The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
NEC ecotonoha project
Agency: NEC Media Products / Ota-ku
Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Cog
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Four Star Crash Test, Victory Lap, Parallel
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Cops
Agency: DDB London / London
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Book Wrapping Paper
Agency: Crispin Porter + Bogusky/LA / Venice
Client: Borders Category: Newspaper / Newspaper Over 600 Lines: Single
50 years
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Music, Subway, Bar code, Digital Watch
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bisley Office Equipment Category: Trade / Trade Color Full Page or Spread: Campaign
boots, halloween, parade
Agency: FALLON SINGAPORE PTE LTD / SINGAPORE
Client: TIME Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Virgins, Amish, Twins
Agency: DDB Canada (Vancouver) / Vancouver
Client: BC Newspaper Group Category: Trade / Trade Color Full Page or Spread: Campaign
Playground
Agency: WONGDOODY / Seattle
Client: M.A.V.I.A. (Mothers Against Violence In America) Category: Public Service/Political / Public Service/Political Radio: Single
Christmas Wish
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Philippine General Hospital Category: Public Service/Political / Public Service/Political Radio: Single
Department of Roads, Fresh Flowers, Hamilton Parish
Agency: Colenso BBDO / Auckland
Client: Environment Waikato Category: Public Service/Political / Public Service/Political Radio: Single
Goooooal!
Agency: Framfab / Copenhagen
Client: Nike Europe Category: Brand Gaming / Brand Gaming - Websites
Nikeplay.com - The Game
Agency: DoubleYou / Barcelona
Client: American Nike Category: Brand Gaming / Brand Gaming - Websites
Teen Titans: Battle Blitz
Agency: Pop & Co. / New York
Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
USP Challenge
Agency: Pop & Co. / New York
Client: PUMA Category: Brand Gaming / Brand Gaming - Websites
CCA-Call For Entry
Agency: Leo Burnett Singapore / Singapore
Client: 4As Limited Category: Trade / Trade B/W Full Page or Spread: Single
IPod Zine
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Single
WWII "Nanking"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Pier
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cayenne Dealer Toolkit
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America Category: Promotional Advertising / Promotional Advertising - CD-ROM
Tokyo Scanner
Agency: MORI Building / Minato-Ku
Client: MORI Building Category: Promotional Advertising / Promotional Advertising - CD-ROM
Lord of the Rings: Return of the King Interactive CD ROM
Agency: Blitz Digital Studios / North Hollywood
Client: New Line Cinema/Sponsored by Dell Category: Promotional Advertising / Promotional Advertising - CD-ROM
Distrito Films
Agency: bl?k design / Mexico DF
Client: Distrito Films Category: Brand and Corporate Identity / Corporate Identity
Target Halloween
Agency: Charles S. Anderson Design / Minneapolis
Client: Target Corp. Category: Brand and Corporate Identity / Corporate Identity
El Centro
Agency: bl?k design / Mexico DF
Client: El centro Category: Brand and Corporate Identity / Corporate Identity
Business Cards
Agency: Rethink / Vancouver
Client: Jennifer Grais Interior Design Category: Brand and Corporate Identity / Corporate Identity
banner 1, banner 2, banner 3, 300x250, skyskraper
Agency: DoubleYou / Barcelona
Client: American Nike Category: Banners / Banner - Campaign
car, paddleball, snowman, train
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Discover Card Category: Banners / Banner - Campaign
Scroll, Kite, Sky Day, Wheel, Sky Night
Agency: AgênciaClick / São Paulo
Client: Fiat Stilo - Brasil Category: Banners / Banner - Campaign
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Banners / Banner - Campaign
Colors, Grid, Capture
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Banners / Banner - Campaign
The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis
Agency: Hakuhodo / Tokyo
Client: World Exposition, Aichi, Japan Category: Banners / Banner - Campaign
Survival Kit
Agency: BBDO / New York
Client: Guinness Category: Trade / Trade Color Full Page or Spread: Single
Funeral
Agency: Bartle Bogle Hegarty / New York
Client: Wenner Media/ Men's Journal Category: Trade / Trade Color Full Page or Spread: Single
Leopard, Crocodile, Seal
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: WWF Germany Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Comfort Women, Korea, Nanking
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Koeberg, Swimming pool, Redheads
Agency: TBWA Gavin Reddy / Johannesburg
Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Campaign
Golf, Road Trip, Amusement Park
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Parking, Footie, Dumped, Haircut
Agency: Banks Hoggins O'Shea FCB / London
Client: Beiersdorf/Nivea for men Category: Consumer Radio / Consumer Radio: Campaign
Bars, Rings, Beam
Agency: Foote Cone & Belding Singapore / Singapore
Client: Terminal One Category: Collateral Advertising / Collateral: Self-Promotion
Pool, Field, Playground
Agency: Sil Ad (KL) Sdn Bhd / Kuala Lumpur
Client: Sony (Malaysia) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
Bulldozer, Street Sweeper, Drome
