The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Classic Festivita & Classic Gran dia Agency: Happy Forsman & Bodenfors / Gotenburg Client: Arvid Nordquist Category: Package Design / Commercial Product Packaging
Stanley Packaging Agency: Hornall Anderson Design Works, Inc. / Seattle Client: PMI Category: Package Design / Commercial Product Packaging
Fashion Drink Agency: Loducca Publicidade Ltda / São Paulo Client: The Coca-Cola Company Category: Package Design / Commercial Product Packaging
Musical Bottle Agency: Saatch & Saatch Singapore / Singapore Client: Brewerkz Category: Package Design / Commercial Product Packaging
Talking Heads, Once in a Lifetime Agency: sagmeister inc. / new york Client: Rhino Category: Package Design / Commercial Product Packaging
Lilt Agency: Turner Duckworth / San Francisco Client: Coca-Cola Great Britian Category: Package Design / Commercial Product Packaging
Soccer, Birthday, Jeans Agency: DDB Canada (Vancouver) / Vancouver Client: Richmond Centre Category: Consumer Radio / Consumer Radio: Campaign
I'm a Copquote; I'm a Loserquote; Planet of the Apesquote; Agency: Pirate Radio & Television / Toronto Client: Screamin' Mimi's Category: Consumer Radio / Consumer Radio: Campaign
Airport Workout, Virtual First Class, Challenge Seating Agency: WONGDOODY / Seattle Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Campaign
OHAYO PLAYERS Agency: Bascule / Tokyo Client: Tanaka Garden Category: Brand Gaming / Brand Gaming - Websites
West Flower Garden Agency: deepblue networks / Hamburg Client: Reemtsma Cigarettenfabriken Category: Brand Gaming / Brand Gaming - Websites
The lost wheat Agency: Grupo W / Saltillo Client: Bimbo Category: Brand Gaming / Brand Gaming - Websites
Real Madrid en Mahou game Agency: herraiz soto & co / barcelona Client: Mahou Category: Brand Gaming / Brand Gaming - Websites
Who killed JFK? Agency: herraiz soto & co / barcelona Client: Mahou Category: Brand Gaming / Brand Gaming - Websites
Earn Your Stripes Website Agency: magneticNorth / Manchester Client: Kellogg's Frosties Category: Brand Gaming / Brand Gaming - Websites
InuYasha: Demon Tournament Agency: Pop & Co. / New York Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
Mr. PicassoHead Agency: Ruder Finn Interactive / New York Client: Ruder Finn Interactive Category: Brand Gaming / Brand Gaming - Websites
Nesquik Jungle Adventure Agency: Zentropy Partners / London Client: Nesquik Category: Brand Gaming / Brand Gaming - Websites
SOCOM II: U.S. Navy SEALs Agency: Zugara / Los Angeles Client: Sony Computer Entertainment America Category: Brand Gaming / Brand Gaming - Websites
Cigar, Shoe, Apple, Glasses Agency: Abbott Mead Vickers BBDO / London Client: Economist Europe Category: Newspaper / Newspaper Over 600 Lines: Campaign
Storm, Dream, Cream Agency: Abbott Mead Vickers BBDO / London Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear... Agency: Arnold Worldwide / McLean Client: Amtrak Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bubbles, Hat, Arms Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Campaign
$2.15, Rule, Good News, MD Agency: Campbell Doyle Dye / London Client: The Macallan Category: Newspaper / Newspaper Over 600 Lines: Campaign
Celebrity, Towels, Sparkling Agency: Fallon / Minneapolis Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stella Artois, Wonderbra, Mercedes-Benz, The Economist Agency: Leo Burnett Brasil / São Paulo Client: Miami Ad School Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman Agency: Net#work BBDO / Johannesburg Client: Virgin Atlantic Category: Newspaper / Newspaper Over 600 Lines: Campaign
Melancholy, Anxiety, Happinnes Agency: Ogilvy & Mather Argentina / Capital Federal Client: Parker Category: Newspaper / Newspaper Over 600 Lines: Campaign
Lewis Camp; Clark, Float Plane, Wine Country Agency: Publicis in the West / Seattle Client: Washington State Tourism Category: Newspaper / Newspaper Over 600 Lines: Campaign
Openings Agency: la comunidad / Miami Beach Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity
Nick robot 1, Nick robot 4, Nick robot 2, Nick robot 5, Nick robot 3 Agency: Lobo / São Paulo Client: Nickelodeon MTV Category: Broadcast Design / Broadcast Design: Network Identity
Brand Guide Line Agency: Arnold Worldwide / Boston Client: Oral B Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Fort Franklin Halloween Card Agency: FORT FRANKLIN / Boston Client: Fort Franklin Category: Self-Promotion / Self-Promotion - Other Digital Advertising
fashion show projections Agency: mass / new york Client: mass / project Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Shot Agency: TBWA\London / London Client: TBWA\London Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Japain, Italian, Russian Agency: Euro RSCG Interaction Brasil / São Paulo Client: TIM Category: Wireless / Wireless - Campaign
Tiny Ads, Cubicle, Consumer Testing, Open Spaces Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
3fm Alarm Clock Agency: Lobo / São Paulo Client: Bates not just films Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
VMA's Best R&B Agency: Lobo / São Paulo Client: MTV Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Fox Sports NFL "Shockey" Agency: Motion Theory / Venice Client: Fox Sports Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
mtvU: Rock "N" Roll Agency: MTV Networks / New York Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Barbie Archetypal Motion Tool Kit Agency: Ogilvy & Mather / Culver City Client: Mattel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Manure, Great Lengths, Horseshoes Agency: Carmichael Lynch / Minneapolis Client: Cargill Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Vino, Handmade Pasta, Ristorante Italiano Agency: GSD&M / Austin Client: Vespaio Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Bridge, Hay, Rowers Agency: McKinney + Silver / Raleigh Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
quote;KRASS-eyewear-campaignquote;-Cup, quote;KRASS-eyewear-campaignquote;-Door, quote;KRASS-eyewear-campaignquote;-Pear, quote;KRASS-eyewear-campaignquote;-Canister, quote;KRASS-eyewear-campaignquote;-Pot Agency: Scholz & Friends / Berlin Client: Goertz + Krass Optik GmbH Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Faces Agency: Abbott Mead Vickers BBDO / London Client: Type Museum Category: Direct Mail / Direct Mail: Single
Feng Shui Agency: BBDO Singapore Pte Ltd / Singapore Client: BBDO Singapore Pte Ltd Category: Direct Mail / Direct Mail: Single
Surfacing Agency: Carmichael Lynch Thorburn / Minneapolis Client: Formica Category: Direct Mail / Direct Mail: Single
Merry Chrithmath Agency: DDB International / Petaling Jaya Client: Yoong Dental Surgery Category: Direct Mail / Direct Mail: Single

