The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

NEC ecotonoha project Agency: NEC Media Products / Ota-ku Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Cog Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
CCA-Call For Entry Agency: Leo Burnett Singapore / Singapore Client: 4As Limited Category: Trade / Trade B/W Full Page or Spread: Single
Keep Your Distance Agency: The Dukes of Urbino.Com / Global Client: Department of Transport Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Survival Kit Agency: BBDO / New York Client: Guinness Category: Trade / Trade Color Full Page or Spread: Single
Funeral Agency: Bartle Bogle Hegarty / New York Client: Wenner Media/ Men's Journal Category: Trade / Trade Color Full Page or Spread: Single
Leopard, Crocodile, Seal Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: WWF Germany Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Comfort Women, Korea, Nanking Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
banner 1, banner 2, banner 3, 300x250, skyskraper Agency: DoubleYou / Barcelona Client: American Nike Category: Banners / Banner - Campaign
car, paddleball, snowman, train Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Banners / Banner - Campaign
Scroll, Kite, Sky Day, Wheel, Sky Night Agency: AgênciaClick / São Paulo Client: Fiat Stilo - Brasil Category: Banners / Banner - Campaign
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
Colors, Grid, Capture Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis Agency: Hakuhodo / Tokyo Client: World Exposition, Aichi, Japan Category: Banners / Banner - Campaign
QUALIA Agency: Hakuhodo Inc. / Minatoku Client: Sony Corporation Category: Brand and Corporate Identity / Booklet/Brochure
THE JUNGLE BOOK 2/ PRESS BOOK Agency: grupo zapping comunicacion / madrid Client: DISNEY/BUENAVISTA Category: Brand and Corporate Identity / Booklet/Brochure
ruimte (space) Agency: samenwerkende ontwerpers / 1016 BN Amsterdam Client: drukkerij Ando Category: Brand and Corporate Identity / Booklet/Brochure
Face of the future Agency: Mother Advertising Ltd / London Client: Xelibri Category: Brand and Corporate Identity / Booklet/Brochure
1200 Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Bud Light Institute Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Integrated Branding Campaign / Integrated Branding
Nike Goddess Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2B - Web Sites
Paper Bag-1, Paper Bag-2, Paper Bag-3 Agency: TUGBOAT / Minato-ku Client: BALS CORPORATION Category: Package Design / Product Packaging: Campaign
Takagi Masakatsu: Rehome, DJ Uppercut : Pieces, Hifana: Fresh Push Breakin' Agency: Wieden+Kennedy / Minato-ku Client: W+K Tokyo Lab Category: Package Design / Product Packaging: Campaign
Lowe Xmas Mailing Agency: Lowe AG / Zürich Client: Lowe AG Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Scholz & Volkmer Timesaver Agency: Scholz & Volkmer / Wiesbaden Client: Scholz & Volkmer Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Buddy Agency: Truth and Advertising / Santa Ana Client: Truth and Advertising Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Goooooal! Agency: Framfab / Copenhagen Client: Nike Europe Category: Brand Gaming / Brand Gaming - Websites
Nikeplay.com - The Game Agency: DoubleYou / Barcelona Client: American Nike Category: Brand Gaming / Brand Gaming - Websites
Teen Titans: Battle Blitz Agency: Pop & Co. / New York Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
USP Challenge Agency: Pop & Co. / New York Client: PUMA Category: Brand Gaming / Brand Gaming - Websites
Zine, Heart Brochure, Cling Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad Agency: TBWA\Chiat\Day / Los Angeles Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman Agency: Net#work BBDO / Johannesburg Client: Virgin Atlantic Category: Collateral Advertising / Collateral Posters: Campaign
Banner, Gondola, Wall Agency: Leo Burnett Company / Chicago Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Campaign
Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Campaign
Class of Tomorrow CD-ROM Agency: J. Walter Thompson / Atlanta Client: United States Marine Corps Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
space150's version 10 movie Agency: space150 / Minneapolis Client: space150 Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Career Maker Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Tractor Beam Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Role Reversal Agency: Cliff Freeman & Partners / New York Client: Value City Category: Consumer Television / Consumer Television :30/:25 Single
Redheads Agency: TBWA Gavin Reddy / Johannesburg Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Single
Copy Agency: BBDO Campaign GmbH / Duesseldorf Client: Copy Center Koeln Category: Consumer Radio / Consumer Radio: Single
Multi Colored Sweater Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Corvette Agency: Publicis in the West / Seattle Client: Washington State Lottery Category: Consumer Radio / Consumer Radio: Single
Little Girl Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Tiger Interventions Agency: Bush Atkins / North Sydney Client: Tiger Recording Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Lost Paradise Agency: Lobo / São Paulo Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
mtvU: Hairy Tattoo Agency: MTV Networks / New York Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Get Real Video Agency: fairly painless advertising / holland Client: Herman Miller Inc. Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Website ACHT FRANKFURT Agency: Scholz & Volkmer / Wiesbaden Client: ACHT FRANKFURT Digital Solutions Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites

