The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Hype, Grass Stains, Rope Tricks, Human Cannonball Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Grand Opening Newspaper Ad, Grand Opening Invitations, Site Guide Agency: Little & Company / Minneapolis Client: Minnesota Historical Society Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Scissors, Crayon, Pencil Agency: Freelancer / Shanghai Client: China Children.net.cn Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Suicide Prevention/Cancer, Suicide Prevention/Tumor, Suicide Prevention/Aids Agency: Margeotes Fertitta + Partners / New York Client: American Foundation for Suicide Prevention Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Manure, Great Lengths, Horseshoes Agency: Carmichael Lynch / Minneapolis Client: Cargill Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Vino, Handmade Pasta, Ristorante Italiano Agency: GSD&M / Austin Client: Vespaio Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Bridge, Hay, Rowers Agency: McKinney + Silver / Raleigh Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
quote;KRASS-eyewear-campaignquote;-Cup, quote;KRASS-eyewear-campaignquote;-Door, quote;KRASS-eyewear-campaignquote;-Pear, quote;KRASS-eyewear-campaignquote;-Canister, quote;KRASS-eyewear-campaignquote;-Pot Agency: Scholz & Friends / Berlin Client: Goertz + Krass Optik GmbH Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
What the ?, Time, Outside the Club Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Thermo Virtual Lab Agency: Hill, Holliday, Connors, Cosmopulos / Boston Client: Thermo Electron Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Showmail Email Agency: IQ television group / Atlanta Client: National Geographic Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Screensaver Fraport Agency: Scholz & Volkmer / Wiesbaden Client: Fraport AG Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Shot Agency: TBWA\London / London Client: TBWA\London Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
OHAYO PLAYERS Agency: Bascule / Tokyo Client: Tanaka Garden Category: Brand Gaming / Brand Gaming - Websites
West Flower Garden Agency: deepblue networks / Hamburg Client: Reemtsma Cigarettenfabriken Category: Brand Gaming / Brand Gaming - Websites
The lost wheat Agency: Grupo W / Saltillo Client: Bimbo Category: Brand Gaming / Brand Gaming - Websites
Real Madrid en Mahou game Agency: herraiz soto & co / barcelona Client: Mahou Category: Brand Gaming / Brand Gaming - Websites
Who killed JFK? Agency: herraiz soto & co / barcelona Client: Mahou Category: Brand Gaming / Brand Gaming - Websites
Earn Your Stripes Website Agency: magneticNorth / Manchester Client: Kellogg's Frosties Category: Brand Gaming / Brand Gaming - Websites
InuYasha: Demon Tournament Agency: Pop & Co. / New York Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
Mr. PicassoHead Agency: Ruder Finn Interactive / New York Client: Ruder Finn Interactive Category: Brand Gaming / Brand Gaming - Websites
Nesquik Jungle Adventure Agency: Zentropy Partners / London Client: Nesquik Category: Brand Gaming / Brand Gaming - Websites
SOCOM II: U.S. Navy SEALs Agency: Zugara / Los Angeles Client: Sony Computer Entertainment America Category: Brand Gaming / Brand Gaming - Websites
PERCENTAGE OF LIFE book Agency: HAKUHODO Inc. HAKUHODO DESIGN Inc. / MINATO-KU Client: GG Category: Collateral Design / Self-Promotion - Single Only
We're Moving Agency: 10AM Communications Pte. Ltd. / Singapore Client: 10AM Communications Pte Ltd Category: Collateral Design / Self-Promotion - Single Only
