The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
NDY 3D Technology
Agency: Tribal DDB / Ultimo
Client: Norman Disney Young Category: Promotional Advertising / Promotional Advertising - CD-ROM
Volkswagen Touareg CD ROM
Agency: Tribal DDB / Ultimo
Client: Volkswagen Group Australia Category: Promotional Advertising / Promotional Advertising - CD-ROM
Fort Franklin Halloween Card
Agency: FORT FRANKLIN / Boston
Client: Fort Franklin Category: Self-Promotion / Self-Promotion - Other Digital Advertising
fashion show projections
Agency: mass / new york
Client: mass / project Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Shot
Agency: TBWA\London / London
Client: TBWA\London Category: Self-Promotion / Self-Promotion - Other Digital Advertising
ForwardView Showmail
Agency: IQ television group / Atlanta
Client: IBM Category: E-Commerce / E-Commerce B2B - Web Sites
Brewmaster, Minimaids, Mark's Idea
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
Johnny Bottle Opener Hands, For the Ladies, El Generoso
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
film on off, advert on off, audio on off, Touareg on off microsite
Agency: Tribal DDB / london
Client: Volkswagen Category: Beyond the Banner / Beyond the Banner - Campaign
quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote;
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Beyond the Banner / Beyond the Banner - Campaign
Air Master
Agency: Arteaga Interactivo / San Juan
Client: Air Master Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
The caribbean in pinstripes
Agency: cosmoblonde / berlin
Client: Bacardi Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Sideshow Corporate Site
Agency: Hillmancurtis / New York
Client: Sideshow Creative Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
EMI Music Publishing
Agency: IconNicholson / New York
Client: EMI Music Publishing Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
IFB Dr. Braschel AG
Agency: Jung von Matt / Stuttgart
Client: IFB Dr. Braschel AG Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Wert & Company website
Agency: Nick Law / Knoxville
Client: Wert & Company Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
On Demand Simulator
Agency: OgilvyInteractive worldwide / São Paulo
Client: IBM Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Global Website
Agency: Saatchi & Saatchi / London
Client: Saatchi & Saatchi Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Treo 600 True Size Screen Calibrator
Agency: Exemplum / Blacksburg
Client: PalmOne Category: E-Commerce / E-Commerce - Other Digital Advertising
Twins, Singing, Mother X Girlfriend, Hot Sister
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Brasil Category: Banners / Banner - Campaign
Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains
Agency: Berger Baader Hermes /digital / Munich
Client: HypoVereinsbank Category: Banners / Banner - Campaign
Dive, Next Reward, Textures, Orbit, Power
Agency: Digitas / Boston
Client: American Express Category: Banners / Banner - Campaign
Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3
Agency: Hakuhodo / Minatoku
Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver
Agency: iLeo / Chicago
Client: U.S. Army Category: Banners / Banner - Campaign
Baseball, Crew, Golf, Hockey
Agency: MRM Partners / San Francisco
Client: Microsoft Category: Banners / Banner - Campaign
the finger, the tape, the picture
Agency: Neue Digitale / Frankfurt am Main
Client: NITRO Snowboards Category: Banners / Banner - Campaign
Taichi, 10 famous morning exercises, Hip hop moves
Agency: OgilvyOne worldwide / Beijing
Client: China Mobile Category: Banners / Banner - Campaign
Sketch, Drag, Notebook
Agency: OgilvyOne worldwide / Singapore
Client: Nokia Category: Banners / Banner - Campaign
Spotlight, Headphones, Plugged In
Agency: Organic / Bloomfield Hills
Client: Napster Category: Banners / Banner - Campaign
Pregnancy, Sneeze, Stress, Rabbits, Flopper
Agency: Syrup / BMF / Chippendale
Client: Blackmores Limited Category: Banners / Banner - Campaign
Waterfall, Lake, Reeds, Grass
Agency: Zentropy Partners / London
Client: Tourism Ireland Category: Banners / Banner - Campaign
Global Crisis Counter
Agency: Hakuhodo / Minatoku
Client: World Wide Fund for Nature Japan Category: Brand Gaming / Brand Gaming - Other Digital Media
Jarabe de palo Christmas
Agency: herraiz soto & co / barcelona
Client: Jarabe de palo Category: Brand Gaming / Brand Gaming - Other Digital Media
Creditopia!
