The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
NEC ecotonoha project
Agency: NEC Media Products / Ota-ku
Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Lowe Xmas Mailing
Agency: Lowe AG / Zürich
Client: Lowe AG Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Scholz & Volkmer Timesaver
Agency: Scholz & Volkmer / Wiesbaden
Client: Scholz & Volkmer Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Buddy
Agency: Truth and Advertising / Santa Ana
Client: Truth and Advertising Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Global Rich List
Agency: POKE / London
Client: CARE International UK Category: Non-Profit Organizations / Non-Profit - Web Sites
Official FFM Site
Agency: Grupo W / Saltillo
Client: Flash for Mexico Category: Non-Profit Organizations / Non-Profit - Web Sites
Mexican Cities
Agency: Grupo W / Saltillo
Client: Tourism of Mexico Category: Non-Profit Organizations / Non-Profit - Web Sites
Resist
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Web Sites
Class of Tomorrow CD-ROM
Agency: J. Walter Thompson / Atlanta
Client: United States Marine Corps Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
space150's version 10 movie
Agency: space150 / Minneapolis
Client: space150 Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Linotype Fontcomparer
Agency: Scholz & Volkmer / Wiesbaden
Client: Linotype Library Category: E-Commerce / E-Commerce - Other Digital Advertising
I-Shake-U
Agency: Dentsu / Tokyo
Client: Mitsubishi Motors Category: Promotional Advertising / Promotional Advertising - Web Sites
Levis 501 Reborn
Agency: OgilvyOne worldwide / Singapore
Client: Levi Strauss Category: Promotional Advertising / Promotional Advertising - Web Sites
Sabrina Setlur/SABS
Agency: Neue Digitale / Frankfurt am Main
Client: 3p Pelham Power Production Category: Promotional Advertising / Promotional Advertising - Web Sites
Identity - Official Website
Agency: Big Spaceship / Brooklyn
Client: Columbia Pictures / Sony Pictures Digital Networks Category: Promotional Advertising / Promotional Advertising - Web Sites
Hooptown
Agency: R/GA / New York
Client: Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike iD
Agency: Framfab / Copenhagen
Client: Nike Europe Category: E-Commerce / E-Commerce B2C - Web Sites
Certified Pre-Owned
Agency: IQ television group / Atlanta
Client: Audi of America Category: E-Commerce / E-Commerce B2C - Web Sites
Tiger Interventions
Agency: Bush Atkins / North Sydney
Client: Tiger Recording Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
What would you do with 6 euros?
Agency: CP Interactive / madrid
Client: INTERMON OXFAM SPAIN Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
NO ITEMS
Agency: CP Interactive / madrid
Client: AMNESTY INTERNATIONAL SPAIN Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Website ACHT FRANKFURT
Agency: Scholz & Volkmer / Wiesbaden
Client: ACHT FRANKFURT Digital Solutions Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Jimmy McGrath Photography
Agency: Juxt Interactive / Newport Beach
Client: Jimmy McGrath Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Vodafone Future Vision
Agency: Vodafone / Newbury
Client: Vodafone Group Services Category: Beyond the Banner
GiftFinder Microsite
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Discover Card Category: Beyond the Banner
RX Pocket Hard Drive
Agency: TeamOne Advertising / El Segundo
Client: Lexus Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Bird
Agency: Ogilvy & Mather / London
Client: Ford Sportka Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Goooooal!
