The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Twins, Singing, Mother X Girlfriend, Hot Sister
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Brasil Category: Banners / Banner - Campaign
Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains
Agency: Berger Baader Hermes /digital / Munich
Client: HypoVereinsbank Category: Banners / Banner - Campaign
Dive, Next Reward, Textures, Orbit, Power
Agency: Digitas / Boston
Client: American Express Category: Banners / Banner - Campaign
Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3
Agency: Hakuhodo / Minatoku
Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver
Agency: iLeo / Chicago
Client: U.S. Army Category: Banners / Banner - Campaign
Baseball, Crew, Golf, Hockey
Agency: MRM Partners / San Francisco
Client: Microsoft Category: Banners / Banner - Campaign
the finger, the tape, the picture
Agency: Neue Digitale / Frankfurt am Main
Client: NITRO Snowboards Category: Banners / Banner - Campaign
Taichi, 10 famous morning exercises, Hip hop moves
Agency: OgilvyOne worldwide / Beijing
Client: China Mobile Category: Banners / Banner - Campaign
Sketch, Drag, Notebook
Agency: OgilvyOne worldwide / Singapore
Client: Nokia Category: Banners / Banner - Campaign
Spotlight, Headphones, Plugged In
Agency: Organic / Bloomfield Hills
Client: Napster Category: Banners / Banner - Campaign
Pregnancy, Sneeze, Stress, Rabbits, Flopper
Agency: Syrup / BMF / Chippendale
Client: Blackmores Limited Category: Banners / Banner - Campaign
Waterfall, Lake, Reeds, Grass
Agency: Zentropy Partners / London
Client: Tourism Ireland Category: Banners / Banner - Campaign
pn-world.tv
Agency: Aoi Advertising Promotion Inc. / Shinagawa-ku,
Client: SHISEIDO Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike Air Tumalo
Agency: Daiko Advertising / Tokyo
Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
nike(play)
Agency: Daiko Advertising / Tokyo
Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike San Silvestre Vallecana 2003
Agency: DoubleYou / Barcelona
Client: American Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
New S40
Agency: Euro RSCG 4D / New York
Client: Volvo Cars Category: Promotional Advertising / Promotional Advertising - Web Sites
NHL web site
Agency: FORT FRANKLIN / Boston
Client: ESPN Category: Promotional Advertising / Promotional Advertising - Web Sites
Acura 2004 TL Exterior Showroom
Agency: Genex / Culver City
Client: American Honda Motor Company/Acura Division Category: Promotional Advertising / Promotional Advertising - Web Sites
BMW 5 Series
Agency: herraiz soto & co / barcelona
Client: BMW Category: Promotional Advertising / Promotional Advertising - Web Sites
The Punisher
Agency: Hi-ReS! / London
Client: Artisan Entertainment/Lions Gate Category: Promotional Advertising / Promotional Advertising - Web Sites
The Wake
Agency: Hi-ReS! / London
Client: HBO, New York, USA Category: Promotional Advertising / Promotional Advertising - Web Sites
F-150 LAUNCH MODULE
Agency: J. Walter Thompson / Detroit
Client: Ford Motor Company Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike RUNTO
Agency: henderson bas / Toronto
Client: Nike Canada Category: Promotional Advertising / Promotional Advertising - Web Sites
ASICS Marathon
Agency: Nordpol / Hamburg
Client: ASICS Europe GmbH Category: Promotional Advertising / Promotional Advertising - Web Sites
Nokia 3200
Agency: OgilvyOne worldwide / Singapore
Client: Nokia Category: Promotional Advertising / Promotional Advertising - Web Sites
X2 X-Men Promotional Site
Agency: Sarkissian|Mason / Phoenix
Client: Mazda North American Operations Category: Promotional Advertising / Promotional Advertising - Web Sites
Website 7 Years Later
Agency: Scholz & Volkmer / Wiesbaden
Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
Ford Streetka Evil Twin
Agency: Wunderman Interactive / London
Client: Ford Category: Promotional Advertising / Promotional Advertising - Web Sites
Girl seeks bad boy
Agency: Wysiwyg Comunicacion Interactiva / Madrid
Client: Saez Merino Category: Promotional Advertising / Promotional Advertising - Web Sites
Prodigy II Sitelet
Agency: OgilvyInteractive worldwide / New York
Client: IBM Category: Promotional Advertising / Promotional Advertising - Web Sites
The BMW X3: Discover the New Versatility.
Agency: BBDO InterOne / Hamburg
Client: BMW AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The BMW X5. Explore. Experience. Enjoy.
Agency: BBDO InterOne / Hamburg
Client: BMW AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The Lew BMW 5 Series. Someone Has to Take the Lead.
Agency: BBDO InterOne / Hamburg
Client: BMW AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The new BMW 6 Series Convertible. Inspiration. Dynamics. Elegance.
