The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Seal Agency: Clemmow Hornby Inge / London Client: Britvic - Tango Category: Non-Broadcast / Non-Broadcast: Cinema
Spike Lee Agency: Mother Advertising Ltd / London Client: Orange Category: Non-Broadcast / Non-Broadcast: Cinema
Lowe Xmas Mailing Agency: Lowe AG / Zürich Client: Lowe AG Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Scholz & Volkmer Timesaver Agency: Scholz & Volkmer / Wiesbaden Client: Scholz & Volkmer Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Buddy Agency: Truth and Advertising / Santa Ana Client: Truth and Advertising Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Zine, Heart Brochure, Cling Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
CCA-Call For Entry Agency: Leo Burnett Singapore / Singapore Client: 4As Limited Category: Trade / Trade B/W Full Page or Spread: Single
Vodafone Future Vision Agency: Vodafone / Newbury Client: Vodafone Group Services Category: Beyond the Banner
GiftFinder Microsite Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Beyond the Banner
BMW X5 Agency: herraiz soto & co / barcelona Client: BMW Category: Beyond the Banner
Keep the Ball Alive Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner
Nike Goddess Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2B - Web Sites
WWII "Nanking" Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Pier Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Postman, Barrel, Barrel Miss Agency: Clemmow Hornby Inge / London Client: Britvic Category: Consumer Television / Consumer Television Over :30 Campaign
Switzerland, USA, Holland Agency: Clemmow Hornby Inge / London Client: Heineken Category: Consumer Television / Consumer Television Over :30 Campaign
History, Business Cards, Greetings Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Campaign
IPod Zine Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Single
Bridge, Van, Park Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Supermarket, Grapes, Prison Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Cayenne Dealer Toolkit Agency: Carmichael Lynch / Minneapolis Client: Porsche Cars North America Category: Promotional Advertising / Promotional Advertising - CD-ROM
Tokyo Scanner Agency: MORI Building / Minato-Ku Client: MORI Building Category: Promotional Advertising / Promotional Advertising - CD-ROM
Lord of the Rings: Return of the King Interactive CD ROM Agency: Blitz Digital Studios / North Hollywood Client: New Line Cinema/Sponsored by Dell Category: Promotional Advertising / Promotional Advertising - CD-ROM
Lions, Snakes, Alligators Agency: Saatchi & Saatchi / bangkok Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Fiona Hewitt Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Gary Taxali Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Christian Northeast Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
The Islands Of The Bahamas Agency: Duffy / Minneapolis Client: The Bahamas Ministry of Tourism Category: Brand and Corporate Identity Design / Logo/Trademark
Park It On Your Desktop Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Manual of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Self Portraits, Art Exhibition, Print, London Outdoor Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Dance, Coffee, Reptile Agency: Colenso BBDO / Auckland Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Vodafone Future Vision Agency: Vodafone / Newbury Client: Vodafone Group Services Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The Inside Story Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Sweden/Volvo S40 Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Lab Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Discover The Phaeton Agency: Tribal DDB / london Client: Volkswagen Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
GRAND HYATT TOKYO TOUR CD-ROM Agency: Business Architects / Tokyo Client: Mori Hospitality Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
London Outdoor, Tube station, Auckland, Dublin Exhibition Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Kidnapped Agency: Jung von Matt AG / Hamburg Client: Axel Springer AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Kamasutra Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Lost Paradise Agency: Lobo / São Paulo Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
mtvU: Hairy Tattoo Agency: MTV Networks / New York Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Get Real Video Agency: fairly painless advertising / holland Client: Herman Miller Inc. Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
A Little Grace Agency: Laurie DeMartino Design (Studio D) / Minneapolis Client: Grace Annabella Anderson Category: Collateral Design / Self-Promotion - Single Only
Minneapolis College of Art and Design Admissions Catalog Agency: Laurie DeMartino Design (Studio D) / Minneapolis Client: Minneapolis College of Art and Design Category: Collateral Design / Self-Promotion - Single Only
No Running/No Diving Agency: Craig Cutler / New york Client: Craig Cutler Category: Collateral Design / Self-Promotion - Single Only
Cops Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Book Wrapping Paper Agency: Crispin Porter + Bogusky/LA / Venice Client: Borders Category: Newspaper / Newspaper Over 600 Lines: Single
50 years Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single

