The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Award
Agency
Client
Title
Category
Annual ID

NEC ecotonoha project
Agency: NEC Media Products / Ota-ku
Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

banner 1, banner 2, banner 3, 300x250, skyskraper
Agency: DoubleYou / Barcelona
Client: American Nike Category: Banners / Banner - Campaign


car, paddleball, snowman, train
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Discover Card Category: Banners / Banner - Campaign


Goooooal!
Agency: Framfab / Copenhagen
Client: Nike Europe Category: Brand Gaming / Brand Gaming - Websites


Global Rich List
Agency: POKE / London
Client: CARE International UK Category: Non-Profit Organizations / Non-Profit - Web Sites


i must create
Agency: IAAH / New Orleans
Client: IAAH/FUTAGO Category: Self-Promotion / Self-Promotion - Web Sites


Vodafone Future Vision
Agency: Vodafone / Newbury
Client: Vodafone Group Services Category: Beyond the Banner


I-Shake-U
Agency: Dentsu / Tokyo
Client: Mitsubishi Motors Category: Promotional Advertising / Promotional Advertising - Web Sites


Levis 501 Reborn
Agency: OgilvyOne worldwide / Singapore
Client: Levi Strauss Category: Promotional Advertising / Promotional Advertising - Web Sites


What would you do with 6 euros?
Agency: CP Interactive / madrid
Client: INTERMON OXFAM SPAIN Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising


NEC ecotonoha project
Agency: NEC Media Products / Ota-ku
Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Vodafone Future Vision
Agency: Vodafone / Newbury
Client: Vodafone Group Services Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Lowe Xmas Mailing
Agency: Lowe AG / Zürich
Client: Lowe AG Category: Self-Promotion / Self-Promotion - Other Digital Advertising


Beta - 7
Agency: Wieden+Kennedy / New York
Client: ESPN Videogames / Sega Category: Integrated Branding Campaign


Scroll, Kite, Sky Day, Wheel, Sky Night
Agency: AgênciaClick / São Paulo
Client: Fiat Stilo - Brasil Category: Banners / Banner - Campaign


FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Banners / Banner - Campaign


Nikeplay.com - The Game
Agency: DoubleYou / Barcelona
Client: American Nike Category: Brand Gaming / Brand Gaming - Websites


Teen Titans: Battle Blitz
Agency: Pop & Co. / New York
Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites


USP Challenge
Agency: Pop & Co. / New York
Client: PUMA Category: Brand Gaming / Brand Gaming - Websites


Official FFM Site
Agency: Grupo W / Saltillo
Client: Flash for Mexico Category: Non-Profit Organizations / Non-Profit - Web Sites


Self Promo Website
Agency: EyeballNYC / New York
Client: EyeballNYC Category: Self-Promotion / Self-Promotion - Web Sites


Gorgeous Website
Agency: UNIT 9 / London
Client: Gorgeous Enterprises Category: Self-Promotion / Self-Promotion - Web Sites


GiftFinder Microsite
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Discover Card Category: Beyond the Banner


Sabrina Setlur/SABS
Agency: Neue Digitale / Frankfurt am Main
Client: 3p Pelham Power Production Category: Promotional Advertising / Promotional Advertising - Web Sites


http://www.where-does-the-carbon-fiber-begin-and-the-aluminum-end.com, http://www.where-vibrations-go-to-die.com, http://www.nine-honking-inches-of-travel.com, http://www.30-years-of-ups-and-downs.com, http://www.it-knows.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Specialized Category: Beyond the Banner / Beyond the Banner - Campaign


RX Pocket Hard Drive
Agency: TeamOne Advertising / El Segundo
Client: Lexus Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising


Linotype Fontcomparer
Agency: Scholz & Volkmer / Wiesbaden
Client: Linotype Library Category: E-Commerce / E-Commerce - Other Digital Advertising


Cayenne Dealer Toolkit
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America Category: Promotional Advertising / Promotional Advertising - CD-ROM


Lord of the Rings: Return of the King Interactive CD ROM
Agency: Blitz Digital Studios / North Hollywood
Client: New Line Cinema/Sponsored by Dell Category: Promotional Advertising / Promotional Advertising - CD-ROM


The Chrysler Crossfire Experience CD-ROM
Agency: Firstborn Multimedia / New York
Client: BBDO/The Arnell Group Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's


The Inside Story
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Sweden/Volvo S40 Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Nike Lab
Agency: R/GA / New York
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Scholz & Volkmer Timesaver
Agency: Scholz & Volkmer / Wiesbaden
Client: Scholz & Volkmer Category: Self-Promotion / Self-Promotion - Other Digital Advertising


Class of Tomorrow CD-ROM
Agency: J. Walter Thompson / Atlanta
Client: United States Marine Corps Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs


Nike iD
Agency: Framfab / Copenhagen
Client: Nike Europe Category: E-Commerce / E-Commerce B2C - Web Sites


The Mystery of Dalarö
Agency: Fuel Europe / 1071 DB Amsterdam
Client: Volvo Cars of Europe Category: Integrated Branding Campaign


Website ACHT FRANKFURT
Agency: Scholz & Volkmer / Wiesbaden
Client: ACHT FRANKFURT Digital Solutions Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites


Colors, Grid, Capture
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Banners / Banner - Campaign


The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis
Agency: Hakuhodo / Tokyo
Client: World Exposition, Aichi, Japan Category: Banners / Banner - Campaign


Mexican Cities
Agency: Grupo W / Saltillo
Client: Tourism of Mexico Category: Non-Profit Organizations / Non-Profit - Web Sites


Resist
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Web Sites


www.pjddb.com
Agency: Tribal DDB / Vancouver
Client: Palmer Jarvis DDB Category: Self-Promotion / Self-Promotion - Web Sites


Tiger Interventions
Agency: Bush Atkins / North Sydney
Client: Tiger Recording Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising


Identity - Official Website
Agency: Big Spaceship / Brooklyn
Client: Columbia Pictures / Sony Pictures Digital Networks Category: Promotional Advertising / Promotional Advertising - Web Sites


Award:
2004 Interactive Best of Show Pencil
Agency:
NEC Media Products / Ota-ku
Client:
NEC Corporation
Title:
NEC ecotonoha project
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04025N

Award:
2004 Interactive Gold Pencil
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
banner 1, banner 2, banner 3, 300x250, skyskraper
Category:
Banners / Banner - Campaign
Annual ID:
04005N

Award:
2004 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Discover Card
Title:
car, paddleball, snowman, train
Category:
Banners / Banner - Campaign
Annual ID:
04006N

Award:
2004 Interactive Gold Pencil
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Goooooal!
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04046N

Award:
2004 Interactive Gold Pencil
Agency:
POKE / London
Client:
CARE International UK
Title:
Global Rich List
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04061N

Award:
2004 Interactive Gold Pencil
Agency:
IAAH / New Orleans
Client:
IAAH/FUTAGO
Title:
i must create
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04054N

Award:
2004 Interactive Gold Pencil
Agency:
Vodafone / Newbury
Client:
Vodafone Group Services
Title:
Vodafone Future Vision
Category:
Beyond the Banner
Annual ID:
04011N

Award:
2004 Interactive Gold Pencil
Agency:
Dentsu / Tokyo
Client:
Mitsubishi Motors
Title:
I-Shake-U
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04016N

Award:
2004 Interactive Gold Pencil
Agency:
OgilvyOne worldwide / Singapore
Client:
Levi Strauss
Title:
Levis 501 Reborn
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04017N

Award:
2004 Interactive Gold Pencil
Agency:
CP Interactive / madrid
Client:
INTERMON OXFAM SPAIN
Title:
What would you do with 6 euros?
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04065N

Award:
2004 Interactive Gold Pencil
Agency:
NEC Media Products / Ota-ku
Client:
NEC Corporation
Title:
NEC ecotonoha project
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04025N

Award:
2004 Interactive Gold Pencil
Agency:
Vodafone / Newbury
Client:
Vodafone Group Services
Title:
Vodafone Future Vision
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04026N

Award:
2004 Interactive Gold Pencil
Agency:
Lowe AG / Zürich
Client:
Lowe AG
Title:
Lowe Xmas Mailing
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04058N

Award:
2004 Interactive Gold Pencil
Agency:
POKE / London
Client:
britart.com
Title:
Very Public Art Gallery
Category:
Wireless
Annual ID:
04052N

Award:
2004 Interactive Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Map
Category:
Banners / Banner - Single
Annual ID:
04001N

Award:
2004 Interactive Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Integrated Branding Campaign
Annual ID:
04042N

Award:
2004 Interactive Silver Pencil
Agency:
AgênciaClick / São Paulo
Client:
Fiat Stilo - Brasil
Title:
Scroll, Kite, Sky Day, Wheel, Sky Night
Category:
Banners / Banner - Campaign
Annual ID:
04007N

Award:
2004 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner
Category:
Banners / Banner - Campaign
Annual ID:
04008N

Award:
2004 Interactive Silver Pencil
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nikeplay.com - The Game
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04047N

Award:
2004 Interactive Silver Pencil
Agency:
Pop & Co. / New York
Client:
Cartoon Network
Title:
Teen Titans: Battle Blitz
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04048N

Award:
2004 Interactive Silver Pencil
Agency:
Pop & Co. / New York
Client:
PUMA
Title:
USP Challenge
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04049N

