The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Avoid Abuse Agency: Ogilvy & Mather RSTM / Johannesburg Client: POWA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
expression Agency: Saatchi & Saatchi AtPlay / Cape Town Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Quit Agency: TBWA Shanghai / Shanghai Client: The Coalition for WNTD Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Fishing Agency: Bubba's Deli / Atlanta Client: Tibor Nemeth Category: Trade / Trade Color Full Page or Spread: Single
Virgins Agency: DDB Canada (Vancouver) / Vancouver Client: BC Newspaper Group Category: Trade / Trade Color Full Page or Spread: Single
Happy New Year Agency: DDBParis / Paris Client: Viking Category: Trade / Trade Color Full Page or Spread: Single
boots Agency: FALLON SINGAPORE PTE LTD / SINGAPORE Client: Time Magazine Category: Trade / Trade Color Full Page or Spread: Single
Fold Agency: GSD&M / Austin Client: Southwest Airlines Category: Trade / Trade Color Full Page or Spread: Single
Speed Bumps Agency: Leo Burnett Company / Chicago Client: Lakland Bass Category: Trade / Trade Color Full Page or Spread: Single
26 Lawyers Agency: Rethink / Vancouver Client: Harris and Company Category: Trade / Trade Color Full Page or Spread: Single
The Actros Perfume Ad Agency: Scholz & Friends / Berlin Client: DaimlerChrysler AG, DCVD Category: Trade / Trade Color Full Page or Spread: Single
Skinny Girl Agency: BBDO SIngapore Pte Ltd / Singapore Client: Pepsi-Cola International Asia Pacific Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Dance Agency: Colenso BBDO / Auckland Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greeting Cards Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Gym Agency: M&C Saatchi / Singapore Client: Baker's Inn Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Don't Be One Agency: Ogilvy & Mather / Singapore Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pakistan Agency: RMG David / New Delhi Client: Windshield Experts Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Without a Trace" Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: ProSieben Television GmbH Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Feed the Animals Agency: TBWA\Hunt Lascaris / Johannesburg Client: Johannesburg Zoo Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Stamp Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Kevin's Kustom Tatoos Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Grapes Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Prison Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bridge Agency: Arnold Worldwide Canada / Toronto Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Nielson Rating Agency: BBDO Atlanta / Atlanta Client: Peace Corps Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Van Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Park Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
WWII "Korea" Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Tiger Graph Agency: leo burnett / mumbai Client: Sanctuary Magazine Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Force Agency: Lowe Bull / Johannesburg Client: People Opposing Women Abuse Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
FLOOD Agency: McCANN-ERICKSON / MADRID Client: MEDICOS SIN FRONTERAS Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
EARTHQUAKE Agency: McCANN-ERICKSON / MADRID Client: MEDICOS SIN FRONTERAS Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
War Museum Agency: Net#work BBDO / Johannesburg Client: The war museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Man walking Agency: Ogilvy & Mather / New Delhi Client: Hutchison Essar Limited Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cage Agency: Saatchi & Saatchi / London Client: Greenpeace Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Fort Franklin Halloween Card Agency: FORT FRANKLIN / Boston Client: Fort Franklin Category: Self-Promotion / Self-Promotion - Other Digital Advertising
fashion show projections Agency: mass / new york Client: mass / project Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Shot Agency: TBWA\London / London Client: TBWA\London Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Let's Pretend, Point and Talk, Working Agency: Butler, Shine, Stern & Partners / Sausalito Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Finger, Reflex, Baby Agency: McLim / los angeles Client: Master Cabbie Taxi Academy Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Fridge, Television, Chair Agency: Hill, Holliday, Connors, Cosmopulos Inc. / Boston Client: Duxbury Dollhouse Category: Trade / Trade B/W or Color Less Than A Page: Campaign
Hat Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Single
Arms Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Single
Movement Agency: BBDO Portugal / Lisbon Client: P?blico/e-V Category: Newspaper / Newspaper Over 600 Lines: Single
Lemon Wedgie Agency: Leo Burnett Company / Chicago Client: Altoids Sours Category: Newspaper / Newspaper Over 600 Lines: Single
Boot Cut Agency: Lobedu Leo Burnett / Sunninghill, Johannesburg Client: Levi's SA Category: Newspaper / Newspaper Over 600 Lines: Single
Classifieds Agency: McKinney + Silver / Raleigh Client: Audi of America, Inc. Category: Newspaper / Newspaper Over 600 Lines: Single
Long Copy Agency: Ogilvy & Mather Advertising / Singapore Client: Singapore Press Holdings Category: Newspaper / Newspaper Over 600 Lines: Single
Tattoo Agency: Ogilvy Soith Africa / Johannesburg Client: Harley Davidson Category: Newspaper / Newspaper Over 600 Lines: Single
Dirol 'Floss' Agency: Ogilvy South Africa / Johannesburg Client: Natbrands Category: Newspaper / Newspaper Over 600 Lines: Single
Journey Agency: Quadrant / Mumbai Client: TVS Srichakra Tyres Category: Newspaper / Newspaper Over 600 Lines: Single

