The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Cog Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
NEC ecotonoha project Agency: NEC Media Products / Ota-ku Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Bars, Rings, Beam Agency: Foote Cone & Belding Singapore / Singapore Client: Terminal One Category: Collateral Advertising / Collateral: Self-Promotion
Pool, Field, Playground Agency: Sil Ad (KL) Sdn Bhd / Kuala Lumpur Client: Sony (Malaysia) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
Bulldozer, Street Sweeper, Drome Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Kraft Foods (M) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods Agency: Wowza / Minneapolis Client: 3rd Lair Skatepark-Proshop Category: Collateral Advertising / Collateral: Self-Promotion
bottle, Cards, Matches, Posters, Ads Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Advertising / Collateral: Self-Promotion
A Little Grace Agency: Laurie DeMartino Design (Studio D) / Minneapolis Client: Grace Annabella Anderson Category: Collateral Design / Self-Promotion - Single Only
Minneapolis College of Art and Design Admissions Catalog Agency: Laurie DeMartino Design (Studio D) / Minneapolis Client: Minneapolis College of Art and Design Category: Collateral Design / Self-Promotion - Single Only
No Running/No Diving Agency: Craig Cutler / New york Client: Craig Cutler Category: Collateral Design / Self-Promotion - Single Only
Website ACHT FRANKFURT Agency: Scholz & Volkmer / Wiesbaden Client: ACHT FRANKFURT Digital Solutions Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Jimmy McGrath Photography Agency: Juxt Interactive / Newport Beach Client: Jimmy McGrath Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Global Rich List Agency: POKE / London Client: CARE International UK Category: Non-Profit Organizations / Non-Profit - Web Sites
Official FFM Site Agency: Grupo W / Saltillo Client: Flash for Mexico Category: Non-Profit Organizations / Non-Profit - Web Sites
Mexican Cities Agency: Grupo W / Saltillo Client: Tourism of Mexico Category: Non-Profit Organizations / Non-Profit - Web Sites
Resist Agency: Hunt Adkins / Minneapolis Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Web Sites
Pancakes Agency: Happy Forsman & Bodenfors / Gotenburg Client: Semper Category: Package Design / Commercial Product Packaging
G,G,Tea-SOPRANO PEACH Agency: TUGBOAT / Minato-ku Client: Kirin Beverage Co. Category: Package Design / Commercial Product Packaging
Der Mausetod (The Death of the Mouse) Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Ogilvy & Mather Frankfurt Category: Package Design / Commercial Product Packaging
Carlton Packs - Limited Editions - Art Nouveau Agency: DPZ / São Paulo Client: Souza Cruz Category: Package Design / Commercial Product Packaging
Bottles Agency: TDA Advertising & Design / Boulder Client: Izze Beverage Company Category: Package Design / Commercial Product Packaging
Designed to Move, Designed to Move, Designed to Move, Designed to Move Agency: TBWA\Hong Kong (180\TBWA) / Hong Kong Client: adidas Australia Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Cassete Recorder, Simon, Videogame Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: Fed Ex Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fly, Light Switch, Dandelion Seed Agency: Saatchi & Saatchi / Sydney Client: Olympus Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Breakfast, Water, Shower Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Nike iD Agency: Framfab / Copenhagen Client: Nike Europe Category: E-Commerce / E-Commerce B2C - Web Sites
Certified Pre-Owned Agency: IQ television group / Atlanta Client: Audi of America Category: E-Commerce / E-Commerce B2C - Web Sites
Goooooal! Agency: Framfab / Copenhagen Client: Nike Europe Category: Brand Gaming / Brand Gaming - Websites
Nikeplay.com - The Game Agency: DoubleYou / Barcelona Client: American Nike Category: Brand Gaming / Brand Gaming - Websites
Teen Titans: Battle Blitz Agency: Pop & Co. / New York Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
USP Challenge Agency: Pop & Co. / New York Client: PUMA Category: Brand Gaming / Brand Gaming - Websites
V.I.P. / SPECIAL L.A. ISSUE Agency: MARC ATLAN DESIGN, INC. / VENICE Client: BIG MAGAZINE, INC. Category: Publication Design / Consumer Magazine Full Issue
My first goal Agency: Nordpol / Hamburg Client: goool sportswear GmbH Category: Publication Design / Consumer Magazine Full Issue
The Chrysler Crossfire Experience CD-ROM Agency: Firstborn Multimedia / New York Client: BBDO/The Arnell Group Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
e-Brochure Agency: Digitas / Boston Client: Saab Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Zine, Heart Brochure, Cling Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Postman, Barrel, Barrel Miss Agency: Clemmow Hornby Inge / London Client: Britvic Category: Consumer Television / Consumer Television Over :30 Campaign
Switzerland, USA, Holland Agency: Clemmow Hornby Inge / London Client: Heineken Category: Consumer Television / Consumer Television Over :30 Campaign
History, Business Cards, Greetings Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Campaign
Streets Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Rock Agency: TBWA\Shanghai / Shanghai Client: adidas China Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Vertical Football Agency: TBWA\JAPAN / Tokyo Client: Adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Missile Car " Agency: J. Walter Thompson Sdn Bhd / Kuala Lumpur Client: Channel 9. Ch-9 Media Sdn Bhd ( TV Station ) Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
PYLONS Agency: Taxi Advertising & Design / Toronto Client: MINI CANADA Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Keep your Distance Agency: The Dukes of Urbino.Com / Global Client: Department of Transport Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Kidnapped Agency: Jung von Matt AG / Hamburg Client: Axel Springer AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Kamasutra Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Redheads Agency: TBWA Gavin Reddy / Johannesburg Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Single
Copy Agency: BBDO Campaign GmbH / Duesseldorf Client: Copy Center Koeln Category: Consumer Radio / Consumer Radio: Single
Multi Colored Sweater Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single