Agency: BBDO InterOne / Hamburg
Client: BMW AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
MINI Showroom
Agency: Blast Radius / Vancouver
Client: BMW Group Canada Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
I Am Not Michael Jordan
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Gameboy Advance SP
Agency: Blast Radius / Vancouver
Client: Nintendo of Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
MIKIMOTO
Agency: Business Architects / Chiyoda-ku
Client: K.MIKIMOTO & CO. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Mori Arts Center
Agency: Business Architects / Tokyo
Client: Mori Building Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
GRAND HYATT TOKYO
Agency: Business Architects / Tokyo
Client: Mori Hospitality Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Victoria's Secret Blue London Jean
Agency: Firstborn Multimedia / New York
Client: Victoria's Secret Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Carlsberg.com
Agency: Framfab / Copenhagen
Client: Carlsberg Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Football
Agency: Framfab / Copenhagen
Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Women
Agency: Framfab / Copenhagen
Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
YOU+HP Landing Environment
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
www.one-silly.de
Agency: Jung von Matt / Hamburg
Client: ONe ? the functional drink GmbH & Co KG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The Power of Dreams
Agency: Kinetic Interactive / Singapore
Client: KAH Motor Singapore Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Levi's (r) Europe 2003
Agency: Lateral / London
Client: Levi's (r) Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
adidas sport style Y-3
Agency: Neue Digitale / Frankfurt am Main
Client: adidas-Salomon AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Coca-Cola Brasil
Title:
Twins, Singing, Mother X Girlfriend, Hot Sister
Category:
Banners / Banner - Campaign
Annual ID:
04088N
Award:
2004 Interactive Merit Award
Agency:
Berger Baader Hermes /digital / Munich
Client:
HypoVereinsbank
Title:
Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains
Category:
Banners / Banner - Campaign
Annual ID:
04089N
Award:
2004 Interactive Merit Award
Agency:
Digitas / Boston
Client:
American Express
Title:
Dive, Next Reward, Textures, Orbit, Power
Category:
Banners / Banner - Campaign
Annual ID:
04090N
Award:
2004 Interactive Merit Award
Agency:
Hakuhodo / Minatoku
Client:
World Wide Fund for Nature Japan
Title:
Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3
Category:
Banners / Banner - Campaign
Annual ID:
04091N
Award:
2004 Interactive Merit Award
Agency:
iLeo / Chicago
Client:
U.S. Army
Title:
Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver
Category:
Banners / Banner - Campaign
Annual ID:
04092N
Award:
2004 Interactive Merit Award
Agency:
MRM Partners / San Francisco
Client:
Microsoft
Title:
Baseball, Crew, Golf, Hockey
Category:
Banners / Banner - Campaign
Annual ID:
04094N
Award:
2004 Interactive Merit Award
Agency:
Neue Digitale / Frankfurt am Main
Client:
NITRO Snowboards
Title:
the finger, the tape, the picture
Category:
Banners / Banner - Campaign
Annual ID:
04095N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Beijing
Client:
China Mobile
Title:
Taichi, 10 famous morning exercises, Hip hop moves
Category:
Banners / Banner - Campaign
Annual ID:
04096N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
Nokia
Title:
Sketch, Drag, Notebook
Category:
Banners / Banner - Campaign
Annual ID:
04097N
Award:
2004 Interactive Merit Award
Agency:
Organic / Bloomfield Hills
Client:
Napster
Title:
Spotlight, Headphones, Plugged In
Category:
Banners / Banner - Campaign
Annual ID:
04098N
Award:
2004 Interactive Merit Award
Agency:
Syrup / BMF / Chippendale
Client:
Blackmores Limited
Title:
Pregnancy, Sneeze, Stress, Rabbits, Flopper
Category:
Banners / Banner - Campaign
Annual ID:
04099N
Award:
2004 Interactive Merit Award
Agency:
Zentropy Partners / London
Client:
Tourism Ireland
Title:
Waterfall, Lake, Reeds, Grass
Category:
Banners / Banner - Campaign
Annual ID:
04101N
Award:
2004 Interactive Merit Award
Agency:
Aoi Advertising Promotion Inc. / Shinagawa-ku,
Client:
SHISEIDO
Title:
pn-world.tv
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04130N
Award:
2004 Interactive Merit Award
Agency:
Daiko Advertising / Tokyo
Client:
Nike Japan
Title:
Nike Air Tumalo
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04133N
Award:
2004 Interactive Merit Award
Agency:
Daiko Advertising / Tokyo
Client:
Nike Japan
Title:
nike(play)
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04134N
Award:
2004 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nike San Silvestre Vallecana 2003
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04135N
Award:
2004 Interactive Merit Award
Agency:
Euro RSCG 4D / New York
Client:
Volvo Cars
Title:
New S40
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04136N
Award:
2004 Interactive Merit Award
Agency:
FORT FRANKLIN / Boston
Client:
ESPN
Title:
NHL web site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04137N
Award:
2004 Interactive Merit Award
Agency:
Genex / Culver City
Client:
American Honda Motor Company/Acura Division
Title:
Acura 2004 TL Exterior Showroom
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04138N
Award:
2004 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
BMW
