The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
NEC ecotonoha project
Agency: NEC Media Products / Ota-ku
Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Cog
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Designed to Move, Designed to Move, Designed to Move, Designed to Move
Agency: TBWA\Hong Kong (180\TBWA) / Hong Kong
Client: adidas Australia Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Cassete Recorder, Simon, Videogame
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Fed Ex Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fly, Light Switch, Dandelion Seed
Agency: Saatchi & Saatchi / Sydney
Client: Olympus Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Breakfast, Water, Shower
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Chair
Agency: Master Comunicação / Curitiba
Client: Brazilian Ministry of Health Category: Public Service/Political / Public Service/Political Television: Single
Lullaby
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: SWR Television Station Category: Public Service/Political / Public Service/Political Television: Single
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Four Star Crash Test, Victory Lap, Parallel
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Pancakes
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Semper Category: Package Design / Commercial Product Packaging
G,G,Tea-SOPRANO PEACH
Agency: TUGBOAT / Minato-ku
Client: Kirin Beverage Co. Category: Package Design / Commercial Product Packaging
Der Mausetod (The Death of the Mouse)
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Ogilvy & Mather Frankfurt Category: Package Design / Commercial Product Packaging
Carlton Packs - Limited Editions - Art Nouveau
Agency: DPZ / São Paulo
Client: Souza Cruz Category: Package Design / Commercial Product Packaging
Bottles
Agency: TDA Advertising & Design / Boulder
Client: Izze Beverage Company Category: Package Design / Commercial Product Packaging
What would you do with 6 euros?
Agency: CP Interactive / madrid
Client: INTERMON OXFAM SPAIN Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
NO ITEMS
Agency: CP Interactive / madrid
Client: AMNESTY INTERNATIONAL SPAIN Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Miniature Classified
Agency: Ogilvy Brasil / São Paulo
Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Single
Redheads
Agency: TBWA Gavin Reddy / Johannesburg
Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Single
Copy
Agency: BBDO Campaign GmbH / Duesseldorf
Client: Copy Center Koeln Category: Consumer Radio / Consumer Radio: Single
Multi Colored Sweater Wearer
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Corvette
Agency: Publicis in the West / Seattle
Client: Washington State Lottery Category: Consumer Radio / Consumer Radio: Single
Little Girl
Agency: DeVito/Verdi / New York
Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Afro Magazine
Agency: Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN
Client: Afro Category: Publication Design / Trade Magazine Full Issue
Taxi 4
Agency: Getty Images / London
Client: Getty Images Creative Studio Category: Publication Design / Trade Magazine Full Issue
Taxi 3
Agency: Getty Images / London
Client: Getty Images Creative Studio Category: Publication Design / Trade Magazine Full Issue
http://www.where-does-the-carbon-fiber-begin-and-the-aluminum-end.com, http://www.where-vibrations-go-to-die.com, http://www.nine-honking-inches-of-travel.com, http://www.30-years-of-ups-and-downs.com, http://www.it-knows.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Specialized Category: Beyond the Banner / Beyond the Banner - Campaign
Distrito Films
Agency: bl?k design / Mexico DF
Client: Distrito Films Category: Brand and Corporate Identity / Corporate Identity
Target Halloween
Agency: Charles S. Anderson Design / Minneapolis
Client: Target Corp. Category: Brand and Corporate Identity / Corporate Identity
El Centro
Agency: bl?k design / Mexico DF
Client: El centro Category: Brand and Corporate Identity / Corporate Identity
Business Cards
Agency: Rethink / Vancouver
Client: Jennifer Grais Interior Design Category: Brand and Corporate Identity / Corporate Identity
Lions, Snakes, Alligators
Agency: Saatchi & Saatchi / bangkok
Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
V.I.P. / SPECIAL L.A. ISSUE
Agency: MARC ATLAN DESIGN, INC. / VENICE
Client: BIG MAGAZINE, INC. Category: Publication Design / Consumer Magazine Full Issue
My first goal
Agency: Nordpol / Hamburg
Client: goool sportswear GmbH Category: Publication Design / Consumer Magazine Full Issue
Nike iD
Agency: Framfab / Copenhagen
Client: Nike Europe Category: E-Commerce / E-Commerce B2C - Web Sites
Certified Pre-Owned
Agency: IQ television group / Atlanta
