The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

NDY 3D Technology Agency: Tribal DDB / Ultimo Client: Norman Disney Young Category: Promotional Advertising / Promotional Advertising - CD-ROM
Volkswagen Touareg CD ROM Agency: Tribal DDB / Ultimo Client: Volkswagen Group Australia Category: Promotional Advertising / Promotional Advertising - CD-ROM
Dr Pepper Raging Low Produc Launch Agency: Click Here / Dallas Client: Dr Pepper Raging Cow Category: Integrated Branding Campaign
Island Hopping Agency: Fallon / Minneapolis Client: The Islands of the Bahamas Ministry of Tourism Category: Integrated Branding Campaign
Where's My Gnome Agency: McKinney + Silver / Raleigh Client: Travelocity Category: Integrated Branding Campaign
Evil Twin Campaign Agency: Ogilvy & Mather / London Client: Ford Sportka Category: Integrated Branding Campaign
Wimbledon 2003 Agency: OgilvyOne worldwide / London Client: IBM Category: Integrated Branding Campaign
Prodigy Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Integrated Branding Campaign
Thirst campaign Agency: OgilvyInteractive worldwide / New York Client: Sprite Category: Integrated Branding Campaign
Viral Brand Campaign Agency: OgilvyOne worldwide / Singapore Client: The Economist Category: Integrated Branding Campaign
2003 MasterCraft Campaign Agency: Periscope / Minneapolis Client: MasterCraft Category: Integrated Branding Campaign
Hype Agency: Publicis / London Client: Hewlett Packard Category: Integrated Branding Campaign
Wonder Agency: TBWA\Chiat\Day / New York Client: Absolut Category: Integrated Branding Campaign
Palmer Jarvis DDB Agency: Tribal DDB / Vancouver Client: Palmer Jarvis DDB Category: Integrated Branding Campaign
Treo 600 True Size Screen Calibrator Agency: Exemplum / Blacksburg Client: PalmOne Category: E-Commerce / E-Commerce - Other Digital Advertising
pn-world.tv Agency: Aoi Advertising Promotion Inc. / Shinagawa-ku, Client: SHISEIDO Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike Air Tumalo Agency: Daiko Advertising / Tokyo Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
nike(play) Agency: Daiko Advertising / Tokyo Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike San Silvestre Vallecana 2003 Agency: DoubleYou / Barcelona Client: American Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
New S40 Agency: Euro RSCG 4D / New York Client: Volvo Cars Category: Promotional Advertising / Promotional Advertising - Web Sites
NHL web site Agency: FORT FRANKLIN / Boston Client: ESPN Category: Promotional Advertising / Promotional Advertising - Web Sites
Acura 2004 TL Exterior Showroom Agency: Genex / Culver City Client: American Honda Motor Company/Acura Division Category: Promotional Advertising / Promotional Advertising - Web Sites
BMW 5 Series Agency: herraiz soto & co / barcelona Client: BMW Category: Promotional Advertising / Promotional Advertising - Web Sites
The Punisher Agency: Hi-ReS! / London Client: Artisan Entertainment/Lions Gate Category: Promotional Advertising / Promotional Advertising - Web Sites
The Wake Agency: Hi-ReS! / London Client: HBO, New York, USA Category: Promotional Advertising / Promotional Advertising - Web Sites
F-150 LAUNCH MODULE Agency: J. Walter Thompson / Detroit Client: Ford Motor Company Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike RUNTO Agency: henderson bas / Toronto Client: Nike Canada Category: Promotional Advertising / Promotional Advertising - Web Sites
ASICS Marathon Agency: Nordpol / Hamburg Client: ASICS Europe GmbH Category: Promotional Advertising / Promotional Advertising - Web Sites
Nokia 3200 Agency: OgilvyOne worldwide / Singapore Client: Nokia Category: Promotional Advertising / Promotional Advertising - Web Sites
X2 X-Men Promotional Site Agency: Sarkissian|Mason / Phoenix Client: Mazda North American Operations Category: Promotional Advertising / Promotional Advertising - Web Sites
Website 7 Years Later Agency: Scholz & Volkmer / Wiesbaden Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
Ford Streetka Evil Twin Agency: Wunderman Interactive / London Client: Ford Category: Promotional Advertising / Promotional Advertising - Web Sites
Girl seeks bad boy Agency: Wysiwyg Comunicacion Interactiva / Madrid Client: Saez Merino Category: Promotional Advertising / Promotional Advertising - Web Sites
Prodigy II Sitelet Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Promotional Advertising / Promotional Advertising - Web Sites
Avoid Abuse Agency: Ogilvy & Mather RSTM / Johannesburg Client: POWA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
expression Agency: Saatchi & Saatchi AtPlay / Cape Town Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Quit Agency: TBWA Shanghai / Shanghai Client: The Coalition for WNTD Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Twins, Singing, Mother X Girlfriend, Hot Sister Agency: AgênciaClick / São Paulo Client: Coca-Cola Brasil Category: Banners / Banner - Campaign
Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains Agency: Berger Baader Hermes /digital / Munich Client: HypoVereinsbank Category: Banners / Banner - Campaign
Dive, Next Reward, Textures, Orbit, Power Agency: Digitas / Boston Client: American Express Category: Banners / Banner - Campaign
Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3 Agency: Hakuhodo / Minatoku Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver Agency: iLeo / Chicago Client: U.S. Army Category: Banners / Banner - Campaign
Baseball, Crew, Golf, Hockey Agency: MRM Partners / San Francisco Client: Microsoft Category: Banners / Banner - Campaign
the finger, the tape, the picture Agency: Neue Digitale / Frankfurt am Main Client: NITRO Snowboards Category: Banners / Banner - Campaign
Taichi, 10 famous morning exercises, Hip hop moves Agency: OgilvyOne worldwide / Beijing Client: China Mobile Category: Banners / Banner - Campaign
Sketch, Drag, Notebook Agency: OgilvyOne worldwide / Singapore Client: Nokia Category: Banners / Banner - Campaign
Spotlight, Headphones, Plugged In Agency: Organic / Bloomfield Hills Client: Napster Category: Banners / Banner - Campaign
Pregnancy, Sneeze, Stress, Rabbits, Flopper Agency: Syrup / BMF / Chippendale Client: Blackmores Limited Category: Banners / Banner - Campaign
Waterfall, Lake, Reeds, Grass Agency: Zentropy Partners / London Client: Tourism Ireland Category: Banners / Banner - Campaign
No you can't Agency: herraiz soto & co / barcelona Client: Mahou Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

