The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
archfund.org
Agency: Arnold Worldwide / St. Louis
Client: Jefferson National Parks Association Category: Non-Profit Organizations / Non-Profit - Web Sites
The parachutist
Agency: BDDP & Fils / Boulogne-Billancourt
Client: Greenpeace Category: Non-Profit Organizations / Non-Profit - Web Sites
America Needs Nurses Site
Agency: BVK / Milwaukee
Client: America Needs Nurses Category: Non-Profit Organizations / Non-Profit - Web Sites
Serve Agency Web Site
Agency: BVK / Milwaukee
Client: Serve Category: Non-Profit Organizations / Non-Profit - Web Sites
NASA Portal
Agency: Critical Mass / Calgary
Client: NASA Category: Non-Profit Organizations / Non-Profit - Web Sites
The Nature Audit - Interactive Mapping Application
Agency: epiculture / Toronto
Client: WWF Canada Category: Non-Profit Organizations / Non-Profit - Web Sites
Viral
Agency: Euro RSCG Interaction / London
Client: Crusaid Category: Non-Profit Organizations / Non-Profit - Web Sites
Forever Honor Web Site
Agency: Periscope / Minneapolis
Client: U.S. Marine Corps Category: Non-Profit Organizations / Non-Profit - Web Sites
World of Expression
Agency: Platinum Design / New York
Client: Bertelsmann's Scholarship Program Category: Non-Profit Organizations / Non-Profit - Web Sites
Release1 Web Site
Agency: The Barbarian Group / Boston
Client: Release1 Category: Non-Profit Organizations / Non-Profit - Web Sites
Save the Leatherback
Agency: Tribal DDB / Vancouver
Client: Sea Turtle Restoration Project Category: Non-Profit Organizations / Non-Profit - Web Sites
Grotto.TV
Agency: White Sheep / Helsinki
Client: Nordic Institute for Contemporary Art (NIFCA) Category: Non-Profit Organizations / Non-Profit - Web Sites
Brewmaster, Minimaids, Mark's Idea
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
Johnny Bottle Opener Hands, For the Ladies, El Generoso
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
film on off, advert on off, audio on off, Touareg on off microsite
Agency: Tribal DDB / london
Client: Volkswagen Category: Beyond the Banner / Beyond the Banner - Campaign
quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote;
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Beyond the Banner / Beyond the Banner - Campaign
ForwardView Showmail
Agency: IQ television group / Atlanta
Client: IBM Category: E-Commerce / E-Commerce B2B - Web Sites
Dr Pepper Raging Low Produc Launch
Agency: Click Here / Dallas
Client: Dr Pepper Raging Cow Category: Integrated Branding Campaign
Island Hopping
Agency: Fallon / Minneapolis
Client: The Islands of the Bahamas Ministry of Tourism Category: Integrated Branding Campaign
Where's My Gnome
Agency: McKinney + Silver / Raleigh
Client: Travelocity Category: Integrated Branding Campaign
Evil Twin Campaign
Agency: Ogilvy & Mather / London
Client: Ford Sportka Category: Integrated Branding Campaign
Wimbledon 2003
Agency: OgilvyOne worldwide / London
Client: IBM Category: Integrated Branding Campaign
Prodigy
Agency: OgilvyInteractive worldwide / New York
Client: IBM Category: Integrated Branding Campaign
Thirst campaign
Agency: OgilvyInteractive worldwide / New York
Client: Sprite Category: Integrated Branding Campaign
Viral Brand Campaign
Agency: OgilvyOne worldwide / Singapore
Client: The Economist Category: Integrated Branding Campaign
2003 MasterCraft Campaign
Agency: Periscope / Minneapolis
Client: MasterCraft Category: Integrated Branding Campaign
Palmer Jarvis DDB
Agency: Tribal DDB / Vancouver
Client: Palmer Jarvis DDB Category: Integrated Branding Campaign
Timberland E-Commerce Website
Agency: Fallon / Minneapolis
Client: Timberland Category: E-Commerce / E-Commerce B2C - Web Sites
pn-world.tv
Agency: Aoi Advertising Promotion Inc. / Shinagawa-ku,
Client: SHISEIDO Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike Air Tumalo
Agency: Daiko Advertising / Tokyo
Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
nike(play)
Agency: Daiko Advertising / Tokyo
Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike San Silvestre Vallecana 2003
Agency: DoubleYou / Barcelona
Client: American Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
New S40
Agency: Euro RSCG 4D / New York
Client: Volvo Cars Category: Promotional Advertising / Promotional Advertising - Web Sites
NHL web site
Agency: FORT FRANKLIN / Boston
Client: ESPN Category: Promotional Advertising / Promotional Advertising - Web Sites
Acura 2004 TL Exterior Showroom
Agency: Genex / Culver City
Client: American Honda Motor Company/Acura Division Category: Promotional Advertising / Promotional Advertising - Web Sites
BMW 5 Series
Agency: herraiz soto & co / barcelona
Client: BMW Category: Promotional Advertising / Promotional Advertising - Web Sites
The Punisher
Agency: Hi-ReS! / London
Client: Artisan Entertainment/Lions Gate Category: Promotional Advertising / Promotional Advertising - Web Sites
The Wake
Agency: Hi-ReS! / London
Client: HBO, New York, USA Category: Promotional Advertising / Promotional Advertising - Web Sites
F-150 LAUNCH MODULE