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Kraft Foods (M) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods
Agency: Wowza / Minneapolis
Client: 3rd Lair Skatepark-Proshop Category: Collateral Advertising / Collateral: Self-Promotion
bottle, Cards, Matches, Posters, Ads
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Advertising / Collateral: Self-Promotion
A Little Grace
Agency: Laurie DeMartino Design (Studio D) / Minneapolis
Client: Grace Annabella Anderson Category: Collateral Design / Self-Promotion - Single Only
Minneapolis College of Art and Design Admissions Catalog
Agency: Laurie DeMartino Design (Studio D) / Minneapolis
Client: Minneapolis College of Art and Design Category: Collateral Design / Self-Promotion - Single Only
No Running/No Diving
Agency: Craig Cutler / New york
Client: Craig Cutler Category: Collateral Design / Self-Promotion - Single Only
Award:
2004 Interactive Gold Pencil
Agency:
NEC Media Products / Ota-ku
Client:
NEC Corporation
Title:
NEC ecotonoha project
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04025N
Award:
2004 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04079A
Award:
2004 Advertising Gold Pencil
Agency:
TBWA\Singapore / Singapore
Client:
Sphere
Title:
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
04016A
Award:
2004 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Four Star Crash Test, Victory Lap, Parallel
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
04021A
Award:
2004 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Volkswagen
Title:
Cops
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04001A
Award:
2004 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky/LA / Venice
Client:
Borders
Title:
Book Wrapping Paper
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04002A
Award:
2004 Advertising Bronze Pencil
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
Volkswagen
Title:
50 years
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04003A
Award:
2004 Advertising Gold Pencil
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Bisley Office Equipment
Title:
Music, Subway, Bar code, Digital Watch
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04032A
Award:
2004 Advertising Silver Pencil
Agency:
FALLON SINGAPORE PTE LTD / SINGAPORE
Client:
TIME Magazine
Title:
boots, halloween, parade
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04033A
Award:
2004 Advertising Bronze Pencil
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
BC Newspaper Group
Title:
Virgins, Amish, Twins
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04034A
Award:
2004 Advertising Gold Pencil
Agency:
WONGDOODY / Seattle
Client:
M.A.V.I.A. (Mothers Against Violence In America)
Title:
Playground
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04062A
Award:
2004 Advertising Bronze Pencil
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Philippine General Hospital
Title:
Christmas Wish
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04064A
Award:
2004 Advertising Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Environment Waikato
Title:
Department of Roads, Fresh Flowers, Hamilton Parish
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04065A
Award:
2004 Interactive Gold Pencil
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Goooooal!
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04046N
Award:
2004 Interactive Silver Pencil
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nikeplay.com - The Game
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04047N
Award:
2004 Interactive Silver Pencil
Agency:
Pop & Co. / New York
Client:
Cartoon Network
Title:
Teen Titans: Battle Blitz
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04048N
Award:
2004 Interactive Silver Pencil
Agency:
Pop & Co. / New York
Client:
PUMA
Title:
USP Challenge
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04049N
Award:
2004 Advertising Silver Pencil
Agency:
Leo Burnett Singapore / Singapore
Client:
4As Limited
Title:
CCA-Call For Entry
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
04029A
Award:
2004 Design Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
IPod Zine
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04025D
Award:
2004 Advertising Silver Pencil
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
WWII "Nanking"
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04049A
Award:
2004 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Pier
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04050A
Award:
2004 Interactive Silver Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars North America
Title:
Cayenne Dealer Toolkit
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04021N
Award:
2004 Interactive Bronze Pencil
Agency:
MORI Building / Minato-Ku
Client:
MORI Building
Title:
Tokyo Scanner
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04022N
Award:
2004 Interactive Silver Pencil
Agency:
Blitz Digital Studios / North Hollywood
Client:
New Line Cinema/Sponsored by Dell
Title:
Lord of the Rings: Return of the King Interactive CD ROM
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04051N
Award:
2004 Design Gold Pencil
Agency:
bl?k design / Mexico DF
Client:
Distrito Films
Title:
Distrito Films
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04005D
Award:
2004 Design Gold Pencil
Agency:
Charles S. Anderson Design / Minneapolis
Client:
Target Corp.
