The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Avoid Abuse
Agency: Ogilvy & Mather RSTM / Johannesburg
Client: POWA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
expression
Agency: Saatchi & Saatchi AtPlay / Cape Town
Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Quit
Agency: TBWA Shanghai / Shanghai
Client: The Coalition for WNTD Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Fishing
Agency: Bubba's Deli / Atlanta
Client: Tibor Nemeth Category: Trade / Trade Color Full Page or Spread: Single
Virgins
Agency: DDB Canada (Vancouver) / Vancouver
Client: BC Newspaper Group Category: Trade / Trade Color Full Page or Spread: Single
Happy New Year
Agency: DDBParis / Paris
Client: Viking Category: Trade / Trade Color Full Page or Spread: Single
boots
Agency: FALLON SINGAPORE PTE LTD / SINGAPORE
Client: Time Magazine Category: Trade / Trade Color Full Page or Spread: Single
Fold
Agency: GSD&M / Austin
Client: Southwest Airlines Category: Trade / Trade Color Full Page or Spread: Single
Speed Bumps
Agency: Leo Burnett Company / Chicago
Client: Lakland Bass Category: Trade / Trade Color Full Page or Spread: Single
26 Lawyers
Agency: Rethink / Vancouver
Client: Harris and Company Category: Trade / Trade Color Full Page or Spread: Single
The Actros Perfume Ad
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Trade / Trade Color Full Page or Spread: Single
Skinny Girl
Agency: BBDO SIngapore Pte Ltd / Singapore
Client: Pepsi-Cola International Asia Pacific Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Dance
Agency: Colenso BBDO / Auckland
Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greeting Cards
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Gym
Agency: M&C Saatchi / Singapore
Client: Baker's Inn Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Don't Be One
Agency: Ogilvy & Mather / Singapore
Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pakistan
Agency: RMG David / New Delhi
Client: Windshield Experts Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Without a Trace"
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: ProSieben Television GmbH Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Feed the Animals
Agency: TBWA\Hunt Lascaris / Johannesburg
Client: Johannesburg Zoo Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Stamp
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Kevin's Kustom Tatoos Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Grapes
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bridge
Agency: Arnold Worldwide Canada / Toronto
Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Nielson Rating
Agency: BBDO Atlanta / Atlanta
Client: Peace Corps Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Van
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
WWII "Korea"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Tiger Graph
Agency: leo burnett / mumbai
Client: Sanctuary Magazine Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Force
Agency: Lowe Bull / Johannesburg
Client: People Opposing Women Abuse Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
FLOOD
Agency: McCANN-ERICKSON / MADRID
Client: MEDICOS SIN FRONTERAS Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
EARTHQUAKE
Agency: McCANN-ERICKSON / MADRID
Client: MEDICOS SIN FRONTERAS Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
War Museum
Agency: Net#work BBDO / Johannesburg
Client: The war museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Man walking
Agency: Ogilvy & Mather / New Delhi
Client: Hutchison Essar Limited Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cage
Agency: Saatchi & Saatchi / London
Client: Greenpeace Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Fort Franklin Halloween Card
Agency: FORT FRANKLIN / Boston
Client: Fort Franklin Category: Self-Promotion / Self-Promotion - Other Digital Advertising
fashion show projections
Agency: mass / new york
Client: mass / project Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Shot
Agency: TBWA\London / London
Client: TBWA\London Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Let's Pretend, Point and Talk, Working
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Finger, Reflex, Baby
Agency: McLim / los angeles
Client: Master Cabbie Taxi Academy Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Fridge, Television, Chair
Agency: Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client: Duxbury Dollhouse Category: Trade / Trade B/W or Color Less Than A Page: Campaign
Hat
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Single
Arms
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Single
Movement
Agency: BBDO Portugal / Lisbon
Client: P?blico/e-V Category: Newspaper / Newspaper Over 600 Lines: Single
Lemon Wedgie
Agency: Leo Burnett Company / Chicago
Client: Altoids Sours Category: Newspaper / Newspaper Over 600 Lines: Single
Boot Cut
Agency: Lobedu Leo Burnett / Sunninghill, Johannesburg
Client: Levi's SA Category: Newspaper / Newspaper Over 600 Lines: Single
Classifieds
Agency: McKinney + Silver / Raleigh
Client: Audi of America, Inc. Category: Newspaper / Newspaper Over 600 Lines: Single
Long Copy
Agency: Ogilvy & Mather Advertising / Singapore
Client: Singapore Press Holdings Category: Newspaper / Newspaper Over 600 Lines: Single
Tattoo
Agency: Ogilvy Soith Africa / Johannesburg
Client: Harley Davidson Category: Newspaper / Newspaper Over 600 Lines: Single
Dirol 'Floss'
Agency: Ogilvy South Africa / Johannesburg
Client: Natbrands Category: Newspaper / Newspaper Over 600 Lines: Single
Journey
Agency: Quadrant / Mumbai
Client: TVS Srichakra Tyres Category: Newspaper / Newspaper Over 600 Lines: Single
Award:
2004 Interactive Merit Award
Agency:
Ogilvy & Mather RSTM / Johannesburg
Client:
POWA
Title:
Avoid Abuse
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04245N
Award:
2004 Interactive Merit Award
Agency:
Saatchi & Saatchi AtPlay / Cape Town
Client:
Amnesty International
Title:
expression
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04246N
Award:
2004 Interactive Merit Award
Agency:
TBWA Shanghai / Shanghai
Client:
The Coalition for WNTD
Title:
Quit
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04268N
Award:
2004 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
Tibor Nemeth
Title:
Fishing
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04264A
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
BC Newspaper Group
Title:
Virgins
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04265A
Award:
2004 Advertising Merit Award
Agency:
DDBParis / Paris
Client:
Viking
Title:
Happy New Year
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04266A
Award:
2004 Advertising Merit Award
Agency:
FALLON SINGAPORE PTE LTD / SINGAPORE
Client:
Time Magazine
Title:
boots
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04267A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Southwest Airlines
Title:
Fold