Agency: J. Walter Thompson / Detroit
Client: Ford Motor Company Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike RUNTO
Agency: henderson bas / Toronto
Client: Nike Canada Category: Promotional Advertising / Promotional Advertising - Web Sites
ASICS Marathon
Agency: Nordpol / Hamburg
Client: ASICS Europe GmbH Category: Promotional Advertising / Promotional Advertising - Web Sites
Nokia 3200
Agency: OgilvyOne worldwide / Singapore
Client: Nokia Category: Promotional Advertising / Promotional Advertising - Web Sites
X2 X-Men Promotional Site
Agency: Sarkissian|Mason / Phoenix
Client: Mazda North American Operations Category: Promotional Advertising / Promotional Advertising - Web Sites
Website 7 Years Later
Agency: Scholz & Volkmer / Wiesbaden
Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
Ford Streetka Evil Twin
Agency: Wunderman Interactive / London
Client: Ford Category: Promotional Advertising / Promotional Advertising - Web Sites
Girl seeks bad boy
Agency: Wysiwyg Comunicacion Interactiva / Madrid
Client: Saez Merino Category: Promotional Advertising / Promotional Advertising - Web Sites
Prodigy II Sitelet
Agency: OgilvyInteractive worldwide / New York
Client: IBM Category: Promotional Advertising / Promotional Advertising - Web Sites
Creditopia!
Agency: The Y&R Group/Wunderman / Dearborn
Client: Ford Credit Category: Non-Profit Organizations / Non-Profit - CD-ROM
Award:
2004 Interactive Merit Award
Agency:
Arnold Worldwide / St. Louis
Client:
Jefferson National Parks Association
Title:
archfund.org
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04233N
Award:
2004 Interactive Merit Award
Agency:
BDDP & Fils / Boulogne-Billancourt
Client:
Greenpeace
Title:
The parachutist
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04234N
Award:
2004 Interactive Merit Award
Agency:
BVK / Milwaukee
Client:
America Needs Nurses
Title:
America Needs Nurses Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04235N
Award:
2004 Interactive Merit Award
Agency:
BVK / Milwaukee
Client:
Serve
Title:
Serve Agency Web Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04236N
Award:
2004 Interactive Merit Award
Agency:
Critical Mass / Calgary
Client:
NASA
Title:
NASA Portal
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04237N
Award:
2004 Interactive Merit Award
Agency:
epiculture / Toronto
Client:
WWF Canada
Title:
The Nature Audit - Interactive Mapping Application
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04238N
Award:
2004 Interactive Merit Award
Agency:
Euro RSCG Interaction / London
Client:
Crusaid
Title:
Viral
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04239N
Award:
2004 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
U.S. Marine Corps
Title:
Forever Honor Web Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04240N
Award:
2004 Interactive Merit Award
Agency:
Platinum Design / New York
Client:
Bertelsmann's Scholarship Program
Title:
World of Expression
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04241N
Award:
2004 Interactive Merit Award
Agency:
The Barbarian Group / Boston
Client:
Release1
Title:
Release1 Web Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04242N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Vancouver
Client:
Sea Turtle Restoration Project
Title:
Save the Leatherback
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04243N
Award:
2004 Interactive Merit Award
Agency:
White Sheep / Helsinki
Client:
Nordic Institute for Contemporary Art (NIFCA)
Title:
Grotto.TV
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04244N
Award:
2004 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Brewmaster, Minimaids, Mark's Idea
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04126N
Award:
2004 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Johnny Bottle Opener Hands, For the Ladies, El Generoso
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04127N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / london
Client:
Volkswagen
Title:
film on off, advert on off, audio on off, Touareg on off microsite
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04128N
Award:
2004 Interactive Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote;
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04129N
Award:
2004 Interactive Merit Award
Agency:
IQ television group / Atlanta
Client:
IBM
Title:
ForwardView Showmail
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
04203N
Award:
2004 Interactive Merit Award
Agency:
Click Here / Dallas
Client:
Dr Pepper Raging Cow
Title:
Dr Pepper Raging Low Produc Launch
Category:
Integrated Branding Campaign
Annual ID:
04249N
Award:
2004 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
The Islands of the Bahamas Ministry of Tourism
Title:
Island Hopping
Category:
Integrated Branding Campaign
Annual ID:
04250N
Award:
2004 Interactive Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Travelocity
Title:
Where's My Gnome
Category:
Integrated Branding Campaign
Annual ID:
04251N
Award:
2004 Interactive Merit Award
Agency:
Ogilvy & Mather / London