Client: Audi of America Category: E-Commerce / E-Commerce B2C - Web Sites
Kidnapped
Agency: Jung von Matt AG / Hamburg
Client: Axel Springer AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Kamasutra
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Vodafone Future Vision
Agency: Vodafone / Newbury
Client: Vodafone Group Services Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The Inside Story
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Sweden/Volvo S40 Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Lab
Agency: R/GA / New York
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Discover The Phaeton
Agency: Tribal DDB / london
Client: Volkswagen Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
GRAND HYATT TOKYO TOUR CD-ROM
Agency: Business Architects / Tokyo
Client: Mori Hospitality Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Playground
Agency: WONGDOODY / Seattle
Client: M.A.V.I.A. (Mothers Against Violence In America) Category: Public Service/Political / Public Service/Political Radio: Single
Christmas Wish
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Philippine General Hospital Category: Public Service/Political / Public Service/Political Radio: Single
Department of Roads, Fresh Flowers, Hamilton Parish
Agency: Colenso BBDO / Auckland
Client: Environment Waikato Category: Public Service/Political / Public Service/Political Radio: Single
Postman, Barrel, Barrel Miss
Agency: Clemmow Hornby Inge / London
Client: Britvic Category: Consumer Television / Consumer Television Over :30 Campaign
Switzerland, USA, Holland
Agency: Clemmow Hornby Inge / London
Client: Heineken Category: Consumer Television / Consumer Television Over :30 Campaign
History, Business Cards, Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Campaign
Award:
2004 Interactive Gold Pencil
Agency:
NEC Media Products / Ota-ku
Client:
NEC Corporation
Title:
NEC ecotonoha project
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04025N
Award:
2004 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04079A
Award:
2004 Advertising Gold Pencil
Agency:
TBWA\Hong Kong (180\TBWA) / Hong Kong
Client:
adidas Australia
Title:
Designed to Move, Designed to Move, Designed to Move, Designed to Move
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04015A
Award:
2004 Advertising Silver Pencil
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
Fed Ex
Title:
Cassete Recorder, Simon, Videogame
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04017A
Award:
2004 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Olympus
Title:
Fly, Light Switch, Dandelion Seed
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04018A
Award:
2004 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Breakfast, Water, Shower
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04019A
Award:
2004 Advertising Gold Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
1200
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04067A
Award:
2004 Advertising Silver Pencil
Agency:
Master Comunicação / Curitiba
Client:
Brazilian Ministry of Health
Title:
Chair
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04068A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
SWR Television Station
Title:
Lullaby
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04069A
Award:
2004 Advertising Gold Pencil
Agency:
TBWA\Singapore / Singapore
Client:
Sphere
Title:
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
04016A
Award:
2004 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Four Star Crash Test, Victory Lap, Parallel
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
04021A
Award:
2004 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Semper
Title:
Pancakes
Category:
Package Design / Commercial Product Packaging
Annual ID:
04010D
Award:
2004 Design Gold Pencil
Agency:
TUGBOAT / Minato-ku
Client:
Kirin Beverage Co.
Title:
G,G,Tea-SOPRANO PEACH
Category:
Package Design / Commercial Product Packaging
Annual ID:
04011D
Award:
2004 Design Silver Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Ogilvy & Mather Frankfurt
Title:
Der Mausetod (The Death of the Mouse)
Category:
Package Design / Commercial Product Packaging
Annual ID:
04012D
Award:
2004 Design Silver Pencil
Agency:
DPZ / São Paulo
Client:
Souza Cruz
Title:
Carlton Packs - Limited Editions - Art Nouveau
Category:
Package Design / Commercial Product Packaging
Annual ID:
04015D
Award:
2004 Design Bronze Pencil
Agency:
TDA Advertising & Design / Boulder
Client:
Izze Beverage Company
Title:
Bottles
Category:
Package Design / Commercial Product Packaging
Annual ID:
04016D
Award:
2004 Interactive Gold Pencil
Agency:
CP Interactive / madrid
Client:
INTERMON OXFAM SPAIN
Title:
What would you do with 6 euros?
