The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Ice Cream Truck Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Labels Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Steve Agency: DDB Seattle / Seattle Client: Gill Foundation Category: Public Service/Political / Public Service/Political Television: Single
John Agency: DDB Seattle / Seattle Client: Gill Foundation Category: Public Service/Political / Public Service/Political Television: Single
Brandon Agency: harvest / Santa Monica Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Bellwalk Agency: Morton Jankel Zander / Los Angeles Client: Bellwalk Category: Public Service/Political / Public Service/Political Television: Single
Eric & Larry Agency: WONGDOODY / Seattle Client: Real Change Category: Public Service/Political / Public Service/Political Television: Single
Creditopia! Agency: The Y&R Group/Wunderman / Dearborn Client: Ford Credit Category: Non-Profit Organizations / Non-Profit - CD-ROM
Bible - Creative Club Annual Agency: Ogilvy Brasil Comunicação Ltda. / Rio de Janeiro Client: Creative Club of Rio de Janeiro Category: Publication Design / Trade Magazine Full Issue
'Iris' 40w, 'Iris' 60w, 'Iris' 100w Agency: Saatchi & Saatchi / Cape Town Client: Osram Category: Package Design / Product Packaging: Campaign
Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan Agency: Sandstrom Design / Portland Client: Converse Category: Package Design / Product Packaging: Campaign
Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade Agency: Sandstrom Design / Portland Client: Gerber Blades Category: Package Design / Product Packaging: Campaign
Orange, Raisin, Minty, Toffee Agency: Turner Duckworth / San Francisco Client: Fox's Confectionery Category: Package Design / Product Packaging: Campaign
Harmony, Bliss, Comfort Agency: Turner Duckworth / San Francisco Client: Liz Earle Cosmetics Category: Package Design / Product Packaging: Campaign
Hat Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Single
Arms Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Single
Movement Agency: BBDO Portugal / Lisbon Client: P?blico/e-V Category: Newspaper / Newspaper Over 600 Lines: Single
Lemon Wedgie Agency: Leo Burnett Company / Chicago Client: Altoids Sours Category: Newspaper / Newspaper Over 600 Lines: Single
Boot Cut Agency: Lobedu Leo Burnett / Sunninghill, Johannesburg Client: Levi's SA Category: Newspaper / Newspaper Over 600 Lines: Single
Classifieds Agency: McKinney + Silver / Raleigh Client: Audi of America, Inc. Category: Newspaper / Newspaper Over 600 Lines: Single
Long Copy Agency: Ogilvy & Mather Advertising / Singapore Client: Singapore Press Holdings Category: Newspaper / Newspaper Over 600 Lines: Single
Tattoo Agency: Ogilvy Soith Africa / Johannesburg Client: Harley Davidson Category: Newspaper / Newspaper Over 600 Lines: Single
Dirol 'Floss' Agency: Ogilvy South Africa / Johannesburg Client: Natbrands Category: Newspaper / Newspaper Over 600 Lines: Single
Journey Agency: Quadrant / Mumbai Client: TVS Srichakra Tyres Category: Newspaper / Newspaper Over 600 Lines: Single
Maasai Agency: Rainey Kelly Campbell Roalfe/Y&R / London Client: Land Rover Category: Newspaper / Newspaper Over 600 Lines: Single
Ice Cream Agency: Saatchi & Saatchi / Sydney Client: Olympus Category: Newspaper / Newspaper Over 600 Lines: Single
Choose A Husband Agency: Sawyer Riley Compton / Atlanta Client: Fragile Category: Newspaper / Newspaper Over 600 Lines: Single
Smudged Writing Agency: TBWA Hunt Lascaris / Johannesburg Client: Lefthander.com - Website Category: Newspaper / Newspaper Over 600 Lines: Single
Marble statues Agency: Fallon / Minneapolis Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Single
A Priest, a Rabbi and an Iman" Agency: TBWA\Chiat\Day / Los Angeles Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Single
PERCENTAGE OF LIFE book Agency: HAKUHODO Inc. HAKUHODO DESIGN Inc. / MINATO-KU Client: GG Category: Collateral Design / Self-Promotion - Single Only
We're Moving Agency: 10AM Communications Pte. Ltd. / Singapore Client: 10AM Communications Pte Ltd Category: Collateral Design / Self-Promotion - Single Only
bransch #2 Agency: bransch inc. / new york Client: bransch Category: Collateral Design / Self-Promotion - Single Only
Hello. We are Cole & Weber Agency: Cole & Weber/Red Cell / Seattle Client: Cole & Weber/Red Cell Category: Collateral Design / Self-Promotion - Single Only
Hello. This is our poster. Agency: Cole & Weber/Red Cell / Seattle Client: Cole & Weber/Red Cell Category: Collateral Design / Self-Promotion - Single Only
Xmas Party Invite/Stickers Agency: davidandgoliath / Los Angeles Client: davidandgoliath Category: Collateral Design / Self-Promotion - Single Only
Truly Chinese Agency: Naga DDB Malaysia / Kuala Lumpur Client: Naga DDB Malaysia Category: Collateral Design / Self-Promotion - Single Only
ANAYI/Spring Summer 2003 Agency: dentsu inc. / TOKYO Client: Far East Company Category: Collateral Design / Self-Promotion - Single Only
Yang Tan Self Promotion Agency: Duffy Singapore Pte Ltd / Singapore Client: Yang Tan Category: Collateral Design / Self-Promotion - Single Only
Do-It-Yourself Network "Upfront" Kit Agency: Tricycle / Chattanooga Client: Scripps Networks Category: Collateral Design / Self-Promotion - Single Only
Nike Basketball Book 3 (Tabuse+Nike Basketball) Agency: Wieden+Kennedy / Minato-ku Client: Nike Category: Collateral Design / Self-Promotion - Single Only
No you can't Agency: herraiz soto & co / barcelona Client: Mahou Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
3fm Alarm Clock Agency: Lobo / São Paulo Client: Bates not just films Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
VMA's Best R&B Agency: Lobo / São Paulo Client: MTV Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Fox Sports NFL "Shockey" Agency: Motion Theory / Venice Client: Fox Sports Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
mtvU: Rock "N" Roll Agency: MTV Networks / New York Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Barbie Archetypal Motion Tool Kit Agency: Ogilvy & Mather / Culver City Client: Mattel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Avoid Abuse Agency: Ogilvy & Mather RSTM / Johannesburg Client: POWA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
expression Agency: Saatchi & Saatchi AtPlay / Cape Town Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Quit Agency: TBWA Shanghai / Shanghai Client: The Coalition for WNTD Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Ice Cream Truck