Agency: Framfab / Copenhagen
Client: Nike Europe Category: Brand Gaming / Brand Gaming - Websites
Nikeplay.com - The Game
Agency: DoubleYou / Barcelona
Client: American Nike Category: Brand Gaming / Brand Gaming - Websites
Teen Titans: Battle Blitz
Agency: Pop & Co. / New York
Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
USP Challenge
Agency: Pop & Co. / New York
Client: PUMA Category: Brand Gaming / Brand Gaming - Websites
Vodafone Future Vision
Agency: Vodafone / Newbury
Client: Vodafone Group Services Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The Inside Story
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Sweden/Volvo S40 Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Lab
Agency: R/GA / New York
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Discover The Phaeton
Agency: Tribal DDB / london
Client: Volkswagen Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
GRAND HYATT TOKYO TOUR CD-ROM
Agency: Business Architects / Tokyo
Client: Mori Hospitality Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Cayenne Dealer Toolkit
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America Category: Promotional Advertising / Promotional Advertising - CD-ROM
Tokyo Scanner
Agency: MORI Building / Minato-Ku
Client: MORI Building Category: Promotional Advertising / Promotional Advertising - CD-ROM
Lord of the Rings: Return of the King Interactive CD ROM
Agency: Blitz Digital Studios / North Hollywood
Client: New Line Cinema/Sponsored by Dell Category: Promotional Advertising / Promotional Advertising - CD-ROM
The Pitch
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Beta - 7
Agency: Wieden+Kennedy / New York
Client: ESPN Videogames / Sega Category: Integrated Branding Campaign
The Mystery of Dalarö
Agency: Fuel Europe / 1071 DB Amsterdam
Client: Volvo Cars of Europe Category: Integrated Branding Campaign
Napster Launch
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Integrated Branding Campaign
Skyhigh Airlines
Agency: WONGDOODY / Seattle
Client: Alaska Airlines Category: Integrated Branding Campaign
Award:
2004 Interactive Gold Pencil
Agency:
NEC Media Products / Ota-ku
Client:
NEC Corporation
Title:
NEC ecotonoha project
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04025N
Award:
2004 Interactive Gold Pencil
Agency:
Lowe AG / Zürich
Client:
Lowe AG
Title:
Lowe Xmas Mailing
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04058N
Award:
2004 Interactive Silver Pencil
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Scholz & Volkmer
Title:
Scholz & Volkmer Timesaver
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04059N
Award:
2004 Interactive Bronze Pencil
Agency:
Truth and Advertising / Santa Ana
Client:
Truth and Advertising
Title:
Buddy
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04060N
Award:
2004 Interactive Gold Pencil
Agency:
POKE / London
Client:
CARE International UK
Title:
Global Rich List
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04061N
Award:
2004 Interactive Silver Pencil
Agency:
Grupo W / Saltillo
Client:
Flash for Mexico
Title:
Official FFM Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04062N
Award:
2004 Interactive Bronze Pencil
Agency:
Grupo W / Saltillo
Client:
Tourism of Mexico
Title:
Mexican Cities
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04063N
Award:
2004 Interactive Bronze Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
American Cancer Society
Title:
Resist
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04064N
Award:
2004 Interactive Silver Pencil
Agency:
J. Walter Thompson / Atlanta
Client:
United States Marine Corps
Title:
Class of Tomorrow CD-ROM
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
04035N
Award:
2004 Interactive Bronze Pencil
Agency:
space150 / Minneapolis
Client:
space150
Title:
space150's version 10 movie
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
04036N
Award:
2004 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Goddess
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
04038N
Award:
2004 Interactive Silver Pencil
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Linotype Library
Title:
Linotype Fontcomparer
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
04041N
Award:
2004 Interactive Gold Pencil
Agency:
Dentsu / Tokyo
Client:
Mitsubishi Motors
Title:
I-Shake-U
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04016N
Award:
2004 Interactive Gold Pencil
Agency:
OgilvyOne worldwide / Singapore
Client:
Levi Strauss
Title:
Levis 501 Reborn
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04017N
Award:
2004 Interactive Silver Pencil
Agency:
Neue Digitale / Frankfurt am Main
Client:
3p Pelham Power Production
Title:
Sabrina Setlur/SABS
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04018N
Award:
2004 Interactive Bronze Pencil
Agency:
Big Spaceship / Brooklyn
Client:
Columbia Pictures / Sony Pictures Digital Networks
Title:
Identity - Official Website
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04019N
Award:
2004 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Hooptown
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04020N
Award:
2004 Interactive Silver Pencil
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Nike iD
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
04039N
Award:
2004 Interactive Bronze Pencil
Agency:
IQ television group / Atlanta
Client:
Audi of America
Title:
Certified Pre-Owned
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
04040N
Award:
2004 Interactive Bronze Pencil
Agency:
Bush Atkins / North Sydney
Client:
Tiger Recording
Title:
Tiger Interventions
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
04037N
Award:
2004 Interactive Gold Pencil
Agency:
CP Interactive / madrid
Client:
INTERMON OXFAM SPAIN
Title:
What would you do with 6 euros?