2004 Interactive Merit Award

Ogilvy & Mather RSTM / Johannesburg

POWA

Avoid Abuse

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04245N

2004 Interactive Merit Award

Saatchi & Saatchi AtPlay / Cape Town

Amnesty International

expression

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04246N

2004 Interactive Merit Award

TBWA Shanghai / Shanghai

The Coalition for WNTD

Quit

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04268N

2004 Advertising Merit Award

Bubba's Deli / Atlanta

Tibor Nemeth

Fishing

Trade / Trade Color Full Page or Spread: Single

04264A

2004 Advertising Merit Award

DDB Canada (Vancouver) / Vancouver

BC Newspaper Group

Virgins

Trade / Trade Color Full Page or Spread: Single

04265A

2004 Advertising Merit Award

DDBParis / Paris

Viking

Happy New Year

Trade / Trade Color Full Page or Spread: Single

04266A

2004 Advertising Merit Award

FALLON SINGAPORE PTE LTD / SINGAPORE

Time Magazine

boots

Trade / Trade Color Full Page or Spread: Single

04267A

2004 Advertising Merit Award

GSD&M / Austin

Southwest Airlines

Fold

Trade / Trade Color Full Page or Spread: Single

04268A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Lakland Bass

Speed Bumps

Trade / Trade Color Full Page or Spread: Single

04269A

2004 Advertising Merit Award

Rethink / Vancouver

Harris and Company

26 Lawyers

Trade / Trade Color Full Page or Spread: Single

04270A

2004 Advertising Merit Award

Scholz & Friends / Berlin

DaimlerChrysler AG, DCVD

The Actros Perfume Ad

Trade / Trade Color Full Page or Spread: Single

04271A

2004 Advertising Merit Award

BBDO SIngapore Pte Ltd / Singapore

Pepsi-Cola International Asia Pacific

Skinny Girl

Exceptional Innovation in Marketing / Innovative Marketing: Single

04498A

2004 Advertising Merit Award

Colenso BBDO / Auckland

Monaco

Dance

Exceptional Innovation in Marketing / Innovative Marketing: Single

04499A

2004 Advertising Merit Award

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

Greeting Cards

Exceptional Innovation in Marketing / Innovative Marketing: Single

04500A

2004 Advertising Merit Award

M&C Saatchi / Singapore

Baker's Inn

Gym

Exceptional Innovation in Marketing / Innovative Marketing: Single

04501A

2004 Advertising Merit Award

Ogilvy & Mather / Singapore

The Economist

Don't Be One

Exceptional Innovation in Marketing / Innovative Marketing: Single

04502A

2004 Advertising Merit Award

RMG David / New Delhi

Windshield Experts

Pakistan

Exceptional Innovation in Marketing / Innovative Marketing: Single

04503A

2004 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

ProSieben Television GmbH

Without a Trace"

Exceptional Innovation in Marketing / Innovative Marketing: Single

04504A

2004 Advertising Merit Award

TBWA\Hunt Lascaris / Johannesburg

Johannesburg Zoo

Feed the Animals

Exceptional Innovation in Marketing / Innovative Marketing: Single

04505A

2004 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Johannesburg

Kevin's Kustom Tatoos

Stamp

Exceptional Innovation in Marketing / Innovative Marketing: Single

04506A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Grapes

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04349A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Prison