2004 Design Merit Award

Happy Forsman & Bodenfors / Gotenburg

Arvid Nordquist

Classic Festivita & Classic Gran dia

Package Design / Commercial Product Packaging

04085D

2004 Design Merit Award

Hornall Anderson Design Works, Inc. / Seattle

PMI

Stanley Packaging

Package Design / Commercial Product Packaging

04086D

2004 Design Merit Award

Loducca Publicidade Ltda / São Paulo

The Coca-Cola Company

Fashion Drink

Package Design / Commercial Product Packaging

04087D

2004 Design Merit Award

Saatch & Saatch Singapore / Singapore

Brewerkz

Musical Bottle

Package Design / Commercial Product Packaging

04088D

2004 Design Merit Award

sagmeister inc. / new york

Rhino

Talking Heads, Once in a Lifetime

Package Design / Commercial Product Packaging

04089D

2004 Design Merit Award

Turner Duckworth / San Francisco

Coca-Cola Great Britian

Lilt

Package Design / Commercial Product Packaging

04090D

2004 Advertising Merit Award

DDB Canada (Vancouver) / Vancouver

Richmond Centre

Soccer, Birthday, Jeans

Consumer Radio / Consumer Radio: Campaign

04426A

2004 Advertising Merit Award

Pirate Radio & Television / Toronto

Screamin' Mimi's

I'm a Copquote; I'm a Loserquote; Planet of the Apesquote;

