The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

More Design Agency: Happy Forsman & Bodenfors / Gotenburg Client: Designåret 2005, SVID/Svensk Form Category: Brand and Corporate Identity Design / Logo/Trademark
National Poetry Slam Identity Agency: Carmichael Lynch Thorburn / Minneapolis Client: National Poetry Slam Category: Brand and Corporate Identity Design / Logo/Trademark
Fingerprint Agency: Highwood Communications / Calgary Client: Braille It Category: Brand and Corporate Identity Design / Logo/Trademark
Openings Agency: la comunidad / Miami Beach Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity
Nick robot 1, Nick robot 4, Nick robot 2, Nick robot 5, Nick robot 3 Agency: Lobo / São Paulo Client: Nickelodeon MTV Category: Broadcast Design / Broadcast Design: Network Identity
Jonah Lomu, Martin Johnson, Tana Umaga, Ritchie McCaw Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Bowl, Candleholder, Kettle Agency: Foote Cone & Belding Singapore / Singapore Client: Royal Selangor Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Chalk, Elephant, Cue Agency: IA Collaborative / Chicago Client: Brunswick Billiards Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Nothing But Passion-Dong Po Meat, Nothing But Passion-Ai Lijima, Nothing But Passion-Leslie Cheung, Nothing But Passion-Pope Lollipop, Nothing But Passion-Ma Ying Jeou Agency: J. Walter Thompson / Hong Kong Client: 4As Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Sprite Camouflage I, Sprite Camouflage II, Sprite Camouflage III Agency: Ogilvy & Mather/The Brand Integration Group / New York Client: Sprite Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Motiv 1: Everyone wants to come for 20 euro a night., Motiv 2: 20 euro a night on top or on the bottom., Motiv 3: Single room for two: 20 euro. Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Hotel St. Pauli Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
White annual report Agency: Happy Forsman & Bodenfors / Gotenburg Client: White Architects Category: Brand and Corporate Identity Design / Annual Report
Hype, Grass Stains, Rope Tricks, Human Cannonball Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Grand Opening Newspaper Ad, Grand Opening Invitations, Site Guide Agency: Little & Company / Minneapolis Client: Minnesota Historical Society Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Faces Agency: Abbott Mead Vickers BBDO / London Client: Type Museum Category: Direct Mail / Direct Mail: Single
Feng Shui Agency: BBDO Singapore Pte Ltd / Singapore Client: BBDO Singapore Pte Ltd Category: Direct Mail / Direct Mail: Single
Surfacing Agency: Carmichael Lynch Thorburn / Minneapolis Client: Formica Category: Direct Mail / Direct Mail: Single
Merry Chrithmath Agency: DDB International / Petaling Jaya Client: Yoong Dental Surgery Category: Direct Mail / Direct Mail: Single
Does a radio spot always have to be played on the radio? (record player) Agency: Demner, Merlicek & Bergmann / Vienna Client: Media1, Mediaplanning and Buying Category: Direct Mail / Direct Mail: Single
10 Ways Agency: Dialogue / Dublin 2 Client: Custodian Print Consultancy Category: Direct Mail / Direct Mail: Single
BT Home Computing - Tax Break Agency: Duffy London / London Client: BT/Sputnik Communications Category: Direct Mail / Direct Mail: Single
Eyes in a glass Agency: FCB Wilkens / Hamburg Client: Olympus Europa-GmbH Category: Direct Mail / Direct Mail: Single
