
Title:
Classic Festivita & Classic Gran dia
Category:
Package Design / Commercial Product Packaging
Annual ID:
04085D
Award:
2004 Design Merit Award
Agency:
Hornall Anderson Design Works, Inc. / Seattle
Client:
PMI
Title:
Stanley Packaging
Category:
Package Design / Commercial Product Packaging
Annual ID:
04086D
Award:
2004 Design Merit Award
Agency:
Loducca Publicidade Ltda / São Paulo
Client:
The Coca-Cola Company
Title:
Fashion Drink
Category:
Package Design / Commercial Product Packaging
Annual ID:
04087D
Award:
2004 Design Merit Award
Agency:
Saatch & Saatch Singapore / Singapore
Client:
Brewerkz
Title:
Musical Bottle
Category:
Package Design / Commercial Product Packaging
Annual ID:
04088D
Award:
2004 Design Merit Award
Agency:
sagmeister inc. / new york
Client:
Rhino
Title:
Talking Heads, Once in a Lifetime
Category:
Package Design / Commercial Product Packaging
Annual ID:
04089D
Award:
2004 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Coca-Cola Great Britian
Title:
Lilt
Category:
Package Design / Commercial Product Packaging
Annual ID:
04090D
Award:
2004 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
extratapete GbR
Title:
quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
04135D
Award:
2004 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Hype, Grass Stains, Rope Tricks, Human Cannonball
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
04189D
Award:
2004 Design Merit Award
Agency:
Little & Company / Minneapolis
Client:
Minnesota Historical Society
Title:
Grand Opening Newspaper Ad, Grand Opening Invitations, Site Guide
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
04190D
Award:
2004 Design Merit Award
Agency:
HAKUHODO Inc. + HAKUHODO DESIGN Inc. / MINATO-KU
Client:
GG
Title:
PERCENTAGE OF LIFE book
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04054D
Award:
2004 Design Merit Award
Agency:
10AM Communications Pte. Ltd. / Singapore
Client:
10AM Communications Pte Ltd
Title:
We're Moving
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04123D
Award:
2004 Design Merit Award
Agency:
bransch inc. / new york
Client:
bransch
Title:
bransch #2
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04124D
Award:
2004 Design Merit Award
Agency:
Cole & Weber/Red Cell / Seattle
Client:
Cole & Weber/Red Cell
Title:
Hello. We are Cole & Weber
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04125D
Award:
2004 Design Merit Award
Agency:
Cole & Weber/Red Cell / Seattle
Client:
Cole & Weber/Red Cell
Title:
Hello. This is our poster.
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04126D
Award:
2004 Design Merit Award
Agency:
davidandgoliath / Los Angeles
Client:
davidandgoliath
Title:
Xmas Party Invite/Stickers
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04127D
Award:
2004 Design Merit Award
Agency:
Naga DDB Malaysia / Kuala Lumpur
Client:
Naga DDB Malaysia
Title:
Truly Chinese
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04128D
Award:
2004 Design Merit Award
Agency:
dentsu inc. / TOKYO
Client:
Far East Company
Title:
ANAYI/Spring Summer 2003
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04129D
Award:
2004 Design Merit Award
Agency:
Duffy Singapore Pte Ltd / Singapore
Client:
Yang Tan
Title:
Yang Tan Self Promotion
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04130D
Award:
2004 Design Merit Award
Agency:
Tricycle / Chattanooga
Client:
Scripps Networks
Title:
Do-It-Yourself Network "Upfront" Kit
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04131D
Award:
2004 Design Merit Award
Agency:
Wieden+Kennedy / Minato-ku
Client:
Nike
Title:
Nike Basketball Book 3 (Tabuse+Nike Basketball)
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04132D
Award:
2004 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Type Museum
Title:
Faces
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04142D
Award:
2004 Design Merit Award
Agency:
BBDO / Singapore
Client:
BBDO Singapore Pte Ltd
Title:
Feng Shui
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04143D
Award:
2004 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Formica
Title:
Surfacing
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04144D
Award:
2004 Design Merit Award
Agency:
DDB International / Petaling Jaya
Client:
Yoong Dental Surgery
Title:
Merry Chrithmath
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04145D
Award:
2004 Design Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna
Client:
Media1, Mediaplanning and Buying
Title:
Does a radio spot always have to be played on the radio? (record player)
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04146D
Award:
2004 Design Merit Award
Agency:
Dialogue / Dublin 2
Client:
Custodian Print Consultancy
Title:
10 Ways
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04147D
Award:
2004 Design Merit Award
Agency:
Duffy London / London
Client:
BT/Sputnik Communications
Title:
BT Home Computing - Tax Break
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04148D
Award:
2004 Design Merit Award
Agency:
FCB Wilkens / Hamburg
Client:
Olympus Europa-GmbH
Title:
Eyes in a glass
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04149D
Award:
2004 Design Merit Award
Agency:
FCB/San Francisco / San Francisco
Client:
San Francisco Museum of Modern Art (SFMOMA)
Title:
Museum Store Catalog
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04150D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Small Photos
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04151D
Award:
2004 Design Merit Award
Agency:
Host / Sydney
Client:
HOST
Title:
A few kind words
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04152D
Award:
2004 Design Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Cathy and Joe
Title:
Lia Announcement
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04153D
Award:
2004 Design Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
American Cancer Society
Title:
Resist Zine
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04154D
Award:
2004 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
Levi Strauss SA
Title:
Levi's? Christmas Card
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04156D
Award:
2004 Design Merit Award
Agency:
Like A River / Manchester
Client:
Crossley Lomas Chartered Accountants
Title:
The Bar Bill
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04157D
Award:
2004 Design Merit Award
Agency:
Lowe / New York
Client:
The Art Directors Club
Title:
Recycling/Starting Over
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04158D
Award:
2004 Design Merit Award
Agency:
M&C Saatchi / Melbourne
Client:
ANZ Bank
Title:
Wallpaper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04159D
Award:
2004 Design Merit Award
Agency:
M&C Saatchi / Singapore
Client:
M&C Saatchi Singapore
Title:
Christmas Bag
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04160D
Award:
2004 Design Merit Award
Agency:
MTV Networks / New York
Client:
Noggin / The N
Title:
Noggin / The N Wrapping Paper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04161D
Award:
2004 Design Merit Award
Agency:
OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client:
Guinness Anchor Marketing Sdn Bhd
Title:
Guinness Lion Dance Manual
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04162D
Award:
2004 Design Merit Award
Agency:
Platt Hollow Road / Virginia Beach
Client:
Glen McClure Photography
Title:
Glen McClure Photography Mailer
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04163D
Award:
2004 Design Merit Award
Agency:
@radical.media / New York
Client:
@radical.media
Title:
Good Deeds Bag
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04164D
Award:
2004 Design Merit Award
Agency:
Saatch & Saatch Singapore / Singapore
Client:
Republic of Singapore Navy
Title:
Blueprint
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04165D
Award:
2004 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
German Initiative To Ban Landmines
Title:
Trousers-Mailing"
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04166D