The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
NEC ecotonoha project
Agency: NEC Media Products / Ota-ku
Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Cog
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Chair
Agency: Master Comunicação / Curitiba
Client: Brazilian Ministry of Health Category: Public Service/Political / Public Service/Political Television: Single
Lullaby
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: SWR Television Station Category: Public Service/Political / Public Service/Political Television: Single
Vodafone Future Vision
Agency: Vodafone / Newbury
Client: Vodafone Group Services Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The Inside Story
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Sweden/Volvo S40 Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Lab
Agency: R/GA / New York
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Discover The Phaeton
Agency: Tribal DDB / london
Client: Volkswagen Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
GRAND HYATT TOKYO TOUR CD-ROM
Agency: Business Architects / Tokyo
Client: Mori Hospitality Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Beta - 7
Agency: Wieden+Kennedy / New York
Client: ESPN Videogames / Sega Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Self Portraits, Art Exhibition, Print, London Outdoor
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Dance, Coffee, Reptile
Agency: Colenso BBDO / Auckland
Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Brain
Agency: Ogilvy & Mather / Singapore
Client: The Economist Category: Collateral Advertising / Collateral Posters: Single
Tattoo
Agency: Ogilvy South Africa / Johannesburg
Client: Harley Davidson Category: Collateral Advertising / Collateral Posters: Single
Wall
Agency: Leo Burnett Company / Chicago
Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Single
QUALIA
Agency: Hakuhodo Inc. / Minatoku
Client: Sony Corporation Category: Brand and Corporate Identity / Booklet/Brochure
THE JUNGLE BOOK 2/ PRESS BOOK
Agency: grupo zapping comunicacion / madrid
Client: DISNEY/BUENAVISTA Category: Brand and Corporate Identity / Booklet/Brochure
ruimte (space)
Agency: samenwerkende ontwerpers / 1016 BN Amsterdam
Client: drukkerij Ando Category: Brand and Corporate Identity / Booklet/Brochure
Face of the future
Agency: Mother Advertising Ltd / London
Client: Xelibri Category: Brand and Corporate Identity / Booklet/Brochure
Career Maker
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Role Reversal
Agency: Cliff Freeman & Partners / New York
Client: Value City Category: Consumer Television / Consumer Television :30/:25 Single
Keep Your Distance
Agency: The Dukes of Urbino.Com / Global
Client: Department of Transport Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
London Outdoor, Tube station, Auckland, Dublin Exhibition
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad
Agency: TBWA\Chiat\Day / Los Angeles
Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Campaign
What would you do with 6 euros?
Agency: CP Interactive / madrid
Client: INTERMON OXFAM SPAIN Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
NO ITEMS
Agency: CP Interactive / madrid
Client: AMNESTY INTERNATIONAL SPAIN Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Lowe Xmas Mailing
Agency: Lowe AG / Zürich
Client: Lowe AG Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Scholz & Volkmer Timesaver
Agency: Scholz & Volkmer / Wiesbaden
Client: Scholz & Volkmer Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Buddy
Agency: Truth and Advertising / Santa Ana
Client: Truth and Advertising Category: Self-Promotion / Self-Promotion - Other Digital Advertising
AIGA Design Camp Poster
Agency: Charles S. Anderson Design / Minneapolis
Client: AIGA Minnesota Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
I-Shake-U
Agency: Dentsu / Tokyo
Client: Mitsubishi Motors Category: Promotional Advertising / Promotional Advertising - Web Sites
Levis 501 Reborn
Agency: OgilvyOne worldwide / Singapore
Client: Levi Strauss Category: Promotional Advertising / Promotional Advertising - Web Sites
Sabrina Setlur/SABS
Agency: Neue Digitale / Frankfurt am Main
Client: 3p Pelham Power Production Category: Promotional Advertising / Promotional Advertising - Web Sites
Identity - Official Website
Agency: Big Spaceship / Brooklyn
Client: Columbia Pictures / Sony Pictures Digital Networks Category: Promotional Advertising / Promotional Advertising - Web Sites
Hooptown
Agency: R/GA / New York
Client: Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
Lions, Snakes, Alligators
Agency: Saatchi & Saatchi / bangkok
Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bridge
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Nests
Agency: RMG David / New Delhi
Client: WWF-India Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Playground
Agency: WONGDOODY / Seattle
Client: M.A.V.I.A. (Mothers Against Violence In America) Category: Public Service/Political / Public Service/Political Radio: Single
Christmas Wish
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Philippine General Hospital Category: Public Service/Political / Public Service/Political Radio: Single
