The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

NEC ecotonoha project Agency: NEC Media Products / Ota-ku Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Lowe Xmas Mailing Agency: Lowe AG / Zürich Client: Lowe AG Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Scholz & Volkmer Timesaver Agency: Scholz & Volkmer / Wiesbaden Client: Scholz & Volkmer Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Buddy Agency: Truth and Advertising / Santa Ana Client: Truth and Advertising Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Global Rich List Agency: POKE / London Client: CARE International UK Category: Non-Profit Organizations / Non-Profit - Web Sites
Official FFM Site Agency: Grupo W / Saltillo Client: Flash for Mexico Category: Non-Profit Organizations / Non-Profit - Web Sites
Mexican Cities Agency: Grupo W / Saltillo Client: Tourism of Mexico Category: Non-Profit Organizations / Non-Profit - Web Sites
Resist Agency: Hunt Adkins / Minneapolis Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Web Sites
Class of Tomorrow CD-ROM Agency: J. Walter Thompson / Atlanta Client: United States Marine Corps Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
space150's version 10 movie Agency: space150 / Minneapolis Client: space150 Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Nike Goddess Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2B - Web Sites
Linotype Fontcomparer Agency: Scholz & Volkmer / Wiesbaden Client: Linotype Library Category: E-Commerce / E-Commerce - Other Digital Advertising
I-Shake-U Agency: Dentsu / Tokyo Client: Mitsubishi Motors Category: Promotional Advertising / Promotional Advertising - Web Sites
Levis 501 Reborn Agency: OgilvyOne worldwide / Singapore Client: Levi Strauss Category: Promotional Advertising / Promotional Advertising - Web Sites
Sabrina Setlur/SABS Agency: Neue Digitale / Frankfurt am Main Client: 3p Pelham Power Production Category: Promotional Advertising / Promotional Advertising - Web Sites
Identity - Official Website Agency: Big Spaceship / Brooklyn Client: Columbia Pictures / Sony Pictures Digital Networks Category: Promotional Advertising / Promotional Advertising - Web Sites
Hooptown Agency: R/GA / New York Client: Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike iD Agency: Framfab / Copenhagen Client: Nike Europe Category: E-Commerce / E-Commerce B2C - Web Sites
Certified Pre-Owned Agency: IQ television group / Atlanta Client: Audi of America Category: E-Commerce / E-Commerce B2C - Web Sites
Tiger Interventions Agency: Bush Atkins / North Sydney Client: Tiger Recording Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
What would you do with 6 euros? Agency: CP Interactive / madrid Client: INTERMON OXFAM SPAIN Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
NO ITEMS Agency: CP Interactive / madrid Client: AMNESTY INTERNATIONAL SPAIN Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Website ACHT FRANKFURT Agency: Scholz & Volkmer / Wiesbaden Client: ACHT FRANKFURT Digital Solutions Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Jimmy McGrath Photography Agency: Juxt Interactive / Newport Beach Client: Jimmy McGrath Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Vodafone Future Vision Agency: Vodafone / Newbury Client: Vodafone Group Services Category: Beyond the Banner
GiftFinder Microsite Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Beyond the Banner
BMW X5 Agency: herraiz soto & co / barcelona Client: BMW Category: Beyond the Banner
Keep the Ball Alive Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner
RX Pocket Hard Drive Agency: TeamOne Advertising / El Segundo Client: Lexus Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Bird Agency: Ogilvy & Mather / London Client: Ford Sportka Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Goooooal! Agency: Framfab / Copenhagen Client: Nike Europe Category: Brand Gaming / Brand Gaming - Websites
Nikeplay.com - The Game Agency: DoubleYou / Barcelona Client: American Nike Category: Brand Gaming / Brand Gaming - Websites
Teen Titans: Battle Blitz Agency: Pop & Co. / New York Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
USP Challenge Agency: Pop & Co. / New York Client: PUMA Category: Brand Gaming / Brand Gaming - Websites
Vodafone Future Vision Agency: Vodafone / Newbury Client: Vodafone Group Services Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The Inside Story Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Sweden/Volvo S40 Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Lab Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Discover The Phaeton Agency: Tribal DDB / london Client: Volkswagen Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
GRAND HYATT TOKYO TOUR CD-ROM Agency: Business Architects / Tokyo Client: Mori Hospitality Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Cayenne Dealer Toolkit Agency: Carmichael Lynch / Minneapolis Client: Porsche Cars North America Category: Promotional Advertising / Promotional Advertising - CD-ROM
Tokyo Scanner Agency: MORI Building / Minato-Ku Client: MORI Building Category: Promotional Advertising / Promotional Advertising - CD-ROM
Lord of the Rings: Return of the King Interactive CD ROM Agency: Blitz Digital Studios / North Hollywood Client: New Line Cinema/Sponsored by Dell Category: Promotional Advertising / Promotional Advertising - CD-ROM
Map Agency: AlmapBBDO / São Paulo Client: Audi Category: Banners / Banner - Single
Half Foot Agency: AlmapBBDO / São Paulo Client: Mizuno Category: Banners / Banner - Single
AOL Adventure Agency: AOL Brazil / São Paulo Client: AOL Brazil Category: Banners / Banner - Single
The Pitch Agency: Dentsu / Tokyo Client: Japan Advertising Council Category: Banners / Banner - Single
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Integrated Branding Campaign
The Mystery of Dalarö Agency: Fuel Europe / 1071 DB Amsterdam Client: Volvo Cars of Europe Category: Integrated Branding Campaign
Napster Launch Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Integrated Branding Campaign
Skyhigh Airlines Agency: WONGDOODY / Seattle Client: Alaska Airlines Category: Integrated Branding Campaign