Consumer Radio / Consumer Radio: Campaign

04428A

2004 Advertising Merit Award

WONGDOODY / Seattle

Alaska Airlines

Airport Workout, Virtual First Class, Challenge Seating

Consumer Radio / Consumer Radio: Campaign

04429A

2004 Interactive Merit Award

Bascule / Tokyo

Tanaka Garden

OHAYO PLAYERS

Brand Gaming / Brand Gaming - Websites

04207N

2004 Interactive Merit Award

deepblue networks / Hamburg

Reemtsma Cigarettenfabriken

West Flower Garden

Brand Gaming / Brand Gaming - Websites

04208N

2004 Interactive Merit Award

Grupo W / Saltillo

Bimbo

The lost wheat

Brand Gaming / Brand Gaming - Websites

04209N

2004 Interactive Merit Award

herraiz soto & co / barcelona

Mahou

Real Madrid en Mahou game

Brand Gaming / Brand Gaming - Websites

04210N

2004 Interactive Merit Award

herraiz soto & co / barcelona

Mahou

Who killed JFK?

Brand Gaming / Brand Gaming - Websites

04211N

2004 Interactive Merit Award

magneticNorth / Manchester

Kellogg's Frosties

Earn Your Stripes Website

Brand Gaming / Brand Gaming - Websites

04212N

2004 Interactive Merit Award

Pop & Co. / New York

Cartoon Network

InuYasha: Demon Tournament

Brand Gaming / Brand Gaming - Websites

04213N

2004 Interactive Merit Award

Ruder Finn Interactive / New York

Ruder Finn Interactive

Mr. PicassoHead

Brand Gaming / Brand Gaming - Websites

04214N

2004 Interactive Merit Award

Zentropy Partners / London

Nesquik

Nesquik Jungle Adventure

Brand Gaming / Brand Gaming - Websites

04216N

2004 Interactive Merit Award

Zugara / Los Angeles

Sony Computer Entertainment America

SOCOM II: U.S. Navy SEALs

Brand Gaming / Brand Gaming - Websites

04217N

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Economist Europe

Cigar, Shoe, Apple, Glasses

Newspaper / Newspaper Over 600 Lines: Campaign

04128A

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Guinness

Storm, Dream, Cream

Newspaper / Newspaper Over 600 Lines: Campaign

04129A

2004 Advertising Merit Award

Arnold Worldwide / McLean

Amtrak

Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear...

Newspaper / Newspaper Over 600 Lines: Campaign

04131A

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd-Singapore Operations

Bubbles, Hat, Arms

Newspaper / Newspaper Over 600 Lines: Campaign

04132A

2004 Advertising Merit Award

Campbell Doyle Dye / London

The Macallan

$2.15, Rule, Good News, MD

Newspaper / Newspaper Over 600 Lines: Campaign

04133A

2004 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Celebrity, Towels, Sparkling