2004 Interactive Gold Pencil

NEC Media Products / Ota-ku

NEC Corporation

NEC ecotonoha project

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04025N

2004 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Cog

Consumer Television / Consumer Television Over :30 Single

04079A

2004 Advertising Silver Pencil

Leo Burnett Singapore / Singapore

4As Limited

CCA-Call For Entry

Trade / Trade B/W Full Page or Spread: Single

04029A

2004 Design Silver Pencil

The Dukes of Urbino.Com / Global

Department of Transport

Keep Your Distance

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

04046D

2004 Advertising Silver Pencil

BBDO / New York

Guinness

Survival Kit

Trade / Trade Color Full Page or Spread: Single

04030A

2004 Advertising Bronze Pencil

Bartle Bogle Hegarty / New York

Wenner Media/ Men's Journal

Funeral

Trade / Trade Color Full Page or Spread: Single

04031A

2004 Advertising Silver Pencil

Ogilvy & Mather Frankfurt / Frankfurt

WWF Germany

Leopard, Crocodile, Seal

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04057A

2004 Advertising Bronze Pencil

Foote Cone & Belding Singapore / Singapore

Global Alliance

Comfort Women, Korea, Nanking

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04058A

2004 Interactive Gold Pencil

DoubleYou / Barcelona

American Nike

banner 1, banner 2, banner 3, 300x250, skyskraper

Banners / Banner - Campaign

04005N

2004 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Discover Card

car, paddleball, snowman, train

Banners / Banner - Campaign

04006N

2004 Interactive Silver Pencil

AgênciaClick / São Paulo

Fiat Stilo - Brasil

Scroll, Kite, Sky Day, Wheel, Sky Night

Banners / Banner - Campaign

04007N

2004 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner

Banners / Banner - Campaign

04008N

2004 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

Colors, Grid, Capture

Banners / Banner - Campaign

04009N

2004 Interactive Bronze Pencil

Hakuhodo / Tokyo

World Exposition, Aichi, Japan

The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis

Banners / Banner - Campaign

04010N

2004 Design Gold Pencil

Hakuhodo Inc. / Minatoku

Sony Corporation

QUALIA

Brand and Corporate Identity / Booklet/Brochure

04001D

2004 Design Silver Pencil

grupo zapping comunicacion / madrid

DISNEY/BUENAVISTA

THE JUNGLE BOOK 2/ PRESS BOOK

Brand and Corporate Identity / Booklet/Brochure

04002D

2004 Design Silver Pencil

samenwerkende ontwerpers / 1016 BN Amsterdam

drukkerij Ando

ruimte (space)

Brand and Corporate Identity / Booklet/Brochure

04003D

2004 Design Bronze Pencil

Mother Advertising Ltd / London

Xelibri

Face of the future

Brand and Corporate Identity / Booklet/Brochure

04004D

2004 Advertising Gold Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

1200

Integrated Branding Campaign / Integrated Branding

04107A

2004 Advertising Bronze Pencil

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

Bud Light Institute

Integrated Branding Campaign / Integrated Branding

04109A

2004 Interactive Silver Pencil

R/GA / New York

Nike

Nike Goddess

E-Commerce / E-Commerce B2B - Web Sites

04038N

2004 Design Gold Pencil

TUGBOAT / Minato-ku

BALS CORPORATION

Paper Bag-1, Paper Bag-2, Paper Bag-3

Package Design / Product Packaging: Campaign

04013D

2004 Design Gold Pencil

Wieden+Kennedy / Minato-ku

W+K Tokyo Lab

Takagi Masakatsu: Rehome, DJ Uppercut : Pieces, Hifana: Fresh Push Breakin'