Agency: The Y&R Group/Wunderman / Dearborn
Client: Ford Credit Category: Non-Profit Organizations / Non-Profit - CD-ROM
Nike HRM/SDM interactive tutorial
Agency: IA Collaborative / Chicago
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Nike Oregon Series Interactive Tutorial
Agency: IA Collaborative / Chicago
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
MTV CD Rom
Agency: MTV Networks / New York
Client: MTV Networks Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
pn-world.tv
Agency: Aoi Advertising Promotion Inc. / Shinagawa-ku,
Client: SHISEIDO Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike Air Tumalo
Agency: Daiko Advertising / Tokyo
Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
nike(play)
Agency: Daiko Advertising / Tokyo
Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike San Silvestre Vallecana 2003
Agency: DoubleYou / Barcelona
Client: American Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
New S40
Agency: Euro RSCG 4D / New York
Client: Volvo Cars Category: Promotional Advertising / Promotional Advertising - Web Sites
NHL web site
Agency: FORT FRANKLIN / Boston
Client: ESPN Category: Promotional Advertising / Promotional Advertising - Web Sites
Acura 2004 TL Exterior Showroom
Agency: Genex / Culver City
Client: American Honda Motor Company/Acura Division Category: Promotional Advertising / Promotional Advertising - Web Sites
BMW 5 Series
Agency: herraiz soto & co / barcelona
Client: BMW Category: Promotional Advertising / Promotional Advertising - Web Sites
The Punisher
Agency: Hi-ReS! / London
Client: Artisan Entertainment/Lions Gate Category: Promotional Advertising / Promotional Advertising - Web Sites
The Wake
Agency: Hi-ReS! / London
Client: HBO, New York, USA Category: Promotional Advertising / Promotional Advertising - Web Sites
F-150 LAUNCH MODULE
Agency: J. Walter Thompson / Detroit
Client: Ford Motor Company Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike RUNTO
Agency: henderson bas / Toronto
Client: Nike Canada Category: Promotional Advertising / Promotional Advertising - Web Sites
ASICS Marathon
Agency: Nordpol / Hamburg
Client: ASICS Europe GmbH Category: Promotional Advertising / Promotional Advertising - Web Sites
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Ultimo
Client:
Norman Disney Young
Title:
NDY 3D Technology
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04152N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Ultimo
Client:
Volkswagen Group Australia
Title:
Volkswagen Touareg CD ROM
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04153N
Award:
2004 Interactive Merit Award
Agency:
FORT FRANKLIN / Boston
Client:
Fort Franklin
Title:
Fort Franklin Halloween Card
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04264N
Award:
2004 Interactive Merit Award
Agency:
mass / new york
Client:
mass / project
Title:
fashion show projections
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04265N
Award:
2004 Interactive Merit Award
Agency:
TBWA\London / London
Client:
TBWA\London
Title:
Shot
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04266N
Award:
2004 Interactive Merit Award
Agency:
IQ television group / Atlanta
Client:
IBM
Title:
ForwardView Showmail
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
04203N
Award:
2004 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Brewmaster, Minimaids, Mark's Idea
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04126N
Award:
2004 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Johnny Bottle Opener Hands, For the Ladies, El Generoso
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04127N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / london
Client:
Volkswagen
Title:
film on off, advert on off, audio on off, Touareg on off microsite
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04128N
Award:
2004 Interactive Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote;
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04129N
Award:
2004 Interactive Merit Award
Agency:
Arteaga Interactivo / San Juan
Client:
Air Master
Title:
Air Master
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04192N
Award:
2004 Interactive Merit Award
Agency:
cosmoblonde / berlin
Client:
Bacardi
Title:
The caribbean in pinstripes
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04193N
Award:
2004 Interactive Merit Award
Agency:
Hillmancurtis / New York
Client:
Sideshow Creative
Title:
Sideshow Corporate Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04194N
Award:
2004 Interactive Merit Award
Agency:
IconNicholson / New York
Client:
EMI Music Publishing
Title:
EMI Music Publishing
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04195N
Award:
2004 Interactive Merit Award
Agency:
Jung von Matt / Stuttgart
Client:
IFB Dr. Braschel AG
Title:
IFB Dr. Braschel AG
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04196N
Award:
2004 Interactive Merit Award
Agency:
Nick Law / Knoxville
Client:
Wert & Company
Title:
Wert & Company website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04197N
Award:
2004 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / São Paulo
Client:
IBM
Title:
On Demand Simulator
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04198N
Award:
2004 Interactive Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Saatchi & Saatchi
Title:
Global Website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04200N
Award:
2004 Interactive Merit Award
Agency:
Exemplum / Blacksburg
Client:
PalmOne
Title:
Treo 600 True Size Screen Calibrator
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
04205N
Award:
2004 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Coca-Cola Brasil
