The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Aircraft Engines Agency: Modem Media / Norwalk Client: General Electric Aircraft Engines Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Ulysse Towel Email Agency: Arc / London Client: Fiat Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Shot Agency: TBWA\London / London Client: TBWA\London Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Is This You Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner
Nikebeautiful Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner
Presto Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner
Something Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner
Pods Unite Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner
Coping with All the Ladies Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Beyond the Banner
Brewmaster Agency: Goodby, Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Beyond the Banner
El Generoso Agency: Goodby, Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Beyond the Banner
BMW Z4 Endorphines Agency: herraiz soto & co / barcelona Client: BMW Category: Beyond the Banner
REC Agency: Loducca Publicidade / São Paulo Client: 2001 VIDEOLOCADORA Category: Beyond the Banner
Hoax Agency: Modem Media / Norwalk Client: Heineken USA Category: Beyond the Banner
Wimbledon 2003 Screen Saver Agency: OgilvyOne worldwide / London Client: IBM Category: Beyond the Banner
The Bonsite Agency: Saatchi & Saatchi / Frankfurt Client: Bonsai Rüger Category: Beyond the Banner
Bi-Xenon Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW Corporate Category: Beyond the Banner
Blues" Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Beyond the Banner
EKG" Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Beyond the Banner
Indie" Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Beyond the Banner
Metal" Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Beyond the Banner
The Deal" Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Beyond the Banner
RBK Whodunit? Agency: Zugara / Los Angeles Client: Reebok Category: Beyond the Banner
New Beetle Convertible Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner
Touareg Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner
F-150 LAUNCH MODULE Agency: J. Walter Thompson / Detroit Client: Ford Motor Company Category: Beyond the Banner
adidas T mac 3 Agency: SBI.Razorfish / Cambridge Client: adidas Category: Beyond the Banner
Reebok Technology Agency: Organic / Bloomfield Hills Client: Reebok Category: Beyond the Banner
Tandem Bike Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Essence Category: Beyond the Banner
Timberland E-Commerce Website Agency: Fallon / Minneapolis Client: Timberland Category: E-Commerce / E-Commerce B2C - Web Sites
Brand Guide Line Agency: Arnold Worldwide / Boston Client: Oral B Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
pn-world.tv Agency: Aoi Advertising Promotion Inc. / Shinagawa-ku, Client: SHISEIDO Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike Air Tumalo Agency: Daiko Advertising / Tokyo Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
nike(play) Agency: Daiko Advertising / Tokyo Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike San Silvestre Vallecana 2003 Agency: DoubleYou / Barcelona Client: American Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
New S40 Agency: Euro RSCG 4D / New York Client: Volvo Cars Category: Promotional Advertising / Promotional Advertising - Web Sites
NHL web site Agency: FORT FRANKLIN / Boston Client: ESPN Category: Promotional Advertising / Promotional Advertising - Web Sites
Acura 2004 TL Exterior Showroom Agency: Genex / Culver City Client: American Honda Motor Company/Acura Division Category: Promotional Advertising / Promotional Advertising - Web Sites
BMW 5 Series Agency: herraiz soto & co / barcelona Client: BMW Category: Promotional Advertising / Promotional Advertising - Web Sites
The Punisher Agency: Hi-ReS! / London Client: Artisan Entertainment/Lions Gate Category: Promotional Advertising / Promotional Advertising - Web Sites
The Wake Agency: Hi-ReS! / London Client: HBO, New York, USA Category: Promotional Advertising / Promotional Advertising - Web Sites
F-150 LAUNCH MODULE Agency: J. Walter Thompson / Detroit Client: Ford Motor Company Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike RUNTO Agency: henderson bas / Toronto Client: Nike Canada Category: Promotional Advertising / Promotional Advertising - Web Sites
ASICS Marathon Agency: Nordpol / Hamburg Client: ASICS Europe GmbH Category: Promotional Advertising / Promotional Advertising - Web Sites
Nokia 3200 Agency: OgilvyOne worldwide / Singapore Client: Nokia Category: Promotional Advertising / Promotional Advertising - Web Sites
X2 X-Men Promotional Site Agency: Sarkissian|Mason / Phoenix Client: Mazda North American Operations Category: Promotional Advertising / Promotional Advertising - Web Sites
Website 7 Years Later Agency: Scholz & Volkmer / Wiesbaden Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
Ford Streetka Evil Twin Agency: Wunderman Interactive / London Client: Ford Category: Promotional Advertising / Promotional Advertising - Web Sites
Girl seeks bad boy Agency: Wysiwyg Comunicacion Interactiva / Madrid Client: Saez Merino Category: Promotional Advertising / Promotional Advertising - Web Sites
Prodigy II Sitelet Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Promotional Advertising / Promotional Advertising - Web Sites