2004 Advertising Silver Pencil

Clemmow Hornby Inge / London

Britvic - Tango

Seal

Non-Broadcast / Non-Broadcast: Cinema

04097A

2004 Advertising Bronze Pencil

Mother Advertising Ltd / London

Orange

Spike Lee

Non-Broadcast / Non-Broadcast: Cinema

04098A

2004 Interactive Gold Pencil

Lowe AG / Zürich

Lowe AG

Lowe Xmas Mailing

Self-Promotion / Self-Promotion - Other Digital Advertising

04058N

2004 Interactive Silver Pencil

Scholz & Volkmer / Wiesbaden

Scholz & Volkmer

Scholz & Volkmer Timesaver

Self-Promotion / Self-Promotion - Other Digital Advertising

04059N

2004 Interactive Bronze Pencil

Truth and Advertising / Santa Ana

Truth and Advertising

Buddy

Self-Promotion / Self-Promotion - Other Digital Advertising

04060N

2004 Design Gold Pencil

Arnold Worldwide / Boston

Volkswagen

Zine, Heart Brochure, Cling

Collateral Design / Point-of-Purchase and In-Store: Campaign

04026D

2004 Advertising Silver Pencil

Leo Burnett Singapore / Singapore

4As Limited

CCA-Call For Entry

Trade / Trade B/W Full Page or Spread: Single

04029A

2004 Interactive Gold Pencil

Vodafone / Newbury

Vodafone Group Services

Vodafone Future Vision

Beyond the Banner

04011N

2004 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Discover Card

GiftFinder Microsite

Beyond the Banner

04012N

2004 Interactive Bronze Pencil

herraiz soto & co / barcelona

BMW

BMW X5

Beyond the Banner

04013N

2004 Interactive Silver Pencil

AKQA / San Francisco

Nike

Keep the Ball Alive

Beyond the Banner

04053N

2004 Interactive Silver Pencil

R/GA / New York

Nike

Nike Goddess

E-Commerce / E-Commerce B2B - Web Sites

04038N

2004 Advertising Silver Pencil

Foote Cone & Belding Singapore / Singapore

Global Alliance

WWII "Nanking"