Client:
Ford Sportka
Title:
Evil Twin Campaign
Category:
Integrated Branding Campaign
Annual ID:
04252N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / London
Client:
IBM
Title:
Wimbledon 2003
Category:
Integrated Branding Campaign
Annual ID:
04253N
Award:
2004 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / New York
Client:
IBM
Title:
Prodigy
Category:
Integrated Branding Campaign
Annual ID:
04254N
Award:
2004 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / New York
Client:
Sprite
Title:
Thirst campaign
Category:
Integrated Branding Campaign
Annual ID:
04255N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
The Economist
Title:
Viral Brand Campaign
Category:
Integrated Branding Campaign
Annual ID:
04256N
Award:
2004 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
MasterCraft
Title:
2003 MasterCraft Campaign
Category:
Integrated Branding Campaign
Annual ID:
04257N
Award:
2004 Interactive Merit Award
Agency:
Publicis / London
Client:
Hewlett Packard
Title:
Hype
Category:
Integrated Branding Campaign
Annual ID:
04258N
Award:
2004 Interactive Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Absolut
Title:
Wonder
Category:
Integrated Branding Campaign
Annual ID:
04259N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Vancouver
Client:
Palmer Jarvis DDB
Title:
Palmer Jarvis DDB
Category:
Integrated Branding Campaign
Annual ID:
04260N
Award:
2004 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Timberland
Title:
Timberland E-Commerce Website
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
04204N
Award:
2004 Interactive Merit Award
Agency:
Aoi Advertising Promotion Inc. / Shinagawa-ku,
Client:
SHISEIDO
Title:
pn-world.tv
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04130N
Award:
2004 Interactive Merit Award
Agency:
Daiko Advertising / Tokyo
Client:
Nike Japan
Title:
Nike Air Tumalo
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04133N
Award:
2004 Interactive Merit Award
Agency:
Daiko Advertising / Tokyo
Client:
Nike Japan
Title:
nike(play)
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04134N
Award:
2004 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nike San Silvestre Vallecana 2003
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04135N
Award:
2004 Interactive Merit Award
Agency:
Euro RSCG 4D / New York
Client:
Volvo Cars
Title:
New S40
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04136N
Award:
2004 Interactive Merit Award
Agency:
FORT FRANKLIN / Boston
Client:
ESPN
Title:
NHL web site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04137N
Award:
2004 Interactive Merit Award
Agency:
Genex / Culver City
Client:
American Honda Motor Company/Acura Division
Title:
Acura 2004 TL Exterior Showroom
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04138N
Award:
2004 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
BMW
Title:
BMW 5 Series
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04139N
Award:
2004 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
Artisan Entertainment/Lions Gate
Title:
The Punisher
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04140N
Award:
2004 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
HBO, New York, USA
Title:
The Wake
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04141N
Award:
2004 Interactive Merit Award
Agency:
J. Walter Thompson / Detroit
Client:
Ford Motor Company
Title:
F-150 LAUNCH MODULE
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04143N
Award:
2004 Interactive Merit Award
Agency:
henderson bas / Toronto
Client:
Nike Canada
Title:
Nike RUNTO
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04144N
Award:
2004 Interactive Merit Award
Agency:
Nordpol / Hamburg
Client:
ASICS Europe GmbH
Title:
ASICS Marathon
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04145N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
Nokia
Title:
Nokia 3200
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04146N
Award:
2004 Interactive Merit Award
Agency:
Sarkissian|Mason / Phoenix
Client:
Mazda North American Operations
Title:
X2 X-Men Promotional Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04147N
Award:
2004 Interactive Merit Award
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Mercedes-Benz
Title:
Website 7 Years Later
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04149N
Award:
2004 Interactive Merit Award
Agency:
Wunderman Interactive / London
Client:
Ford
Title:
Ford Streetka Evil Twin
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04150N
Award:
2004 Interactive Merit Award
Agency:
Wysiwyg Comunicacion Interactiva / Madrid
Client:
Saez Merino
Title:
Girl seeks bad boy
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04151N
Award:
2004 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / New York
Client:
IBM
Title:
Prodigy II Sitelet
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04199N
Award:
2004 Interactive Merit Award
Agency:
The Y&R Group/Wunderman / Dearborn
Client:
Ford Credit
Title:
Creditopia!
Category:
Non-Profit Organizations / Non-Profit - CD-ROM
Annual ID:
04267N