Package Design / Product Packaging: Campaign

04014D

2004 Interactive Gold Pencil

Lowe AG / Zürich

Lowe AG

Lowe Xmas Mailing

Self-Promotion / Self-Promotion - Other Digital Advertising

04058N

2004 Interactive Silver Pencil

Scholz & Volkmer / Wiesbaden

Scholz & Volkmer

Scholz & Volkmer Timesaver

Self-Promotion / Self-Promotion - Other Digital Advertising

04059N

2004 Interactive Bronze Pencil

Truth and Advertising / Santa Ana

Truth and Advertising

Buddy

Self-Promotion / Self-Promotion - Other Digital Advertising

04060N

2004 Interactive Gold Pencil

Framfab / Copenhagen

Nike Europe

Goooooal!

Brand Gaming / Brand Gaming - Websites

04046N

2004 Interactive Silver Pencil

DoubleYou / Barcelona

American Nike

Nikeplay.com - The Game

Brand Gaming / Brand Gaming - Websites

04047N

2004 Interactive Silver Pencil

Pop & Co. / New York

Cartoon Network

Teen Titans: Battle Blitz

Brand Gaming / Brand Gaming - Websites

04048N

2004 Interactive Silver Pencil

Pop & Co. / New York

PUMA

USP Challenge

Brand Gaming / Brand Gaming - Websites

04049N

2004 Design Gold Pencil

Arnold Worldwide / Boston

Volkswagen

Zine, Heart Brochure, Cling

Collateral Design / Point-of-Purchase and In-Store: Campaign

04026D

2004 Advertising Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Ad Council

A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad

Newspaper / Newspaper Over 600 Lines: Campaign

04053A

2004 Advertising Gold Pencil

Net#work BBDO / Johannesburg

Virgin Atlantic

Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman

Collateral Advertising / Collateral Posters: Campaign

04044A

2004 Advertising Silver Pencil

Leo Burnett Company / Chicago

US Army-Special Forces

Banner, Gondola, Wall

Collateral Advertising / Collateral Posters: Campaign

04045A

2004 Advertising Bronze Pencil

180 Amsterdam / Amsterdam

adidas International

Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson

Collateral Advertising / Collateral Posters: Campaign

04046A

2004 Interactive Silver Pencil

J. Walter Thompson / Atlanta

United States Marine Corps

Class of Tomorrow CD-ROM

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

04035N

2004 Interactive Bronze Pencil

space150 / Minneapolis

space150

space150's version 10 movie

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

04036N

2004 Advertising Gold Pencil

BBDO / New York

Fed Ex

Career Maker

Consumer Television / Consumer Television :30/:25 Single

04086A

2004 Advertising Silver Pencil

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Tractor Beam

Consumer Television / Consumer Television :30/:25 Single

04087A

2004 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Value City

Role Reversal

Consumer Television / Consumer Television :30/:25 Single

04088A

2004 Advertising Silver Pencil

TBWA Gavin Reddy / Johannesburg

Apartheid Museum

Redheads

Consumer Radio / Consumer Radio: Single

04063A

2004 Advertising Gold Pencil

BBDO Campaign GmbH / Duesseldorf

Copy Center Koeln

Copy

Consumer Radio / Consumer Radio: Single

04072A

2004 Advertising Gold Pencil

DDB Chicago / Chicago

Anheuser-Busch

Multi Colored Sweater Wearer

Consumer Radio / Consumer Radio: Single

04073A

2004 Advertising Silver Pencil

Publicis in the West / Seattle

Washington State Lottery

Corvette

Consumer Radio / Consumer Radio: Single

04074A

2004 Advertising Bronze Pencil

DeVito/Verdi / New York

Mount Sinai

Little Girl

Consumer Radio / Consumer Radio: Single

04075A

2004 Interactive Bronze Pencil

Bush Atkins / North Sydney

Tiger Recording

Tiger Interventions

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

04037N

2004 Design Gold Pencil

Lobo / São Paulo

Diesel

Lost Paradise

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04040D

2004 Design Silver Pencil

MTV Networks / New York

mtvU

mtvU: Hairy Tattoo

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04041D

2004 Design Bronze Pencil

fairly painless advertising / holland

Herman Miller Inc.

Get Real Video

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04042D

2004 Interactive Silver Pencil

Scholz & Volkmer / Wiesbaden

ACHT FRANKFURT Digital Solutions

Website ACHT FRANKFURT

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

04033N

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