2004 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Cog

Consumer Television / Consumer Television Over :30 Single

04079A

2004 Interactive Gold Pencil

NEC Media Products / Ota-ku

NEC Corporation

NEC ecotonoha project

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04025N

2004 Advertising Silver Pencil

Foote Cone & Belding Singapore / Singapore

Terminal One

Bars, Rings, Beam

Collateral Advertising / Collateral: Self-Promotion

04037A

2004 Advertising Silver Pencil

Sil Ad (KL) Sdn Bhd / Kuala Lumpur

Sony (Malaysia) Sdn Bhd

Pool, Field, Playground

Collateral Advertising / Collateral: Self-Promotion

04038A

2004 Advertising Bronze Pencil

Ogilvy & Mather Advertising / Kuala Lumpur

Kraft Foods (M) Sdn Bhd

Bulldozer, Street Sweeper, Drome

Collateral Advertising / Collateral: Self-Promotion

04039A

2004 Advertising Bronze Pencil

Wowza / Minneapolis

3rd Lair Skatepark-Proshop

Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods

Collateral Advertising / Collateral: Self-Promotion

04040A

2004 Advertising Silver Pencil

Campbell Doyle Dye / London

Merrydown

bottle, Cards, Matches, Posters, Ads

Collateral Advertising / Collateral: Self-Promotion

04108A

2004 Design Gold Pencil

Laurie DeMartino Design (Studio D) / Minneapolis

Grace Annabella Anderson

A Little Grace

Collateral Design / Self-Promotion - Single Only

04027D

2004 Design Gold Pencil

Laurie DeMartino Design (Studio D) / Minneapolis

Minneapolis College of Art and Design

Minneapolis College of Art and Design Admissions Catalog

Collateral Design / Self-Promotion - Single Only

04028D

2004 Design Silver Pencil

Craig Cutler / New york

Craig Cutler

No Running/No Diving

Collateral Design / Self-Promotion - Single Only

04029D

2004 Interactive Silver Pencil

Scholz & Volkmer / Wiesbaden

ACHT FRANKFURT Digital Solutions

Website ACHT FRANKFURT

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

04033N

2004 Interactive Bronze Pencil

Juxt Interactive / Newport Beach

Jimmy McGrath

Jimmy McGrath Photography

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

04034N

2004 Interactive Gold Pencil

POKE / London

CARE International UK

Global Rich List

Non-Profit Organizations / Non-Profit - Web Sites

04061N

2004 Interactive Silver Pencil

Grupo W / Saltillo

Flash for Mexico

Official FFM Site

Non-Profit Organizations / Non-Profit - Web Sites

04062N

2004 Interactive Bronze Pencil

Grupo W / Saltillo

Tourism of Mexico

Mexican Cities

Non-Profit Organizations / Non-Profit - Web Sites

04063N

2004 Interactive Bronze Pencil

Hunt Adkins / Minneapolis

American Cancer Society

Resist

Non-Profit Organizations / Non-Profit - Web Sites

04064N

2004 Design Gold Pencil

Happy Forsman & Bodenfors / Gotenburg

Semper

Pancakes

Package Design / Commercial Product Packaging

04010D

2004 Design Gold Pencil

TUGBOAT / Minato-ku

Kirin Beverage Co.