Public Service/Political / Public Service/Political Television: Single

04401A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Labels

Public Service/Political / Public Service/Political Television: Single

04402A

2004 Advertising Merit Award

DDB Seattle / Seattle

Gill Foundation

Steve

Public Service/Political / Public Service/Political Television: Single

04403A

2004 Advertising Merit Award

DDB Seattle / Seattle

Gill Foundation

John

Public Service/Political / Public Service/Political Television: Single

04404A

2004 Advertising Merit Award

harvest / Santa Monica

American Legacy Foundation

Brandon

Public Service/Political / Public Service/Political Television: Single

04405A

2004 Advertising Merit Award

Morton Jankel Zander / Los Angeles

Bellwalk

Bellwalk

Public Service/Political / Public Service/Political Television: Single

04406A

2004 Advertising Merit Award

WONGDOODY / Seattle

Real Change

Eric & Larry

Public Service/Political / Public Service/Political Television: Single

04407A

2004 Interactive Merit Award

The Y&R Group/Wunderman / Dearborn

Ford Credit

Creditopia!

Non-Profit Organizations / Non-Profit - CD-ROM

04267N

2004 Design Merit Award

Ogilvy Brasil Comunicação Ltda. / Rio de Janeiro

Creative Club of Rio de Janeiro

Bible - Creative Club Annual

Publication Design / Trade Magazine Full Issue

04141D

2004 Design Merit Award

Saatchi & Saatchi / Cape Town

Osram

'Iris' 40w, 'Iris' 60w, 'Iris' 100w

Package Design / Product Packaging: Campaign

04091D

2004 Design Merit Award

Sandstrom Design / Portland

Converse

Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan

Package Design / Product Packaging: Campaign

04092D

2004 Design Merit Award

Sandstrom Design / Portland

Gerber Blades

Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade

Package Design / Product Packaging: Campaign

04093D

2004 Design Merit Award

Turner Duckworth / San Francisco

Fox's Confectionery

Orange, Raisin, Minty, Toffee

Package Design / Product Packaging: Campaign

04094D

2004 Design Merit Award

Turner Duckworth / San Francisco

Liz Earle Cosmetics

Harmony, Bliss, Comfort

Package Design / Product Packaging: Campaign

04095D

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd-Singapore Operations

Hat

Newspaper / Newspaper Over 600 Lines: Single

04111A

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd-Singapore Operations

Arms

Newspaper / Newspaper Over 600 Lines: Single

04112A

2004 Advertising Merit Award

BBDO Portugal / Lisbon

P?blico/e-V

Movement

Newspaper / Newspaper Over 600 Lines: Single

04113A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Altoids Sours

Lemon Wedgie

Newspaper / Newspaper Over 600 Lines: Single

04115A

2004 Advertising Merit Award

Lobedu Leo Burnett / Sunninghill, Johannesburg

Levi's SA

Boot Cut

Newspaper / Newspaper Over 600 Lines: Single

04116A

2004 Advertising Merit Award

McKinney + Silver / Raleigh

Audi of America, Inc.