Museum Store Catalog Agency: FCB/San Francisco / San Francisco Client: San Francisco Museum of Modern Art (SFMOMA) Category: Direct Mail / Direct Mail: Single
Small Photos Agency: Happy Forsman & Bodenfors / Gotenburg Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
A few kind words Agency: Host / Sydney Client: HOST Category: Direct Mail / Direct Mail: Single
Lia Announcement Agency: Huey/Paprocki Ltd. / Atlanta Client: Cathy and Joe Category: Direct Mail / Direct Mail: Single
Resist Zine Agency: Hunt Adkins / Minneapolis Client: American Cancer Society Category: Direct Mail / Direct Mail: Single
Levi's? Christmas Card Agency: King James RSVP / Cape Town Client: Levi Strauss SA Category: Direct Mail / Direct Mail: Single
The Bar Bill Agency: Like A River / Manchester Client: Crossley Lomas Chartered Accountants Category: Direct Mail / Direct Mail: Single
Recycling/Starting Over Agency: Lowe / New York Client: The Art Directors Club Category: Direct Mail / Direct Mail: Single
Wallpaper Agency: M&C Saatchi / Melbourne Client: ANZ Bank Category: Direct Mail / Direct Mail: Single
Christmas Bag Agency: M&C Saatchi / Singapore Client: M&C Saatchi Singapore Category: Direct Mail / Direct Mail: Single
Noggin / The N Wrapping Paper Agency: MTV Networks / New York Client: Noggin / The N Category: Direct Mail / Direct Mail: Single
Guinness Lion Dance Manual Agency: OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur Client: Guinness Anchor Marketing Sdn Bhd Category: Direct Mail / Direct Mail: Single
Glen McClure Photography Mailer Agency: Platt Hollow Road / Virginia Beach Client: Glen McClure Photography Category: Direct Mail / Direct Mail: Single
Good Deeds Bag Agency: @radical.media / New York Client: @radical.media Category: Direct Mail / Direct Mail: Single
Blueprint Agency: Saatch & Saatch Singapore / Singapore Client: Republic of Singapore Navy Category: Direct Mail / Direct Mail: Single
Trousers-Mailing" Agency: Scholz & Friends / Berlin Client: German Initiative To Ban Landmines Category: Direct Mail / Direct Mail: Single
Nissan Quest Prelaunch Agency: The Designory / Long Beach Client: Nissan North America Category: Direct Mail / Direct Mail: Single
XJ Leaper Book Agency: Wunderman / Irvine Client: Jaguar North America Category: Direct Mail / Direct Mail: Single
Gift Wrapping Paper Agency: Happy Forsman & Bodenfors / Gotenburg Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Do More With Less Agency: R&R Partners / Las Vegas Client: Utah Advertising Federation Category: Direct Mail / Direct Mail: Single
Hay Agency: McKinney + Silver / Raleigh Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Single
Audi Quattro Calendar Agency: Philipp und Keuntje GmbH / Hamburg Client: Audi AG Ingolstadt Category: Collateral Design / Point-of-Purchase and In-Store: Single
Crucifix Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Collateral Design / Point-of-Purchase and In-Store: Single
Converse Dr. J POS Agency: Sandstrom Design / Portland Client: Converse Category: Collateral Design / Point-of-Purchase and In-Store: Single
Any Tattoo You Can Imagine Agency: weigertpirouzwolf / Hamburg Client: Endless Pain Tattoo&Piercing Studio Category: Collateral Design / Point-of-Purchase and In-Store: Single
El centro Agency: bl?k design / Mexico DF Client: El centro Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Paul Davis Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Noah Woods Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single