bransch #2 Agency: bransch inc. / new york Client: bransch Category: Collateral Design / Self-Promotion - Single Only
Hello. We are Cole & Weber Agency: Cole & Weber/Red Cell / Seattle Client: Cole & Weber/Red Cell Category: Collateral Design / Self-Promotion - Single Only
Hello. This is our poster. Agency: Cole & Weber/Red Cell / Seattle Client: Cole & Weber/Red Cell Category: Collateral Design / Self-Promotion - Single Only
Xmas Party Invite/Stickers Agency: davidandgoliath / Los Angeles Client: davidandgoliath Category: Collateral Design / Self-Promotion - Single Only
Truly Chinese Agency: Naga DDB Malaysia / Kuala Lumpur Client: Naga DDB Malaysia Category: Collateral Design / Self-Promotion - Single Only
ANAYI/Spring Summer 2003 Agency: dentsu inc. / TOKYO Client: Far East Company Category: Collateral Design / Self-Promotion - Single Only
Yang Tan Self Promotion Agency: Duffy Singapore Pte Ltd / Singapore Client: Yang Tan Category: Collateral Design / Self-Promotion - Single Only
Do-It-Yourself Network "Upfront" Kit Agency: Tricycle / Chattanooga Client: Scripps Networks Category: Collateral Design / Self-Promotion - Single Only
Nike Basketball Book 3 (Tabuse+Nike Basketball) Agency: Wieden+Kennedy / Minato-ku Client: Nike Category: Collateral Design / Self-Promotion - Single Only
Rain, Mirrors, Tinted Glass Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Mall, Bowling Alley, Post Office Agency: Barkley Evergreen & Partners / Kansas City Client: I Love a Mystery Books Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Fotofinish, Bulldozer, Bank Robbery Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Hairband, Headscarf, Hat Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd Category: Collateral Advertising / Collateral: Self-Promotion
Maze, Spot the Difference, Joint the dots, Word Find Agency: BBDO Singapore Pte Ltd / Singapore Client: Pizza Hut Singapore Category: Collateral Advertising / Collateral: Self-Promotion
Wonderwoman, Batman, Hulk, Aquaman Agency: Bensimon Byrne / Toronto Client: Silver Snail Comics Category: Collateral Advertising / Collateral: Self-Promotion
Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP Agency: Huey/Paprocki Ltd. / Atlanta Client: Distant Replays Category: Collateral Advertising / Collateral: Self-Promotion
Lizzy, Sean, Herbert, Sky Agency: Leo Burnett / McMahons Point Client: Heineken Category: Collateral Advertising / Collateral: Self-Promotion
Camera, Flashlight, Toy Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Gillette Management Category: Collateral Advertising / Collateral: Self-Promotion
Ocean, Mountain, Rain Forest, River Agency: Saatchi & Saatchi / bangkok Client: Indosport (Thailand) Ltd. Category: Collateral Advertising / Collateral: Self-Promotion
Stairs, Rock, Tennis Agency: TBWA\Shanghai / Shanghai Client: adidas China Category: Collateral Advertising / Collateral: Self-Promotion
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats Agency: TBWA\Singapore / Singapore Client: Sphere Category: Collateral Advertising / Collateral: Self-Promotion
The BMW X3: Discover the New Versatility. Agency: BBDO InterOne / Hamburg Client: BMW AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The BMW X5. Explore. Experience. Enjoy. Agency: BBDO InterOne / Hamburg Client: BMW AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The Lew BMW 5 Series. Someone Has to Take the Lead. Agency: BBDO InterOne / Hamburg Client: BMW AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The new BMW 6 Series Convertible. Inspiration. Dynamics. Elegance. Agency: BBDO InterOne / Hamburg Client: BMW AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