Department of Roads, Fresh Flowers, Hamilton Parish
Agency: Colenso BBDO / Auckland
Client: Environment Waikato Category: Public Service/Political / Public Service/Political Radio: Single
Linotype Fontcomparer
Agency: Scholz & Volkmer / Wiesbaden
Client: Linotype Library Category: E-Commerce / E-Commerce - Other Digital Advertising
Cog, Everyday, Sense
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Varying Lengths: Campaign
The Long Run, Laila, Stacy
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Rugby Keep the Ball Alive
Agency: Publicis Mojo / Southbank
Client: Nike Australia Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2004 Interactive Gold Pencil
Agency:
NEC Media Products / Ota-ku
Client:
NEC Corporation
Title:
NEC ecotonoha project
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04025N
Award:
2004 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04079A
Award:
2004 Advertising Gold Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
1200
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04067A
Award:
2004 Advertising Silver Pencil
Agency:
Master Comunicação / Curitiba
Client:
Brazilian Ministry of Health
Title:
Chair
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04068A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
SWR Television Station
Title:
Lullaby
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04069A
Award:
2004 Interactive Gold Pencil
Agency:
Vodafone / Newbury
Client:
Vodafone Group Services
Title:
Vodafone Future Vision
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04026N
Award:
2004 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars Sweden/Volvo S40
Title:
The Inside Story
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04027N
Award:
2004 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Lab
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04028N
Award:
2004 Interactive Bronze Pencil
Agency:
Tribal DDB / london
Client:
Volkswagen
Title:
Discover The Phaeton
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04029N
Award:
2004 Interactive Bronze Pencil
Agency:
Business Architects / Tokyo
Client:
Mori Hospitality Corporation
Title:
GRAND HYATT TOKYO TOUR CD-ROM
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04031N
Award:
2004 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04103A
Award:
2004 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Self Portraits, Art Exhibition, Print, London Outdoor
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04104A
Award:
2004 Advertising Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Monaco
Title:
Dance, Coffee, Reptile
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04105A
Award:
2004 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
The Economist
Title:
Brain
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04041A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy South Africa / Johannesburg
Client:
Harley Davidson
Title:
Tattoo
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04042A
Award:
2004 Advertising Bronze Pencil
Agency:
Leo Burnett Company / Chicago
Client:
US Army-Special Forces
Title:
Wall
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04043A
Award:
2004 Design Gold Pencil
Agency:
Hakuhodo Inc. / Minatoku
Client:
Sony Corporation
Title:
QUALIA
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04001D
Award:
2004 Design Silver Pencil
Agency:
grupo zapping comunicacion / madrid
Client:
DISNEY/BUENAVISTA
Title:
THE JUNGLE BOOK 2/ PRESS BOOK
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04002D
Award:
2004 Design Silver Pencil
Agency:
samenwerkende ontwerpers / 1016 BN Amsterdam
Client:
drukkerij Ando
Title:
ruimte (space)
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04003D
Award:
2004 Design Bronze Pencil
Agency:
Mother Advertising Ltd / London
Client:
Xelibri
Title:
Face of the future
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04004D
Award:
2004 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Career Maker
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04086A
Award:
2004 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04087A
Award:
2004 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Value City
Title:
Role Reversal
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04088A
Award:
2004 Design Silver Pencil
Agency:
The Dukes of Urbino.Com / Global
Client:
Department of Transport
Title:
Keep Your Distance
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04046D
Award:
2004 Interactive Gold Pencil
Agency:
POKE / London
Client:
britart.com
Title:
Very Public Art Gallery
Category:
Wireless
Annual ID:
04052N
Award:
2004 Design Gold Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
London Outdoor, Tube station, Auckland, Dublin Exhibition
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
04030D
Award:
2004 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Ad Council
Title:
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04053A
Award:
2004 Interactive Gold Pencil
Agency:
CP Interactive / madrid
Client:
INTERMON OXFAM SPAIN
Title:
What would you do with 6 euros?