Title:
BMW 5 Series
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04139N
Award:
2004 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
Artisan Entertainment/Lions Gate
Title:
The Punisher
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04140N
Award:
2004 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
HBO, New York, USA
Title:
The Wake
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04141N
Award:
2004 Interactive Merit Award
Agency:
J. Walter Thompson / Detroit
Client:
Ford Motor Company
Title:
F-150 LAUNCH MODULE
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04143N
Award:
2004 Interactive Merit Award
Agency:
henderson bas / Toronto
Client:
Nike Canada
Title:
Nike RUNTO
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04144N
Award:
2004 Interactive Merit Award
Agency:
Nordpol / Hamburg
Client:
ASICS Europe GmbH
Title:
ASICS Marathon
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04145N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
Nokia
Title:
Nokia 3200
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04146N
Award:
2004 Interactive Merit Award
Agency:
Sarkissian|Mason / Phoenix
Client:
Mazda North American Operations
Title:
X2 X-Men Promotional Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04147N
Award:
2004 Interactive Merit Award
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Mercedes-Benz
Title:
Website 7 Years Later
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04149N
Award:
2004 Interactive Merit Award
Agency:
Wunderman Interactive / London
Client:
Ford
Title:
Ford Streetka Evil Twin
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04150N
Award:
2004 Interactive Merit Award
Agency:
Wysiwyg Comunicacion Interactiva / Madrid
Client:
Saez Merino
Title:
Girl seeks bad boy
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04151N
Award:
2004 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / New York
Client:
IBM
Title:
Prodigy II Sitelet
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04199N
Award:
2004 Interactive Merit Award
Agency:
BBDO InterOne / Hamburg
Client:
BMW AG
Title:
The BMW X3: Discover the New Versatility.
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04158N
Award:
2004 Interactive Merit Award
Agency:
BBDO InterOne / Hamburg
Client:
BMW AG
Title:
The BMW X5. Explore. Experience. Enjoy.
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04159N
Award:
2004 Interactive Merit Award
Agency:
BBDO InterOne / Hamburg
Client:
BMW AG
Title:
The Lew BMW 5 Series. Someone Has to Take the Lead.
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04160N
Award:
2004 Interactive Merit Award
Agency:
BBDO InterOne / Hamburg
Client:
BMW AG
Title:
The new BMW 6 Series Convertible. Inspiration. Dynamics. Elegance.
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04161N
Award:
2004 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
BMW Group Canada
Title:
MINI Showroom
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04162N
Award:
2004 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
I Am Not Michael Jordan
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04163N
Award:
2004 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Nintendo of Europe
Title:
Gameboy Advance SP
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04164N
Award:
2004 Interactive Merit Award
Agency:
Business Architects / Chiyoda-ku
Client:
K.MIKIMOTO & CO.
Title:
MIKIMOTO
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04165N
Award:
2004 Interactive Merit Award
Agency:
Business Architects / Tokyo
Client:
Mori Building
Title:
Mori Arts Center
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04166N
Award:
2004 Interactive Merit Award
Agency:
Business Architects / Tokyo
Client:
Mori Hospitality Corporation
Title:
GRAND HYATT TOKYO
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04167N
Award:
2004 Interactive Merit Award
Agency:
Firstborn Multimedia / New York
Client:
Victoria's Secret
Title:
Victoria's Secret Blue London Jean
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04168N
Award:
2004 Interactive Merit Award
Agency:
Framfab / Copenhagen
Client:
Carlsberg
Title:
Carlsberg.com
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04169N
Award:
2004 Interactive Merit Award
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Nike Football
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04170N
Award:
2004 Interactive Merit Award
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Nike Women
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04171N
Award:
2004 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
YOU+HP Landing Environment
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04172N
Award:
2004 Interactive Merit Award
Agency:
Jung von Matt / Hamburg
Client:
ONe ? the functional drink GmbH & Co KG
Title:
www.one-silly.de
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04173N
Award:
2004 Interactive Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
KAH Motor Singapore
Title:
The Power of Dreams
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04174N
Award:
2004 Interactive Merit Award
Agency:
Lateral / London
Client:
Levi's (r) Europe
Title:
Levi's (r) Europe 2003
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04175N
Award:
2004 Interactive Merit Award
Agency:
Neue Digitale / Frankfurt am Main
Client:
adidas-Salomon AG
Title:
adidas sport style Y-3
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04176N