2004 Design Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts

Hype, Grass Stains, Rope Tricks, Human Cannonball

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign

04189D

2004 Design Merit Award

Little & Company / Minneapolis

Minnesota Historical Society

Grand Opening Newspaper Ad, Grand Opening Invitations, Site Guide

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign

04190D

2004 Design Merit Award

Freelancer / Shanghai

China Children.net.cn

Scissors, Crayon, Pencil

Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

04184D

2004 Design Merit Award

Margeotes Fertitta + Partners / New York

American Foundation for Suicide Prevention

Suicide Prevention/Cancer, Suicide Prevention/Tumor, Suicide Prevention/Aids

Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

04185D

2004 Design Merit Award

Carmichael Lynch / Minneapolis

Cargill

Manure, Great Lengths, Horseshoes

Collateral Design / Point-of-Purchase and In-Store: Campaign

04119D

2004 Design Merit Award

GSD&M / Austin

Vespaio

Vino, Handmade Pasta, Ristorante Italiano

Collateral Design / Point-of-Purchase and In-Store: Campaign

04120D

2004 Design Merit Award

McKinney + Silver / Raleigh

Audi of America, Inc.

Bridge, Hay, Rowers

Collateral Design / Point-of-Purchase and In-Store: Campaign

04121D

2004 Design Merit Award

Scholz & Friends / Berlin

Goertz + Krass Optik GmbH

quote;KRASS-eyewear-campaignquote;-Cup, quote;KRASS-eyewear-campaignquote;-Door, quote;KRASS-eyewear-campaignquote;-Pear, quote;KRASS-eyewear-campaignquote;-Canister, quote;KRASS-eyewear-campaignquote;-Pot

Collateral Design / Point-of-Purchase and In-Store: Campaign

04122D

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

What the ?, Time, Outside the Club

Public Service/Political / Public Service/Political Radio: Campaign

04400A

2004 Interactive Merit Award

Hill, Holliday, Connors, Cosmopulos / Boston

Thermo Electron

Thermo Virtual Lab

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04154N

2004 Interactive Merit Award

IQ television group / Atlanta

National Geographic

Showmail Email

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04155N

2004 Interactive Merit Award

Scholz & Volkmer / Wiesbaden

Fraport AG

Screensaver Fraport

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04156N

2004 Interactive Merit Award

TBWA\London / London

TBWA\London

Shot

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04157N

2004 Interactive Merit Award

Bascule / Tokyo

Tanaka Garden

OHAYO PLAYERS

Brand Gaming / Brand Gaming - Websites

04207N

2004 Interactive Merit Award

deepblue networks / Hamburg

Reemtsma Cigarettenfabriken

West Flower Garden

Brand Gaming / Brand Gaming - Websites

04208N

2004 Interactive Merit Award

Grupo W / Saltillo

Bimbo

The lost wheat

Brand Gaming / Brand Gaming - Websites

04209N

2004 Interactive Merit Award

herraiz soto & co / barcelona

Mahou

Real Madrid en Mahou game

Brand Gaming / Brand Gaming - Websites

04210N

2004 Interactive Merit Award

herraiz soto & co / barcelona

Mahou

Who killed JFK?

Brand Gaming / Brand Gaming - Websites

04211N

2004 Interactive Merit Award

magneticNorth / Manchester

Kellogg's Frosties

Earn Your Stripes Website

Brand Gaming / Brand Gaming - Websites

04212N

2004 Interactive Merit Award

Pop & Co. / New York

Cartoon Network

InuYasha: Demon Tournament

Brand Gaming / Brand Gaming - Websites

04213N

2004 Interactive Merit Award

Ruder Finn Interactive / New York

Ruder Finn Interactive

Mr. PicassoHead

Brand Gaming / Brand Gaming - Websites

04214N

2004 Interactive Merit Award

Zentropy Partners / London

Nesquik

Nesquik Jungle Adventure

Brand Gaming / Brand Gaming - Websites

04216N

2004 Interactive Merit Award

Zugara / Los Angeles

Sony Computer Entertainment America

SOCOM II: U.S. Navy SEALs

Brand Gaming / Brand Gaming - Websites

04217N

2004 Design Merit Award

HAKUHODO Inc. HAKUHODO DESIGN Inc. / MINATO-KU

GG

PERCENTAGE OF LIFE book

Collateral Design / Self-Promotion - Single Only

04054D

2004 Design Merit Award

10AM Communications Pte. Ltd. / Singapore

10AM Communications Pte Ltd

We're Moving

Collateral Design / Self-Promotion - Single Only

04123D

2004 Design Merit Award

bransch inc. / new york

bransch

bransch #2

Collateral Design / Self-Promotion - Single Only

04124D

2004 Design Merit Award

Cole & Weber/Red Cell / Seattle

Cole & Weber/Red Cell

Hello. We are Cole & Weber

Collateral Design / Self-Promotion - Single Only

04125D

2004 Design Merit Award

Cole & Weber/Red Cell / Seattle

Cole & Weber/Red Cell

Hello. This is our poster.