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04065N
Award:
2004 Interactive Bronze Pencil
Agency:
CP Interactive / madrid
Client:
AMNESTY INTERNATIONAL SPAIN
Title:
NO ITEMS
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04066N
Award:
2004 Interactive Silver Pencil
Agency:
Scholz & Volkmer / Wiesbaden
Client:
ACHT FRANKFURT Digital Solutions
Title:
Website ACHT FRANKFURT
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04033N
Award:
2004 Interactive Bronze Pencil
Agency:
Juxt Interactive / Newport Beach
Client:
Jimmy McGrath
Title:
Jimmy McGrath Photography
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04034N
Award:
2004 Interactive Gold Pencil
Agency:
Vodafone / Newbury
Client:
Vodafone Group Services
Title:
Vodafone Future Vision
Category:
Beyond the Banner
Annual ID:
04011N
Award:
2004 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Discover Card
Title:
GiftFinder Microsite
Category:
Beyond the Banner
Annual ID:
04012N
Award:
2004 Interactive Bronze Pencil
Agency:
herraiz soto & co / barcelona
Client:
BMW
Title:
BMW X5
Category:
Beyond the Banner
Annual ID:
04013N
Award:
2004 Interactive Silver Pencil
Agency:
AKQA / San Francisco
Client:
Nike
Title:
Keep the Ball Alive
Category:
Beyond the Banner
Annual ID:
04053N
Award:
2004 Interactive Silver Pencil
Agency:
TeamOne Advertising / El Segundo
Client:
Lexus
Title:
RX Pocket Hard Drive
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
04023N
Award:
2004 Interactive Bronze Pencil
Agency:
Ogilvy & Mather / London
Client:
Ford Sportka
Title:
Bird
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
04024N
Award:
2004 Interactive Gold Pencil
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Goooooal!
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04046N
Award:
2004 Interactive Silver Pencil
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nikeplay.com - The Game
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04047N
Award:
2004 Interactive Silver Pencil
Agency:
Pop & Co. / New York
Client:
Cartoon Network
Title:
Teen Titans: Battle Blitz
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04048N
Award:
2004 Interactive Silver Pencil
Agency:
Pop & Co. / New York
Client:
PUMA
Title:
USP Challenge
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04049N
Award:
2004 Interactive Gold Pencil
Agency:
Vodafone / Newbury
Client:
Vodafone Group Services
Title:
Vodafone Future Vision
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04026N
Award:
2004 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars Sweden/Volvo S40
Title:
The Inside Story
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04027N
Award:
2004 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Lab
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04028N
Award:
2004 Interactive Bronze Pencil
Agency:
Tribal DDB / london
Client:
Volkswagen
Title:
Discover The Phaeton
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04029N
Award:
2004 Interactive Bronze Pencil
Agency:
Business Architects / Tokyo
Client:
Mori Hospitality Corporation
Title:
GRAND HYATT TOKYO TOUR CD-ROM
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04031N
Award:
2004 Interactive Silver Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars North America
Title:
Cayenne Dealer Toolkit
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04021N
Award:
2004 Interactive Bronze Pencil
Agency:
MORI Building / Minato-Ku
Client:
MORI Building
Title:
Tokyo Scanner
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04022N
Award:
2004 Interactive Silver Pencil
Agency:
Blitz Digital Studios / North Hollywood
Client:
New Line Cinema/Sponsored by Dell
Title:
Lord of the Rings: Return of the King Interactive CD ROM
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04051N
Award:
2004 Interactive Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Map
Category:
Banners / Banner - Single
Annual ID:
04001N
Award:
2004 Interactive Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Mizuno
Title:
Half Foot
Category:
Banners / Banner - Single
Annual ID:
04002N
Award:
2004 Interactive Bronze Pencil
Agency:
AOL Brazil / São Paulo
Client:
AOL Brazil
Title:
AOL Adventure
Category:
Banners / Banner - Single
Annual ID:
04003N
Award:
2004 Interactive Bronze Pencil
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
The Pitch
Category:
Banners / Banner - Single
Annual ID:
04004N
Award:
2004 Interactive Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Integrated Branding Campaign
Annual ID:
04042N
Award:
2004 Interactive Silver Pencil
Agency:
Fuel Europe / 1071 DB Amsterdam
Client:
Volvo Cars of Europe
Title:
The Mystery of Dalarö
Category:
Integrated Branding Campaign
Annual ID:
04043N
Award:
2004 Interactive Bronze Pencil
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
Napster Launch
Category:
Integrated Branding Campaign
Annual ID:
04044N
Award:
2004 Interactive Bronze Pencil
Agency:
WONGDOODY / Seattle
Client:
Alaska Airlines
Title:
Skyhigh Airlines
Category:
Integrated Branding Campaign
Annual ID:
04045N