Classifieds

Newspaper / Newspaper Over 600 Lines: Single

04117A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Singapore

Singapore Press Holdings

Long Copy

Newspaper / Newspaper Over 600 Lines: Single

04118A

2004 Advertising Merit Award

Ogilvy Soith Africa / Johannesburg

Harley Davidson

Tattoo

Newspaper / Newspaper Over 600 Lines: Single

04119A

2004 Advertising Merit Award

Ogilvy South Africa / Johannesburg

Natbrands

Dirol 'Floss'

Newspaper / Newspaper Over 600 Lines: Single

04120A

2004 Advertising Merit Award

Quadrant / Mumbai

TVS Srichakra Tyres

Journey

Newspaper / Newspaper Over 600 Lines: Single

04121A

2004 Advertising Merit Award

Rainey Kelly Campbell Roalfe/Y&R / London

Land Rover

Maasai

Newspaper / Newspaper Over 600 Lines: Single

04122A

2004 Advertising Merit Award

Saatchi & Saatchi / Sydney

Olympus

Ice Cream

Newspaper / Newspaper Over 600 Lines: Single

04123A

2004 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Fragile

Choose A Husband

Newspaper / Newspaper Over 600 Lines: Single

04124A

2004 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Lefthander.com - Website

Smudged Writing

Newspaper / Newspaper Over 600 Lines: Single

04125A

2004 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Marble statues

Newspaper / Newspaper Over 600 Lines: Single

04144A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Ad Council

A Priest, a Rabbi and an Iman"

Newspaper / Newspaper Over 600 Lines: Single

04363A

2004 Design Merit Award

HAKUHODO Inc. HAKUHODO DESIGN Inc. / MINATO-KU

GG

PERCENTAGE OF LIFE book

Collateral Design / Self-Promotion - Single Only

04054D

2004 Design Merit Award

10AM Communications Pte. Ltd. / Singapore

10AM Communications Pte Ltd

We're Moving

Collateral Design / Self-Promotion - Single Only

04123D

2004 Design Merit Award

bransch inc. / new york

bransch

bransch #2

Collateral Design / Self-Promotion - Single Only

04124D

2004 Design Merit Award

Cole & Weber/Red Cell / Seattle

Cole & Weber/Red Cell

Hello. We are Cole & Weber

Collateral Design / Self-Promotion - Single Only

04125D

2004 Design Merit Award

Cole & Weber/Red Cell / Seattle

Cole & Weber/Red Cell

Hello. This is our poster.

Collateral Design / Self-Promotion - Single Only

04126D

2004 Design Merit Award

davidandgoliath / Los Angeles

davidandgoliath

Xmas Party Invite/Stickers

Collateral Design / Self-Promotion - Single Only

04127D

2004 Design Merit Award

Naga DDB Malaysia / Kuala Lumpur

Naga DDB Malaysia

Truly Chinese

Collateral Design / Self-Promotion - Single Only

04128D

2004 Design Merit Award

dentsu inc. / TOKYO

Far East Company

ANAYI/Spring Summer 2003

Collateral Design / Self-Promotion - Single Only

04129D

2004 Design Merit Award

Duffy Singapore Pte Ltd / Singapore

Yang Tan

Yang Tan Self Promotion

Collateral Design / Self-Promotion - Single Only

04130D

2004 Design Merit Award

Tricycle / Chattanooga

Scripps Networks

Do-It-Yourself Network "Upfront" Kit

Collateral Design / Self-Promotion - Single Only

04131D

2004 Design Merit Award

Wieden+Kennedy / Minato-ku

Nike

Nike Basketball Book 3 (Tabuse+Nike Basketball)

Collateral Design / Self-Promotion - Single Only

04132D

2004 Interactive Merit Award

herraiz soto & co / barcelona

Mahou

No you can't

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

04191N

2004 Design Merit Award

Lobo / São Paulo

Bates not just films

3fm Alarm Clock

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04174D

2004 Design Merit Award

Lobo / São Paulo

MTV

VMA's Best R&B

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04175D

2004 Design Merit Award

Motion Theory / Venice

Fox Sports

Fox Sports NFL "Shockey"

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04176D

2004 Design Merit Award

MTV Networks / New York

mtvU

mtvU: Rock "N" Roll

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04177D

2004 Design Merit Award

Ogilvy & Mather / Culver City

Mattel

Barbie Archetypal Motion Tool Kit

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04178D

2004 Interactive Merit Award

Ogilvy & Mather RSTM / Johannesburg

POWA

Avoid Abuse

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04245N

2004 Interactive Merit Award

Saatchi & Saatchi AtPlay / Cape Town

Amnesty International

expression

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04246N

2004 Interactive Merit Award

TBWA Shanghai / Shanghai

The Coalition for WNTD

Quit

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04268N

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