Collateral Design / Self-Promotion - Single Only

04126D

2004 Design Merit Award

davidandgoliath / Los Angeles

davidandgoliath

Xmas Party Invite/Stickers

Collateral Design / Self-Promotion - Single Only

04127D

2004 Design Merit Award

Naga DDB Malaysia / Kuala Lumpur

Naga DDB Malaysia

Truly Chinese

Collateral Design / Self-Promotion - Single Only

04128D

2004 Design Merit Award

dentsu inc. / TOKYO

Far East Company

ANAYI/Spring Summer 2003

Collateral Design / Self-Promotion - Single Only

04129D

2004 Design Merit Award

Duffy Singapore Pte Ltd / Singapore

Yang Tan

Yang Tan Self Promotion

Collateral Design / Self-Promotion - Single Only

04130D

2004 Design Merit Award

Tricycle / Chattanooga

Scripps Networks

Do-It-Yourself Network "Upfront" Kit

Collateral Design / Self-Promotion - Single Only

04131D

2004 Design Merit Award

Wieden+Kennedy / Minato-ku

Nike

Nike Basketball Book 3 (Tabuse+Nike Basketball)

Collateral Design / Self-Promotion - Single Only

04132D

2004 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Rain, Mirrors, Tinted Glass

Newspaper / Newspaper 600 Lines or Less: Campaign

04130A

2004 Advertising Merit Award

Barkley Evergreen & Partners / Kansas City

I Love a Mystery Books

Mall, Bowling Alley, Post Office

Newspaper / Newspaper 600 Lines or Less: Campaign

04150A

2004 Advertising Merit Award

Ogilvy & Mather Frankfurt / Frankfurt

Mattel

Fotofinish, Bulldozer, Bank Robbery

Newspaper / Newspaper 600 Lines or Less: Campaign

04151A

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd

Hairband, Headscarf, Hat

Collateral Advertising / Collateral: Self-Promotion

04304A

2004 Advertising Merit Award

BBDO Singapore Pte Ltd / Singapore

Pizza Hut Singapore

Maze, Spot the Difference, Joint the dots, Word Find

Collateral Advertising / Collateral: Self-Promotion

04305A

2004 Advertising Merit Award

Bensimon Byrne / Toronto

Silver Snail Comics

Wonderwoman, Batman, Hulk, Aquaman

Collateral Advertising / Collateral: Self-Promotion

04306A

2004 Advertising Merit Award

Huey/Paprocki Ltd. / Atlanta

Distant Replays

Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP

Collateral Advertising / Collateral: Self-Promotion

04307A

2004 Advertising Merit Award

Leo Burnett / McMahons Point

Heineken

Lizzy, Sean, Herbert, Sky

Collateral Advertising / Collateral: Self-Promotion

04308A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Kuala Lumpur

Gillette Management

Camera, Flashlight, Toy

Collateral Advertising / Collateral: Self-Promotion

04309A

2004 Advertising Merit Award

Saatchi & Saatchi / bangkok

Indosport (Thailand) Ltd.

Ocean, Mountain, Rain Forest, River

Collateral Advertising / Collateral: Self-Promotion

04310A

2004 Advertising Merit Award

TBWA\Shanghai / Shanghai

adidas China

Stairs, Rock, Tennis

Collateral Advertising / Collateral: Self-Promotion

04311A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Sphere

Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats

Collateral Advertising / Collateral: Self-Promotion

04312A

2004 Interactive Merit Award

BBDO InterOne / Hamburg

BMW AG

The BMW X3: Discover the New Versatility.

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04158N

2004 Interactive Merit Award

BBDO InterOne / Hamburg

BMW AG

The BMW X5. Explore. Experience. Enjoy.

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04159N

2004 Interactive Merit Award

BBDO InterOne / Hamburg

BMW AG

The Lew BMW 5 Series. Someone Has to Take the Lead.

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04160N

2004 Interactive Merit Award

BBDO InterOne / Hamburg

BMW AG

The new BMW 6 Series Convertible. Inspiration. Dynamics. Elegance.

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04161N

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