Title:
Twins, Singing, Mother X Girlfriend, Hot Sister
Category:
Banners / Banner - Campaign
Annual ID:
04088N
Award:
2004 Interactive Merit Award
Agency:
Berger Baader Hermes /digital / Munich
Client:
HypoVereinsbank
Title:
Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains
Category:
Banners / Banner - Campaign
Annual ID:
04089N
Award:
2004 Interactive Merit Award
Agency:
Digitas / Boston
Client:
American Express
Title:
Dive, Next Reward, Textures, Orbit, Power
Category:
Banners / Banner - Campaign
Annual ID:
04090N
Award:
2004 Interactive Merit Award
Agency:
Hakuhodo / Minatoku
Client:
World Wide Fund for Nature Japan
Title:
Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3
Category:
Banners / Banner - Campaign
Annual ID:
04091N
Award:
2004 Interactive Merit Award
Agency:
iLeo / Chicago
Client:
U.S. Army
Title:
Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver
Category:
Banners / Banner - Campaign
Annual ID:
04092N
Award:
2004 Interactive Merit Award
Agency:
MRM Partners / San Francisco
Client:
Microsoft
Title:
Baseball, Crew, Golf, Hockey
Category:
Banners / Banner - Campaign
Annual ID:
04094N
Award:
2004 Interactive Merit Award
Agency:
Neue Digitale / Frankfurt am Main
Client:
NITRO Snowboards
Title:
the finger, the tape, the picture
Category:
Banners / Banner - Campaign
Annual ID:
04095N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Beijing
Client:
China Mobile
Title:
Taichi, 10 famous morning exercises, Hip hop moves
Category:
Banners / Banner - Campaign
Annual ID:
04096N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
Nokia
Title:
Sketch, Drag, Notebook
Category:
Banners / Banner - Campaign
Annual ID:
04097N
Award:
2004 Interactive Merit Award
Agency:
Organic / Bloomfield Hills
Client:
Napster
Title:
Spotlight, Headphones, Plugged In
Category:
Banners / Banner - Campaign
Annual ID:
04098N
Award:
2004 Interactive Merit Award
Agency:
Syrup / BMF / Chippendale
Client:
Blackmores Limited
Title:
Pregnancy, Sneeze, Stress, Rabbits, Flopper
Category:
Banners / Banner - Campaign
Annual ID:
04099N
Award:
2004 Interactive Merit Award
Agency:
Zentropy Partners / London
Client:
Tourism Ireland
Title:
Waterfall, Lake, Reeds, Grass
Category:
Banners / Banner - Campaign
Annual ID:
04101N
Award:
2004 Interactive Merit Award
Agency:
Hakuhodo / Minatoku
Client:
World Wide Fund for Nature Japan
Title:
Global Crisis Counter
Category:
Brand Gaming / Brand Gaming - Other Digital Media
Annual ID:
04218N
Award:
2004 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
Jarabe de palo
Title:
Jarabe de palo Christmas
Category:
Brand Gaming / Brand Gaming - Other Digital Media
Annual ID:
04219N
Award:
2004 Interactive Merit Award
Agency:
The Y&R Group/Wunderman / Dearborn
Client:
Ford Credit
Title:
Creditopia!
Category:
Non-Profit Organizations / Non-Profit - CD-ROM
Annual ID:
04267N
Award:
2004 Interactive Merit Award
Agency:
IA Collaborative / Chicago
Client:
Nike
Title:
Nike HRM/SDM interactive tutorial
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04187N
Award:
2004 Interactive Merit Award
Agency:
IA Collaborative / Chicago
Client:
Nike
Title:
Nike Oregon Series Interactive Tutorial
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04188N
Award:
2004 Interactive Merit Award
Agency:
MTV Networks / New York
Client:
MTV Networks
Title:
MTV CD Rom
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04189N
Award:
2004 Interactive Merit Award
Agency:
Aoi Advertising Promotion Inc. / Shinagawa-ku,
Client:
SHISEIDO
Title:
pn-world.tv
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04130N
Award:
2004 Interactive Merit Award
Agency:
Daiko Advertising / Tokyo
Client:
Nike Japan
Title:
Nike Air Tumalo
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04133N
Award:
2004 Interactive Merit Award
Agency:
Daiko Advertising / Tokyo
Client:
Nike Japan
Title:
nike(play)
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04134N
Award:
2004 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nike San Silvestre Vallecana 2003
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04135N
Award:
2004 Interactive Merit Award
Agency:
Euro RSCG 4D / New York
Client:
Volvo Cars
Title:
New S40
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04136N
Award:
2004 Interactive Merit Award
Agency:
FORT FRANKLIN / Boston
Client:
ESPN
Title:
NHL web site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04137N
Award:
2004 Interactive Merit Award
Agency:
Genex / Culver City
Client:
American Honda Motor Company/Acura Division
Title:
Acura 2004 TL Exterior Showroom
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04138N
Award:
2004 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
BMW
Title:
BMW 5 Series
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04139N
Award:
2004 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
Artisan Entertainment/Lions Gate
Title:
The Punisher
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04140N
Award:
2004 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
HBO, New York, USA
Title:
The Wake
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04141N
Award:
2004 Interactive Merit Award
Agency:
J. Walter Thompson / Detroit
Client:
Ford Motor Company
Title:
F-150 LAUNCH MODULE
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04143N
Award:
2004 Interactive Merit Award
Agency:
henderson bas / Toronto
Client:
Nike Canada
Title:
Nike RUNTO
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04144N
Award:
2004 Interactive Merit Award
Agency:
Nordpol / Hamburg
Client:
ASICS Europe GmbH
Title:
ASICS Marathon
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04145N