2004 Design Merit Award

Happy Forsman & Bodenfors / Gotenburg

Designåret 2005, SVID/Svensk Form

More Design

Brand and Corporate Identity Design / Logo/Trademark

04070D

2004 Design Merit Award

Carmichael Lynch Thorburn / Minneapolis

National Poetry Slam

National Poetry Slam Identity

Brand and Corporate Identity Design / Logo/Trademark

04083D

2004 Design Merit Award

Highwood Communications / Calgary

Braille It

Fingerprint

Brand and Corporate Identity Design / Logo/Trademark

04084D

2004 Design Merit Award

la comunidad / Miami Beach

MTV

Openings

Broadcast Design / Broadcast Design: Network Identity

04179D

2004 Design Merit Award

Lobo / São Paulo

Nickelodeon MTV

Nick robot 1, Nick robot 4, Nick robot 2, Nick robot 5, Nick robot 3

Broadcast Design / Broadcast Design: Network Identity

04180D

2004 Design Merit Award

180 Amsterdam / Amsterdam

adidas International

Jonah Lomu, Martin Johnson, Tana Umaga, Ritchie McCaw

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04108D

2004 Design Merit Award

Foote Cone & Belding Singapore / Singapore

Royal Selangor

Bowl, Candleholder, Kettle

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04109D

2004 Design Merit Award

IA Collaborative / Chicago

Brunswick Billiards

Chalk, Elephant, Cue

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04110D

2004 Design Merit Award

J. Walter Thompson / Hong Kong

4As

Nothing But Passion-Dong Po Meat, Nothing But Passion-Ai Lijima, Nothing But Passion-Leslie Cheung, Nothing But Passion-Pope Lollipop, Nothing But Passion-Ma Ying Jeou

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04111D

2004 Design Merit Award

Ogilvy & Mather/The Brand Integration Group / New York

Sprite

Sprite Camouflage I, Sprite Camouflage II, Sprite Camouflage III

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04112D

2004 Design Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Hotel St. Pauli

Motiv 1: Everyone wants to come for 20 euro a night., Motiv 2: 20 euro a night on top or on the bottom., Motiv 3: Single room for two: 20 euro.

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04113D

2004 Design Merit Award

Happy Forsman & Bodenfors / Gotenburg

White Architects

White annual report

Brand and Corporate Identity Design / Annual Report

04047D

2004 Design Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts

Hype, Grass Stains, Rope Tricks, Human Cannonball

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign

04189D

2004 Design Merit Award

Little & Company / Minneapolis

Minnesota Historical Society

Grand Opening Newspaper Ad, Grand Opening Invitations, Site Guide

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign

04190D

2004 Design Merit Award

Abbott Mead Vickers BBDO / London

Type Museum

Faces

Direct Mail / Direct Mail: Single

04142D

2004 Design Merit Award

BBDO Singapore Pte Ltd / Singapore

BBDO Singapore Pte Ltd

Feng Shui

Direct Mail / Direct Mail: Single

04143D

2004 Design Merit Award

Carmichael Lynch Thorburn / Minneapolis

Formica

Surfacing

Direct Mail / Direct Mail: Single

04144D

2004 Design Merit Award

DDB International / Petaling Jaya

Yoong Dental Surgery

Merry Chrithmath

Direct Mail / Direct Mail: Single

04145D

2004 Design Merit Award

Demner, Merlicek & Bergmann / Vienna

Media1, Mediaplanning and Buying

Does a radio spot always have to be played on the radio? (record player)

Direct Mail / Direct Mail: Single

04146D

2004 Design Merit Award

Dialogue / Dublin 2

Custodian Print Consultancy

10 Ways

Direct Mail / Direct Mail: Single

04147D

2004 Design Merit Award

Duffy London / London

BT/Sputnik Communications

BT Home Computing - Tax Break

Direct Mail / Direct Mail: Single

04148D

2004 Design Merit Award

FCB Wilkens / Hamburg

Olympus Europa-GmbH

Eyes in a glass

Direct Mail / Direct Mail: Single

04149D

2004 Design Merit Award

FCB/San Francisco / San Francisco

San Francisco Museum of Modern Art (SFMOMA)