2004 Interactive Gold Pencil

NEC Media Products / Ota-ku

NEC Corporation

NEC ecotonoha project

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04025N

2004 Interactive Gold Pencil

Lowe AG / Zürich

Lowe AG

Lowe Xmas Mailing

Self-Promotion / Self-Promotion - Other Digital Advertising

04058N

2004 Interactive Silver Pencil

Scholz & Volkmer / Wiesbaden

Scholz & Volkmer

Scholz & Volkmer Timesaver

Self-Promotion / Self-Promotion - Other Digital Advertising

04059N

2004 Interactive Bronze Pencil

Truth and Advertising / Santa Ana

Truth and Advertising

Buddy

Self-Promotion / Self-Promotion - Other Digital Advertising

04060N

2004 Interactive Gold Pencil

POKE / London

CARE International UK

Global Rich List

Non-Profit Organizations / Non-Profit - Web Sites

04061N

2004 Interactive Silver Pencil

Grupo W / Saltillo

Flash for Mexico

Official FFM Site

Non-Profit Organizations / Non-Profit - Web Sites

04062N

2004 Interactive Bronze Pencil

Grupo W / Saltillo

Tourism of Mexico

Mexican Cities

Non-Profit Organizations / Non-Profit - Web Sites

04063N

2004 Interactive Bronze Pencil

Hunt Adkins / Minneapolis

American Cancer Society

Resist

Non-Profit Organizations / Non-Profit - Web Sites

04064N

2004 Interactive Silver Pencil

J. Walter Thompson / Atlanta

United States Marine Corps

Class of Tomorrow CD-ROM

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

04035N

2004 Interactive Bronze Pencil

space150 / Minneapolis

space150

space150's version 10 movie

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

04036N

2004 Interactive Silver Pencil

R/GA / New York

Nike

Nike Goddess

E-Commerce / E-Commerce B2B - Web Sites

04038N

2004 Interactive Silver Pencil

Scholz & Volkmer / Wiesbaden

Linotype Library

Linotype Fontcomparer

E-Commerce / E-Commerce - Other Digital Advertising

04041N

2004 Interactive Gold Pencil

Dentsu / Tokyo

Mitsubishi Motors

I-Shake-U

Promotional Advertising / Promotional Advertising - Web Sites

04016N

2004 Interactive Gold Pencil

OgilvyOne worldwide / Singapore

Levi Strauss

Levis 501 Reborn

Promotional Advertising / Promotional Advertising - Web Sites

04017N

2004 Interactive Silver Pencil

Neue Digitale / Frankfurt am Main

3p Pelham Power Production

Sabrina Setlur/SABS

Promotional Advertising / Promotional Advertising - Web Sites

04018N

2004 Interactive Bronze Pencil

Big Spaceship / Brooklyn

Columbia Pictures / Sony Pictures Digital Networks

Identity - Official Website

Promotional Advertising / Promotional Advertising - Web Sites

04019N

2004 Interactive Bronze Pencil

R/GA / New York

Nike

Hooptown

Promotional Advertising / Promotional Advertising - Web Sites

04020N

2004 Interactive Silver Pencil

Framfab / Copenhagen

Nike Europe

Nike iD

E-Commerce / E-Commerce B2C - Web Sites

04039N

2004 Interactive Bronze Pencil

IQ television group / Atlanta

Audi of America

Certified Pre-Owned

E-Commerce / E-Commerce B2C - Web Sites

04040N

2004 Interactive Bronze Pencil

Bush Atkins / North Sydney

Tiger Recording

Tiger Interventions

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

04037N

2004 Interactive Gold Pencil

CP Interactive / madrid

INTERMON OXFAM SPAIN

What would you do with 6 euros?