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04049A

2004 Advertising Bronze Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Pier

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04050A

2004 Advertising Silver Pencil

Clemmow Hornby Inge / London

Britvic

Postman, Barrel, Barrel Miss

Consumer Television / Consumer Television Over :30 Campaign

04083A

2004 Advertising Silver Pencil

Clemmow Hornby Inge / London

Heineken

Switzerland, USA, Holland

Consumer Television / Consumer Television Over :30 Campaign

04084A

2004 Advertising Silver Pencil

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

History, Business Cards, Greetings

Consumer Television / Consumer Television Over :30 Campaign

04085A

2004 Design Silver Pencil

Arnold Worldwide / Boston

Volkswagen

IPod Zine

Collateral Design / Point-of-Purchase and In-Store: Single

04025D

2004 Advertising Gold Pencil

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Bridge, Van, Park

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04051A

2004 Advertising Silver Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Supermarket, Grapes, Prison

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04052A

2004 Interactive Silver Pencil

Carmichael Lynch / Minneapolis

Porsche Cars North America

Cayenne Dealer Toolkit

Promotional Advertising / Promotional Advertising - CD-ROM

04021N

2004 Interactive Bronze Pencil

MORI Building / Minato-Ku

MORI Building

Tokyo Scanner

Promotional Advertising / Promotional Advertising - CD-ROM

04022N

2004 Interactive Silver Pencil

Blitz Digital Studios / North Hollywood

New Line Cinema/Sponsored by Dell

Lord of the Rings: Return of the King Interactive CD ROM

Promotional Advertising / Promotional Advertising - CD-ROM

04051N

2004 Advertising Silver Pencil

Saatchi & Saatchi / bangkok

Indothai Sport Ltd. Part

Lions, Snakes, Alligators

Consumer Magazine / Magazine Color Full Page or Spread: Single

04011A

2004 Design Gold Pencil

Campbell Doyle Dye / London

Merrydown

Fiona Hewitt

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04017D

2004 Design Silver Pencil

Campbell Doyle Dye / London

Merrydown

Gary Taxali

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04018D

2004 Design Bronze Pencil

Campbell Doyle Dye / London

Merrydown

Christian Northeast

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04019D

2004 Design Gold Pencil

Duffy / Minneapolis

The Bahamas Ministry of Tourism

The Islands Of The Bahamas

Brand and Corporate Identity Design / Logo/Trademark

04009D

2004 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Park It On Your Desktop

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04014A

2004 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Manual of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04020A

2004 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN Videogames / Sega

Beta - 7

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04103A

2004 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Self Portraits, Art Exhibition, Print, London Outdoor

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04104A

2004 Advertising Bronze Pencil

Colenso BBDO / Auckland

Monaco

Dance, Coffee, Reptile

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04105A

2004 Interactive Gold Pencil

Vodafone / Newbury

Vodafone Group Services

Vodafone Future Vision

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04026N

2004 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars Sweden/Volvo S40

The Inside Story

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04027N

2004 Interactive Silver Pencil

R/GA / New York

Nike

Nike Lab

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04028N

2004 Interactive Bronze Pencil

Tribal DDB / london

Volkswagen

Discover The Phaeton

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04029N

2004 Interactive Bronze Pencil

Business Architects / Tokyo

Mori Hospitality Corporation

GRAND HYATT TOKYO TOUR CD-ROM

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04031N

2004 Design Gold Pencil

180 Amsterdam / Amsterdam

adidas International

London Outdoor, Tube station, Auckland, Dublin Exhibition

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

04030D

2004 Advertising Gold Pencil

Jung von Matt AG / Hamburg

Axel Springer AG

Kidnapped

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04012A

2004 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Kamasutra

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04013A

2004 Design Gold Pencil

Lobo / São Paulo

Diesel

Lost Paradise

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04040D

2004 Design Silver Pencil

MTV Networks / New York

mtvU

mtvU: Hairy Tattoo

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04041D

2004 Design Bronze Pencil

fairly painless advertising / holland

Herman Miller Inc.

Get Real Video

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04042D

2004 Design Gold Pencil

Laurie DeMartino Design (Studio D) / Minneapolis

Grace Annabella Anderson

A Little Grace

Collateral Design / Self-Promotion - Single Only

04027D

2004 Design Gold Pencil

Laurie DeMartino Design (Studio D) / Minneapolis

Minneapolis College of Art and Design

Minneapolis College of Art and Design Admissions Catalog

Collateral Design / Self-Promotion - Single Only

04028D

2004 Design Silver Pencil

Craig Cutler / New york

Craig Cutler

No Running/No Diving

Collateral Design / Self-Promotion - Single Only

04029D

2004 Advertising Gold Pencil

DDB London / London

Volkswagen

Cops

Newspaper / Newspaper Over 600 Lines: Single

04001A

2004 Advertising Silver Pencil

Crispin Porter + Bogusky/LA / Venice

Borders

Book Wrapping Paper

Newspaper / Newspaper Over 600 Lines: Single

04002A

2004 Advertising Bronze Pencil

AlmapBBDO Comunicacoes Ltda / São Paulo

Volkswagen

50 years

Newspaper / Newspaper Over 600 Lines: Single

04003A

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