Museum Store Catalog

Direct Mail / Direct Mail: Single

04150D

2004 Design Merit Award

Happy Forsman & Bodenfors / Gotenburg

Arctic Paper

Small Photos

Direct Mail / Direct Mail: Single

04151D

2004 Design Merit Award

Host / Sydney

HOST

A few kind words

Direct Mail / Direct Mail: Single

04152D

2004 Design Merit Award

Huey/Paprocki Ltd. / Atlanta

Cathy and Joe

Lia Announcement

Direct Mail / Direct Mail: Single

04153D

2004 Design Merit Award

Hunt Adkins / Minneapolis

American Cancer Society

Resist Zine

Direct Mail / Direct Mail: Single

04154D

2004 Design Merit Award

King James RSVP / Cape Town

Levi Strauss SA

Levi's? Christmas Card

Direct Mail / Direct Mail: Single

04156D

2004 Design Merit Award

Like A River / Manchester

Crossley Lomas Chartered Accountants

The Bar Bill

Direct Mail / Direct Mail: Single

04157D

2004 Design Merit Award

Lowe / New York

The Art Directors Club

Recycling/Starting Over

Direct Mail / Direct Mail: Single

04158D

2004 Design Merit Award

M&C Saatchi / Melbourne

ANZ Bank

Wallpaper

Direct Mail / Direct Mail: Single

04159D

2004 Design Merit Award

M&C Saatchi / Singapore

M&C Saatchi Singapore

Christmas Bag

Direct Mail / Direct Mail: Single

04160D

2004 Design Merit Award

MTV Networks / New York

Noggin / The N

Noggin / The N Wrapping Paper

Direct Mail / Direct Mail: Single

04161D

2004 Design Merit Award

OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur

Guinness Anchor Marketing Sdn Bhd

Guinness Lion Dance Manual

Direct Mail / Direct Mail: Single

04162D

2004 Design Merit Award

Platt Hollow Road / Virginia Beach

Glen McClure Photography

Glen McClure Photography Mailer

Direct Mail / Direct Mail: Single

04163D

2004 Design Merit Award

@radical.media / New York

@radical.media

Good Deeds Bag

Direct Mail / Direct Mail: Single

04164D

2004 Design Merit Award

Saatch & Saatch Singapore / Singapore

Republic of Singapore Navy

Blueprint

Direct Mail / Direct Mail: Single

04165D

2004 Design Merit Award

Scholz & Friends / Berlin

German Initiative To Ban Landmines

Trousers-Mailing"

Direct Mail / Direct Mail: Single

04166D

2004 Design Merit Award

The Designory / Long Beach

Nissan North America

Nissan Quest Prelaunch

Direct Mail / Direct Mail: Single

04167D

2004 Design Merit Award

Wunderman / Irvine

Jaguar North America

XJ Leaper Book

Direct Mail / Direct Mail: Single

04168D

2004 Design Merit Award

Happy Forsman & Bodenfors / Gotenburg

Arctic Paper

Gift Wrapping Paper

Direct Mail / Direct Mail: Single

04171D

2004 Design Merit Award

R&R Partners / Las Vegas

Utah Advertising Federation

Do More With Less

Direct Mail / Direct Mail: Single

04172D

2004 Design Merit Award

McKinney + Silver / Raleigh

Audi of America, Inc.

Hay

Collateral Design / Point-of-Purchase and In-Store: Single

04114D

2004 Design Merit Award

Philipp und Keuntje GmbH / Hamburg

Audi AG Ingolstadt

Audi Quattro Calendar

Collateral Design / Point-of-Purchase and In-Store: Single

04115D

2004 Design Merit Award

Saatchi & Saatchi / London

Coco de Mer

Crucifix

Collateral Design / Point-of-Purchase and In-Store: Single

04116D

2004 Design Merit Award

Sandstrom Design / Portland

Converse

Converse Dr. J POS

Collateral Design / Point-of-Purchase and In-Store: Single

04117D

2004 Design Merit Award

weigertpirouzwolf / Hamburg

Endless Pain Tattoo&Piercing Studio

Any Tattoo You Can Imagine

Collateral Design / Point-of-Purchase and In-Store: Single

04118D

2004 Design Merit Award

bl?k design / Mexico DF

El centro

El centro

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04096D

2004 Design Merit Award

Campbell Doyle Dye / London

Merrydown

Paul Davis

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04097D

2004 Design Merit Award

Campbell Doyle Dye / London

Merrydown

Noah Woods

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04098D

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