2004 Interactive Merit Award

Modem Media / Norwalk

General Electric Aircraft Engines

Aircraft Engines

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

04202N

2004 Interactive Merit Award

Arc / London

Fiat

Ulysse Towel Email

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

04247N

2004 Interactive Merit Award

TBWA\London / London

TBWA\London

Shot

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

04248N

2004 Interactive Merit Award

AKQA / San Francisco

Nike

Is This You

Beyond the Banner

04102N

2004 Interactive Merit Award

AKQA / San Francisco

Nike

Nikebeautiful

Beyond the Banner

04103N

2004 Interactive Merit Award

AKQA / San Francisco

Nike

Presto

Beyond the Banner

04104N

2004 Interactive Merit Award

AKQA / San Francisco

Nike

Something

Beyond the Banner

04105N

2004 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

Pods Unite

Beyond the Banner

04107N

2004 Interactive Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

Coping with All the Ladies

Beyond the Banner

04108N

2004 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Anheuser-Busch

Brewmaster

Beyond the Banner

04110N

2004 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Anheuser-Busch

El Generoso

Beyond the Banner

04111N

2004 Interactive Merit Award

herraiz soto & co / barcelona

BMW

BMW Z4 Endorphines

Beyond the Banner

04112N

2004 Interactive Merit Award

Loducca Publicidade / São Paulo

2001 VIDEOLOCADORA

REC

Beyond the Banner

04113N

2004 Interactive Merit Award

Modem Media / Norwalk

Heineken USA

Hoax

Beyond the Banner

04114N

2004 Interactive Merit Award

OgilvyOne worldwide / London

IBM

Wimbledon 2003 Screen Saver

Beyond the Banner

04116N

2004 Interactive Merit Award

Saatchi & Saatchi / Frankfurt

Bonsai Rüger

The Bonsite

Beyond the Banner

04117N

2004 Interactive Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW Corporate

Bi-Xenon

Beyond the Banner

04118N

2004 Interactive Merit Award

Venables, Bell & Partners / San Francisco

Napster

Blues"

Beyond the Banner

04119N

2004 Interactive Merit Award

Venables, Bell & Partners / San Francisco

Napster

EKG"

Beyond the Banner

04120N

2004 Interactive Merit Award

Venables, Bell & Partners / San Francisco

Napster

Indie"

Beyond the Banner

04122N

2004 Interactive Merit Award

Venables, Bell & Partners / San Francisco

Napster

Metal"

Beyond the Banner

04123N

2004 Interactive Merit Award

Venables, Bell & Partners / San Francisco

Napster

The Deal"

Beyond the Banner

04124N

2004 Interactive Merit Award

Zugara / Los Angeles

Reebok

RBK Whodunit?

