The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
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- Agency Rankings
- Independent Agency
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- Brand
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Award
Agency
Client
Title
Category
Annual ID
Sprite Camouflage I, Sprite Camouflage II, Sprite Camouflage III
Agency: Ogilvy & Mather/The Brand Integration Group / New York
Client: Sprite Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Motiv 1: Everyone wants to come for 20 euro a night., Motiv 2: 20 euro a night on top or on the bottom., Motiv 3: Single room for two: 20 euro.
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Hotel St. Pauli Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Classic Festivita & Classic Gran dia
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arvid Nordquist Category: Package Design / Commercial Product Packaging
Stanley Packaging
Agency: Hornall Anderson Design Works, Inc. / Seattle
Client: PMI Category: Package Design / Commercial Product Packaging
Fashion Drink
Agency: Loducca Publicidade Ltda / São Paulo
Client: The Coca-Cola Company Category: Package Design / Commercial Product Packaging
Musical Bottle
Agency: Saatch & Saatch Singapore / Singapore
Client: Brewerkz Category: Package Design / Commercial Product Packaging
Talking Heads, Once in a Lifetime
Agency: sagmeister inc. / new york
Client: Rhino Category: Package Design / Commercial Product Packaging
Lilt
Agency: Turner Duckworth / San Francisco
Client: Coca-Cola Great Britian Category: Package Design / Commercial Product Packaging
Manure, Great Lengths, Horseshoes
Agency: Carmichael Lynch / Minneapolis
Client: Cargill Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Vino, Handmade Pasta, Ristorante Italiano
Agency: GSD&M / Austin
Client: Vespaio Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Bridge, Hay, Rowers
Agency: McKinney + Silver / Raleigh
Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
quote;KRASS-eyewear-campaignquote;-Cup, quote;KRASS-eyewear-campaignquote;-Door, quote;KRASS-eyewear-campaignquote;-Pear, quote;KRASS-eyewear-campaignquote;-Canister, quote;KRASS-eyewear-campaignquote;-Pot
Agency: Scholz & Friends / Berlin
Client: Goertz + Krass Optik GmbH Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
3fm Alarm Clock
Agency: Lobo / São Paulo
Client: Bates not just films Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
VMA's Best R&B
Agency: Lobo / São Paulo
Client: MTV Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Fox Sports NFL "Shockey"
Agency: Motion Theory / Venice
Client: Fox Sports Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
mtvU: Rock "N" Roll
Agency: MTV Networks / New York
Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Barbie Archetypal Motion Tool Kit
Agency: Ogilvy & Mather / Culver City
Client: Mattel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Faces
Agency: Abbott Mead Vickers BBDO / London
Client: Type Museum Category: Direct Mail / Direct Mail: Single
Feng Shui
Agency: BBDO / Singapore
Client: BBDO Singapore Pte Ltd Category: Direct Mail / Direct Mail: Single
Surfacing
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Formica Category: Direct Mail / Direct Mail: Single
Merry Chrithmath
Agency: DDB International / Petaling Jaya
Client: Yoong Dental Surgery Category: Direct Mail / Direct Mail: Single
Does a radio spot always have to be played on the radio? (record player)
Agency: Demner, Merlicek & Bergmann / Vienna
Client: Media1, Mediaplanning and Buying Category: Direct Mail / Direct Mail: Single
10 Ways
Agency: Dialogue / Dublin 2
Client: Custodian Print Consultancy Category: Direct Mail / Direct Mail: Single
BT Home Computing - Tax Break
Agency: Duffy London / London
Client: BT/Sputnik Communications Category: Direct Mail / Direct Mail: Single
Eyes in a glass
Agency: FCB Wilkens / Hamburg
Client: Olympus Europa-GmbH Category: Direct Mail / Direct Mail: Single
Museum Store Catalog
Agency: FCB/San Francisco / San Francisco
Client: San Francisco Museum of Modern Art (SFMOMA) Category: Direct Mail / Direct Mail: Single
Small Photos
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Lia Announcement
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Cathy and Joe Category: Direct Mail / Direct Mail: Single
Resist Zine
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society Category: Direct Mail / Direct Mail: Single
Levi's? Christmas Card
Agency: King James RSVP / Cape Town
Client: Levi Strauss SA Category: Direct Mail / Direct Mail: Single
The Bar Bill
Agency: Like A River / Manchester
Client: Crossley Lomas Chartered Accountants Category: Direct Mail / Direct Mail: Single
Recycling/Starting Over
Agency: Lowe / New York
Client: The Art Directors Club Category: Direct Mail / Direct Mail: Single
Wallpaper
Agency: M&C Saatchi / Melbourne
Client: ANZ Bank Category: Direct Mail / Direct Mail: Single
Christmas Bag
Agency: M&C Saatchi / Singapore
Client: M&C Saatchi Singapore Category: Direct Mail / Direct Mail: Single
Noggin / The N Wrapping Paper
Agency: MTV Networks / New York
Client: Noggin / The N Category: Direct Mail / Direct Mail: Single
Guinness Lion Dance Manual
Agency: OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client: Guinness Anchor Marketing Sdn Bhd Category: Direct Mail / Direct Mail: Single
Glen McClure Photography Mailer
Agency: Platt Hollow Road / Virginia Beach
Client: Glen McClure Photography Category: Direct Mail / Direct Mail: Single
Good Deeds Bag
Agency: @radical.media / New York
Client: @radical.media Category: Direct Mail / Direct Mail: Single
Blueprint
Agency: Saatch & Saatch Singapore / Singapore
Client: Republic of Singapore Navy Category: Direct Mail / Direct Mail: Single
Trousers-Mailing"
Agency: Scholz & Friends / Berlin
Client: German Initiative To Ban Landmines Category: Direct Mail / Direct Mail: Single
Nissan Quest Prelaunch
Agency: The Designory / Long Beach
Client: Nissan North America Category: Direct Mail / Direct Mail: Single
XJ Leaper Book
Agency: Wunderman / Irvine
Client: Jaguar North America Category: Direct Mail / Direct Mail: Single
Gift Wrapping Paper
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Do More With Less
Agency: R&R Partners / Las Vegas
Client: Utah Advertising Federation Category: Direct Mail / Direct Mail: Single
Scissors, Crayon, Pencil
Agency: Freelancer / Shanghai
Client: China Children.net.cn Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Suicide Prevention/Cancer, Suicide Prevention/Tumor, Suicide Prevention/Aids
Agency: Margeotes Fertitta + Partners / New York
Client: American Foundation for Suicide Prevention Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
More Design
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Designåret 2005, SVID/Svensk Form Category: Brand and Corporate Identity Design / Logo/Trademark
National Poetry Slam Identity
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: National Poetry Slam Category: Brand and Corporate Identity Design / Logo/Trademark
Fingerprint
Agency: Highwood Communications / Calgary
Client: Braille It Category: Brand and Corporate Identity Design / Logo/Trademark