Award:
2004 Interactive Silver Pencil
Agency:
Grupo W / Saltillo
Client:
Flash for Mexico
Title:
Official FFM Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04062N

Award:
2004 Interactive Silver Pencil
Agency:
EyeballNYC / New York
Client:
EyeballNYC
Title:
Self Promo Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04055N

Award:
2004 Interactive Silver Pencil
Agency:
UNIT 9 / London
Client:
Gorgeous Enterprises
Title:
Gorgeous Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04056N

Award:
2004 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Discover Card
Title:
GiftFinder Microsite
Category:
Beyond the Banner
Annual ID:
04012N

Award:
2004 Interactive Silver Pencil
Agency:
AKQA / San Francisco
Client:
Nike
Title:
Keep the Ball Alive
Category:
Beyond the Banner
Annual ID:
04053N

Award:
2004 Interactive Silver Pencil
Agency:
Neue Digitale / Frankfurt am Main
Client:
3p Pelham Power Production
Title:
Sabrina Setlur/SABS
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04018N

Award:
2004 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Specialized
Title:
http://www.where-does-the-carbon-fiber-begin-and-the-aluminum-end.com, http://www.where-vibrations-go-to-die.com, http://www.nine-honking-inches-of-travel.com, http://www.30-years-of-ups-and-downs.com, http://www.it-knows.com
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04014N

Award:
2004 Interactive Silver Pencil
Agency:
TeamOne Advertising / El Segundo
Client:
Lexus
Title:
RX Pocket Hard Drive
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
04023N

Award:
2004 Interactive Silver Pencil
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Linotype Library
Title:
Linotype Fontcomparer
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
04041N

Award:
2004 Interactive Silver Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars North America
Title:
Cayenne Dealer Toolkit
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04021N

Award:
2004 Interactive Silver Pencil
Agency:
Blitz Digital Studios / North Hollywood
Client:
New Line Cinema/Sponsored by Dell
Title:
Lord of the Rings: Return of the King Interactive CD ROM
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04051N

Award:
2004 Interactive Silver Pencil
Agency:
Firstborn Multimedia / New York
Client:
BBDO/The Arnell Group
Title:
The Chrysler Crossfire Experience CD-ROM
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04030N

Award:
2004 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars Sweden/Volvo S40
Title:
The Inside Story
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04027N

Award:
2004 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Lab
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04028N

Award:
2004 Interactive Silver Pencil
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Scholz & Volkmer
Title:
Scholz & Volkmer Timesaver
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04059N

Award:
2004 Interactive Silver Pencil
Agency:
J. Walter Thompson / Atlanta
Client:
United States Marine Corps
Title:
Class of Tomorrow CD-ROM
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
04035N

Award:
2004 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Goddess
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
04038N

Award:
2004 Interactive Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Mizuno
Title:
Half Foot
Category:
Banners / Banner - Single
Annual ID:
04002N

Award:
2004 Interactive Silver Pencil
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Nike iD
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
04039N

Award:
2004 Interactive Silver Pencil
Agency:
Fuel Europe / 1071 DB Amsterdam
Client:
Volvo Cars of Europe
Title:
The Mystery of Dalarö
Category:
Integrated Branding Campaign
Annual ID:
04043N

Award:
2004 Interactive Silver Pencil
Agency:
Scholz & Volkmer / Wiesbaden
Client:
ACHT FRANKFURT Digital Solutions
Title:
Website ACHT FRANKFURT
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04033N

Award:
2004 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Colors, Grid, Capture
Category:
Banners / Banner - Campaign
Annual ID:
04009N

Award:
2004 Interactive Bronze Pencil
Agency:
Hakuhodo / Tokyo
Client:
World Exposition, Aichi, Japan
Title:
The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis
Category:
Banners / Banner - Campaign
Annual ID:
04010N

Award:
2004 Interactive Bronze Pencil
Agency:
Grupo W / Saltillo
Client:
Tourism of Mexico
Title:
Mexican Cities
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04063N

Award:
2004 Interactive Bronze Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
American Cancer Society
Title:
Resist
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04064N

Award:
2004 Interactive Bronze Pencil
Agency:
Tribal DDB / Vancouver
Client:
Palmer Jarvis DDB
Title:
www.pjddb.com
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04057N

Award:
2004 Interactive Bronze Pencil
Agency:
Bush Atkins / North Sydney
Client:
Tiger Recording
Title:
Tiger Interventions
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
04037N

Award:
2004 Interactive Bronze Pencil
Agency:
herraiz soto & co / barcelona
Client:
BMW
Title:
BMW X5
Category:
Beyond the Banner
Annual ID:
04013N