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04065N
Award:
2004 Interactive Bronze Pencil
Agency:
CP Interactive / madrid
Client:
AMNESTY INTERNATIONAL SPAIN
Title:
NO ITEMS
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04066N
Award:
2004 Interactive Gold Pencil
Agency:
Lowe AG / Zürich
Client:
Lowe AG
Title:
Lowe Xmas Mailing
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04058N
Award:
2004 Interactive Silver Pencil
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Scholz & Volkmer
Title:
Scholz & Volkmer Timesaver
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04059N
Award:
2004 Interactive Bronze Pencil
Agency:
Truth and Advertising / Santa Ana
Client:
Truth and Advertising
Title:
Buddy
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04060N
Award:
2004 Design Gold Pencil
Agency:
Charles S. Anderson Design / Minneapolis
Client:
AIGA Minnesota
Title:
AIGA Design Camp Poster
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04045D
Award:
2004 Interactive Gold Pencil
Agency:
Dentsu / Tokyo
Client:
Mitsubishi Motors
Title:
I-Shake-U
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04016N
Award:
2004 Interactive Gold Pencil
Agency:
OgilvyOne worldwide / Singapore
Client:
Levi Strauss
Title:
Levis 501 Reborn
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04017N
Award:
2004 Interactive Silver Pencil
Agency:
Neue Digitale / Frankfurt am Main
Client:
3p Pelham Power Production
Title:
Sabrina Setlur/SABS
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04018N
Award:
2004 Interactive Bronze Pencil
Agency:
Big Spaceship / Brooklyn
Client:
Columbia Pictures / Sony Pictures Digital Networks
Title:
Identity - Official Website
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04019N
Award:
2004 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Hooptown
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04020N
Award:
2004 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / bangkok
Client:
Indothai Sport Ltd. Part
Title:
Lions, Snakes, Alligators
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
04011A
Award:
2004 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Goddess
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
04038N
Award:
2004 Advertising Gold Pencil
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Bridge
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04054A
Award:
2004 Advertising Silver Pencil
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Park
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04055A
Award:
2004 Advertising Bronze Pencil
Agency:
RMG David / New Delhi
Client:
WWF-India
Title:
Nests
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04056A
Award:
2004 Advertising Gold Pencil
Agency:
WONGDOODY / Seattle
Client:
M.A.V.I.A. (Mothers Against Violence In America)
Title:
Playground
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04062A
Award:
2004 Advertising Bronze Pencil
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Philippine General Hospital
Title:
Christmas Wish
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04064A
Award:
2004 Advertising Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Environment Waikato
Title:
Department of Roads, Fresh Flowers, Hamilton Parish
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04065A
Award:
2004 Interactive Silver Pencil
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Linotype Library
Title:
Linotype Fontcomparer
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
04041N
Award:
2004 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Cog, Everyday, Sense
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
04094A
Award:
2004 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
The Long Run, Laila, Stacy
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
04095A
Award:
2004 Advertising Bronze Pencil
Agency:
Publicis Mojo / Southbank
Client:
Nike Australia
Title:
Rugby Keep the Ball Alive
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
04096A