Newspaper / Newspaper Over 600 Lines: Campaign

04134A

2004 Advertising Merit Award

Leo Burnett Brasil / São Paulo

Miami Ad School

Stella Artois, Wonderbra, Mercedes-Benz, The Economist

Newspaper / Newspaper Over 600 Lines: Campaign

04135A

2004 Advertising Merit Award

Net#work BBDO / Johannesburg

Virgin Atlantic

Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman

Newspaper / Newspaper Over 600 Lines: Campaign

04136A

2004 Advertising Merit Award

Ogilvy & Mather Argentina / Capital Federal

Parker

Melancholy, Anxiety, Happinnes

Newspaper / Newspaper Over 600 Lines: Campaign

04137A

2004 Advertising Merit Award

Publicis in the West / Seattle

Washington State Tourism

Lewis Camp; Clark, Float Plane, Wine Country

Newspaper / Newspaper Over 600 Lines: Campaign

04138A

2004 Design Merit Award

la comunidad / Miami Beach

MTV

Openings

Broadcast Design / Broadcast Design: Network Identity

04179D

2004 Design Merit Award

Lobo / São Paulo

Nickelodeon MTV

Nick robot 1, Nick robot 4, Nick robot 2, Nick robot 5, Nick robot 3

Broadcast Design / Broadcast Design: Network Identity

04180D

2004 Interactive Merit Award

Arnold Worldwide / Boston

Oral B

Brand Guide Line

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

04201N

2004 Interactive Merit Award

FORT FRANKLIN / Boston

Fort Franklin

Fort Franklin Halloween Card

Self-Promotion / Self-Promotion - Other Digital Advertising

04264N

2004 Interactive Merit Award

mass / new york

mass / project

fashion show projections

Self-Promotion / Self-Promotion - Other Digital Advertising

04265N

2004 Interactive Merit Award

TBWA\London / London

TBWA\London

Shot

Self-Promotion / Self-Promotion - Other Digital Advertising

04266N

2004 Interactive Merit Award

Euro RSCG Interaction Brasil / São Paulo

TIM

Japain, Italian, Russian

Wireless / Wireless - Campaign

04220N

2004 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Tourism

Tiny Ads, Cubicle, Consumer Testing, Open Spaces

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

04234A

2004 Design Merit Award

Lobo / São Paulo

Bates not just films

3fm Alarm Clock

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04174D

2004 Design Merit Award

Lobo / São Paulo

MTV

VMA's Best R&B

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04175D

2004 Design Merit Award

Motion Theory / Venice

Fox Sports

Fox Sports NFL "Shockey"

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04176D

2004 Design Merit Award

MTV Networks / New York

mtvU

mtvU: Rock "N" Roll

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04177D

2004 Design Merit Award

Ogilvy & Mather / Culver City

Mattel

Barbie Archetypal Motion Tool Kit

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04178D

2004 Design Merit Award

Carmichael Lynch / Minneapolis

Cargill

Manure, Great Lengths, Horseshoes

Collateral Design / Point-of-Purchase and In-Store: Campaign

04119D

2004 Design Merit Award

GSD&M / Austin

Vespaio

Vino, Handmade Pasta, Ristorante Italiano

Collateral Design / Point-of-Purchase and In-Store: Campaign

04120D

2004 Design Merit Award

McKinney + Silver / Raleigh

Audi of America, Inc.

Bridge, Hay, Rowers

Collateral Design / Point-of-Purchase and In-Store: Campaign

04121D

2004 Design Merit Award

Scholz & Friends / Berlin

Goertz + Krass Optik GmbH

quote;KRASS-eyewear-campaignquote;-Cup, quote;KRASS-eyewear-campaignquote;-Door, quote;KRASS-eyewear-campaignquote;-Pear, quote;KRASS-eyewear-campaignquote;-Canister, quote;KRASS-eyewear-campaignquote;-Pot

Collateral Design / Point-of-Purchase and In-Store: Campaign

04122D

2004 Design Merit Award

Abbott Mead Vickers BBDO / London

Type Museum

Faces

Direct Mail / Direct Mail: Single

04142D

2004 Design Merit Award

BBDO Singapore Pte Ltd / Singapore

BBDO Singapore Pte Ltd

Feng Shui

Direct Mail / Direct Mail: Single

04143D

2004 Design Merit Award

Carmichael Lynch Thorburn / Minneapolis

Formica

Surfacing

Direct Mail / Direct Mail: Single

04144D

2004 Design Merit Award

DDB International / Petaling Jaya

Yoong Dental Surgery

Merry Chrithmath

Direct Mail / Direct Mail: Single

04145D

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