Title:
Target Halloween
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04006D
Award:
2004 Design Silver Pencil
Agency:
bl?k design / Mexico DF
Client:
El centro
Title:
El Centro
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04007D
Award:
2004 Design Bronze Pencil
Agency:
Rethink / Vancouver
Client:
Jennifer Grais Interior Design
Title:
Business Cards
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04008D
Award:
2004 Interactive Gold Pencil
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
banner 1, banner 2, banner 3, 300x250, skyskraper
Category:
Banners / Banner - Campaign
Annual ID:
04005N
Award:
2004 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Discover Card
Title:
car, paddleball, snowman, train
Category:
Banners / Banner - Campaign
Annual ID:
04006N
Award:
2004 Interactive Silver Pencil
Agency:
AgênciaClick / São Paulo
Client:
Fiat Stilo - Brasil
Title:
Scroll, Kite, Sky Day, Wheel, Sky Night
Category:
Banners / Banner - Campaign
Annual ID:
04007N
Award:
2004 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner
Category:
Banners / Banner - Campaign
Annual ID:
04008N
Award:
2004 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Colors, Grid, Capture
Category:
Banners / Banner - Campaign
Annual ID:
04009N
Award:
2004 Interactive Bronze Pencil
Agency:
Hakuhodo / Tokyo
Client:
World Exposition, Aichi, Japan
Title:
The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis
Category:
Banners / Banner - Campaign
Annual ID:
04010N
Award:
2004 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
Survival Kit
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04030A
Award:
2004 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Wenner Media/ Men's Journal
Title:
Funeral
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04031A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
WWF Germany
Title:
Leopard, Crocodile, Seal
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04057A
Award:
2004 Advertising Bronze Pencil
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
Comfort Women, Korea, Nanking
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04058A
Award:
2004 Advertising Silver Pencil
Agency:
TBWA Gavin Reddy / Johannesburg
Client:
Apartheid Museum
Title:
Koeberg, Swimming pool, Redheads
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04066A
Award:
2004 Advertising Gold Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Golf, Road Trip, Amusement Park
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04076A
Award:
2004 Advertising Silver Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04077A
Award:
2004 Advertising Bronze Pencil
Agency:
Banks Hoggins O'Shea FCB / London
Client:
Beiersdorf/Nivea for men
Title:
Parking, Footie, Dumped, Haircut
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04078A
Award:
2004 Advertising Silver Pencil
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Terminal One
Title:
Bars, Rings, Beam
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04037A
Award:
2004 Advertising Silver Pencil
Agency:
Sil Ad (KL) Sdn Bhd / Kuala Lumpur
Client:
Sony (Malaysia) Sdn Bhd
Title:
Pool, Field, Playground
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04038A
Award:
2004 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Advertising / Kuala Lumpur
Client:
Kraft Foods (M) Sdn Bhd
Title:
Bulldozer, Street Sweeper, Drome
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04039A
Award:
2004 Advertising Bronze Pencil
Agency:
Wowza / Minneapolis
Client:
3rd Lair Skatepark-Proshop
Title:
Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04040A
Award:
2004 Advertising Silver Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
bottle, Cards, Matches, Posters, Ads
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04108A
Award:
2004 Design Gold Pencil
Agency:
Laurie DeMartino Design (Studio D) / Minneapolis
Client:
Grace Annabella Anderson
Title:
A Little Grace
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04027D
Award:
2004 Design Gold Pencil
Agency:
Laurie DeMartino Design (Studio D) / Minneapolis
Client:
Minneapolis College of Art and Design
Title:
Minneapolis College of Art and Design Admissions Catalog
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04028D
Award:
2004 Design Silver Pencil
Agency:
Craig Cutler / New york
Client:
Craig Cutler
Title:
No Running/No Diving
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04029D