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04065N
Award:
2004 Interactive Bronze Pencil
Agency:
CP Interactive / madrid
Client:
AMNESTY INTERNATIONAL SPAIN
Title:
NO ITEMS
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04066N
Award:
2004 Advertising Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Mattel
Title:
Miniature Classified
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04006A
Award:
2004 Advertising Silver Pencil
Agency:
TBWA Gavin Reddy / Johannesburg
Client:
Apartheid Museum
Title:
Redheads
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04063A
Award:
2004 Advertising Gold Pencil
Agency:
BBDO Campaign GmbH / Duesseldorf
Client:
Copy Center Koeln
Title:
Copy
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04072A
Award:
2004 Advertising Gold Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Multi Colored Sweater Wearer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04073A
Award:
2004 Advertising Silver Pencil
Agency:
Publicis in the West / Seattle
Client:
Washington State Lottery
Title:
Corvette
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04074A
Award:
2004 Advertising Bronze Pencil
Agency:
DeVito/Verdi / New York
Client:
Mount Sinai
Title:
Little Girl
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04075A
Award:
2004 Design Gold Pencil
Agency:
Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN
Client:
Afro
Title:
Afro Magazine
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
04033D
Award:
2004 Design Silver Pencil
Agency:
Getty Images / London
Client:
Getty Images Creative Studio
Title:
Taxi 4
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
04034D
Award:
2004 Design Silver Pencil
Agency:
Getty Images / London
Client:
Getty Images Creative Studio
Title:
Taxi 3
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
04035D
Award:
2004 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Specialized
Title:
http://www.where-does-the-carbon-fiber-begin-and-the-aluminum-end.com, http://www.where-vibrations-go-to-die.com, http://www.nine-honking-inches-of-travel.com, http://www.30-years-of-ups-and-downs.com, http://www.it-knows.com
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04014N
Award:
2004 Design Gold Pencil
Agency:
bl?k design / Mexico DF
Client:
Distrito Films
Title:
Distrito Films
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04005D
Award:
2004 Design Gold Pencil
Agency:
Charles S. Anderson Design / Minneapolis
Client:
Target Corp.
Title:
Target Halloween
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04006D
Award:
2004 Design Silver Pencil
Agency:
bl?k design / Mexico DF
Client:
El centro
Title:
El Centro
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04007D
Award:
2004 Design Bronze Pencil
Agency:
Rethink / Vancouver
Client:
Jennifer Grais Interior Design
Title:
Business Cards
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04008D
Award:
2004 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / bangkok
Client:
Indothai Sport Ltd. Part
Title:
Lions, Snakes, Alligators
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
04011A
Award:
2004 Design Gold Pencil
Agency:
MARC ATLAN DESIGN, INC. / VENICE
Client:
BIG MAGAZINE, INC.
Title:
V.I.P. / SPECIAL L.A. ISSUE
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
04031D
Award:
2004 Design Silver Pencil
Agency:
Nordpol / Hamburg
Client:
goool sportswear GmbH
Title:
My first goal
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
04032D
Award:
2004 Interactive Silver Pencil
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Nike iD
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
04039N
Award:
2004 Interactive Bronze Pencil
Agency:
IQ television group / Atlanta
Client:
Audi of America
Title:
Certified Pre-Owned
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
04040N
Award:
2004 Advertising Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Axel Springer AG
Title:
Kidnapped
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04012A
Award:
2004 Advertising Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Kamasutra
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04013A
Award:
2004 Interactive Gold Pencil
Agency:
Vodafone / Newbury
Client:
Vodafone Group Services
Title:
Vodafone Future Vision
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04026N
Award:
2004 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars Sweden/Volvo S40
Title:
The Inside Story
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04027N
Award:
2004 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Lab
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04028N
Award:
2004 Interactive Bronze Pencil
Agency:
Tribal DDB / london
Client:
Volkswagen
Title:
Discover The Phaeton
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04029N
Award:
2004 Interactive Bronze Pencil
Agency:
Business Architects / Tokyo
Client:
Mori Hospitality Corporation
Title:
GRAND HYATT TOKYO TOUR CD-ROM
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04031N
Award:
2004 Advertising Gold Pencil
Agency:
WONGDOODY / Seattle
Client:
M.A.V.I.A. (Mothers Against Violence In America)
Title:
Playground
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04062A
Award:
2004 Advertising Bronze Pencil
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Philippine General Hospital
Title:
Christmas Wish
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04064A
Award:
2004 Advertising Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Environment Waikato
Title:
Department of Roads, Fresh Flowers, Hamilton Parish
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04065A
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Britvic
Title:
Postman, Barrel, Barrel Miss
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04083A
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Heineken
Title:
Switzerland, USA, Holland
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04084A
Award:
2004 Advertising Silver Pencil
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
History, Business Cards, Greetings
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04085A