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04065N

2004 Interactive Bronze Pencil

CP Interactive / madrid

AMNESTY INTERNATIONAL SPAIN

NO ITEMS

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04066N

2004 Interactive Silver Pencil

Scholz & Volkmer / Wiesbaden

ACHT FRANKFURT Digital Solutions

Website ACHT FRANKFURT

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

04033N

2004 Interactive Bronze Pencil

Juxt Interactive / Newport Beach

Jimmy McGrath

Jimmy McGrath Photography

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

04034N

2004 Interactive Gold Pencil

Vodafone / Newbury

Vodafone Group Services

Vodafone Future Vision

Beyond the Banner

04011N

2004 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Discover Card

GiftFinder Microsite

Beyond the Banner

04012N

2004 Interactive Bronze Pencil

herraiz soto & co / barcelona

BMW

BMW X5

Beyond the Banner

04013N

2004 Interactive Silver Pencil

AKQA / San Francisco

Nike

Keep the Ball Alive

Beyond the Banner

04053N

2004 Interactive Silver Pencil

TeamOne Advertising / El Segundo

Lexus

RX Pocket Hard Drive

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04023N

2004 Interactive Bronze Pencil

Ogilvy & Mather / London

Ford Sportka

Bird

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04024N

2004 Interactive Gold Pencil

Framfab / Copenhagen

Nike Europe

Goooooal!

Brand Gaming / Brand Gaming - Websites

04046N

2004 Interactive Silver Pencil

DoubleYou / Barcelona

American Nike

Nikeplay.com - The Game

Brand Gaming / Brand Gaming - Websites

04047N

2004 Interactive Silver Pencil

Pop & Co. / New York

Cartoon Network

Teen Titans: Battle Blitz

Brand Gaming / Brand Gaming - Websites

04048N

2004 Interactive Silver Pencil

Pop & Co. / New York

PUMA

USP Challenge

Brand Gaming / Brand Gaming - Websites

04049N

2004 Interactive Gold Pencil

Vodafone / Newbury

Vodafone Group Services

Vodafone Future Vision

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04026N

2004 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars Sweden/Volvo S40

The Inside Story

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04027N

2004 Interactive Silver Pencil

R/GA / New York

Nike

Nike Lab

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04028N

2004 Interactive Bronze Pencil

Tribal DDB / london

Volkswagen

Discover The Phaeton

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04029N

2004 Interactive Bronze Pencil

Business Architects / Tokyo

Mori Hospitality Corporation

GRAND HYATT TOKYO TOUR CD-ROM

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04031N

2004 Interactive Silver Pencil

Carmichael Lynch / Minneapolis

Porsche Cars North America

Cayenne Dealer Toolkit

Promotional Advertising / Promotional Advertising - CD-ROM

04021N

2004 Interactive Bronze Pencil

MORI Building / Minato-Ku

MORI Building

Tokyo Scanner

Promotional Advertising / Promotional Advertising - CD-ROM

04022N

2004 Interactive Silver Pencil

Blitz Digital Studios / North Hollywood

New Line Cinema/Sponsored by Dell

Lord of the Rings: Return of the King Interactive CD ROM

Promotional Advertising / Promotional Advertising - CD-ROM

04051N

2004 Interactive Gold Pencil

AlmapBBDO / São Paulo

Audi

Map

Banners / Banner - Single

04001N

2004 Interactive Silver Pencil

AlmapBBDO / São Paulo

Mizuno

Half Foot

Banners / Banner - Single

04002N

2004 Interactive Bronze Pencil

AOL Brazil / São Paulo

AOL Brazil

AOL Adventure

Banners / Banner - Single

04003N

2004 Interactive Bronze Pencil

Dentsu / Tokyo

Japan Advertising Council

The Pitch

Banners / Banner - Single

04004N

2004 Interactive Gold Pencil

Wieden+Kennedy / New York

ESPN Videogames / Sega

Beta - 7

Integrated Branding Campaign

04042N

2004 Interactive Silver Pencil

Fuel Europe / 1071 DB Amsterdam

Volvo Cars of Europe

The Mystery of Dalarö

Integrated Branding Campaign

04043N

2004 Interactive Bronze Pencil

Venables, Bell & Partners / San Francisco

Napster

Napster Launch

Integrated Branding Campaign

04044N

2004 Interactive Bronze Pencil

WONGDOODY / Seattle

Alaska Airlines

Skyhigh Airlines

Integrated Branding Campaign

04045N

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