Beyond the Banner

04125N

2004 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

New Beetle Convertible

Beyond the Banner

04131N

2004 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

Touareg

Beyond the Banner

04132N

2004 Interactive Merit Award

J. Walter Thompson / Detroit

Ford Motor Company

F-150 LAUNCH MODULE

Beyond the Banner

04142N

2004 Interactive Merit Award

SBI.Razorfish / Cambridge

adidas

adidas T mac 3

Beyond the Banner

04148N

2004 Interactive Merit Award

Organic / Bloomfield Hills

Reebok

Reebok Technology

Beyond the Banner

04178N

2004 Interactive Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE Essence

Tandem Bike

Beyond the Banner

04190N

2004 Interactive Merit Award

Fallon / Minneapolis

Timberland

Timberland E-Commerce Website

E-Commerce / E-Commerce B2C - Web Sites

04204N

2004 Interactive Merit Award

Arnold Worldwide / Boston

Oral B

Brand Guide Line

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

04201N

2004 Interactive Merit Award

Aoi Advertising Promotion Inc. / Shinagawa-ku,

SHISEIDO

pn-world.tv

Promotional Advertising / Promotional Advertising - Web Sites

04130N

2004 Interactive Merit Award

Daiko Advertising / Tokyo

Nike Japan

Nike Air Tumalo

Promotional Advertising / Promotional Advertising - Web Sites

04133N

2004 Interactive Merit Award

Daiko Advertising / Tokyo

Nike Japan

nike(play)

Promotional Advertising / Promotional Advertising - Web Sites

04134N

2004 Interactive Merit Award

DoubleYou / Barcelona

American Nike

Nike San Silvestre Vallecana 2003

Promotional Advertising / Promotional Advertising - Web Sites

04135N

2004 Interactive Merit Award

Euro RSCG 4D / New York

Volvo Cars

New S40

Promotional Advertising / Promotional Advertising - Web Sites

04136N

2004 Interactive Merit Award

FORT FRANKLIN / Boston

ESPN

NHL web site

Promotional Advertising / Promotional Advertising - Web Sites

04137N

2004 Interactive Merit Award

Genex / Culver City

American Honda Motor Company/Acura Division

Acura 2004 TL Exterior Showroom

Promotional Advertising / Promotional Advertising - Web Sites

04138N

2004 Interactive Merit Award

herraiz soto & co / barcelona

BMW

BMW 5 Series

Promotional Advertising / Promotional Advertising - Web Sites

04139N

2004 Interactive Merit Award

Hi-ReS! / London

Artisan Entertainment/Lions Gate

The Punisher

Promotional Advertising / Promotional Advertising - Web Sites

04140N

2004 Interactive Merit Award

Hi-ReS! / London

HBO, New York, USA

The Wake

Promotional Advertising / Promotional Advertising - Web Sites

04141N

2004 Interactive Merit Award

J. Walter Thompson / Detroit

Ford Motor Company

F-150 LAUNCH MODULE

Promotional Advertising / Promotional Advertising - Web Sites

04143N

2004 Interactive Merit Award

henderson bas / Toronto

Nike Canada

Nike RUNTO

Promotional Advertising / Promotional Advertising - Web Sites

04144N

2004 Interactive Merit Award

Nordpol / Hamburg

ASICS Europe GmbH

ASICS Marathon

Promotional Advertising / Promotional Advertising - Web Sites

04145N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

Nokia

Nokia 3200

Promotional Advertising / Promotional Advertising - Web Sites

04146N

2004 Interactive Merit Award

Sarkissian|Mason / Phoenix

Mazda North American Operations

X2 X-Men Promotional Site

Promotional Advertising / Promotional Advertising - Web Sites

04147N

2004 Interactive Merit Award

Scholz & Volkmer / Wiesbaden

Mercedes-Benz

Website 7 Years Later

Promotional Advertising / Promotional Advertising - Web Sites

04149N

2004 Interactive Merit Award

Wunderman Interactive / London

Ford

Ford Streetka Evil Twin

Promotional Advertising / Promotional Advertising - Web Sites

04150N

2004 Interactive Merit Award

Wysiwyg Comunicacion Interactiva / Madrid

Saez Merino

Girl seeks bad boy

Promotional Advertising / Promotional Advertising - Web Sites

04151N

2004 Interactive Merit Award

OgilvyInteractive worldwide / New York

IBM

Prodigy II Sitelet

Promotional Advertising / Promotional Advertising - Web Sites

04199N

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