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04268A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Lakland Bass
Title:
Speed Bumps
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04269A
Award:
2004 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Harris and Company
Title:
26 Lawyers
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04270A
Award:
2004 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
The Actros Perfume Ad
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04271A
Award:
2004 Advertising Merit Award
Agency:
BBDO SIngapore Pte Ltd / Singapore
Client:
Pepsi-Cola International Asia Pacific
Title:
Skinny Girl
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04498A
Award:
2004 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Monaco
Title:
Dance
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04499A
Award:
2004 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Greeting Cards
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04500A
Award:
2004 Advertising Merit Award
Agency:
M&C Saatchi / Singapore
Client:
Baker's Inn
Title:
Gym
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04501A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
The Economist
Title:
Don't Be One
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04502A
Award:
2004 Advertising Merit Award
Agency:
RMG David / New Delhi
Client:
Windshield Experts
Title:
Pakistan
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04503A
Award:
2004 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
ProSieben Television GmbH
Title:
Without a Trace"
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04504A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Hunt Lascaris / Johannesburg
Client:
Johannesburg Zoo
Title:
Feed the Animals
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04505A
Award:
2004 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Kevin's Kustom Tatoos
Title:
Stamp
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04506A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Grapes
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04349A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04350A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide Canada / Toronto
Client:
United Way
Title:
Bridge
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04351A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Peace Corps
Title:
Nielson Rating
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04352A
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Van
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04353A
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Park
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04354A
Award:
2004 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
WWII "Korea"
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04355A
Award:
2004 Advertising Merit Award
Agency:
leo burnett / mumbai
Client:
Sanctuary Magazine
Title:
Tiger Graph
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04356A
Award:
2004 Advertising Merit Award
Agency:
Lowe Bull / Johannesburg
Client:
People Opposing Women Abuse
Title:
Force
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04357A
Award:
2004 Advertising Merit Award
Agency:
McCANN-ERICKSON / MADRID
Client:
MEDICOS SIN FRONTERAS
Title:
FLOOD
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04358A
Award:
2004 Advertising Merit Award
Agency:
McCANN-ERICKSON / MADRID
Client:
MEDICOS SIN FRONTERAS
Title:
EARTHQUAKE
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04359A
Award:
2004 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
The war museum
Title:
War Museum
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04360A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Hutchison Essar Limited
Title:
Man walking
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04361A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Greenpeace
Title:
Cage
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04362A
Award:
2004 Interactive Merit Award
Agency:
FORT FRANKLIN / Boston
Client:
Fort Franklin
Title:
Fort Franklin Halloween Card
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04264N
Award:
2004 Interactive Merit Award
Agency:
mass / new york
Client:
mass / project
Title:
fashion show projections
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04265N
Award:
2004 Interactive Merit Award
Agency:
TBWA\London / London
Client:
TBWA\London
Title:
Shot
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04266N
Award:
2004 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Noah's Bagels
Title:
Let's Pretend, Point and Talk, Working
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Annual ID:
04488A
Award:
2004 Advertising Merit Award
Agency:
McLim / los angeles
Client:
Master Cabbie Taxi Academy
Title:
Finger, Reflex, Baby
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Annual ID:
04489A
Award:
2004 Advertising Merit Award
Agency:
Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client:
Duxbury Dollhouse
Title:
Fridge, Television, Chair
Category:
Trade / Trade B/W or Color Less Than A Page: Campaign
Annual ID:
04285A
Award:
2004 Advertising Merit Award
Agency:
Batey (Pte) Ltd / Singapore
Client:
DaimlerChrysler South East Asia Pte Ltd-Singapore Operations
Title:
Hat
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04111A
Award:
2004 Advertising Merit Award
Agency:
Batey (Pte) Ltd / Singapore
Client:
DaimlerChrysler South East Asia Pte Ltd-Singapore Operations
Title:
Arms
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04112A
Award:
2004 Advertising Merit Award
Agency:
BBDO Portugal / Lisbon
Client:
P?blico/e-V
Title:
Movement
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04113A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Altoids Sours
Title:
Lemon Wedgie
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04115A
Award:
2004 Advertising Merit Award
Agency:
Lobedu Leo Burnett / Sunninghill, Johannesburg
Client:
Levi's SA
Title:
Boot Cut
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04116A
Award:
2004 Advertising Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Audi of America, Inc.
Title:
Classifieds
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04117A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Singapore
Client:
Singapore Press Holdings
Title:
Long Copy
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04118A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy Soith Africa / Johannesburg
Client:
Harley Davidson
Title:
Tattoo
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04119A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Natbrands
Title:
Dirol 'Floss'
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04120A
Award:
2004 Advertising Merit Award
Agency:
Quadrant / Mumbai
Client:
TVS Srichakra Tyres
Title:
Journey
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04121A