2004 Interactive Merit Award

Tribal DDB / Ultimo

Norman Disney Young

NDY 3D Technology

Promotional Advertising / Promotional Advertising - CD-ROM

04152N

2004 Interactive Merit Award

Tribal DDB / Ultimo

Volkswagen Group Australia

Volkswagen Touareg CD ROM

Promotional Advertising / Promotional Advertising - CD-ROM

04153N

2004 Interactive Merit Award

Click Here / Dallas

Dr Pepper Raging Cow

Dr Pepper Raging Low Produc Launch

Integrated Branding Campaign

04249N

2004 Interactive Merit Award

Fallon / Minneapolis

The Islands of the Bahamas Ministry of Tourism

Island Hopping

Integrated Branding Campaign

04250N

2004 Interactive Merit Award

McKinney + Silver / Raleigh

Travelocity

Where's My Gnome

Integrated Branding Campaign

04251N

2004 Interactive Merit Award

Ogilvy & Mather / London

Ford Sportka

Evil Twin Campaign

Integrated Branding Campaign

04252N

2004 Interactive Merit Award

OgilvyOne worldwide / London

IBM

Wimbledon 2003

Integrated Branding Campaign

04253N

2004 Interactive Merit Award

OgilvyInteractive worldwide / New York

IBM

Prodigy

Integrated Branding Campaign

04254N

2004 Interactive Merit Award

OgilvyInteractive worldwide / New York

Sprite

Thirst campaign

Integrated Branding Campaign

04255N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

The Economist

Viral Brand Campaign

Integrated Branding Campaign

04256N

2004 Interactive Merit Award

Periscope / Minneapolis

MasterCraft

2003 MasterCraft Campaign

Integrated Branding Campaign

04257N

2004 Interactive Merit Award

Publicis / London

Hewlett Packard

Hype

Integrated Branding Campaign

04258N

2004 Interactive Merit Award

TBWA\Chiat\Day / New York

Absolut

Wonder

Integrated Branding Campaign

04259N

2004 Interactive Merit Award

Tribal DDB / Vancouver

Palmer Jarvis DDB

Palmer Jarvis DDB

Integrated Branding Campaign

04260N

2004 Interactive Merit Award

Exemplum / Blacksburg

PalmOne

Treo 600 True Size Screen Calibrator

E-Commerce / E-Commerce - Other Digital Advertising

04205N

2004 Interactive Merit Award

Aoi Advertising Promotion Inc. / Shinagawa-ku,

SHISEIDO

pn-world.tv

Promotional Advertising / Promotional Advertising - Web Sites

04130N

2004 Interactive Merit Award

Daiko Advertising / Tokyo

Nike Japan

Nike Air Tumalo

Promotional Advertising / Promotional Advertising - Web Sites

04133N

2004 Interactive Merit Award

Daiko Advertising / Tokyo

Nike Japan

nike(play)