G,G,Tea-SOPRANO PEACH

Package Design / Commercial Product Packaging

04011D

2004 Design Silver Pencil

Ogilvy & Mather Frankfurt / Frankfurt

Ogilvy & Mather Frankfurt

Der Mausetod (The Death of the Mouse)

Package Design / Commercial Product Packaging

04012D

2004 Design Silver Pencil

DPZ / São Paulo

Souza Cruz

Carlton Packs - Limited Editions - Art Nouveau

Package Design / Commercial Product Packaging

04015D

2004 Design Bronze Pencil

TDA Advertising & Design / Boulder

Izze Beverage Company

Bottles

Package Design / Commercial Product Packaging

04016D

2004 Advertising Gold Pencil

TBWA\Hong Kong (180\TBWA) / Hong Kong

adidas Australia

Designed to Move, Designed to Move, Designed to Move, Designed to Move

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04015A

2004 Advertising Silver Pencil

AlmapBBDO Comunicacoes Ltda / São Paulo

Fed Ex

Cassete Recorder, Simon, Videogame

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04017A

2004 Advertising Silver Pencil

Saatchi & Saatchi / Sydney

Olympus

Fly, Light Switch, Dandelion Seed

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04018A

2004 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Breakfast, Water, Shower

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04019A

2004 Interactive Silver Pencil

Framfab / Copenhagen

Nike Europe

Nike iD

E-Commerce / E-Commerce B2C - Web Sites

04039N

2004 Interactive Bronze Pencil

IQ television group / Atlanta

Audi of America

Certified Pre-Owned

E-Commerce / E-Commerce B2C - Web Sites

04040N

2004 Interactive Gold Pencil

Framfab / Copenhagen

Nike Europe

Goooooal!

Brand Gaming / Brand Gaming - Websites

04046N

2004 Interactive Silver Pencil

DoubleYou / Barcelona

American Nike

Nikeplay.com - The Game

Brand Gaming / Brand Gaming - Websites

04047N

2004 Interactive Silver Pencil

Pop & Co. / New York

Cartoon Network

Teen Titans: Battle Blitz

Brand Gaming / Brand Gaming - Websites

04048N

2004 Interactive Silver Pencil

Pop & Co. / New York

PUMA

USP Challenge

Brand Gaming / Brand Gaming - Websites

04049N

2004 Design Gold Pencil

MARC ATLAN DESIGN, INC. / VENICE

BIG MAGAZINE, INC.

V.I.P. / SPECIAL L.A. ISSUE

Publication Design / Consumer Magazine Full Issue

04031D

2004 Design Silver Pencil

Nordpol / Hamburg

goool sportswear GmbH

My first goal

Publication Design / Consumer Magazine Full Issue

04032D

2004 Interactive Silver Pencil

Firstborn Multimedia / New York

BBDO/The Arnell Group

The Chrysler Crossfire Experience CD-ROM

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

04030N

2004 Interactive Bronze Pencil

Digitas / Boston

Saab

e-Brochure

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

04032N

2004 Design Gold Pencil

Arnold Worldwide / Boston

Volkswagen

Zine, Heart Brochure, Cling

Collateral Design / Point-of-Purchase and In-Store: Campaign

04026D

2004 Advertising Silver Pencil

Clemmow Hornby Inge / London

Britvic

Postman, Barrel, Barrel Miss

Consumer Television / Consumer Television Over :30 Campaign

04083A

2004 Advertising Silver Pencil

Clemmow Hornby Inge / London

Heineken

Switzerland, USA, Holland

Consumer Television / Consumer Television Over :30 Campaign

04084A

2004 Advertising Silver Pencil

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

History, Business Cards, Greetings

Consumer Television / Consumer Television Over :30 Campaign

04085A

2004 Advertising Silver Pencil

Ogilvy Brasil / São Paulo

Mattel

Streets

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04035A

2004 Advertising Bronze Pencil

TBWA\Shanghai / Shanghai

adidas China

Rock

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04036A

2004 Advertising Gold Pencil

TBWA\JAPAN / Tokyo

Adidas

Vertical Football

Exceptional Innovation in Marketing / Innovative Marketing: Single

04099A

2004 Advertising Silver Pencil

J. Walter Thompson Sdn Bhd / Kuala Lumpur

Channel 9. Ch-9 Media Sdn Bhd ( TV Station )

Missile Car "

Exceptional Innovation in Marketing / Innovative Marketing: Single

04100A

2004 Advertising Silver Pencil

Taxi Advertising & Design / Toronto

MINI CANADA

PYLONS

Exceptional Innovation in Marketing / Innovative Marketing: Single

04101A

2004 Advertising Bronze Pencil

The Dukes of Urbino.Com / Global

Department of Transport

Keep your Distance

Exceptional Innovation in Marketing / Innovative Marketing: Single

04102A

2004 Advertising Gold Pencil

Jung von Matt AG / Hamburg

Axel Springer AG

Kidnapped

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04012A

2004 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Kamasutra

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04013A

2004 Advertising Silver Pencil

TBWA Gavin Reddy / Johannesburg

Apartheid Museum

Redheads

Consumer Radio / Consumer Radio: Single

04063A

2004 Advertising Gold Pencil

BBDO Campaign GmbH / Duesseldorf

Copy Center Koeln

Copy

Consumer Radio / Consumer Radio: Single

04072A

2004 Advertising Gold Pencil

DDB Chicago / Chicago

Anheuser-Busch

Multi Colored Sweater Wearer

Consumer Radio / Consumer Radio: Single

04073A

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