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04350A

2004 Advertising Merit Award

Arnold Worldwide Canada / Toronto

United Way

Bridge

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04351A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

Peace Corps

Nielson Rating

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04352A

2004 Advertising Merit Award

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Van

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04353A

2004 Advertising Merit Award

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Park

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04354A

2004 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

Global Alliance

WWII "Korea"

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04355A

2004 Advertising Merit Award

leo burnett / mumbai

Sanctuary Magazine

Tiger Graph

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04356A

2004 Advertising Merit Award

Lowe Bull / Johannesburg

People Opposing Women Abuse

Force

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04357A

2004 Advertising Merit Award

McCANN-ERICKSON / MADRID

MEDICOS SIN FRONTERAS

FLOOD

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04358A

2004 Advertising Merit Award

McCANN-ERICKSON / MADRID

MEDICOS SIN FRONTERAS

EARTHQUAKE

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04359A

2004 Advertising Merit Award

Net#work BBDO / Johannesburg

The war museum

War Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04360A

2004 Advertising Merit Award

Ogilvy & Mather / New Delhi

Hutchison Essar Limited

Man walking

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04361A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Greenpeace

Cage

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04362A

2004 Interactive Merit Award

FORT FRANKLIN / Boston

Fort Franklin

Fort Franklin Halloween Card

Self-Promotion / Self-Promotion - Other Digital Advertising

04264N

2004 Interactive Merit Award

mass / new york

mass / project

fashion show projections

Self-Promotion / Self-Promotion - Other Digital Advertising

04265N

2004 Interactive Merit Award

TBWA\London / London

TBWA\London

Shot

Self-Promotion / Self-Promotion - Other Digital Advertising

04266N

2004 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

Noah's Bagels

Let's Pretend, Point and Talk, Working

Consumer Television / Consumer Television Under $50,000 Budget: Campaign

04488A

2004 Advertising Merit Award

McLim / los angeles

Master Cabbie Taxi Academy

Finger, Reflex, Baby

Consumer Television / Consumer Television Under $50,000 Budget: Campaign

04489A

2004 Advertising Merit Award

Hill, Holliday, Connors, Cosmopulos Inc. / Boston

Duxbury Dollhouse

Fridge, Television, Chair

Trade / Trade B/W or Color Less Than A Page: Campaign

04285A

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd-Singapore Operations

Hat

Newspaper / Newspaper Over 600 Lines: Single

04111A

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd-Singapore Operations

Arms

Newspaper / Newspaper Over 600 Lines: Single

04112A

2004 Advertising Merit Award

BBDO Portugal / Lisbon

P?blico/e-V

Movement

Newspaper / Newspaper Over 600 Lines: Single

04113A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Altoids Sours

Lemon Wedgie

Newspaper / Newspaper Over 600 Lines: Single

04115A

2004 Advertising Merit Award

Lobedu Leo Burnett / Sunninghill, Johannesburg

Levi's SA

Boot Cut

Newspaper / Newspaper Over 600 Lines: Single

04116A

2004 Advertising Merit Award

McKinney + Silver / Raleigh

Audi of America, Inc.

Classifieds

Newspaper / Newspaper Over 600 Lines: Single

04117A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Singapore

Singapore Press Holdings

Long Copy

Newspaper / Newspaper Over 600 Lines: Single

04118A

2004 Advertising Merit Award

Ogilvy Soith Africa / Johannesburg

Harley Davidson

Tattoo

Newspaper / Newspaper Over 600 Lines: Single

04119A

2004 Advertising Merit Award

Ogilvy South Africa / Johannesburg

Natbrands

Dirol 'Floss'

Newspaper / Newspaper Over 600 Lines: Single

04120A

2004 Advertising Merit Award

Quadrant / Mumbai

TVS Srichakra Tyres

Journey

Newspaper / Newspaper Over 600 Lines: Single

04121A

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