Promotional Advertising / Promotional Advertising - Web Sites

04134N

2004 Interactive Merit Award

DoubleYou / Barcelona

American Nike

Nike San Silvestre Vallecana 2003

Promotional Advertising / Promotional Advertising - Web Sites

04135N

2004 Interactive Merit Award

Euro RSCG 4D / New York

Volvo Cars

New S40

Promotional Advertising / Promotional Advertising - Web Sites

04136N

2004 Interactive Merit Award

FORT FRANKLIN / Boston

ESPN

NHL web site

Promotional Advertising / Promotional Advertising - Web Sites

04137N

2004 Interactive Merit Award

Genex / Culver City

American Honda Motor Company/Acura Division

Acura 2004 TL Exterior Showroom

Promotional Advertising / Promotional Advertising - Web Sites

04138N

2004 Interactive Merit Award

herraiz soto & co / barcelona

BMW

BMW 5 Series

Promotional Advertising / Promotional Advertising - Web Sites

04139N

2004 Interactive Merit Award

Hi-ReS! / London

Artisan Entertainment/Lions Gate

The Punisher

Promotional Advertising / Promotional Advertising - Web Sites

04140N

2004 Interactive Merit Award

Hi-ReS! / London

HBO, New York, USA

The Wake

Promotional Advertising / Promotional Advertising - Web Sites

04141N

2004 Interactive Merit Award

J. Walter Thompson / Detroit

Ford Motor Company

F-150 LAUNCH MODULE

Promotional Advertising / Promotional Advertising - Web Sites

04143N

2004 Interactive Merit Award

henderson bas / Toronto

Nike Canada

Nike RUNTO

Promotional Advertising / Promotional Advertising - Web Sites

04144N

2004 Interactive Merit Award

Nordpol / Hamburg

ASICS Europe GmbH

ASICS Marathon

Promotional Advertising / Promotional Advertising - Web Sites

04145N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

Nokia

Nokia 3200

Promotional Advertising / Promotional Advertising - Web Sites

04146N

2004 Interactive Merit Award

Sarkissian|Mason / Phoenix

Mazda North American Operations

X2 X-Men Promotional Site

Promotional Advertising / Promotional Advertising - Web Sites

04147N

2004 Interactive Merit Award

Scholz & Volkmer / Wiesbaden

Mercedes-Benz

Website 7 Years Later

Promotional Advertising / Promotional Advertising - Web Sites

04149N

2004 Interactive Merit Award

Wunderman Interactive / London

Ford

Ford Streetka Evil Twin

Promotional Advertising / Promotional Advertising - Web Sites

04150N

2004 Interactive Merit Award

Wysiwyg Comunicacion Interactiva / Madrid

Saez Merino

Girl seeks bad boy

Promotional Advertising / Promotional Advertising - Web Sites

04151N

2004 Interactive Merit Award

OgilvyInteractive worldwide / New York

IBM

Prodigy II Sitelet

Promotional Advertising / Promotional Advertising - Web Sites

04199N

2004 Interactive Merit Award

Ogilvy & Mather RSTM / Johannesburg

POWA

Avoid Abuse

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04245N

2004 Interactive Merit Award

Saatchi & Saatchi AtPlay / Cape Town

Amnesty International

expression

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04246N

2004 Interactive Merit Award

TBWA Shanghai / Shanghai

The Coalition for WNTD

Quit

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04268N

2004 Interactive Merit Award

AgênciaClick / São Paulo

Coca-Cola Brasil

Twins, Singing, Mother X Girlfriend, Hot Sister

Banners / Banner - Campaign

04088N

2004 Interactive Merit Award

Berger Baader Hermes /digital / Munich

HypoVereinsbank

Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains

Banners / Banner - Campaign

04089N

2004 Interactive Merit Award

Digitas / Boston

American Express

Dive, Next Reward, Textures, Orbit, Power

Banners / Banner - Campaign

04090N

2004 Interactive Merit Award

Hakuhodo / Minatoku

World Wide Fund for Nature Japan

Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3

Banners / Banner - Campaign

04091N

2004 Interactive Merit Award

iLeo / Chicago

U.S. Army

Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver

Banners / Banner - Campaign

04092N

2004 Interactive Merit Award

MRM Partners / San Francisco

Microsoft

Baseball, Crew, Golf, Hockey

Banners / Banner - Campaign

04094N

2004 Interactive Merit Award

Neue Digitale / Frankfurt am Main

NITRO Snowboards

the finger, the tape, the picture

Banners / Banner - Campaign

04095N

2004 Interactive Merit Award

OgilvyOne worldwide / Beijing

China Mobile

Taichi, 10 famous morning exercises, Hip hop moves

Banners / Banner - Campaign

04096N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

Nokia

Sketch, Drag, Notebook

Banners / Banner - Campaign

04097N

2004 Interactive Merit Award

Organic / Bloomfield Hills

Napster

Spotlight, Headphones, Plugged In

Banners / Banner - Campaign

04098N

2004 Interactive Merit Award

Syrup / BMF / Chippendale

Blackmores Limited

Pregnancy, Sneeze, Stress, Rabbits, Flopper

Banners / Banner - Campaign

04099N

2004 Interactive Merit Award

Zentropy Partners / London

Tourism Ireland

Waterfall, Lake, Reeds, Grass

Banners / Banner - Campaign

04101N

2004 Interactive Merit Award

herraiz soto & co / barcelona

Mahou

No you can't

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

04191N

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